Btec 2

UNIT 2 BUSINESS LEVEL 2 BTEC

Background to the Business

Broom House Farm

LOCATION OF BROOM HOUSE FARM (BHF)• 6 Miles from Durham City centre• A691 runs by the side of the farm• It’s between 100-800 feet above sea level• It’s about 2 miles from Witton Gilbert,the nearest

village• It is on top of a hill and it is very windy

MAP TO SHOW LOCATION OF BHF

WHO OWNS THE BUSINESS? • Jane and Mark Gray • It is a partnership• THEY DO NOT OWN ALL THE LAND !!• They rent the land and pay £60,000 per year to

use it • They have the lease until 2030

The Aims for Broom House Farm • To make more profit • Expand the business • To improve the customer service• To stay organic with crops and animals • To increase the visitor numbers• To increase the prices

The Objectives for Broom House Farm Cafe

• To increase number of birthday parties and private bookings which will bring in new cusomers who will spend money in the café and butchers

• To improve birthday party resources. This will make more people come and that means more profit

• To improve customer service • To improve outside play area which will help bring families in to the farm

at quieter times of the year

• To increase the spend. Currently average spend is £35. If they increas the spend to e.g. £40 they will make more profit

• To extend product range .They could make different flavours of pies and sausages.Party packs of meat and vegetables or salad could be made up for Barbecues.

• To maintain quality of product. The customers will not mind paying more money on ther products

Butchery Objectives

Farming Objectives• Cattle• To keep the cattle numbers and age of the animals

the same • Sheep• To increase the number of sheep by Increasing the

number of lambs which survive

BACKGROUNDThe business is in Bishop Monkton

which is near Ripon, North YorkshireRipon is just 4.5 miles away and Thirsk is just 15

miles away.The coast and the North York Moors are just 35

minutes away.

OWNERSHIP

The business is a partnership between Mr and Mrs Oates.

A parthership is a business organisation whichIs owned and run by 2 or more people.

The partners are personally responsible for the debts of the business

(unlimited liability)

BENEFITS AND DRAWBACKS OF PARTNERSHIP

The Good The Bad • Easy to set up- There is less paper work • Easy to run as partners can discuss

problems and Ideas – and more support

• Partners can share work load and cover for each other when one is on sick or on holiday

• With a partnersip there are more ideas and skils available than when there is only one sole trader

• If things go wrong partners have to pay for everything themselves

• The Partners may not always agree with each other

• The partners have to share the profits

• If one partner dies or leaves the business may fail and shut down

• There are 44 caravan pitches located• There are piches with electricity and some with no

elctricity

Tourers and Tents

• FACILITIES THAT THE CARAVAN PARK HAS Toilet Block with showers,woshing up area,reciycling boxes,tentPitches and 3 static caravans

• Prices Tents from £15.00 per nightTourers and Motor Homes - From £17.00 per night with electric, from £15.00 without electric.Pup tents - £5.00, gazebos - £5.00PLEASE NOTE: one car per pitch. An extra car costs £3.00 per day.

• There is a shop and two pubs serving meals in Bishop Monkton

• Lightwater Valley Theme Park • Ripon Cathedral

• JORVIK Viking Centre

PLACES TO GO IN THE LOCAL AREA

What are Aims?

E.G.• To make profit• Expand the business• To survive

• An Aim is a goal or taget for the business

Aims of Church Farm Carvan Park • To make as much profit as possible• To make the barn in to holiday homes to make more profit • To replace the 3 old static Caravans and buy new ones • To provide service for the Tour de France 2014• To expand the Business by developing the top field

.Is what the business has to do to meet the aims E.G• To advertise • To do Market research to find out what other businesses are doing• Expand your land or premises

What is an objective ?

Objectives of Church Farm Carvan Park

• To cut the grass wekly • To clean and maintain the toilet and shower block daily • To paint the shower block every year • To meet the government and fire regulations• To make a good impression and to be friendly.

Background

OwnershipThe business is a partnership between Tom Oates and James D’Arcy

Responsibilities James is taking photos of landscapes and buildings from inside and outside Tom is taking photos of people e.g. school photos and weddings

Location The business will be based in our homes and in a hired studio in Ripon.The business will also have a Website with examples of our work for potential customers to see. They will be able to buy our photos online.

TASK 2D’ARCY OATES PHOTOGRAPHY

The aim for the business is to make profit within a year

OBJECTIVES 1• To advertise locally to get minimum of 3 customers per week

spending £40 each or more. This is because our costs are £100 per week and we want to make a profit of £20

Is this SMART?

Specific – this objective is clear and is about our business

Measurable-you would now because we would now the number of customers we have and the amount of profit

Achievable-because we have sead we are going to make £100 a week which means we have made it achievable

Relevant- it is relevant because we have said that we will have a local business and that we will get a minimum of customers

Time- this is time bound because our business as set a time by making £100 per week

To take and edit a minimum of 156 pictures a year,(100 by Tom of people and the rest by James),using at lest 1 ful day a week to do this.This is to meet our objective of selling 3 photographs a week and it takes into account that the buisness will sell more photographs of people than landscapes and buildings

OBJECTIVES 2

Is this SMART ?

Specific – this is clear and related to the business Measurable-because we have a specified the number of photographs taken in a year.

Achievable-it is a sensible number and can be easily done

Relevant-it is relevant because it relates to the business directly because the photographs are sold

Time- a time has been set in that a 156 photos will be taken in a year

Is this SMART ?

Specific –this is clear and related to the buisiness

Measurable-because it has to be done weekly.

Achievable-It is something that can be done easily within the time frame.

Relevant-It is relevant because the website is the main form of advertising and selling for the business.

Time- It is time constrained because it is going to be done every week

OBJECTIVES 3To update the website weekly in order to attract new customers and keep existing ones. This is to keep the site new and fresh as it is the main ‘location’ of the business.

UNIT 2 BUSINESS LEVEL 2 BTEC