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THE VISIBILITY PARADOX BRUSSELS 15/10/2015
30

Brussels Living services light

Jan 16, 2017

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Page 1: Brussels Living services light

THE VISIBILITY

PARADOXBRUSSELS

15/10/2015

Page 2: Brussels Living services light

WE ARE IN THE ERA OF

LIVING SERVICES

Page 3: Brussels Living services light

LIVING SERVICES

ARE THE RESULT

OF TWO FORCES

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THE DIGITISATION

OF EVERYTHING

+

LIQUID EXPECTATIONS

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v2010s

LIVING SERVICES

WE’VE COME A LONG WAY

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LIVING?• They constantly learn more about our needs, intents,

preferences, and change in real time.

• They are very proximate to us in the environment- think

wearables and nearables.

• They will affect our lives in profound ways.

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HOW WILL LIVING

SERVICES CHANGE

OUR LIVES?

• Automation of low maintenance decisions and actions

• Long term learning from what we do

• Powered by data and analytics

• Collected from sensor rich objects and interactions via

everyday services

• Think about environments not industries

Page 8: Brussels Living services light

OUR HOMES

OUR BODIES

OUR FAMILIES

OUR EDUCATION

OUR WORK

OUR TRANSPORT

OUR FINANCES

OUR SHOPPING

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THE IMPACT ON SERVICES

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THE VISIBLE IS GOING

INVISIBLE

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PHILLIPS & EMOTIV

REGAINING CONTROL

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THE UBER SWITCH

• Payments vanish into the cloud

• Taxis will become invisible

• But the answer to “where is my cab” becomes visible

• And user data aggregated to predict service

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VISIBILITY BUT AT THE RIGHT MOMENT

• Tickets

• Payment

• Boarding passes

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PROBLEMS DISAPPEAR

• Remote diagnostics alert issues before the

user knows

• Simple repair at a distance

• Or dispatch teams to resolve

• This is happening for consumers already…

• Tesla

• And will revolutionise insurance

Page 15: Brussels Living services light

CUTTING PROCESS

• “Approval in principle” for mortgages

• Over half the questions removed

• Now 91% completion rate

• Decision time days to seconds

• Telephone support halved

• 9/10 blind test rating

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FOR THE HARRY POTTER

GENERATION

• Sensors

• Immersive displays

• Learning systems

• Gesture control

Mercedes

= MAGIC

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MEANWHILE….

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THE INVISIBLE IS

BECOMING VISIBLE

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DATA CAN BE

REVELATORY FOR USERS

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MAKING

BILLS FUN

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PREDICTING

YOUR HEALTH

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AND AT WORK

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Not everything should

disappear

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THANK YOUMARK CURTIS

CHIEF CLIENT OFFICER

@FJORDMARK