btodle_Proj._02_Print_and_Banner_Ads_Advertising_Assignment_-_Brock_Odle
Mar 20, 2016
10/2/2010 10:23:36 AM Image Ideas.indd 1 Paul Logo Idea 01.indd 1 10/2/2010 10:23:46 AM Fre dri ck Logo Idea 02.indd 1 10/2/2010 10:23:59 AM Brock Odle GDP114 Today I’ll Be Fixing This Crappy Ad Indesign Setup.indd 1 10/2/2010 9:45:13 AM Samsung Logo 01.indd 1 10/2/2010 10:24:10 AM Samsung Logo 02.indd 1 10/2/2010 10:24:26 AM 10/2/2010 10:23:23 AM Image Ideas.indd 1
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Brock Odle
Sticky Note
Terrible Ad, huh? Way too many different colors of text, a humongous amount of body copy, and a very boring logo for the company. I thought I found the perfect ad.
Brock Odle
Sticky Note
These are the first set of ideas I originally started on...
Image Ideas.indd 1 10/2/2010 10:23:36 AM
Brock Odle
Sticky Note
I was really excited about all the good images I could use to advertise for a formal clothing company.
Paul
FredricKLogo Idea 01.indd 1 10/2/2010 10:23:46 AM
Brock Odle
Sticky Note
This ended up being my choice. It just was a better fit, I thought.
Fredr ickPau l
Logo Idea 02.indd 1 10/2/2010 10:23:59 AM
Brock Odle
Sticky Note
Unfortunately, tragedy struck when I actually read the directions with a fine-toothed comb. There was no way I'd be able to fit all that body copy, unchanged, into all three different types of ads, so I went searching again. (This is the reason it's late, by the way).
Brock OdleGDP114
Today I’ll Be Fixing This Crappy Ad§
Indesign Setup.indd 1 10/2/2010 9:45:13 AM
Brock Odle
Sticky Note
Huzzaaaah! A discovery! I found one that's completely manageable! Looks like a way-too-busy photo, especially one trying to emphasize how much space there is in this particular refrigerator.
Brock Odle
Sticky Note
Space! That's it! I can use the ads emphasizing space! And off I go to the concept sketches: two of the magazine ad, and just one of the news ad.
Samsung
Logo 01.indd 1 10/2/2010 10:24:10 AM
Brock Odle
Sticky Note
With my ideas list for what the company is like (seen later in the final product), I came up with this logo, and the next one. However, after short deliberation, the second one ended up being a dud. It was just too boring. D:
Samsung
Logo 02.indd 1 10/2/2010 10:24:26 AM
Brock Odle
Sticky Note
Boring, boring, boring...
Image Ideas.indd 1 10/2/2010 10:23:23 AM
Brock Odle
Sticky Note
I finally ended up finding accurate images for my purpose, and the refrigerator itself. I was thinking BIG, obviously. "Space" seems to be a recurring theme in my projects so far.
What They’re About
Samsung is an all-around
technological company, focusing on
phones, home appliances, computers,
and televisions. This advertisement in
particular is for a refrigerator that has
“nearly a cubic foot more room than
any other fridge in its category.”
Samsung has been in the business
game since 1938. They are currently a
conglomerate company.
What It’s About
The advertisement focuses on the french
door refrigerator that has a larger
size than any other of its kind. The
advertisement, as guessed, would focus
on homeowners looking for a new fridge,
so we’re looking at roughly ages 25 to
40. The design of this advertisement is
overall too busy for me. The grocery
bags, with their amount make one side
of the piece to be too weighty, which
could be an intention, but it also makes
the viewer not want to look at the ad for
very long because the eye gets tired.
So, I’m going to fix this particular image to
the most of my ability, and see how it turns
out.The ad is for the fridge in particular,
so centering the piece around it is going to
be difficult, mostly due to the fact that the
remake will need some type of reference to a
fridge without the fridge being there. I don’t
want the fridge in my piece.
What It Says- Sleek
- 21st Century Design
- “Compact but spacious”
- Technological
- Environmental
- Respectful
- Freezer/Fridge Combo
Indesign Setup.indd 2 10/2/2010 10:04:08 AM
Brock Odle
Sticky Note
The exciting research stuffs. All the info I needed to get started.
Samsung SamsungSamsung Samsung
Samsun g SamsungSamsung SamsungSamsung Samsung
Samsung Samsung
Samsung Samsung
Samsung SamsungSamsung Samsung
Samsung SamsungIndesign Setup.indd 3 10/2/2010 10:04:08 AM
Brock Odle
Sticky Note
"Technologically sound" or "Organized" come to mind for me. These font ideas definitely helped.
Space is no worry with the Samsung French Door Refrigerator.
That’s because it has more room. In fact, it has nearly a cubic foot
more room than any other fridge in its category. With the Samsung
French Door Refrigerator, it’s not that hard to imagine.
For more information visit
www.samsung.com/frenchdoor
Highest in customer satisfaction for
refrigerators for two years in a row!
Imagine wanting more and getting it
Samsung
Indesign Setup.indd 4 10/2/2010 10:04:09 AM
Brock Odle
Sticky Note
And here it is! The glorious outcome! you like? One of the sketches basically laid this one out to a science, with a tiny bit of modification.
Highest in customer satisfaction
for refrigerators for two years in a row! Samsung
Imagine wanting more and getting itSpace is no worry with the Samsung
French Door Refrigerator. That’s
because it has more room. In fact, it has
nearly a cubic foot more room than any
other fridge in its category. With the
Samsung French Door Refrigerator, it’s
not that hard to imagine.
For more information visit
www.samsung.com/frenchdoor
Indesign Setup.indd 5 10/2/2010 10:04:09 AM
Brock Odle
Sticky Note
The news ad, B&W, as promised. Simple, informative, sleek.
imagine wanting more and getting itSpace is no worry with the Samsung French Door Refrigerator. That’s because it has more room. In fact, it has nearly a cubic foot more room than any other fridge in its category. With the Samsung French Door Refrigerator, it’s not that hard to imagine.
For more information visitwww.samsung.com/frenchdoorSamsung
Indesign Setup.indd 6 10/2/2010 10:04:09 AM
Brock Odle
Sticky Note
Wow! It was really a challenge trying to get all the body copy to fit into this one. but it was done, and with web-only colors, too!