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Agenda
1) Broward County Key Economic Indicators
2) Small Business Assistance Program Updates
3) Broward Municipal Services District Initiatives
- Urban Land Institute Recommendations
- Business Corridor Enhancement Initiative
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Key Economic Indicators
Rob Hernandez
Deputy County Administrator
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Economic Indicators, continued
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Unemployment Rate (Not Seasonally Adjusted)
2013: 6.1%
2014: 5.2%
Source: Bureau of Labor Statistics, Local Area Unemployment
Statistics
January 2010 9.8%
Economic Indicators, continued
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Job Creation (Not Seasonally Adjusted)2013: 20,500
2014: 28,600
Source: Florida Department of Economic Opportunity, 2013 & 2014 Nonagricultural
Employment in Florida, Fort Lauderdale-Pompano Beach-Deerfield Beach MD
Economic Indicators, continued
Income
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Median Household Income
2012: $51,603
2013: $51,251Sources: U.S. Census Bureau, 2008-2012 & 2009-2013 American Community Survey 5-Year Average
Per Capita Personal Income
2012: $28,527
2013: $28,205Sources: U.S. Census Bureau, 2008-2012 & 2009-2013 American Community Survey 5-Year Average
Economic Indicators, continued
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Cost Escalators
Consumer Price Index 2.08%
• Measure of inflation
• Income adjustments (Social Security,
Food Stamps)
• Contract adjustments
Construction Costs
19% - 20%
Economic Indicators, continued
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Housing
Single Family Total Sales Median Sale Price
2014 15,181 $274,042
2013 14,982 $257,541
Condos /
Townhouse
Total Sales Median Sale Price
2014 16,465 $125,000
2013 16,831 $107,050
Foreclosures 2013 2014
10,840 6,287
Economic Indicators, continued
Rental Housing
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• Strong Demand
• Average Rental Rate (2 bedrooms)
2014 - $1,754 source: Realtor.com
• HUD Fair Market Rate
2013 - $1,236 2014 - $1,260
Economic Indicators, continued
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Economic Indicators, continued
Overnight Visitors
• Total = 14.1 million (up 5.1% from 2013)
• Spending impact = $11.4 billion (up 6.4 %)
• International visitors up 7.9 % to 2.3 million.
• Top international markets - Canada, South America, Europe.
• Occupancy up 4.3 %
• Average daily rate up 6.3 %
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Economic Indicators, continued
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Passengers 2013 2014 %
Change
Domestic 19,861,212 19,988,550 .6%
International 3,698,567 4,659,756 26%
Total 23,559,779 24,648,306 4.62%
Cargo Activity 2013 2014 %
Change
Freight Tons 80,956 82,146 1.5%
Economic Indicators, continued
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Business Segment 2014 2013
Cruise
(measured in passengers
embark, debark and transit)
4,001,3543,600,636
Containerized Cargo
(measured in TEUs, which are
20-foot equivalent units and
the industry standard for
measuring containers)
1,013,344 927,572
Petroleum
(measured in barrels)112,370,083 109,080,601
Economic Indicators, continued
What do these numbers mean?
• Positive economic outlook
• Steady job growth – return to pre-recession levels by mid-2015
• Cost of living 15% above national average
• Among the highest living costs in the Southeast
• Housing market moving back to “normal”
• Housing prices not in synch with income
• One of the least affordable housing markets
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Economic Indicators, continued
What do these numbers mean?
• Average resident earns 26% below what is needed to purchase a
home
• December price increases in the region (8.4%) second only to San
Francisco (9.3%)
• Highest home insurance rates in nation ($1,933 avg) – 2x national
median
• Strong demand for multifamily rentals
• Increasing rental rates
• Work remains to be done
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Small Business Assistance Programs
Sandy Michael McDonaldDirector
Office of Economic and Small Business Development
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Continuing the Commitment
• The small business program represents the Board’s commitment to small business development.
• Following legal challenges from the Associated General Contractors, the Construction Association of Florida, Underground Contractors Association and others, the Board suspended its M/WBE program in 2007 and created the CBE program.
• The SBE program has been in place since 2004 and was a recommendation of the 2001 disparity study.
• While the current program is race-neutral and more focused on economic development, it shares history with the race-conscious program; however, there are important differences.
Small Business Assistance Programs, continued
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Where we’ve been.2010 Disparity Study
• Broward County last authorized a study to examine the
past and current status of M/WBEs in June 2008. Previous
studies were issued in 1991 and 2001.
• Most recent study, received in 2010, made a variety of
recommendations in support of small businesses.
• On-going data collection and monitoring by Staff.
Small Business Assistance Programs, continued
Growing Business Beyond Broward…
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OESBD is submitting the changes to the Business Opportunity
Act of 2012 (BOA) to encourage greater consistency in
processes and clarity in requirements under the Broward
County Small Business Development Program.
These items represent the outcome of staff and Small Business
Development Advisory Board discussions on how to improve
and grow the County’s small business offerings.
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Growing Business Beyond Broward…
• New Business Development Training Program
o Includes on-site training on how to complete local and federal certification applications
o Exploring on-demand online video trainings/webinars
• Kauffman New Venture Course for aspiring and early stage entrepreneurs
• Social media marketing to increase awareness of OESBD programs and services using a market segmentation strategy
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Growing Business Beyond Broward:
Mentor Protégé
• 93% of small and medium sized businesses acknowledge that mentoring can help them to succeed*
• For every 9 out of 10 mentored business owners, a full-time job was created; 77% business owners created or retained jobs (51% retained; 26% added)**
• 52% of small business owners go to individual mentors for advice***
• 70% of small businesses that receive mentoring survive more than five years – DOUBLE the survival rate of non-mentored businesses****
Sources: *Sage.com; **MicroMentor; ***SCORE; ****The UPS Store
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Mission
To promote the success of local / disadvantaged business participation programs by supporting the development of a capable and ready base of certified
CBEs, SBEs, DBEs and ACDBEs in collaboration with community resources.
PROGRAM FEATURES
• Scheduled coaching meetings between protégé principals and mentor
executives.
• Technical assistance via training sessions, seminars and workshops.
• Site visits and facility tours to explore new technologies.
• Strategic planning and goal-setting assistance.
• Shadowing opportunities for small business staff members with their
corporate counterparts.
• Access to professional business documentation, forms and schedules.
• Ongoing support in dealing with questions, concerns and business
obstacles.
Small Business Program Recommendations
• Give prime contractors more time to develop and solidify their
certified subcontracting teams. Obtain a commitment to the
program from responding vendors at bid time, and set the
subcontracting team at the time of recommendation for
award.
• Match SBE sheltered market requirements with those of the
open-market.
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Small Business Program Recommendations
• Modify net worth eligibility standard to exclude retirement
income (consistent with Federal guidelines).
• Establish a flat goal for the County based on actual
attainment of CBE participation, either overall or by nature of
work. Discontinue project level goal setting
Permit formal waiver of the goal on a case-by-case basis
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Small Business Program Recommendations
• In the sheltered market, base acceptable prices on a
preference credit above the County’s estimate. This will keep
costs reasonable and encourage competition, while
supporting Broward’s small businesses.
• Set size standards for certification based on industry.
• Establish formal mentor-protégé program.
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Discussion
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Municipal Services District Initiatives
Alphonso JeffersonAssistant County Administrator
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Broward Municipal Services District (BMSD)
Seven NeighborhoodsNeighborhoods Area
2.45 sq. mi. Central County Boulevard Gardens
Franklin Park
Roosevelt Gardens
Washington Park
Northern County Hillsboro Pines
Hillsboro Ranches
Broadview ParkPopulation
15,000
• 1.77 square miles of undeveloped land (the Wedge)
• International Airport and three landfills
Does Not Include:
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Central County
Central County Socio-Economic Data
1.4
95.2
1.9 1.5
Race/Ethnicity
White - 1.4%
African American - 95.2%
Hispanic - 1.9%
Other - 1.5%
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Central County Socio-Economic Data
Population
7,208
Housing Stock Housing Tenure
Single-Family: 64% Owner Occupied: 52%
Multi-Family: 36% Renter Occupied: 48%
Area Median
Household Income
$33,432
Countywide Median
Household Income
$51,251
Unemployment Rate
Boulevard Gardens – 21%
Franklin Park – 44%
Roosevelt Gardens – 22%
Washington Park – 32%
Sources: U.S. Census Bureau, 2009-2013 American Community Survey 5-Year Average.
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Broadview Park
Broadview Park Socio-Economic Data
22.5
15.559.6
3.5
Race/Ecthicity
White - 22.5%
African American - 15.5%
Hispanic - 59.6%
Other - 3.5%
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Broadview Park Socio-Economic Data
Population
6,830
Housing Stock Housing Tenure
Single-Family: 71% Owner Occupied: 58%
Multi-Family: 21% Renter Occupied: 42%
Mobile Homes: 7%
Area Median
Household Income
$39,698
Countywide Median
Household Income
$51,251
Unemployment Rate
12%
Sources: U.S. Census Bureau, 2009-2013 American Community Survey 5-Year Average. 34
Northern County Hillsboro Pines Hillsboro Ranches
Northern County Socio-Economic Data
81.6
4.7 10.9
2.6
Race/Ethnicity
White - 81.6%
African American - 4.7%
Hispanic - 10.9%
Other - 2.6%
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Northern County Socio-Economic Data
Population
322
Housing Stock Housing Tenure
Single-Family: 100% Owner Occupied: 98%
Renter Occupied: 2%
Area Median
Household Income
$75,863
Countywide Median
Household Income
$51,251
Unemployment Rate
6%
Sources: U.S. Census Bureau, 2009-2013 American Community Survey 5-Year Average. 37
Previous Investments
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Previous Investments Central County
More than $30 million: Storm water drainage
Roadways & sidewalks
Landscaping
Green space
Jogging path
Park and community center improvements
Infill housing
Streetscaping improvements
Bus shelters
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Current/Pending Projects Central County
Parks ImprovementsLafayette Hart Park
Boulevard Gardens Park
Dillard Green Space
Delevoe Park Entrance
Roosevelt Gardens Park
Franklin Park Community Center
Street ImprovementsNW 27th Avenue
Sunrise Boulevard
Sistrunk Boulevard
Neighborhood Entryway Signs
Targeted Redevelopment AreasFranklin Park Estates
South NW 27th Avenue
North Fork-New River
Broward Boulevard
Employment Based Uses East of NW 27th Avenue
Boys and Girls Club
Infill Housing
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Current/Pending Projects Central County
Other Current/Pending Projects Voluntary Land Banking, Loans, and Grants (OESBD)
Strategy for County Owned Vacant Lots
BMSD Website
Community Newsletter
African American Library Community Resource Center
Central County Business Group
Community Safety and Aesthetics Code/BSO – “Hot Spots”
Increased focus on blight removal
Expedited Board-Ups/Teardowns
Enhanced Trash/Bulk Pickup
Address Abandoned Vehicles
Evaluate Rental Registration and Inspection Program
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Previous Investments Broadview Park
More than $50 million: Centralized sewers
Storm water drainage
Sidewalks
Landscaping
Roadway improvements
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Current/Pending Projects Broadview Park
Pocket Park
Sunview Park
Community Center
Fire Station 23
Home Address
Anomalies
Neighborhood
Entryway Signs
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Current/Pending Projects Broadview Park
Other Current/Pending Projects Internal Neighborhood Traffic/Traffic Signs
Broadview Park Streetlights
BMSD Website
Community Newsletter
Sewer Connection Incentive Program
Community Safety and Aesthetics Code/BSO – “Hot Spots”
Increased focus on blight removal
Expedited Board-Ups/Teardowns
Enhanced Trash/Bulk Pickup
Address Abandoned Vehicles
Evaluate Rental Registration and Inspection Program
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Previous Investments Northern County
More than $12 million: Installation of a potable water distribution system
Sanitary sewers
Sewage lift station
Storm water drainage
Sidewalks
Pavement restoration
Landscaping
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BSO Crime Data Cases Reported
61
43
5155
7277
88
5559
48
82
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62 63
5358
73
39
69
53 55 52 51
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2013 2014
Central County and Broadview Park District 5 (unofficial data)
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BSO Crime Data Cases ReportedCentral County and Broadview Park District 5 (unofficial data)
Cases Reported 2013 2014 Diff.
Homicide 1 0 -100%
Forcible Sex 16 23 44%
Robbery 86 63 -27%
Aggravated Assault 68 77 13%
Burglary 212 155 -27%
Larceny 327 330 1%
Motor Vehicle Theft 35 38 9%
Grand Total 745 686 -8%
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Law Enforcement
BSO has asked County staff
for help with a wireless
camera network.
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Sample Low Light Camera Capabilities
Fixed Camera: Mid-Day Fixed Camera: 2AM
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ULI ReportUrban Land Institute Report
Non-Profit organization provided commercial corridor development
advisory services for Central County Unincorporated Community.
Utilized Technical Assistance Panel - volunteers from a spectrum of
land use and development disciplines.
Events and community feedback done October 15 - 16, 2014
Recommendations consistent with approach County has been
undertaking.
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Urban Land Institute Report, continued
Report findings shared with the Central County Advisory Board.
Internal team led by County Administration reviewing and implementing
ULI recommendations community feedback and neighborhood plans.
To align with the Economic Development recommendations identified in
the ULI report, an Economic Development Toolbox has been developed.
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$4.8 M ECONOMIC DEVELOPMENT TOOLBOX
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Economic Development Toolbox, continued
Tools:
Business Development/Redevelopment Grant Program
Revolving Loan Program
Demolition Matching Grants
Façade/Property Improvement Grants
Strategic Parcel Assembly Program
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Economic Development Toolbox, continued
• Will be used to enhance existing businesses and to
improve the aesthetics of the corridors
• All of the Business and Property owners along the
commercial corridors have been contacted by OESBD,
resulting in several inquiries and initial applications.
• Initial focus along NW 27th Av.
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Potential Project #1: SW Corner of Sunrise Boulevard and NW 27th Avenue
Dillard Green Space
Proposed: 18 Single Family Homes –County Owned
Gas Station
Toolbox Options: • Redevelopment Grant
• Revolving Loan Program
Rent-A-Center & Dollar Store
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Potential Project #2:NW Corner of Sistrunk Blvd. and NW 27th
AveToolbox Options: • Redevelopment
Grant• Revolving Loan
Fund
Gas Station -Storage
African American Research Library & Cultural Center
Cemetery
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Potential Project #3:100 Block of NW 27th Avenue
Toolbox Options: • Demolition Grant• Façade
Improvement Grant
• Redevelopment Grant• Revolving Loan Fund
Public Safety Building
New Walmart Site Across Broward Blvd.
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Current - 100 Block NW 27th Av
Largest contiguous, one-owner parcel
along the CCUA commercial corridors.
Close by the new Riverbend
Marketplace -
Excellent redevelopment potential
Next two slides – A photo of the site as it
currently exists, and then a County
sponsored rendering of how it could
look along with the complete streets
enhancement of NW 27th Avenue…
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Rendering - 100 Block of NW 27th Av
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Potential Project #4:200 Block of NW 27th Avenue – West SideToolbox Options: • Façade Improvement Grant
• Redevelopment Grant
200 Block of NW 27th Av – West Side
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Potential Project #5:600 Block of NW 27th Avenue – West SidePotential Toolbox Options:
• Façade Improvement Grant
• Redevelopment Grant
• Revolving Loan Fund
600 Block of NW 27th Av – West Side
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Potential Toolbox Options:
• Strategic Land Assembly Program
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Potential Project #6: Tater Town329 NW 27th Avenue
Potential Project #7: Fashion Cleaners2427 West Broward Boulevard
Toolbox Options: • Façade Improvement Grant
• Redevelopment Grant
• Revolving Loan Program
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Potential Project #8: Demolition 2883-2887 Broward BoulevardToolbox Options: • Demolition Grant
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Next Steps• Partner with community-based organizations to create small business
or employment opportunities for area residents and/or businesses (e.g.
OIC, Hispanic Unity and Urban League). Examples of such
opportunities include maintenance of landscaping, bus stops, signs,
etc.
• Launch the “Economic Development Toolbox”
• Pursue public safety enhancements and streetscape improvements
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Discussion
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Recap
Highlighted Key Economic Indicators
Discussed Small Business Assistance Programs
Reviewed Broward Municipal Services District Economic Development
Initiatives
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Questions
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