Budapest, Hungary. About the building… A refurbished old villa.

Budapest, Hungary

About the building…

A refurbished old villa

... from inside

Opening ceremony on 15th May 2014

Our main objectives

ˮThe interactive sessions combine into a mind-shaping programme, the aim of which is not to prohibit, but to permit and teach proper use.”

Monika Karas, President of the Media and Infocommunications Authority, Hungary

TO TAKE RESPONSIBILITY for guiding today’s youth in their understanding of the globalised virtual space

TO HELP THEM UNDERSTAND how the media works and how content is created

TO INSTIL in children a sense of confident doubt and healthy criticism

TO ENCOURAGE THEM to use these skills and knowledge to protect themselves in a world dominated by the media

How does the centre work on a daily basis?

Age groups: students between 9 and 16 years of age, 10 students in each group, 50 children per day

First-hand experienceProfessional studio environmentOur own brand: Magic productsEducators need to register on our

webpage

PREPARATION in the classroom prior to visiting the centre

Preparatory lesson plans written and compiled by media education experts

For each class and each interactive sessionVISITING the centre learning by experienceFEEDBACK and evaluation in the classroom

Interactive sessions built around

6 different topics

Press

Press

Press

December 2012

Advertising

Advertising

Radio

Radio

Radio

News

News

News

Mobile and Internet Communication

Mobile and Internet Communication

Mobile and Internet Communication

Short Movie, the most popular prop in the media literacy centre is an old Fiat 500

Short Movie

Short Movie

Training courses for educators

Courses for educators on:• the basics of media interpretation;• the culture of the digital society; • digital skills, digital security and public confidence; • developing conscious media consumption habits; • acquisition of media culture; • consumer empowerment; • and conscious and responsible civic behaviour.

The training programmes and teaching aids are accredited and comply with the National Core Curriculum.

Why did our Authority establish the media literacy

centre?

Act CLXXXV of 2010 on Media Services and Mass Media

Financial Management of the Authority and the Media Council, Article 134(9) The Authority shall use the entire amount of fines collected during the previous year from actors of the communications and media market for developing the informed decision-making culture of consumers in the area of communications and the media, including particularly for supporting academic and training programmes concerning communications and media law, competition and consumer protection policy, for training professionals specialising in communications and media law and consumer protection policy, and disseminating information in order to increase awareness concerning communications and media policy and consumer decision-making. Any amount earmarked for this purpose but not used in the subject year may be rolled over to the following year, and may be spent on developing the informed decision-making culture of consumers.

Act CLXXXV of 2010 on Media Services and Mass Media

Article 132 In accordance with Articles 182-184 the Media Council shall:

k) undertake a pioneering role in developing media literacy and media awareness in Hungary and, in this context, coordinate the activities of other state actors in the area of media literacy, assist the Government in drafting its upcoming interim report to the European Union on the subject matter;

Act CLXXXV of 2010 on Media Services and Mass Media

The Objectives of Public Media ServicesArticle 83 (1) The objectives of public media service are as follows:

…c) promote acquisition and development of

knowledge and skills needed for media literacy through its programmes and through other activities outside the scope of media services,

International examples

The Danish Film Institute – Film-x Programme

The Dutch Cinekid Medialab

Our partners include:

www.magicvalley.hu