Buck Showalter - Manager's campaign

2011 MASN CREATIVE

buck rules

The Case for Buck “We need an identity as a franchise. We need somebody that can put his stamp on this franchise. He has a reputation that exceeds or equals all others in that category.” - Andy MacPhail The Orioles, which were averaging a 3.3 HH rating prior to Showalter’s arrival, surged to a 4.5 rating for three games… And jumped to a 5.6 Thursday. - Baltimore Sun Showalter is really a remarkable manager. The effect he has had on the game from player, to fan…is far more than I thought was possible. He's the kind of change that fans like me have always hoped we’d get… - Jay in Northern Virginia (from a post on MASNsports.com)

Buck Quotes

“It’s like a guy who comes in and says, ‘You know, if you played me more, I’d play better.’ And I say, ‘Well, if you played better, I’d play you more.”

“You don’t ever hear anybody talk about a Cinderella team in baseball. When you play 162 games, you earn it.”

(Re: hitter with runner on third) “I told him, ‘Do what you’ve got to do.’ At the end of your at-bat, either the run’s across the plate or he’s at third base. Take that responsibility – and do what you’ve got to do.”

(On football) “They’ve got mics in their helmets. I’d love to have that in a player’s helmet. ‘Don’t throw the slider.’ Or, ‘Sit back. He’s going to throw a change-up.’ I don’t think Mr. Selig is going to go along with that one.”

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The Spots

MASN: Buck Rules Campaign “The Save Rule” TV :30

Music

Buck: Finishing pitcher in a game won by his team.

Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights

Highlight footage: Orioles closer Jim Johnson


TV Game Anncr: One strike away from the win…

Buck: Enters game with tying run on base, at bat or on deck.



Highlight footage: Orioles bullpen closing.


Tune-in tag: Generic or game-specific

Buck: A lead of no more than three –pitching at least one inning.

Buck: I know the save rule.

TV Game Anncr: Strike 3. Game over.

Buck: It doesn't carry much weight with me. (Pause) I like the win rule better.

Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.

MASN: Buck Rules Campaign “Home Runs” TV :30

Music

Buck: Are more games won by home runs?


Highlight footage: Orioles home run Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights

TV Game Anncr: No doubt about that one…!

Buck: Or by hustle?



Highlight footage: Orioles hitting majestic home runs



Buck: Home runs are a big part of the game.

Buck: A lot of big, strong, hairy guys here in the AL East. (Pause). They hit it where the grass doesn't grow.

TV Game Anncr: Outta here! TV Game Anncr: Goodbye, home run!

Buck: We've got some big guys, too. (Pause). Maybe not quite as hairy.


MASN: Buck Rules Campaign “Money Doesn’t Play” TV :30

Music

Buck: The Yankees don’t get three runs before the game starts.




Buck: The Red Sox don’t get three runs before the game starts.

Buck: Money doesn’t play. (Pause) Players play.

Highlight footage: Winning moments over Red Sox and Yankees


Highlight footage: Montage of wins over Red Sox and Yankees



TV Game Anncr:

Buck: Focus on the game between the lines. (Pause) Play smart. Play hard.

TV Game Anncr: That will do it. TV Game Anncr: Game over! TV Game Anncr: Orioles win!

Buck: Do that. (Pause) And you can play with anybody.


MASN: Buck Rules Campaign “Headsets” TV :30

Music

Buck: Football players have mics in their helmets.



Highlight footage: Orioles home run

Buck: I’d love to have a mic in a batter’s helmet.

Buck: Sit back. He’s going to throw a change-up.

TV Game Anncr: Goodbye, home run!

Buck IFO “Camden Yards Dugout” Highlight footage: Squeeze bunt play


Buck IFO “Camden Yards Dugout” Highlight footage: Orioles pitchers Ks

Buck IFO “Camden Yards Dugout”


Buck: Wouldn’t you like to bunt here?

TV Game Anncr: It’s a suicide squeeze!

Buck: I’d love to a have mic in the pitcher’s cap. (Pause) Don’t throw the slider here!

Buck: He’s looking fastball.

TV Game Anncr: Strike 3.

Buck: I don’t think Mr. Selig’s going to go along with that one.


MASN: Buck Rules Campaign “Ball Players” TV :30

Music

Buck: I love baseball players.


Highlight footage: Adam Jones catch


TV Game Anncr: Jones…back…he caught it!

Buck: Guys who play the game right.



Highlight footage: Montage hard-nose plays



Buck: Grinders. (Pause) Gamers.

Buck: Guys who want it. (Pause) Who play smart. (Pause) Who play hard.

TV Game Anncr: He slides – safe! TV Game Anncr: What a play!. TV Game Anncr: Game over – Orioles get the “W”.

Buck: I love baseball players. (Pause) Just not necessarily guys who play baseball.


MASN: Buck Rules Campaign “Send Home” TV :30

Music

Buck: I once asked a manager, “How’d you like coaching third (base)?”



Highlight footage: Runner rounding second base, heading to third base

Buck: “I had a great year”, he told me, “Nobody got thrown out.”

TV Game Anncr: Jones rounding second…



Highlight footage: Jones sliding home with winning run



Buck: “No.”, I said, “You had a bad year.”

Buck: Just because a guy is safe or out. (Pause) Doesn't mean the send was a good or bad.

TV Game Anncr: They’ll send him. TV Game Anncr: It’ll be close. TV Game Anncr: Safe! Orioles win!

Buck: Sometimes, you have to be aggressive. (Pause) And I don’t mind pushing the envelope.


MASN: Buck Rules Campaign “Off Ball” TV :30

Music

Buck: It’s a baserunner timing the pitcher. (Pause) How a hitter adjusts with an 0-2 count.


Highlight footage: Stolen base. Hit to opposite field


TV Game Anncr: He’s safe at second. TV Game Anncr: Drilled to right field.

Buck: It’s the shortstop moving a step towards the hole. (Pause) The way a pitcher reacts to a home run.

Highlight footage: Hardy making play at SS. Johnson striking out batter


Highlight footage: Adam Jones making sliding catch. Walk-off hit



TV Game Anncr: Great play! TV Game Anncr: Johnson gets out of the jam.

Buck: Why a centerfielder plays shallow. (Pause) How the on-deck batter studies the pitcher.

TV Game Anncr: Jones…sliding catch. TV Game Anncr: That will drive in a run!

Buck: Want to learn about baseball? (Pause) Don’t look where the ball is. (Pause) Look off-ball.


RIGGLEMAN RULES

MASN: Riggleman Rules Campaign “Pitch Pujols” TV :30

Music

Jim: How do you strikeout Pujols? (Pause) Fastballs inside. Curveballs away.

Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights

Highlight footage: Pujols swinging and missing versus Nationals pitchers


TV Game Anncr: Swing and a miss. TV Game Anncr: Struck him out!

Jim: How do you pitch to Prince? (Pause) Hard stuff inside. Breaking stuff away.




Highlight footage: Batters swinging and missing versus Nationals pitchers


Jim: Hard stuff inside. Breaking stuff away. TV Game Anncr: Got ‘em!

Jim: How do you handle Howard? (Pause) Gas inside. Junk away. (Pause) It’s an adage as old as baseball.

Jim: A pitcher needs two pitches. (Pause) The one the hitter’s looking for. (Pause) And the one he’s not.

TV Game Anncr: Strike three! TV Game Anncr: Strike three! TV Game Anncr: Strike three!

Anncr: Nationals baseball on MASN. Every play. (Pause) Every game.

MASN: Riggleman Rules Campaign “Base Stealers” TV :30

Music

Jim: Hitting is timing.




Jim: Pitching is upsetting timing.

Jim: What upsets pitchers? (Pause) Base stealers.

Highlight footage: Base stealing montage


Highlight footage: Base stealing. Hit and run plays. Runs scoring.



TV Game Anncr: There he goes! TV Game Anncr: Morgan takes off.

Jim: Base stealers torture pitchers. They get in their heads. Disrupt their rhythm. Hitter’s see more fastballs. Batting averages are higher. ERA’s are higher.

TV Game Anncr: And he’s safe! TV Game Anncr: Safe! TV Game Anncr: Another stolen base.

Jim: Last season, we stole 110 bases. (Pause) This season…I predict a lot of upset pitchers.


MASN: Riggleman Rules Campaign “Small Ball” TV :30

Music

Jim: How many ball games are won by one run? (Pause)




Jim: Last season? 732.

Jim: A walk. (Pause) A bunt. (Pause) A well-placed single. (Pause) And a sacrifice fly.

Highlight footage: Montage leading up to run scoring on sac fly


Highlight footage: Run scoring on sac fly



TV Game Anncr: Fly ball. Is it deep enough?

Jim: One in the win column. TV Game Anncr: Here comes Bernadina… TV Game Anncr: He slides… TV Game Anncr: Safe!

Jim: You call it “small ball”. (Pause) I call it “smart ball”.


MASN: Riggleman Rules Campaign “The Bullpen” TV :30

Music

Jim: Bullpen guys are a different breed.


Highlight footage: Nats bullpen. Shots of bullpen guy pranks, etc. Facial hair. Faces.


TV Game Anncr: This is a loose group. TV Game Anncr: You gotta be loose to pitch out of the ‘pen.

Jim: They can make you look like a genius. (Pause) Or cause you to lose your hair.

Highlight footage: Nationals bullpen pitching


Highlight footage: Nationals bullpen success



TV Game Anncr: Strike three. TV Game Anncr: A one-two-three inning.

Jim: Our bullpen? (Pause) 4th best in E-R-A. (Pause) 524 Ks. 27 wins.

TV Game Anncr: Game over. TV Game Anncr: One in win column. TV Game Anncr: Credit the bullpen.

Jim: I don’t lose sleep going to this bullpen. (Lifting cap to show bald head) I’m not losing any more hair, either.


Thank You all creative by Dick Goggin

2011 MASN CREATIVE

Buck Showalter - Manager's campaign

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