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BTC offers Marketing Help with SpotOn

Apr 22, 2015

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Business

Kenneth Bator

 
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Page 1: BTC offers Marketing Help with SpotOn
Page 2: BTC offers Marketing Help with SpotOn

The key to brand loyalty:

CONSISTENCY

Page 3: BTC offers Marketing Help with SpotOn

The ROI of your business participating in social media:

YOU WILL STILL BE IN BUSINESS IN FIVE YEARS

Page 4: BTC offers Marketing Help with SpotOn

Can assist with both.

Page 5: BTC offers Marketing Help with SpotOn

Provided by BTC Small Business

Page 6: BTC offers Marketing Help with SpotOn

Enroll Engage Enhance

Page 7: BTC offers Marketing Help with SpotOn

Loyalty that runs itself

• Logs visits• Redeem deals• Collects customer data• Supports multiple

locations

Enroll

Page 8: BTC offers Marketing Help with SpotOn

Scan card or app

Page 9: BTC offers Marketing Help with SpotOn

Enter email and/or Name

Page 10: BTC offers Marketing Help with SpotOn

Redeem rewards -OR- new offers

Page 11: BTC offers Marketing Help with SpotOn

Add/Edit Spots Manually

• add/remove Spots manually– phone /delivery business– convert from old loyalty customers

• Create promo days

Page 12: BTC offers Marketing Help with SpotOn

Not Your Average RewardsGet silly and help your brand stand out from the crowd.

Name a menu item

Drive Dan’s

Maserati for a day

Owner’s baseball tickets

Personal shopper

Pimp your ride

Model our Spring

collection for

Facebook

What’s in the

Mystery Box

Mixology class

Pet sitter for a

weekend

Page 13: BTC offers Marketing Help with SpotOn

Social Prowess

• Create buzz• Reward word of mouth• Invites customers to

Facebook• Manage social media

centrally

Page 14: BTC offers Marketing Help with SpotOn

Get the App

• Check in

• Discover other SpotOn businesses nearby

• Get exclusive deals from places you love

Engage

Page 15: BTC offers Marketing Help with SpotOn

Tap Into the Network

Page 16: BTC offers Marketing Help with SpotOn

Invite customers back Create a great deal1 2 Send it

Page 17: BTC offers Marketing Help with SpotOn

Customers redeem offers thru their phone…

… and it’s waiting at the tablet next time they visit (no paper necessary)!

3

Page 18: BTC offers Marketing Help with SpotOn

It’s all in Hotspot

Add/edit rewards program See who’s visiting Track success Manage social media Send targeted offers

Enhance

Page 19: BTC offers Marketing Help with SpotOn

Digital Rolodex

• Grows in value• Big data for the small

business• Expanded reach

Page 20: BTC offers Marketing Help with SpotOn

• Customer Experience• Loyalty• Revenue• Analytics

Immediate Impact

Page 21: BTC offers Marketing Help with SpotOn

Target Markets• Businesses with repeat customers

Retail, food & drink, beauty, auto (oil change)Carpet store, funeral home, auto repair

• Recommended card processing >$4000/mo • Existing internet connection at the business• NEW Central Payment merchants only

Page 22: BTC offers Marketing Help with SpotOn

Price: $50/mo

Merchants get everything they need to get going

Additional Fees:

Deals redemption$.50 per redemption ($0.25 is avg ticket < $10)

Text messaging$.06 per outgoing text msg

• No long term contract• Less than $2/Day

Page 23: BTC offers Marketing Help with SpotOn

www.spoton.com

Learn More

Page 24: BTC offers Marketing Help with SpotOn
Page 25: BTC offers Marketing Help with SpotOn

Current promotion for the On Broadway Business Association w/minimum of five merchants on program:

No setup feeNo statement fee

Page 26: BTC offers Marketing Help with SpotOn

Minimum of 10 CPAY and 5 SpotOn:

Annual Strategic Planning for Association

Alignment with On Broadway brand plan