-
8/6/2019 BSC Kaplan
1/14
Dr.Robert Kaplans Balanced Scorecard Interaction with seniormanagers of GMR Group
Introduction of Dr.Robert S Kaplan and his works! " #"$ %& ' (! ( ! )*'+",!-
. % --/(0!!-0"01%2 13(%04!54&-1336( !%4 5 %1337-8 - " 9 : % - 1333
114133;
-
8/6/2019 BSC Kaplan
2/14
1
!!A ; - 8 4
!!@7 !4
"-!!4-
Q & A session with GMR Groups senior managersWhat has been your experience in large companies in balancing the long and short term strategicobjectives which the BSC requires? In reality, most organization spend most of their timefocusing on operational and short-term objectives, paying little attention to long term strategicobjectives.*--8-=-"
8 4- + % C- &+8%!!%?
*-1
-
8/6/2019 BSC Kaplan
3/14
A
8.+ 4 - %!?4D44D44!*4 ! ! *4-8
- & / - 4!-&+8--4-00-*% /"-44 4 -1334 E2*="--!4*4"+%4(4-"-/ -" 4 !--4 - * -4 4444G 0"- "48!@* " = " --"+F4%%)"-('%4 4 %- / 4 -* 4- %- " * 4 - ! =4!-- > 4 *4!! * ! 4 4 ! 4
* " = ;!-!8;!8()*%DD-D4-!-; ! - 8!+-4
-
8/6/2019 BSC Kaplan
4/14
-
8/6/2019 BSC Kaplan
5/14
2
!4%!->-%-4*"=-%"4*-%=!;44>-44%48)?
44%%-1
-
8/6/2019 BSC Kaplan
6/14
6
!/;)%(133 4)%)444)%%!* I) ! - J ) * I* - %4 % 8J )4 %-"%
- ! = -! 4 %* %!*4"!8/ !--%-!-"44 4- 4 -;--!!)!!!--
--! 04-- -I;4%4-44-!-444-8J)-!C-4!%
*%4-,)44* > >- - 4 /=!-!-4>-4!4*
))
4%'I).-%>44-;%!44 4 J)-4!%'4!%' ) 44!!-*-4 - - ! & = /!/4!
*4-.))))4%4')!
4=-*4!-- - ! ! 4 ? . - 4 D - . 4 -.-*4C4 44 ! -4 *--8-54-.;!
-
8/6/2019 BSC Kaplan
7/14
O
)-/44--4--4+.4-%/*B/!4*44!"4--
"!.-"4%).4-*4-444)*"=%)-8.%-
#$%"!
- / )- !4 C-"!44-%--4%4%!/4!!) %0 ) - % - -!@ &!-"?4D!D-.-544!44?+--44-!
*!4--!*-!4- !- :- 4 4 E73 --EO1!--!--'!44844 - ) ! /- % - 4/%44-@
%$#&%$'!).+-!=!80 !-- =! % 4 -!8"+4% ) % ! - & +8 4 % ! - - * 4D-!%44-*=!D%+-+-- - 44/-==!!*+"!/-
-
8/6/2019 BSC Kaplan
8/14
L
4-%---4( !).*.4-4!>-!4")-%%" /! - 0 % "4- -
0 . - . > 4- -4-
* 4%-- %444--4%4---!44-
* 4- - - "*.4 -%C44%-4%4-)%4-4!4! - >%- !-- ; - !844--%-
+4!!--!---C"-4-)--!!-.>*!4-8;4%-4*-!D-!44.>-)**!
-. >- *- % ! =4-*--444%!4
.%/;0D-4 -*%)"-44-! ;0 ;0 - 44%
-
8/6/2019 BSC Kaplan
9/14
M
*.*'"!44-!-=* - - /23- * - ?%-@(4>%-4/%@
++!,+!;4-;%%4- -*%
-
8/6/2019 BSC Kaplan
10/14
3
!+13-CK%;%! ML344--;4;4%41!--4(K"%I J% (-
-
8/6/2019 BSC Kaplan
11/14
8 + &0 # ' &0 # '(
!)!? +C(4!!@1 " C * 4 4
>A )!4-0448@7 -*!-44
8+-!--!-
;)4"-)4%"4 " * -4 ! 4- 0" 23 ! -4 - "
-
8/6/2019 BSC Kaplan
12/14
1
4 ) 4 ! - 0 --.!)%-!)-4%%!0DA>/D14%!D-H4=%-4-)+M333%!*--="
)44)>- '44-->- +4-)!4--
)-
!+"=!-!=!4"%-!4-!-=!---*- !- ) +!-- - 8 ! - 4 4 ! ! 4 - -
-
8/6/2019 BSC Kaplan
13/14
A
4*"C4%-)!4-%-"-02%3 *
!:88**"/"4!-- * - !---;!4"!)% C . ! ) . . !- C44H*. )4-4.-!".)*!)!4%!-8! "!!*!!-44 4 ) - . . -.!4%*)*+** !-C - !--H4%?4H- @-D4-
-
8/6/2019 BSC Kaplan
14/14
7
*-).% D
