Bubblerooms presentation på DIBS frukostseminarium

SVANTE TEGNÈR

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2%conversionfromMobile

CLICK&COLLECT

BUBBLEROOMRETAIL

SKHLMSkärholmencentrumGalleria620m2 KISTA

KistaCentrumGalleria220m2

FARSTAFarstaCentrumGalleria120m2

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POPUPSTORES

ARKADENGOTHENBURG,500m2GREVTUREGATAN7,STUREPLAN,150m2

40MINUTES!

TRACKINGMOBILECUSTOMERS,HOW,WHEN,WHY?

BEACONS

Trackingbeaconsdon’tcollectdata;rather,theyalerttheappsinaphonewhereyouare.Thoseappscanthensendmessages,usuallyintheformofpushnoTficaTons.ThosenoTficaTonsoccupyalegalgreyareasomewherebetweenemail,whichisregulatedbytheFederalTradeCommission,andatext,whichisregulatedbytheFederalCommunicaTonsCommission.Approx30000installedoct2014

SMS

WIFI

IPSallowspinpointtrackingofanyWi-Fi-enableddevice,suchasasmartphoneortablet,withinabuilding.ThismeansthatanIPSservicecouldeasilytrackyou--rightdownto,say,thetableyou’reoccupyinginamall’sfoodcourt--aslongasyourmobiledevices’Wi-Fiisturnedon.And,ifyou’reatypicaldeviceuser,yourWi-Fiisalwayson,right?

TheaveragewaitTmeatthebackregisteristwominutes.Halfofyourcustomershavebeeninyourstoretwiceinaweek.Tenpercentofthepeoplewhocomeinyourstorenevercomeneararegister,meaningtheydon'tbuyanything.Therearealotofpeoplenotfindingwhattheywant.ThebigpromoTonontheeastsideentranceofyourstorewasmoresuccessfulatbringingpeopletopurchasethanthepromoTononthewestsideofyourstore.Here'sthehotspotinyourstorethatdrawsthemostusers.Thetypicalusercomesinandpurchasesonething.Tenpercentofyourusershavebeenatmorethanoneofyourstores.

FACEBOOK

Facebook/ResultsDuringatwoweekperiodBubbleroomspent85000SEKonFacebookadverTsingandalsousedanewwayofmeasuring.FacebookandBubbleroommeasuredtrueli`insteadof“mulTclick”,“lastclick”orothercookiebasedmeasuringmethodsthatdoesn’ttakeinconsideraTonsalesthatwouldhavebeenmadeanyway.Accomplished–keytakeawaysResultswereastonishing.FacebookprovedtobetwiceaseffecTveasBubbleroomreachedacostofsaleof35percentcomparedto76percentwiththelastclickmodel.ThisisthefirstTmeBubbleroommeettheirowntoughcostofsalesgoals.Bubbleroomacquired268newcustomersduringthecampaign,ali`of18,1percent.TheTrueli`methodofmeasuringshowedthatthecampaigngenerated250000SEKinaddiTonalsales(ontopofsalesthatwouldhavebeenmadeanyway)duringthecampaign.RealizaTonthatsocialadsalsohadmajorimpactonbrandbuildingandawareness