Brand Design Agency [You have a life to be loved] GOVERNMENT PACKAGE TO GROW Their Local Products We Help Government
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Contact us087775808151
O�ce Building, Kelapa 2 Depok
West Java- Indonesia
diyours.com
fb.me/diyours @diyours
Brand Design Agency
[You have a life to be loved]
GOVERNMENTPACKAGE
TO GROW Their Local ProductsWe Help Government
PROJECTSHOWCASECHALLENGE
POTENTIAL MAPPING
PRODUCTDEVELOPMENT
MARKETINGPLANBRANDIDENTITY
Scallops
ConsumeProduct
SeashelCraft
Design &Trendforecast
BusinessManagement
TechnicalProduction
Desireability
Feasibility Viability
The Province of North Jakarta is a
coastal area who 70% of people living
in low income as a fisherman. How we
can maximize the potential on north
Jakarta and make local economy
growth? We decide to innovating
waste of seashell to be premium home
decoration
How the seashell waste can transform into valuable product?
We design “one village, one product”
brand strategy. The main topic is product
from the sea. Then, we applied to logo,
packaging, marketing tools and brand
story of North Jakarta.
North Jakarta Eco-Coaslal Tourism is the
marketing plan to introduce local products of
SME’s in North Jakarta. Beside of that, we also
create online campaign to gain online shopper
in digital zone.
The Employers' Association of Indonesia). NHO - Confederation of Norwegian Enterprise.
Chamber of Commerce Indonesia. Ministry of Industry RI. Ministry of SME RI. Province
Govenrmnent of Maluku Province Govenrmnent of Papua Province Govenrmnent of South
Sulawesi. Province Govenrmnent of Palembang. Province Govenrmnent of South Borneo
OUR CLIENT :
With design thingking concept, we connect artist, marketers and product
designer to discover a new product which have a strong brand for North
Jakarta city branding.
SHELL WASTE BEFORE SERVICE AFTER SERVICE
The government who succed developing local’s
economy is start from the government who
understand what is their zone’s core compence.
But, after that they still have a big homework. That
is how to develop the potential become a brand
and runs local economy. Diyours help the
government to create local product which have
global competitiviness.
12,1% 11%
13,2%15,2%
8,1%
13,6%10,5%
16%
KULINER
ADVERTISING ART MARKET ART PERFORMANCE
Established confident the change expected ladoptimistic family person
cheerful humanist the savy conqueoror
Pleasire seeker
spontaneus fun lovingintrovert wallflower
MUSIC ARCHITECHGAME
MOVIE SOFTWARE DESIGNR&D PUBLISHINGTV & radio
Kerajinan FESYEN
Towards Indonesian economic acceleration 2025,
middle class who have high consumption rate was
born. Study of World Bank say, there is 46,5 percent of
middle class in Indonesia from 250 million people
with buying value as US$2 - US$20 a day. It’s mean,
Indonesia have 134 million of middle class.
Consumen Profile of middle class is well educated,
rich of information, cosmopolit, and technology savy.
The amount of Indonesian middle class can describe
how great the potential of Indonesian market either as
market (demand) or as entrepreneur (supply).
Creative Industry has
contribute Rp104,4 Billion
(4,75%) in nations PDB.
Diyours will focussing service
on top three SME’s subsector,
which is fashion, handycraft
and culinary as creative
economy building’s pedestal.
Middle class in Indonesia
are dominated by Youth
(16%), Women (13,2%) and
Netizen (13,6%). Most of
them live in urban area.
*Source : Ministry of Tourism
and Creative Economy-
Republic of Indonesia
*Source : Lowe Agency,
Indonesia’s Consumer Survey
THINK GLOBAL.TASTE LOCALHow government can unlock their SME’s potential MIDDLE CLASS
CONSUMER PROFILE
INDONESIA’S MARKET DEMAND
INDONESIA’S MARKET SUPPLY
Positioning Studies. Market Observation.
Trendforecasting
Business Coaching : Entrepreneur’s Mindset
Increasing production capacity. Decreasing
production cost. Product Innovation
Logo. Packaging. Marketing Tools.
Copyright & Patent. FDA. Halal MUI. etc
Online Marketing. O�ine Marketing.
Community Marketing
City Identity.
Activation Program.
Tourism Marketing.
POTENTIAL MAPPING
CAPACITY BUILDING
PRODUCT DEVELOPMENT
BRAND IDENTITY
LEGAL & ADMINISTRATION
MARKETING PLAN
CITY BRANDING
OU
R S
ER
VIC
ES
Rp.45,8 BilliunRp.33,6 Billion Rp.26,7 Billion46,5%
4 MONTH
USD 3000-
USD 6,000
2 MONTH
USD 2000-
USD 5,000
3 MONTH
Partnership
2 MONTH
USD 1,000-
USD 5,000
3 MONTH
Partnership
3 MONTH
USD 2000-
USD 10,000
12 MONTH
USD t50,000-
USD 100,000
The government who succed developing local’s
economy is start from the government who
understand what is their zone’s core compence.
But, after that they still have a big homework. That
is how to develop the potential become a brand
and runs local economy. Diyours help the
government to create local product which have
global competitiviness.
12,1% 11%
13,2%15,2%
8,1%
13,6%10,5%
16%
KULINER
ADVERTISING ART MARKET ART PERFORMANCE
Established confident the change expected ladoptimistic family person
cheerful humanist the savy conqueoror
Pleasire seeker
spontaneus fun lovingintrovert wallflower
MUSIC ARCHITECHGAME
MOVIE SOFTWARE DESIGNR&D PUBLISHINGTV & radio
Kerajinan FESYEN
Towards Indonesian economic acceleration 2025,
middle class who have high consumption rate was
born. Study of World Bank say, there is 46,5 percent of
middle class in Indonesia from 250 million people
with buying value as US$2 - US$20 a day. It’s mean,
Indonesia have 134 million of middle class.
Consumen Profile of middle class is well educated,
rich of information, cosmopolit, and technology savy.
The amount of Indonesian middle class can describe
how great the potential of Indonesian market either as
market (demand) or as entrepreneur (supply).
Creative Industry has
contribute Rp104,4 Billion
(4,75%) in nations PDB.
Diyours will focussing service
on top three SME’s subsector,
which is fashion, handycraft
and culinary as creative
economy building’s pedestal.
Middle class in Indonesia
are dominated by Youth
(16%), Women (13,2%) and
Netizen (13,6%). Most of
them live in urban area.
*Source : Ministry of Tourism
and Creative Economy-
Republic of Indonesia
*Source : Lowe Agency,
Indonesia’s Consumer Survey
THINK GLOBAL.TASTE LOCALHow government can unlock their SME’s potential MIDDLE CLASS
CONSUMER PROFILE
INDONESIA’S MARKET DEMAND
INDONESIA’S MARKET SUPPLY
Positioning Studies. Market Observation.
Trendforecasting
Business Coaching : Entrepreneur’s Mindset
Increasing production capacity. Decreasing
production cost. Product Innovation
Logo. Packaging. Marketing Tools.
Copyright & Patent. FDA. Halal MUI. etc
Online Marketing. O�ine Marketing.
Community Marketing
City Identity.
Activation Program.
Tourism Marketing.
POTENTIAL MAPPING
CAPACITY BUILDING
PRODUCT DEVELOPMENT
BRAND IDENTITY
LEGAL & ADMINISTRATION
MARKETING PLAN
CITY BRANDING
OU
R S
ER
VIC
ES
Rp.45,8 BilliunRp.33,6 Billion Rp.26,7 Billion46,5%
4 MONTH
USD 3000-
USD 6,000
2 MONTH
USD 2000-
USD 5,000
3 MONTH
Partnership
2 MONTH
USD 1,000-
USD 5,000
3 MONTH
Partnership
3 MONTH
USD 2000-
USD 10,000
12 MONTH
USD t50,000-
USD 100,000
The government who succed developing local’s
economy is start from the government who
understand what is their zone’s core compence.
But, after that they still have a big homework. That
is how to develop the potential become a brand
and runs local economy. Diyours help the
government to create local product which have
global competitiviness.
12,1% 11%
13,2%15,2%
8,1%
13,6%10,5%
16%
KULINER
ADVERTISING ART MARKET ART PERFORMANCE
Established confident the change expected ladoptimistic family person
cheerful humanist the savy conqueoror
Pleasire seeker
spontaneus fun lovingintrovert wallflower
MUSIC ARCHITECHGAME
MOVIE SOFTWARE DESIGNR&D PUBLISHINGTV & radio
Kerajinan FESYEN
Towards Indonesian economic acceleration 2025,
middle class who have high consumption rate was
born. Study of World Bank say, there is 46,5 percent of
middle class in Indonesia from 250 million people
with buying value as US$2 - US$20 a day. It’s mean,
Indonesia have 134 million of middle class.
Consumen Profile of middle class is well educated,
rich of information, cosmopolit, and technology savy.
The amount of Indonesian middle class can describe
how great the potential of Indonesian market either as
market (demand) or as entrepreneur (supply).
Creative Industry has
contribute Rp104,4 Billion
(4,75%) in nations PDB.
Diyours will focussing service
on top three SME’s subsector,
which is fashion, handycraft
and culinary as creative
economy building’s pedestal.
Middle class in Indonesia
are dominated by Youth
(16%), Women (13,2%) and
Netizen (13,6%). Most of
them live in urban area.
*Source : Ministry of Tourism
and Creative Economy-
Republic of Indonesia
*Source : Lowe Agency,
Indonesia’s Consumer Survey
THINK GLOBAL.TASTE LOCALHow government can unlock their SME’s potential MIDDLE CLASS
CONSUMER PROFILE
INDONESIA’S MARKET DEMAND
INDONESIA’S MARKET SUPPLY
Positioning Studies. Market Observation.
Trendforecasting
Business Coaching : Entrepreneur’s Mindset
Increasing production capacity. Decreasing
production cost. Product Innovation
Logo. Packaging. Marketing Tools.
Copyright & Patent. FDA. Halal MUI. etc
Online Marketing. O�ine Marketing.
Community Marketing
City Identity.
Activation Program.
Tourism Marketing.
POTENTIAL MAPPING
CAPACITY BUILDING
PRODUCT DEVELOPMENT
BRAND IDENTITY
LEGAL & ADMINISTRATION
MARKETING PLAN
CITY BRANDING
OU
R S
ER
VIC
ES
Rp.45,8 BilliunRp.33,6 Billion Rp.26,7 Billion46,5%
4 MONTH
USD 3000-
USD 6,000
2 MONTH
USD 2000-
USD 5,000
3 MONTH
Partnership
2 MONTH
USD 1,000-
USD 5,000
3 MONTH
Partnership
3 MONTH
USD 2000-
USD 10,000
12 MONTH
USD t50,000-
USD 100,000
The government who succed developing local’s
economy is start from the government who
understand what is their zone’s core compence.
But, after that they still have a big homework. That
is how to develop the potential become a brand
and runs local economy. Diyours help the
government to create local product which have
global competitiviness.
12,1% 11%
13,2%15,2%
8,1%
13,6%10,5%
16%
KULINER
ADVERTISING ART MARKET ART PERFORMANCE
Established confident the change expected ladoptimistic family person
cheerful humanist the savy conqueoror
Pleasire seeker
spontaneus fun lovingintrovert wallflower
MUSIC ARCHITECHGAME
MOVIE SOFTWARE DESIGNR&D PUBLISHINGTV & radio
Kerajinan FESYEN
Towards Indonesian economic acceleration 2025,
middle class who have high consumption rate was
born. Study of World Bank say, there is 46,5 percent of
middle class in Indonesia from 250 million people
with buying value as US$2 - US$20 a day. It’s mean,
Indonesia have 134 million of middle class.
Consumen Profile of middle class is well educated,
rich of information, cosmopolit, and technology savy.
The amount of Indonesian middle class can describe
how great the potential of Indonesian market either as
market (demand) or as entrepreneur (supply).
Creative Industry has
contribute Rp104,4 Billion
(4,75%) in nations PDB.
Diyours will focussing service
on top three SME’s subsector,
which is fashion, handycraft
and culinary as creative
economy building’s pedestal.
Middle class in Indonesia
are dominated by Youth
(16%), Women (13,2%) and
Netizen (13,6%). Most of
them live in urban area.
*Source : Ministry of Tourism
and Creative Economy-
Republic of Indonesia
*Source : Lowe Agency,
Indonesia’s Consumer Survey
THINK GLOBAL.TASTE LOCALHow government can unlock their SME’s potential MIDDLE CLASS
CONSUMER PROFILE
INDONESIA’S MARKET DEMAND
INDONESIA’S MARKET SUPPLY
Positioning Studies. Market Observation.
Trendforecasting
Business Coaching : Entrepreneur’s Mindset
Increasing production capacity. Decreasing
production cost. Product Innovation
Logo. Packaging. Marketing Tools.
Copyright & Patent. FDA. Halal MUI. etc
Online Marketing. O�ine Marketing.
Community Marketing
City Identity.
Activation Program.
Tourism Marketing.
POTENTIAL MAPPING
CAPACITY BUILDING
PRODUCT DEVELOPMENT
BRAND IDENTITY
LEGAL & ADMINISTRATION
MARKETING PLAN
CITY BRANDING
OU
R S
ER
VIC
ES
Rp.45,8 BilliunRp.33,6 Billion Rp.26,7 Billion46,5%
4 MONTH
USD 3000-
USD 6,000
2 MONTH
USD 2000-
USD 5,000
3 MONTH
Partnership
2 MONTH
USD 1,000-
USD 5,000
3 MONTH
Partnership
3 MONTH
USD 2000-
USD 10,000
12 MONTH
USD t50,000-
USD 100,000
Contact us087775808151
O�ce Building, Kelapa 2 Depok
West Java- Indonesia
diyours.com
fb.me/diyours @diyours
Brand Design Agency
[You have a life to be loved]
GOVERNMENTPACKAGE
TO GROW Their Local ProductsWe Help Government
PROJECTSHOWCASECHALLENGE
POTENTIAL MAPPING
PRODUCTDEVELOPMENT
MARKETINGPLANBRANDIDENTITY
Scallops
ConsumeProduct
SeashelCraft
Design &Trendforecast
BusinessManagement
TechnicalProduction
Desireability
Feasibility Viability
The Province of North Jakarta is a
coastal area who 70% of people living
in low income as a fisherman. How we
can maximize the potential on north
Jakarta and make local economy
growth? We decide to innovating
waste of seashell to be premium home
decoration
How the seashell waste can transform into valuable product?
We design “one village, one product”
brand strategy. The main topic is product
from the sea. Then, we applied to logo,
packaging, marketing tools and brand
story of North Jakarta.
North Jakarta Eco-Coaslal Tourism is the
marketing plan to introduce local products of
SME’s in North Jakarta. Beside of that, we also
create online campaign to gain online shopper
in digital zone.
The Employers' Association of Indonesia). NHO - Confederation of Norwegian Enterprise.
Chamber of Commerce Indonesia. Ministry of Industry RI. Ministry of SME RI. Province
Govenrmnent of Maluku Province Govenrmnent of Papua Province Govenrmnent of South
Sulawesi. Province Govenrmnent of Palembang. Province Govenrmnent of South Borneo
OUR CLIENT :
With design thingking concept, we connect artist, marketers and product
designer to discover a new product which have a strong brand for North
Jakarta city branding.
SHELL WASTE BEFORE SERVICE AFTER SERVICE
Contact us087775808151
O�ce Building, Kelapa 2 Depok
West Java- Indonesia
diyours.com
fb.me/diyours @diyours
Brand Design Agency
[You have a life to be loved]
GOVERNMENTPACKAGE
TO GROW Their Local ProductsWe Help Government
PROJECTSHOWCASECHALLENGE
POTENTIAL MAPPING
PRODUCTDEVELOPMENT
MARKETINGPLANBRANDIDENTITY
Scallops
ConsumeProduct
SeashelCraft
Design &Trendforecast
BusinessManagement
TechnicalProduction
Desireability
Feasibility Viability
The Province of North Jakarta is a
coastal area who 70% of people living
in low income as a fisherman. How we
can maximize the potential on north
Jakarta and make local economy
growth? We decide to innovating
waste of seashell to be premium home
decoration
How the seashell waste can transform into valuable product?
We design “one village, one product”
brand strategy. The main topic is product
from the sea. Then, we applied to logo,
packaging, marketing tools and brand
story of North Jakarta.
North Jakarta Eco-Coaslal Tourism is the
marketing plan to introduce local products of
SME’s in North Jakarta. Beside of that, we also
create online campaign to gain online shopper
in digital zone.
The Employers' Association of Indonesia). NHO - Confederation of Norwegian Enterprise.
Chamber of Commerce Indonesia. Ministry of Industry RI. Ministry of SME RI. Province
Govenrmnent of Maluku Province Govenrmnent of Papua Province Govenrmnent of South
Sulawesi. Province Govenrmnent of Palembang. Province Govenrmnent of South Borneo
OUR CLIENT :
With design thingking concept, we connect artist, marketers and product
designer to discover a new product which have a strong brand for North
Jakarta city branding.
SHELL WASTE BEFORE SERVICE AFTER SERVICE
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