Bucke ts of 3 Secret Weapons for Attracting More Home Buyer Leads Buyer s
Buckets of Buyers Presentation
Jan 14, 2015
California home buyer assistance programs that can unlock the secrets to attracting buckets of buyers
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Buckets of
3 Secret Weapons for Attracting More Home Buyer Leads
Buyers
2010 NAR Buyer Report
1 out of every 2 buyers will have a lot of questions!
2010 NAR Buyer Report
2010 NAR Buyer Report
What Other Questions
Do Home Buyers Ask?
Half a Million Questions
About Buying
Loans, grant, assistance, grants, programs, tax credit,
tips, guide, information, class
Local Monthly Searches
Home Buyer Assistance?
www.HomeownershipUniversity.com
www.HomeownershipUniversity.com
150 Leads a Month
3 Buyer Assistance
CHF Platinum Grant
CalHFA CHDAP FTHB Loan
Fannie Mae HomePath
Programs Available Now
Grant
1CHF
CHF Platinum Home Buyer Grant
FREE Money for Home Buyers!
CHF Platinum Grant Goodies
Huge Marketing Opportunity Here
3% of Loan Amount
No lien, No Payment, Grant
Can Be Used for Down or Costs
Never Paid Back = Free Money!
CHF Platinum Qualifying
Under 1% Down From Buyer
Home Buyer in California
No FTHB Requirement
Must be Owner Occupied
Income and Price Limits
CHF Platinum Qualifying LimitsCounty Income Limits
Orange $101,040Los Angeles $84,480San Diego $89,880
Purchase Price LimitsAll Counties $417,000
CHDAP
2CalHFA
California Housing Finance Agency
Official State of CA FTHB Program
CalHFA CHDAP Awesomesauce
Requires 1% Down From Buyer
3% of Purchase Price – Low %
No Payments for life of loan
Can Be Used for Down or Costs
Can be used w/ most programs
CalHFA CHDAP Qualifying
30 Day Escrow Should Be OK
Home Buyer in California
FTHB Requirement – 3 Years
Must be Owner Occupied
Income and Price Limits
CalHFA CHDAP Qualifying Limits
County Income LimitsOrange $73,250 to $138,150Los Angeles $52,900 to $99,800San Diego $63,400 to $119,600
Purchase Price LimitsOrange & LA $665,088San Diego $635,696
HomePath
3Fannie
HomePath Buyer Assistance
Special Incentives on Fannie REO
HomePath Hype
*Lender Paid MI = Higher Costs/Rate
3.5% Concessions until Oct. 31st
3% Down | No PMI Option*
No Appraisal | No Condo Cert
$1,200 Bonus to Agent
HomePath Marketing Multiplier
FirstLook Buyer Exclusivity
15 DaysAfter that…Investors Welcome!
No Buyer or Agent Incentive for Investor
Special Incentives on Fannie REOInvestors Can Buy with 10% Down
www.HomePath.com
Orange County
295 Homes
Los Angeles County
1,672 Homes
Top SecretAttack Plans
Learn ‘em or Leave ‘em
Powerful Ideas?
Where do you Market now?
5Ideas
Grant Money Available
Up to $417,000 Price
Generate Buyer Calls?
Lead With Capture?
$12,000 Home Buyer Grant Available on this home
More Info: 888-888-8888
Down Payment Assistance
(714) 555 - 1212
Add to Signage?
Onsite Qualifying?
2010 NAR Buyer Report
Focus on Four
Share Assistance Articles?
Stand Out on Craigslist
Bonus: 5 More Ideas
3 Reasons to call your database
Tax Credit Alternative - Better?Hyper local SEO for Bloggers?Local educational workshops?HomePath for investors?Revive Stagnant buyers?
Buyer Assistance Survival KitQualifying Cheat sheet
Copy of This Presentation
Copy of Buyer Presentation
HU Newsletter Content
Request on Report Card
Scott Schang
@ScottSchang
www.HomeownershipUniversity.com
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