Department of Visual Communication, Madras Christian College [Autonomous] 1 B.Sc. VISUAL COMMUNICATION CURRICULUM 2018-19 SEMESTER-1 SUBJECT CODE SUBJECTS CREDITS HOURS CA ESE T/P English 3 4 Language 3 4 Value Education 1 2 Major Introduction To Visual Communication 5 6 50 50 T Major Visual Culture 4 4 50 50 T Allied I Art And Design Studies 6 6 50 50 P GC or BT or AT Basic Of Visual Communication 2 4 50 50 T Total 24 30 SEMESTER -2 Subject Code SUBJECTS CREDITS HOURS CA ESE T/P English 3 4 Language 3 4 Value Education 1 2 Major Writing For Media 5 6 50 50 P Major History Of Media 4 4 50 50 T Allied I Basic Of 2D Illustration 6 6 50 50 P GC or BT or AT Basic Of Visual Communication 2 4 50 50 T Total 24 30
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UNITI Communication - Definition, Need for Human Communication and VisualCommunication.Types&LevelsOfCommunication,BarriersOfCommunication,TypesofMassMedia,Functions&CharacteristicsofMassMediaandMassAudience.UNITII
Elements Of Communication, Western Models Of Communication – Aristotle,Lasswell,ShannonAndWeaver,OsgoodAndSchramm,SMCR-Berlo,Knapp’sModelsOf Relationship Escalation And Deterioration, Indian Theories Of Communication,SadharanikaranModel.UNITIII UnderstandingCommunication–MeaningOfContent,Connotation,Denotation,Culture, Signs, Symbols And Codes, Measuring The Levels Of Communication –Technical,SemanticAndPragmatic.UNITIV
VisualProcess,VisualandSensoryPerception,ColourPsychology,Optical/VisualIllusion, Visual Saturation. Visual Technologies- Virtual & Media Reality, ArrestingReality,SpaceandPerspective,NewTrendsinVisualTechnologies.UNITV
ReadingtheVisual-seeingasReading,TheHabitusandCulturalLiteracies,popculture, Seeing in Context, Time AndMotion, Text And Inter-Text. Selling the Visual-MediaasaCommodity.METHODOLOGY:
Introduction to Visual Culture - Architecture, Painting- techniques of paintingandSculpture–typesofrelief.AncientArt,EgyptianArt-Mastaba,Pyramid,Egyptianlaw of frontality, Paintings, Egyptian Beliefs. Greek Art -Hellenes, Greek Philosophy,FirstOlympiad, Greek Column and its types, Theatre, Kouros figure, GreekVases andpaintings. Roman Art –Emperor Augustus, Capitals, Vault, Pantheon, Basilica,Amphitheatre,Trajan’sColumn,HeadofanUnknownandPaintings.
UNITII
Introduction to ChristiansArt –Mosaic, Calligraphy, stain glass. Examples fromMedievalPeriod,EarlyChristianArt,ByzantineArt,RomansqueArt,GothicArt.
UNITIII
RenaissancePeriod–EarlyAndHighRenaissancePeriod[Donatello,GiottoAndMasaccio, Leonardo Da Vinci, Michael Angelo, Titian, Raphael] Baroque Period,Rembrandt,Bernini,Caravaggio,WhatisRococo?
UNITIV
Protohistoric Period - Indus Valley Civilization , Architecture- Town planning,Privy, Great Bath, Granary, Lothal Key Plan, Sculpture – Bearded Man, Dancing Girl,Seals. Buddhist art – structures by Ashoka, Stupa, Stambha, Vedikas, Toranas. AjantaandEllora.
UNITV
South Indian Temples –Rathas at Mamallapuram, Tanjore, Brahadeeswaratemple,MaduraiMeenakshiTemple.AdventofModernArt,Contemporary IndianArt,IntroductiontoBengalSchool. METHODOLOGY:
Theoretical inputs through classroom lectures and group exercises coupledwith A/Vscreening,analysisofartthroughages.
BasicsofDrawing:LineStudy-StraightLine,Zigzag,CurvesandCircles,Spiral,Knots,Waves. Shapes and Forms – 2D to 3D Drawing (Objects, Still Life, Leaves andTrees).ShadingTechniques-Hatching,CrossHatching,Stippling,Scumbling,SmudgingandScribbling.ElementsofArt–Dot,Line,Shape,Form,Value,Colour,Texture.UNITII
Material Studies – Pencil, Pastel, Poster, Acrylic,Water Colour, Indian Ink andPen,Charcoal.StillLife,PrinciplesofStillLife.UNITIII Colour Study - Understanding Colours, Primary, Secondary, Tertiary Colours,Colour Wheel. Understanding Space, Colour, Light, and Shade through LandscapeStudies. Principles of Design - Balance, Proportion, Rhythm, Harmony, Perspective,Composition,Movement,Unity.UNITIV
Record should contain at least TWObest exercises, submitted as assignments,whichshouldbeapprovedbytheSubjectIncharge.
Eachofthetopicsshouldhavewrittenbriefs,scribblesandfinalartwork.Cuttingandpasting work for advertisements must be done with design elements (logos, illustrations,lettering,etc.)createdbythestudentsindividually.(Cuttingandpastingfrommagazineoranyothersecondarysourceswillnotbeallowed).
for layout.Film&Television.Characteristicsofdifferentmedia.Approachestodesign.Elementsofdesign,shape,space,colour,texture,formetc.Principlesofdesign:rhythm,content,Balance.
Classroom exercises coupled with practical exposure to different kinds ofmedium. Lectures, guest lectures, seminars, group discussion, use of print and e-resourcesREFERENCE:ArthurAsa.Bergerseeing is tobelievean introduction toVisualCommunicationprenticehallpublications–1976
EmergenceandDevelopmentofFolkMedia,TraditionalFolkMedia–Meaning,Characteristics, Its difference from Mass Media, Different Forms of Folk Media:Tamasha,Pawada,Keertana,Yakshagana,Therukoothu,Nautanki,Jatra,Bhavai,RamlilaandRaslila,Puppetry:FormsInDifferentStates.OraltoElectronicMedia.
Emergence and Development of Radio as a Medium of Mass Communication,FormsandGenres,NewTrends.FMRadio,SatelliteRadio, InternetRadio,CommunityRadio,VisualRadio.UNITIV
EmergenceandDevelopmentOfTVAsMediumOfMassCommunicationInIndia,StoryOf IndianTVAdventAndGrowthOfSatelliteAndCableTV In India.FormsandGenres,DTH,INTERNET,CHROMECAST,ANDROIDTV.NewTrends.FilmasMediumofCommunication,HistoricalDevelopmentofFilminIndia,RegionalCinema.UNITV
Emergence and Development of SocialMedia, NewMedia Technologies, SocialNetworkingSites,MediaConvergence,InteractiveFeatures.
Introduction to writing, History and Process of Word making and change ofmeaning, perspective writing, Effective Writing, Types of Writing – Expository,Descriptive, Persuasive, narrative, Usage of Punctuation marks, Writing for MassAudience.MicrosoftOffice-Word
UNITII
NEWSWRITING:Whatisnews?Newsvalues,Differentkindsofthenews,sourceof news, layout of a Newspaper, organizational structure of the newspaper industry,kindsofreporting.Differencebetweenfeature,articleandeditorial.NewsWriting:5Wsand 1H, the inverted pyramid, the chronological story, the composite story, featurenews,Columnwriting,editorial.Headlines–types,Newtrends.AdobeInDesign
UNITIII
SCRIPTWRITING: Introduction to script and its formats, Process of scriptwriting-research,premise,synopsis,outline,treatment.Scriptwritingformat–MasterScript, Single Column Format, Two Column Format, Screenplay Format. Scripting forfiction: Story & Plot, Characterization, Three Act Structure. Script for TV, Radio,Documentary,PSA,TVC.CeltexUNITIV
WRITING FOR DIGITAL SPACE: Writing Techniques, Sentences, Links, andTables, Meaningful Linking, Effective Illustrations and Design, ContentStrategy,Message,Media,Style,andTone,ConversationsandKeyMessages,PartsandPurposesof a site, Current Platforms - Blogs/ Vlogs, WordPress, Twitter, Facebook, Tumblr,providing credit/courtesy and copyrights, memes, captioning and commenting.Multimediacampaign.SNS.METHODOLOGY:
Basic Anatomy Structure – The Basic Figure, Pelvis, Legs and Knees, Ribcage,Belly Button, Shoulders, Arm, Wrists and Hands. The Basic Profile- Spine in Profile,RibcageandLegsinProfile,ArmsinProfile,ProportionReminders.
UNITIIStudy of Head and face - Proportions of the Face, The Features- Eyes andEyebrows,Detailsof–Eyes,Nose,Lips,Ears.LookingUp,LookingDown,AndTurningSideways.Views:frontprofile,onethird,sideviewandbackview.Studyofhandandleg-Basics,Proportions,RangeofMotion,Shapes.UNITIII
Basic Animation Structures, Draped Figure In Space – Poses: Standing, Sitting,andReclining,FiguresinAction,FiguresinComposition,StickFigures,RetroCharacters.
UNITI Photography- Fundamentals, History – early experiments and developments,HumanEyeandcamera,Camera–historyandtypes,Filmsanditstypes,WorkingofaD/SLR–Operations,ModesandAdvantages.UNITII
Features of Camera, Lens and its types, Functions of a Camera - Exposure,Aperture,Shutter, ISO.DepthofField,ActionControl,Sensitivity.CameraAccessories:TypesandUsageofFilters,LightMeasuringDevices,Tripods.FileFormats–Converters.DigitalStorageDevices–CableandCards.UNITIII
StudyonLighting,IndoorLightingTechniques-KeyLight,FillLight,BackLight,RimLight,KickerLight,BackgroundLight.LowKeyandHighKey.LightingEquipment’s,ElementstosupportLighting,OutdoorLighting.ColourTemperature.UNITIV Composition and Framing Techniques, Rule of Thirds, Angle of View, LeadingLines, Negative Space, Golden Triangle, Golden Spiral, Balance, Symmetry, patterns,Texture,RuleofOdds,Colours.GenresofPhotography–Panorama,Silhouette,Cameo,Black and White, Montage, HDR, Macro, Miniature, Stop Motion, Bulb Mode, LightPainting, Candid, Photo- Journalism, Photo-features, Photo-essays, Product, Industrial,Abstract, Portrait, Sports, Food, Travel, Street, Bokeh, Event, Time Lapse, Hi Speed,Conceptual.UNITV Planning a shoot- Indoor and Outdoor, Budgeting, Set props. Image editing -manipulationofimage,framing&trimming,Writingcaptions,PanoramaStitch,Specialeffects techniques, Colour profiles, colour management, layout design. Printingmaterialsandtypes. METHODOLOGY:
An overview of electronicmedia, India’s Creative industry.Management- rolesand functions, Principles of management, levels of management. Managing mediaorganization –planning, coordination, motivation, control, decision- making,departmentalization,PolicyMaking,Leadershipqualities.UnitII
Personnelmanagement-Hiring process, Interviewing orientation, Performancereviews, Legal issues in personnelmanagement. Labour issues:Workingwithunions,other labour law. Media regulations, foreign equity and FDI in Indian media,Convergenceofmedia.UnitIII
Marketing- definition; Characteristics, Principles & Types of Marketing;Marketing Mix- concept & elements; Promotion Mix, Marketing - Globalization &Glocalization, Consumer Behaviour; Retail and Service Marketing, New trends inMarketing- Social media marketing; Corporate social responsibilities – Greenmarketing-socialmarketingandotherconcepts.UnitV
Media Planning- Media selection, scheduling, Space and Time Buying; CostConsiderations; theRoleof aMediaPlannerandaMediaBuyer;MediaTrends. Salespromotion-meaning,purpose,toolsandtechniques;StrengthsandLimitationsofSalesPromotion,OrganisingconsumerSalesPromotion;TradePromotions.RecentTrendsinsalespromotion.METHODOLOGY:
Redesign different types of Industry logos, business card, brochures, poster,Paperworkforlogodesigningbusinesscard,spokecharacter
UNITV
Design the following for an Advertising Agency, GovernmentOrganisation andCorporate Industry-Logo,BusinessCard,LetterHead,Brochures,Posters, Invitations,PackageCover,CDLabel&CDCoverandSpokesCharacter.
Introduction to Communication Theory: Magic Bullet or Hypodermic NeedleTheory of Communication, Two Step Flow Theory, Agenda setting theory, AlbertBandura’sSocialLearningTheory.UNITII
Cultural Communication: Cross Cultural Communication, Cultivation Theory,CulturalIdentityTheory,Face-NegotiationTheory,ModernisationTheory,MutedGroupTheory, The Spiral of Silence Theory,Marxist Theory of Alienation, Catharsis Theory,MaleGazeTheory.UNITIII
MassCommunication:AuthoritarianTheory,DeFleurModelofCommunication,Media Dependency Theory, Normative Theory – Four Theories of the Press, SocialResponsibilityTheory,Usesandgratificationtheory.UNITIV
OrganisationalCommunication:ContingencyTheory,OrganisationalInformationTheory, Theory X and Theory Y. Westley and MacLean’s Model of Communication,MediaDependencyTheory,GateKeepingTheory.UNITV
Technical Communication: Diffusion of Innovation Theory, Media MalaiseTheory, Rorschach Experiments, Displacement Effect Theory, Gender and Media,InoculationTheory,KnowledgeGapTheory,DigitalDivide.METHODOLOGY:
Psychology – Definition, scope and objectives, Psychology and Media – An uneasyrelationship ResearchMethods inMedia Psychology. Freudian Principles –Mind andMedia.BehaviouralandSocialScience:ArousalTheory,AttachmentTheory,AttributionTheory.UNITII
RoleofPsychologyinMedia,Memory-Definition,Informationprocessingmodel,Law of one price [LOP], Thinking -Definition, Lateral thinking and creative thinkingPerception–VisualandDepthperception,Cognitiveandbehaviouraleffectsofmedia.Focusonprint,interactivemediumandwebadvertising.UNITIII
1. RashmiGahlowt(2014)IntroductiontoMediaPsychology2. Karen E. Dill, The Oxford Handbook of Media Psychology 3. ChristopherJ.Ferguson(30Sep2015)MediaPsychology101
Major Film school and movements- , German expressionism (1919-1924),French Impressionism and Surrealism (1917-1930), Soviet Montage (1924-1930),Italian neo-realism (1942-1951), Avant Garde (1950), The French New wave (1959-1964). Development of Classical Hollywood cinema, Japanese cinema. Cinema in thethirdworld. Film Theories - Post-Modernism, Russian Formalism, Auteur, Apparatus,Feminist,Marxist,Psychoanalyst.Unit:III
IndianCinemaoriginanddevelopment,Silenttotalkies.FilmGenres-Westernfilmgenres,Indianfilmgenres,SouthIndianfilmgenres.Cinema&Semiotics,Mise-en-scene-realism, aspects of mise-en-scene- Setting, Costume and makeup, lighting,expression,spaceandtime,framingandcomposition(camerashotsandangles).
UnitIV
Filmcategories and itsduration, Fundamentalsof film sound, functionsof filmsound, Theatre Sound System Theatre sound system, Editing Grammar, Censorship.Indian&WorldFilmFestivalsandawards.UnitV
DetailedFilmanalysis,FilmAppreciation,Review/Criticismformat.***Alfred Hitchcock, Akira Kura ova, Victorian De Sica, Adour Gopalakrishnan, Satyajit Ray,DavidLean,Balachandar,BaluMahendra,BharathiRaja,ManiRatnam,GautamVasudevMenon,ChristopherNolan,RamGopalVerma,StevenSpielberg,PARanjith,RameshSippy.METHODOLOGY:
Advertising definition, the AIDA process, functions and types of advertising,Stagesofanadvertisement,lifecycleofaproduct,targetaudience,targetsegmentation,Advertisingagencies-structureandtypes.ClientBrief,CreativeBrief,marketstrategy,advertisingstrategy
UNITII
Introduction, Advertising Copy, Types of advertising copy; Creativity inAdvertising; Copy Testing Methods; Visual Strategies, Art department specialists,Conceptualization& Ideation,Developing a layout. Translation of ideas to campaigns,visualizationdesigning&layout,coywriting–typesofheadlines,bodycopy,baselines,slogans,Logos&trademark
UNITIII
What Is a Brand? Brand management- brand positioning, brand personality,brand Loyalty. Brand Elements, Brands versus Products Brand Knowledge BrandCritics, Sources of Brand Equity, Brand Awareness, Brand Image, Identifying andEstablishingBrand,CaseStudies.
UNITIV
Public relations – definition, nature and scope. Objective and functions of PR,structure of a PR agency and function, Audience – internal, external, public opinion,DifferencebetweenAdvertisingandPR.PR inPrintadvertising, televisionadvertisingandRadioadvertising.EmergingtrendsinPR.
UNITV
PR communication tools, Crisis Management,. PR planning andmanagement –organizing a PR conference, exhibition, Event Management- Principles of EventManagement; Size, type & category- Sports, Rallies, Wedding & Exhibition; EventPlanning & Developing a mission; Preparing event proposal, Use of planning tools-Protocols,Dresscodes,staging&staffing.PRresearch.ProducingPRmaterials–pressrelease,brochures,newsletters,in-housejournals,promotionmaterials.METHODOLOGY:
Internet, Concept for LAN & WAN, Web Hosting, Domain Name, Website,Webpage, Homepage, Web Graphic, Web Advertisement, Blog and Vlog. ResponsiveWebDesign,ResponsiveColourSchemesandCustomWebFonts
RadioMedium,HistoryofRadio,Functions&CharacteristicsofRadio,TypesofRadio - Entertainment Radio, Community Radio, InternetRadio, Satellite Radio, LocalRadio,CampusRadio,HamRadio,PAS,andPrivateFMRadiostations.UNITII
Introduction to acoustics – acoustic principles; different kinds of studios;Evolution of radiobroadcast formats; Principles of sound; the broadcast chain;Recording & Transmission systems; Modulation (AM & FM) Antennas, Receivers,Amplifiers, Multi-track recording technique; Mono, Stereo; Recording & EditingConsoles.UNITIII
VoiceCultureExercise,ContentforRadio,SoundRecording,UseofMicrophones,Consolehandling,OBRecordings&LiveShows,Radioaudiencemeasurementssystems-RAM,SMS,IVRSandPhonecalls,Radiobroadcaststyles,ProductionofRadiojingles–Radio Interviews, Radio plays, Radio discussion programmes, Radio Features &Documentaries,RadioNews,Radiovox-pops,Radio actualities.Radio elements, SocialrelevanceandCurrentAffairs..UNITIV
Broadcasting Guidelines, Do’s and Don’ts for an RJ. Content Creation- Conceptdevelopment, Usage of words, Clarity in language, Spontaneity, Voice modulation. Scripting for Program, and Scripts for various Radio Program. ConceptualizationandIdeation:ShowDesigning,Scriptingforradio–typesofscripts,ProgramPlanning.UNITV
Pre-production, Production and Post-production; budgeting, mood mapping,Scheduling, radio marketing, Use of Music database, Drama/ Skits, Advertisements,Promos,Jingles. METHODOLOGY:
1. BoydAndrew,BroadcastJournalism,FocalPressLondon.2. Programme Making for Radio, First Edition, Routledge3. Modern Radio Production – Production, programming and performance, First Edition,
Laurence King Publishing Ltd, UK4. Robert Mc Leish (2012). Radio Production, Fifth Edition, Focal Press, UK
Audio/Visual Medium -Theory and History, Acting for the stage, Screen,Modelling,MonoActingandCompering.KnowledgeofCamera,Shots,AnglesandScreenPresence,Multi-Camerasetups,Lighting.BasicsofVideoEditing.
UNITII
Voice -Audition Techniques to understand the power of your voice; to gainknowledge of how to excel in flawless Delivery, Clarity, Diction and Articulation;Dubbingandvoice-overforMoviesandTelevision.
UNITIII
Movement and Dance which includes creative Body Movements, Gestures,Postures, Body Language, VJ routines, Signature styles, Beat, Rhythm and Lip sync.Spontaneity,CurrentAffairs.
UNITIV
VJGenresandFormats,ScriptWriting,TVNewsPresentingTipsandTechniques,Communication,Methods forTV,CompereApproach,CompereStyle,VoiceRecording,Voice Modulation, Screen Test Techniques, Visual Recording, Telepromoter Training,LiveTelecast.
UNITV
Personality Development - the art of grooming, Survival Skills - TechnicalKnowledgeandSkills–self-promotionandmediaamalgamation.ThebasicsofMakeupandCostumes.Diet,Yoga&Exerciseandself-help–tokeeponefitandactivephysicallyandmentally.METHODOLOGY
Research- Introduction, The development of mass media research. ResearchConcept, Elements,Design&Methods:AreaofResearch,ResearchProblem,ResearchHypothesis, Literature Review and Analysis, Primary and Secondary Sources,Components of Research Proposal, Components of Research Paper, Research DesignandMarketingDecisionProcess,ChoosingaGoodResearchDesign.
UnitII
Researchethics,ethicalprinciples,ethicsindataanalysisandreporting.Ethicsinthe publication process. Data Collection Sources and Methods: Primary Data and itsTypes, SecondaryData,Advantagesof SecondaryData,Drawbacksof SecondaryData,TypesofSecondaryDataSources.Variables:Dependent,IndependentandIntervening
UnitIII
MeasurementandScalingTechniques-PrimaryScalesofMeasurement,AttitudeMeasurement Scales, Types of Comparative Scales. Hypothesis Testing – Distribution,Parametric and Non-Parametric Tests, Social Media and Web Metrics. Researchapproaches –Qualitative (field observation, focus group, intensive interviews) andQuantitative(surveyresearch,mailsurvey,internetsurvey)
UnitIV
Sampling Theory-Design, size and Techniques, Sampling: Basic Constructs,ProcessofSamplingDesign,DeterminingSampleSize,ProbabilityandNonProbabilitySampling, Classification of Probability Sampling Techniques, Classification of NonProbabilitySampling,SelectinganAppropriateSamplingTechnique
UnitV
DataInterpretationandAnalysis,ReportWriting,ModusOperandiofWritingaResearchReport,StructureoftheReport,ComponentsofaReport,StyleandLayoutofaReport, Revising and Finalizing the Research Report, Quality Research Report,Responsibilities of a Research Report Writer, Presentation of Results – Bibliographyformats.
MajorMediaLaws In India-CopyrightAct,CableTelevisionRegulationAct, theCinematograph Act, 1952. Central Board of Film certification- role and functions.CopyrightsandPatentlaw,IntellectualpropertyrightsWTO,DesignsAct2000.UNIT-III
Ethics in Advertising: Introduction, Perceived Role of Advertising; TheAdvertising Standards Council of India (ASCI); Misleading advertising; Advertising tochildren,Productendorsements,Stereotyping,Cultural, religiousandracial sensitivityinadvertising,Obscenityinadvertising,ComparativeAdvertising-RegulationGoverningBroadcast Media Advertising. Drugs and Magic remedies (ObjectionableAdvertisements)Act.UNIT–IV
Theinternetandlegalissues;CyberLawsinIndia–Privacy(identitytheft)andpiracy (open source); IT act. Social Media Guidelines – Do’s and Dont’s. Indecentrepresentation of women prohibition act, the children act, Young Persons (HarmfulPublications)Act.UNIT–V
Media ethics. Ethics vs. law, principles of self-regulation, broadcasting ethics,codeofethicsinprintmedia.EthicalIssuesrelatedtoprivacy,nationalsecurity,sexandnudity, neutrality, objectivity, depiction ofwomen and children, depiction of violenceetc.stingoperations.METHODOLOGY:
IntroductiontoTelevision-History,Productionstandards,Videoformats-VHS,U-Matic, Beta; Digital formats, HD, HDD. Interlaced and progressive scanning; analogand digital recording. Types of programs, Visualisation, Different approaches tovisualization-TV,Films,andAdfilms.Programproposal.Unit:II
Organizational Structure of Television Channels. Basic Studio Structure andEquipment’s. Planning and Budgeting. OB Van and its accessories. CommunicationSatellites.Broadcasting–Terrestrial,Satellite,DTH.PlanningandSchedulingTimeSlotforTelevisionChannel.Unit:III
Pre-Production: Preparation of script-idea/concept- one line order, research,screenplayandShootingscript;locationscouting;sets-indoorandoutdoor;bluematte,costumes;artistsandtechnicalcrew;Permissionandcontracts;shootingscheduleandbudget.Unit:IV
Production-Studyaboutequipment’susedinproduction-videocameras;Usageof microphone, audio recording; set arrangements and lighting; properties; cameramovements; multi-camera set-up; direction and camera departments. Out-doorProduction–ENGandEFP.Unit:V
Post-Production- The role of editing, Assembling of shots; rough cut; dubbing;audio effects; re-recording; audiomixing; visual effects; digital intermediate, final cutandcompositeprint.METHODOLOGY
Basic concept of 3D, difference between 2D&3D, perspective, other view of anobject.UnitII
Introduction to 3D studio Max, Support File Format, Tools Bar, Options Bar,Menu Bar, create Geometry, shapes, lights, camera, helpers, space wraps, systems,hierarchy,motion,display,utilities,Modifier,materialeditor,rendering,modelling.UnitIII
Theories &models of Instructional Designing, Learning Deigns, Motivational Designs,ARCSModel,ADDIEModel,Gagne'sNineEventsofInstruction,KirkpatrickModelandWIIIFM.Bloom’staxonomy,Bloom’sverbsandwritingobjective.
UnitIII:
Designing an e-learning course, Identifying and organizing course content, Needsanalysis,Analysingthetargetaudience,Identifyingcoursecontent,Integratingmediaelements.Trendsine-learning.UnitIV:
E-content development- Introduction, purpose and importance, tools and techniques.Defining - learning objectives, course sequence, instructional,media, evaluation and deliverystrategies.
UnitV:
Instructional design – Creating storyboards, Structure of an interactive e-lesson,Techniques for presenting content, trends in storyboarding for e-learning. Defining -instructionalmethods,deliverystrategy,Goodpracticesandtheevaluationstrategy.METHODOLOGY
As the students are already exposed to television production in the previoussemestersthestudentswillbespecializinginshortfilmmakingTheprojectworkshouldcontainoneshortfilmmadebythestudent.OUTCOME:Thestudentwillberequiredtocreateaconceptandconvertitintoshortfilm.
ADVERTISINGFILM
As the students are already exposed to television production in the previoussemestersthestudentswillbespecializinginadvertisingfilmmaking.
OUTCOME:The studentswill be required to create concepts and convert them into ad film. TheprojectworkshouldcontainoneADfilm(30sec/60seccut)madebythestudent.
This assignment is meant to provide an opportunity to students to plan andexecuteanadvertisingcampaign.Assessmentwillbemadebasedon thestudent’sability to conceptualize a realistic campaign and their ability to bring theoreticalinsights to practical accomplishment. Advertising professional will evaluate thecampaign.Thecampaignwillincludecreatinganon-existingbrand.
§ Gainpracticalexperiencewithinthebusinessenvironment.§ Acquireknowledgeoftheindustryinwhichtheinternshipisdone.§ Applyknowledgeandskillslearnedintheclassroominaworksetting.§ Develop a greater understanding about career options while more clearly
definingpersonalcareergoals.
GUIDELINES:1. Thestudenthastoreportinthelast/firstweekofMarch/Aprilrespectively.2. Thestudenthastoreporteveryweektointernshipguideinperson.3. Students who opt for internship programs out of station have to seek prior
permissionfromthedepartmentandthereportingwillbedonethroughemail.4. The student has to submit a detailed report of his work along with the