Budget 2015-16 Evoked Astounding Reactions on Social Media

www.crisil.com

Social Media Mandate to Union Budget: Growth Focused Budget, Not Middle Class Friendly

www.crisil.com

13.0%

12.9%

9.1%

8.6%

7.9%

6.4%

6.2%

4.9%

4.4%

4.3%

3.8%

2.9%

2.5%

2.5%

2.3%

1.9%

1.6%

1.5%

1.5%

Growth focused budget

Conversation around Middle class

Service Tax increased

New educational institutes

Focus on Infrastructure

Reduction in corporate tax

Law for Black Money

Poverty elimination

Replace wealth tax with additional 2% surcharge on super rich

Petrol and diesel prices hiked

SETU for startups

Visa on Arrival now increased for 150 countries

Rs 5,000 cr allocated to MNREGA

Target of 3% Fiscal Deficit

Tax exemptions for Yoga

100% tax exemption in CSR activities for Clean Ganga Fund and Swachh

Health Insurance

Govt to set-up Mudra bank for SC/ST entrepreneurs

Gold monetisation

Top trending topics Issues that generated maximum responses, either positive or negative

www.crisil.com

Overall word cloud

www.crisil.com

24.9%

16.5%

11.4%

10.9%

9.2%

7.3%

5.9%

4.8%

4.6%

4.4%

Replace wealth tax with additional 2% surcharge on super rich

Growth focused budget

New educational institutions

Middle class

Reduction in corporate tax

Law for Black Money

Poverty elimination

Buzz around economy and budget

Rs 5,000 cr allocated to MNREGA

Focus on Infrastructure

Top positive trending topics

www.crisil.com

Positive word cloud

www.crisil.com

59.5

%

63.9

%

53.5

%

56.6

%

61.5

%

57.8

%

57.4

%

55.4

%

9.5%

13.7

%

12.1

%

16.0

%

14.6

%

6.6%

12.0

%

14.1

%

13.0

%

9.9%

10.6

%

14.6

%

9.4%

16.2

%

14.1

%

14.9

%

9.8%

7.2%

13.1

%

7.7%

8.4%

8.1%

8.1%

8.0%

8.1%

5.3%

10.6

%

5.1%

6.1%

11.3

%

8.4%

7.5%

Businesses Distinguished Citizen

Economy Expert Individual Influencer Investor Media Political and Social activist

Taxation Education Infrastructure Insurance Banking

Top 5 trending topics by profile segments

www.crisil.com

Sentiments of profile segments

36.06%

22.42%

32.29% 30.16% 34.66%

25.12%

17.11% 23.98%

63.94%

77.58%

67.71% 69.84% 65.34%

74.88%

82.89% 76.02%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Individual Media Influencer Political and Social activist

Distinguished Citizen

Businesses Economy Expert

Investor

Negative Positive

www.crisil.com

INDIVIDUAL MEDIA POLITICAL & SOCIAL ACTIVISTS

Top trending topics by profile (Person/organization)

INFLUENCER

DISTINGUISHED CITIZEN BUSINESSES INVESTOR ECONOMY EXPERT

www.crisil.com

Karnataka Maharashtra

NCT

Trending topics by region/geography

24.9%

16.5%

11.4%

10.9%

9.2%

7.3%

5.9%

4.8%

4.6%

4.4%

Replace wealth tax with additional 2% surcharge on super rich

Growth focused budget

New educational institutions

Middle class

Reduction in corporate tax

Law for Black Money

Poverty elimination

Buzz around economy and budget

Rs 5,000 cr allocated to MNREGA

Focus on Infrastructure

www.crisil.com

62.3%

15.5%

8.7%

8.5%

5.0%

Taxation

Education

Infrastructure

Insurance

Banking

Sectors talked about the most positively Taxation, Education and Infrastructure were the top 3 sectors which were talked the most

Sectors talked about positively

www.crisil.com

34.9%

25.1%

13.0%

11.8%

8.4%

6.8%

Service Tax increased

Called anti-middle class

New educational institutions

Petrol and diesel prices hiked

Reduction in corporate tax

Rs 5,000 cr allocated to MNREGA

Top negative trending topics

www.crisil.com

Negative word cloud

www.crisil.com

Karnataka Maharashtra

NCT

Top Negative trending topics by region/states

34.9%

25.1%

13.0%

11.8%

8.4%

6.8%

Service Tax increased

Called anti-middle class

New educational institutions

Petrol and diesel prices hiked

Reduction in corporate tax

Rs 5,000 cr allocated to MNREGA

www.crisil.com

57.7%

17.2%

13.5%

7.0%

4.6%

Taxation

Education

Insurance

Infrastructure

Energy

Top 5 Sectors which were talked Negatively

Top Negative trending topics (overall) Taxation and education were the key sectors negatively talked about

www.crisil.com

Sectors wise sentiments Taxation, Education and Infrastructure were the top 3 sectors which were talked the most

34.4%

38.7%

31.1%

47.3%

16.9%

44.4%

71.8%

11.9%

4.8%

40.3%

27.7%

23.2%

21.8%

14.6%

10.8%

65.6%

61.3%

68.9%

52.7%

83.1%

55.6%

28.2%

88.1%

95.2%

59.7%

72.3%

76.8%

78.2%

85.4%

89.2%

Taxation

Education

Infrastructure

Insurance

Banking

Energy

Manufacturing

Healthcare

Bullion

Housing

Defence

Rural development

Agriculture

Women Safety

Start-ups

Negative Positive

Sector wise sentiment

46.3%

13.4%

11.5%

5.6%

4.4%

3.5%

2.5%

2.3%

2.1%

1.8%

1.7%

1.6%

1.5%

1.1%

0.7%

Taxation

Education

Infrastructure

Insurance

Banking

Energy

Manufacturing

Healthcare

Bullion

Housing

Defence

Rural development

Agriculture

Women Safety

Start-ups

Overall sector conversation/buzz

www.crisil.com

 State wise distribution (%ge)

15.49 14.84

7.45 6.33

4.89 4.35

2.70 2.50 2.39 2.25

1.85 1.80 1.77

1.51 1.36

1.09 0.66

0.41 0.36 0.34 0.24 0.23 0.21 0.17

NCT Maharashtra

Karnataka Tamil Nadu

Gujarat Uttar Pradesh West Bengal

Bihar Madhya Pradesh Andhra Pradesh

Goa Rajasthan

Orissa Haryana

Kerala Punjab

Jharkhand Assam

Uttaranchal Jammu & Kashmir

Manipur Chhattisgarh

Himachal Pradesh Tripura

Geography – map chart

31.6%

34.0%

31.2%

27.2%

29.1%

29.1%

31.7%

34.8%

30.4%

34.6%

28.8%

51.1%

21.1%

21.9%

36.2%

13.0%

41.8%

26.5%

32.5%

35.7%

11.9%

68.4%

66.0%

68.8%

72.8%

70.9%

70.9%

68.3%

65.2%

69.6%

65.4%

71.2%

48.9%

78.9%

78.1%

63.8%

87.0%

58.2%

73.5%

67.5%

64.3%

88.1%

Maharashtra NCT

Karnataka Gujarat

Tamil Nadu Uttar Pradesh

Andhra Pradesh West Bengal

Haryana Rajasthan

Madhya Pradesh Bihar

Kerala Orissa Punjab

Goa Assam

Uttaranchal Jharkhand

Himachal Pradesh Manipur

Negative Positive

 State wise sentiment distribution (%ge)

www.crisil.com

BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS

22.3%

13.1%

27.6%

36.9%

13-20 years 21-30 years 31-40 years 40+ years

www.crisil.com

BY AGE BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS

36.7% 28.6% 32.4% 34.7%

63.3% 71.4% 67.6% 65.3%

13-20 years 21-30 years 31-40 years 40+ years

Negative Positive

www.crisil.com

BY GENDER BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS

21.5%

78.5%

Female Male

www.crisil.com

BY GENDER BUCKETS – DISTRIBUTION OF MENTIONS, TOP TOPICS

30.8% 34.8%

69.2% 65.2%

Female Male

Negative

Positive

www.crisil.com

BUZZ FROM EASTERN & NORTH EASTERN STATES

Eastern states (West-Bengal, Orissa, Bihar)

North-Eastern states (7 states)

www.crisil.com

90.14%

8.53%

0.51%

0.49%

0.15%

0.12%

0.06%

Twitter

Facebook

Blogs

Google+

Videos

Discussions

News

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%

PLATFORM/SOURCES BREAKUP

www.crisil.com

12:08 PM 1:50 PM

www.crisil.com

About Crisil: CRISIL is a global analytical company providing ratings, research, and risk and policy advisory services. We are India’s leading ratings agency. We are also the foremost provider of high-end research to the world’s largest banks and leading corporations. With sustainable competitive advantage arising from our strong brand, unmatched credibility, market leadership across businesses, and large customer base, we deliver analysis, opinions, and solutions that make markets function better. Our defining trait is our ability to convert data and information into expert judgements and forecasts across a wide range of domains, with deep expertise and complete objectivity.

www.crisil.com

About Simplify360: Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia, UAE and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.