Brussels to create retail hub with 15 million visitors expected yearly

Retail

• 10,8 million inhabitants• Official languages: French, Dutch, German• Independant since 1830• Federal state since 1981• Head of state: King Philippe I• Capital: Brussels• 19 municipalities• 162 km²• 1,1 million inhabitants • Metropolitan area • 30% foreigners• Tourism• Histoire• Culture• Unesco area…

Why Brussels ?

ACCESSIBILITY FROM ALL EUROPE AND WW

European High Speed Trains•Paris – 1 hour 2019 connections / day•London – 1 hour 5516 connections / day•Amsterdam – 1 hour 5510 connections / day•Frankfurt – 3 hour4 connections / day

Brussels because

ACCESSIBILITY FROM ALL EUROPE AND WW

Air connections•Located at 12 km from the Brussels city centre•225 passenger connections, including 135 to Europe•41 « cargo only » destinations worldwide•Best European Airport (World Routes 2010)

Brussels because

INTERNATIONAL BUSINESS CAPITAL

Major multinationals have their decision center in Brussels

• Approx. 1.300 foreign companies have set-up European HQ or sales subsidiary in Brussels

• Quoted as 6th business city in Europe, after London, Paris and Frankfurt, (Cushman & Wakefield Cities Monitor 2011)

• International Congress

Brussels because

Listening to the city and promoting Retail

• Atrium Brussels is the Regional Commercial Agency. Since its establishment in 1998, it has encouraged, for more than 15 years, the development of retail in the Brussels Capital Region.

• Thanks to its experience in the area and its extensive capacity to carry out analyses such as geomarketing, future-oriented analyses or analyses of identity, it has been able to familiarise start-ups with the diversity of retail in Brussels, as well as the various districts. Atrium Brussels counsels potential businesses in the defining, localising and implantation of their projects.

Atrium Brussels

Listening to the city and promoting Retail

• Atrium Brussels makes its knowledge of the city and its shopping available to public entities and its partners, in order to initiate renewal projects, to let Brussels shine, and to lead the city towards becoming a smart retail city.

• Atrium Brussels is a proponent of a vision of high-quality and unique retail that is adapted to the times and its users. In order to evaluate and encourage commercial activities in the Region, the Agency coordinates a series of activities that ensure beautification and the promotion of commercial districts.

Atrium Brussels

The hype current opportunityRetail Project in Brussels : The Mint

• ATRIUM :Laurence Gysens, Retail Development Manger, lgysens@atrium,irisnet,be, +32473360722

• On behalf of BIE: Anthony Taylor, Canadian Liason

• [email protected], 1-855-895-5446

Contacts