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Budding ReadersBudding Readers Know your worldKnow your world
~A daily newspaper for Kids~A daily newspaper for Kids
Business Plan Presentation For:
BUDDING ENTREPRENEUR MEET, 2010
Presented By:
Deepak Kumar| Jyoti Sharma| Mohd. Zakir Hussain| ParitoshSharma| Supraneet Arya| Vivek Singh
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OUTLINE
Business Model
Research Findings
Marketing Attributes
Competition Analysis
Organization Structure
Roadmap
Financial Analysis
SWOT
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MISSION
VISION
To contribute to the growing knowledge economy by investing in citizensof tomorrow & showing them the world in their way.
Budding Readers aims at becoming a pan-India media player byexpanding its geographic footprint.
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BUSINESS MODEL
Daily English Newspaper
8 sides (4 Colored, 4 B & W)
Aim: Fun while reading
Youth editorial club
Size : 27 cm x 38.9 cm
Children ( 9 15yrs)
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INDUSTRY ANALYSIS
Global Sales:+2.3% Indian Sales +9.48%
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RESEARCH FINDINGS
TTIS growth story
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PRODUCT
hildren FocusedEasily readableEasily available
Easily understandable
Contents60% News,40% Interesting learning materials
Issue based debates
Crossword jumbles
Cartoon & Crafts
Jokes
Attractions
Focus on Improving English & Knowledge
outh Editor s Cluboung Reader s network
Colourful Pictorial RepresentationEnjoyable Experience
Schools, ProfessionalsYoung editor of the week
School of the week
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o of Newspaperslready inhousehold
PRICING (1/2)
Profit &Growth
/eed Benef/t v sostBurdenubscription withschools Advertisement
Competition
ewspaper/ Magazines Rates
Times of India 3/-
The Hindu 3/-
Telegraph 3/-
eekly Children
ewspaper/Magazine
5/-
. /-s 3 per Newspaper
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HANDLING PRICING (2/2)
ADVERTISERS VIEW
Revenuromales
ood jointslothesshop lectronicgoodsInstitutions
AdvertisementParents Children: ,MCG Biscuits,hocolatesorlicks etc
:urable , ,lothes shoes,ycle computeretc:ervices,chools
,oaching centrentertainmenthannels etc
70% of revenues by Advertisement
Shifts: Magazines ofchildren to Newspapers Newspapercomplements TV High level of flexibility
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PLACE & DISTRIBUTION
LACE OFLAUNCHastest Growingcityffordable Price ofeal estate :rimary Schools,470
CONSIDERATIONSiming ofdelivery
dvertisementVolumesxpansion Plan
ISTRIBUTIONCHANNELchools
ubscriptionsupplierSchools: A common platform, A common goal
Newspaper In Education(NIE): Schools attraction
sychologicalPerspective
oachingentre
DELHI
http://images.google.co.in/imgres?imgurl=http://laaza.com/b/areaImages/DELHI-NCR.jpg&imgrefurl=http://laaza.com/b/in/Delhi-NCR&usg=__jekWBlAGEDmYHZTK2UJRgx7z8LU=&h=653&w=460&sz=52&hl=en&start=38&tbnid=Zn6DzfgQH_ADUM:&tbnh=138&tbnw=97&prev=/images?q=Map+Picture+Delhi/NCR&ndsp=21&hl=en&sa=N&start=218/8/2019 Budding Readers`
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PROMOTION & LAUNCH
Techniqueaunch Plan Free sample distribution
Daily gifts & competition
Events & Competitions
2010
Subscription offer
Principal /Teachers invited as editors
Craft/extra curricular activities camp
Youth editors encouraged from schools
Contribution encouraged from all
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COMPETITION
:Immediate WeeklyNewspaper
& Magazine
:Long Term Market leadersentering the business
Standardization of product
Quality of editorial pool
Increase of reach and availability
- &Focus on tie ups with schooluniversity
Occasional promotion events
andling Competition
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ORGANIZATION STRUCTURE
Direct
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ROAD MAP
Printing machine setup
Main focus: Promotion
Workforce mentorship
Market penetration
Quality and affordability
HASE II
HASE I
Volume expansion
Marketing focus
Standardization
Initiate focus: Social Responsibility
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FINANCIAL FEASIBILITY
evenue Sources( )ewspaper Sales Minor( )dvertisement Major
nvestmentCost of Project
Fixed Asset Rs. 8260000
Working Capital Margin Rs. 472600
Total Cost of Project Rs.8732600
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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 30TH JUNE 2010
PARTICULARS AMOUNT PARTICULARS AMOUNT
TO PURCHASES OF RAW MATERIAL 500,000.00 BY SALES 1,200,000.00
TO FREIGHT & CARRIAGE INWARD 5,000.00 BY CLOSING STOCK 50,000.00
TO GROSS PROFIT 745,000.00
1,250,000.00 1,250,000.00
TO ACCOUNTING CHARGES 4,500.00 BY GROSS PROFIT 745,000.00
TO CONVEYENCE EXPENSES 15,000.00
TO ADVERTISEMENT 250,000.00
TO COMPUTER EXPENSES 2,500.00
TO TELEPHONE EXPENSES 6,000.00
TO SALARY AND WAGES 180,000.00
TO STAFF WELFARE 2,500.00
TO DEPRECIATION 256,500.00
TO PRINTING EXPENSES 50,000.00
TO SUNDRY EXPENSES 5,000.00
TO ELECTRICITY EXPENSES 32,000.00
TO STATIONERY 3,200.00
TO REPAIR & MAINTAINENCE 2,000.00
TO NET LOSS (64,200.00)
745,000.00 745,000.00
& .rofit Loss Account for the Qtr ending on 30 thune2010
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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 30th SEPTEMBER, 2010
PARTICULARS AMOUNT PARTICULARS AMOUNT
TO OPENING STOCK 50,000.00
TO PURCHASES OF RAW MATERIAL 600,000.00 BY SALES 1,500,000.00
TO FREIGHT & CARRIAGE INWARD 6,500.00 BY CLOSING STOCK 60,000.00
TO GROSS PROFIT 903,500.00
1,560,000.00 1,560,000.00
TO ACCOUNTING CHARGES 4,500.00 BY GROSS PROFIT 903,500.00
TO CONVEYENCE EXPENSES 25,000.00TO ADVERTISEMENT 330,000.00
TO COMPUTER EXPENSES 3,200.00
TO TELEPHONE EXPENSES 7,300.00
TO SALARY AND WAGES 180,000.00
TO STAFF WELFARE 3,100.00
TO DEPRECIATION 256,500.00
TO PRINTING EXP 95,000.00
TO SUNDRY EXPENSES 5,700.00
TO ELECTRICITY EXPENSES 45,000.00
TO STATIONERY 4,000.00
TO REPAIR & MAINTAINENCE 2,500.00
TO NET lLOSS (58,300.00)
903,500.00 903,500.00
& .rofit Loss Account for the Qtr on 30th ,eptember2010
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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 31th DECEMBER 2010
PARTICULARS AMOUNT PARTICULARS AMOUNT
TO OPENING STOCK 60,000.00
TO PURCHASES OF RAW MATERIAL 650,000.00 BY SALES 1,800,000.00
TO FREIGHT & CARRIAGE INWARD 7,000.00 BY CLOSING STOCK 50,000.00
TO GROSS PROFIT 1,133,000.00
1,850,000.00 1,850,000.00
TO ACCOUNTING CHARGES 6,000.00 BY GROSS PROFIT 1,133,000.00
TO CONVEYENCE EXPENSES 30,000.00
TO ADVERTISEMENT 290,000.00
TO COMPUTER EXPENSES 4,500.00
TO TELEPHONE EXPENSES 8,000.00
TO SALARY AND WAGES 210,000.00
TO STAFF WELFARE 3,700.00
TO DEPRECIATION 256,500.00
TO PRINTING EXP 100,000.00
TO SUNDRY EXPENSES 6,500.00
TO ELECTRICITY EXPENSES 60,000.00
TO STATIONARY 6,000.00
TO REPAIR & MAINTAINENCE 3,000.00
TO NET PROFIT 148,800.00
1,133,000.00 1,133,000.00
& .rofit Loss Account for the Qtr ending on 31st ,ecember 2010
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PROJECTED PROFIT & LOSS A/C FOR THE QTR ENDED ON 31 MARCH 2011
PARTICULARS AMOUNT PARTICULARS AMOUNT
TO OPENING STOCK 50,000.00
TO PURCHASES OF RAW MATERIAL 850,000.00 BY SALES 2,200,000.00
TO FREIGHT & CARRIAGE INWARD 10,000.00 BY CLOSING STOCK 50,000.00
TO GROSS PROFIT 1,340,000.00
2,250,000.00 2,250,000.00
TO ACCOUNTING CHARGES 10,000.00 BY GROSS PROFIT 1,340,000.00
TO CONVEYENCE EXPENSES 40,000.00
TO ADVERTISEMENT 185,000.00
TO COMPUTER EXPENSES 6,000.00
TO TELEPHONE EXPENSES 16,000.00
TO SALARY AND WAGES 350,000.00
TO STAFF WELFARE 5,000.00
TO DEPRECIATION 256,500.00
TO PRINTING EXP 95,000.00
TO LICENCES FEES 17,140.00TO SUNDRY EXPENSES 9,000.00
TO ELECTRICITY EXPENSES 65,000.00
TO STATIONARY 9,200.00
TO REPAIR & MAINTAINENCE 4,600.00
TO POSTAGE 8,600.00
TO NET PROFIT 2,80,100.00
1,340,000.00 1,340,000.00
& .rofit Loss Account for the Qtr ending on 31st ,arch 2011
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PROJECTED BALANCE SHEET OF
M/S BUDDING INDIA PUBLICATIONS PVT. LIMITED
FOR THE YEAR ENDING ON 31ST March, 2011
LIABILITIES AMOUNT AMOUNT ASSETS AMOUNT AMOUNT
CAPITAL ACCOUNT FIX ASSETS
OPENING BALANCE 7,40,0000 FURNITURE & FIXTURES 160,000.00
ADD PROFIT 306,400.00 7,706,400.00 LESS : DEPRECIATION @10% 16,000.00 144,000.00
CURRENT LIABILITIES
COMPUTER 100,000.00
SUNDRY CREDITORS 220,000.00 LESS.DEPRECIATION @60 % 60,000.00 40,000.00
MACHINERY 3,000,000.00
LESS DEPRECIATION @15% 450,000.00 2,550,000.00
LAND & BUILDING 5,000,000.00
LESS DEPRECIATION @ 10% 500,000.00 4,500,000.00
CURRENT ASSETS
CLOSING STOCK 50,000.00
CASH & BANK BALANCE 451,000.00
SUNDRY DEBTORS 140,000.00
PREPAID EXP 51,400.00
7,926,400.00 7,926,400.00
alance Sheet ending on 31 March 2011
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STRATEGIES
usiness Strategy. . .C R market entry
mproving leadership positionsmproving the efficiencies
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CONCLUSION
When Microsoft first designed Windows, it never dreamt that itwould reach the level where it is today.
Similarly when Google designed the search engine when therewere any others already wherein they used it to arrange data forpersonal purposes but the value proposition it had to offer took itto the height we know of.
At this point in time though this concept may sound one amongthe above, but at the same time the progress and the promise thatthe future holds is huge.
Our analysis of the market shows huge potential which will besoon tapped and our plan will be the first step to cater this market.
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ontributing to the development of ouration
!hank You. . . !y enlightening tomorrow s generation