Bryan-College Station CVB Update

Bryan-College StationConvention & Visitors Bureau

Shannon Overby

“The mission of the Brazos Valley Convention and Visitors Bureau is to enhance economic and social growth

in Bryan, College Station and the Brazos Valley

by marketing, promoting, developing and coordinating tourism, conventions,

sports and hospitality opportunities in the area.”

The BCS CVB

Executive Board• 5 appointments

Board at-large• Representing businesses, restaurants, TAMU,

attractions, etc

Staff• 10 Full time (over 90 years of experience)• 6 interns/part-timers (paid/unpaid)

Tourism Industry (National)

Total Direct Travel Spending $887.9 Billion

Travel Generated Payroll $201 Billion

Travel Generated Employment 7.9 Million Jobs

Travel Generated Tax Revenue $209.5 Billion

2013From Dean Runyan & Associates

Tourism Industry (Texas)

Total Direct Travel Spending $67.5 Billion

Travel Generated Payroll $20.4 Billion

Travel Generated Employment 601,300 Jobs

Travel Generated Tax Revenue $4.7 Billion

2013From Dean Runyan & Associates

Travel Industry (BCS Metro)

Total Direct Travel Spending $457.5 Million

Travel Generated Payroll $114.4Million

Travel Generated Employment 5,84 Jobs

Travel Generated Tax RevenueState $27 MillionLocal $9.1 Million

2013From Dean Runyan & Associates

VISITOR SPENDING BY COMMODITY

From Dean Runyan & Associates

$121,000,000

$107,000,000$103,300,000

$77,500,000

$38,200,000 $10,056,000

2013 Food Service/Stores

GroundTransportation/Gas

Accomodations

Retail Sales

Arts, Entertainment,Recreation

Air Transportation

FY2015 – So Far…

• 119 Events Held• 26 Service Only• 21 Room Block Only• 57 Serviced & Room Blocks• 6 CVB Solicited• 9 Full Service Events

• 174 Bookings• 2014 - 14• 2015 – 160

• 216 Leads Generated• 2014 – 10• 2015 – 180• 2016 – 12• 2017 – 9• 2018 – 3• 2019 – 2

Supply & Demand

33073558 3558 3482

3767

4275

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500

1000

1500

2000

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3500

4000

4500

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2010 2011 2012 2013 2014 2015(p) 2016(P)

BCS Hotels

Supply Demand

Demand from STR reports*projections for 2015 & 2016 at 60%

HOT Grant Update

October 2014• 17 Events• 100,650 Potential Attendees/Participants• 16,225 Potential Room Nights• $126,000 College Station / $51,500 Bryan

March 2015• 17 Events• 39,670 Potential Attendees/Participants• 7353 Potential Room Nights• $109,320 College Station / $29,130 Bryan

Preferred Access Agreement Update

• 2014• 14 Leads• 9 Definite Bookings (+1 that booked at Hilton)• 4 Lost (dates unavailable / cancelled event)

• 2015• 16 Leads• 4 Definite Bookings (+1 that booked at Expo)• 2 Pending Bookings• 9 Lost ( dates/space unavail, no hotel avail)

• 2016• 15 Leads• 1 Definite Booking• 5 Pending Bookings• 9 Lost (dates/space unavailable)

Preferred Access Agreement Update (cont.)

• 2017• 8 Leads• 4 Pending Bookings• 4 Lost (dates/space unavail, wanted under one

roof)

• 2018• 4 Leads• 1 Definite Booking• 1 Pending Booking• 2 Lost (dates not available)

• 2019• 2 Leads• 1 Pending Booking (definite for BCS)• 1 Lost

WHAT’S NEXT?

The Future is Bright

• New/Updated Legislation• UIL – Bid Process

• New Infrastructure in Parks

•HOT Grant• Improvements / Updates

• Software

•Transportation•Game Day App

•Wayfinding Phase 2

•Airport Improvements

Future continued…

•Texas A&M Facility Agreement•Bigger facilities to promote & sell – Champions Hall

•Gives BCS a competitive edge

• CVB Branding

• Roll out schedule for mid to late June

•New CVB Home•Shared facility to combine resources and save money

• Destination facility

•MOU with Arts Council / Joint Task Force

•Mobile Visitor Center

Partnerships

•Strategic Priority of the CVB•Enhance Community Partnerships•Focus Groups•New Marketing Plan •Extranet

•Regional marketing• 7 county region•Hotels, businesses, municipalities

It All Starts With a Visit

“If you build a place where people want to visit, you’ll build a place where people want to live.

And, if you build a place where people want to live, you’ll build a place where people will have to work.

If you build a place where people want to work, you’ll build a place where business wants to be.

And if you build a place where business wants to be, you’ll have built a place where people want to visit.”

Maura Gast, CEO Irving CVB

Contact

Shannon Overby, [email protected]

www.visitaggieland.com979-260-9898