Minori Chi? Via dalla pazza folla, il turismo in cerca di autenticità e le città minori Firenze, 2 Dicembre 2015 BTO 2015
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Subtitle and date Georgia Italic 12/14pt – Black
Line spacing:
text size + 2pt
Paragraph spacing: ½ of type size
Title Heading Arial 24/26pt – Black Minori Chi?
Via dalla pazza folla, il turismo in cerca di autenticità e le città minori
Firenze, 2 Dicembre 2015
BTO 2015
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
La più innovativa compagnia di taxi non possiede automobili.
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 2
Il futuro, l’immateriale
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Il media più famoso del mondo non produce contenuti.
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 3
Il futuro, l’immateriale
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Il futuro, l’immateriale
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 4
Il più grande retailer del mondo non ha magazzino.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 5
Il futuro, l’immateriale
L’hospitality provider Il più diffuso non possiede immobili.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Il futuro, l’immateriale
È l’economia dell’immateriale e impatta sul turismo.
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 6
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Attraverso il network FutureBrand (20 uffici nel mondo) abbiamo indagato il domani del turismo: • i desideri dei viaggiatori “early adopter” • il ruolo dell’experience • il significato cruciale dell’autenticità
(già emersa come fattore chiave nelle varie edizioni del Country Brand Index)
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 7
Da dove iniziamo?
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Foresight
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 8
IT IS THE KEY THAT UNLOCKS THE FUTURE
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Foresight
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 9
Modello Foresight
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Foresight
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 10
DOMESTICO LAVORATIVO
DI QUARTIERE RISORSE PIANETA
FISICA MENTALE
EMOZIONALE PUBBLICA
FAMIGLIA LOCALE
PROFESSIONALE NETWORK SOCIALE
SOCIETÀ
SICUREZZA STATUS
INVESTIMENTI CONSUMI
ENVIRONMENT COMMUNITY
HEALTH MONEY DECISIONS
Step1: Identificare e comprendere le aree di interesse delle persone
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Foresight
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 11
ENVIRONMENT
HEALTH MONEY
COMMUNITY
Step2: Incrociare le aree con le macro-forze di cambiamento e i megatrend per sapere in anticipo come si manifesteranno i bisogni.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Foresight
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 12
ENVIRONMENT
HEALTH MONEY
COMMUNITY
Step3: Disegnare le opportunità di oggi per una categoria o marca.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Foresight per il Turismo Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 13
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 14
ENVIRONMENT
Slow travel is a state of mind. It is about having the courage not to go the way of the crowd.
The Emergence of Slow Travel Taylor & Francis
Il Danube Bike Path è una pista che attraversa Germania e Austria e arriva fino a Budapest. Un percorso perfetto per le famiglie, i principianti. È ben
organizzata, sicura e attraversa luoghi molto belli.” Cristina, Madrid (FutureBrand Travel Experience Research)
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 15
Environment
Limitatezza delle risorse, quindi Sostenibilità che si traduce
nella ricerca di un rapporto armonico con il luogo visitato.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 16
Environment
Celebrare la cultura della lentezza Slow Travel Festival (9-11 October), Monteriggioni A piedi, in bicicletta
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 17
Environment
Vacanza è semplicemente camminare Village Ways – un riferimento del turismo responsabile – lavora in partnership con i villaggi per realizzare esperienze responsabili in India, Etiopia, Nepal. Incontrare le popolazioni locali, calarsi nella cultura, sempre camminando.
http://www.villageways.com
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 18
Environment
Nest hotelier & EcoMuseo Essere dentro la Natura, senza disturbarla: - Robin’s Nest Treehouse Hotel, Germania Un po’ terra e un po’ costruzione: - Biesbosch Museum, Olanda, un modo di celebrare la cultura locale.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 19
Environment
Anche lo sci cerca la sostenibilità Snowcarbon, raggiungere le vatte in treno per aumentare il piacere, riducendo lo stress e l’impatto ambientale.
http://www.snowcarbon.co.uk
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 20
COMMUNITY
“Places in contemporary Europe have put their continuity and history to the front.” Jonas Frykman
“Mi ha emozionato di più dormire in mezzo alla Foresta Nera, in un antico edificio che un tempo ospitava il tribunale locale, che il grande albergo di design di Monaco di Baviera. Perché? Perché mi sembrava di vivere un pezzetto di storia, qualcosa di vero e solo lì.”
Chris, Losanna (FutureBrand Travel Experience Research)
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 21
Community
Globalizzazione significa essere sempre connessi, avere accesso a un numero illimitato di informazioni,
vedere e conoscere virtualmente ogni giorno: l’effetto collaterale è la
crescente straordinarietà di esperienze vere, Locali e Autentiche.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 22
Community
“L’arte di vivere in un “sasso”” Sassi di Matera, autenticità come unicità
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 23
Community
Orgoglio Bohèmien Orgogliosi di stare fermi per rispettare i propri valori, lo stile di vita, l’autenticità.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 24
Community
Il passato è avanguardia Ubicato nel paesino di Santo Stefano di Sessanio, il Sextantio Albergo Diffuso permette di entrare in contatto con la gente del luogo e non solo altri turisti e di vivere come nel Medio Evo.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 25
Community
Trieste, fedele a se stessa Genius loci unico, a metà tra Mediterraneo e Mitteleuropa. #discovertrieste
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 26
MONEY
Travelers want deeper experiences involving inspiration and self-discovery. Matthew Upchurch, CEO, Virtuoso
“La visita alla Cappella Sistina in mezzo a un centinaio di cinesi, impegnati a riprendere gli affreschi con il telefonino senza mai guardarli, mi ha fatto capire che
preferisco rinunciare alle grandi mete turistiche, per scoprire luoghi più appartati.” Susanne, Parigi (FutureBrand Travel Experience Research)
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 27
Paesi emergenti, Nuovi Turisti. Tanti. Aumenta il bisogno di Scappare
dalla Pazza Folla, e mettersi su percorsi di “solitaria” Scoperta.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 28
Jena & Grenoble Oltre le capitali, un’opportunità per scoprire uno stile di vita e gioielli culturali.
Jena, Germany
Grenoble, France
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 29
La Via del Ferro La scoperta di un luogo e di un tempo
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 30
Ghetto di Venezia Chi l’avrebbe detto che esiste una Venezia calma e silenziosa,intima?
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 31
Città Fantasma in Italia Promosse, suggerite: una vera scoperta.
Savogno Santo Stefano di Sessanio Civita Di Bagnoregio
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 32
Eccellenze trainanti Ferrari e Pavarotti per Modena.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Money
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 33
La Marca, il network territoriale che funziona Un territorio capace di reinventarsi per pubblici di nazionalità diverse, assecondando i desideri di chi scappa dalle calli affollate di Venezia, ma non si vuole perdere la dolcezza delle architetture venete.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 34
HEALTH
“Quest’estate in Puglia ho imparato a fare il pane. È stato bello tornare a ‘usare le mani’, immergersi in qualcosa di totalmente diverso dal mio lavoro, qualcosa di vero e antico.”
Patrizia, Milano (FutureBrand Travel Experience Research)
“Learning is the new luxury in travel because it is inherently transformative.” Craig Greenberg, President, 21c Museum Hotels
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 35
Cresce l’attesa di Vivere Meglio Più a Lungo e con essa si allunga la Curva dell’apprendimento: questo apre le
porte a un turismo che va oltre l’esperienza turistica stessa per diventare un occasione per
Fare e Imparare.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 36
La Città dei Corti Clermont Ferrand si è costruito una reputation grazie al Festival dei corti cinematografici.
http://www.clermont-filmfest.com
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 37
Vacanze in Cucina Cuoche in Vacanza insegna ai turisti interessati a cucinare e apprendere “l’Italian way”.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 38
Non solo cantina Marchesi Antinori è un’opportunità per conoscere il vino e la regione.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 39
Il fascino della fabbrica Visitare il saper-fare, come nel Nordest
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 40
Molto più di un libro di scienze
Trento si rilancia attraverso un’esperienza culturale: il nuovo Museo
della Scienza.
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Heading Georgia Italic 40-100pt – Black
(text highlights from FutureBrand palette only)
If size is altered, Line spacing:
text size + 2pt Paragraph spacing:
¼ of type size
Running Heading Arial 20/22pt – Black
Footer Georgia Italic 8pt – Black
Single line spacing
Health
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 41
L’esperienza di un “saper fare” http://www.brianzaexperience.it
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Armonia Autenticità Scoperta Fare&Imparare
Minori Chi? | 2 Dicembre 2015 | © FutureBrand 2015 42
Overall
FutureBrand RGB Colour Palette
White R255 G255 B255
Black R0 G0 B0
PMS Purple R132 G52 B187
PMS Rubine Red R202 G0 B93
PMS Red 032 R237 G41 B57
PMS 3965 R228 G215 B0
PMS 306 R0 G185 B228
PMS 355 R0 G155 B56
PMS RefBlue R33 G36 B146
PMS 631 R62 G177 B200
PMS 400 R203 G199 B191
PMS 437 R128 G104 B111
PMS 530 R211 G184 B226
PMS 137 R255 G161 B0
Grazie.