Brookshire Grocery Company

Brookshire Grocery Company

Company Overview

• Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas.

http://www.brookshires.com/

• Approximately 13,000 Partners

AlabamaAlabamaAlabamaAlabamaAlabama

ArkansasArkansasArkansasArkansasArkansas

ColoradoColoradoColoradoColoradoColorado

FloridaFloridaFloridaFloridaFlorida

GeorgiaGeorgiaGeorgiaGeorgiaGeorgia

IllinoisIllinoisIllinoisIllinoisIllinois

IndianaIndianaIndianaIndianaIndiana

KansasKansasKansasKansasKansasKentuckyKentuckyKentuckyKentuckyKentucky

LouisianaLouisianaLouisianaLouisianaLouisiana

MississippiMississippiMississippiMississippiMississippi

MissouriMissouriMissouriMissouriMissouri

New MexicoNew MexicoNew MexicoNew MexicoNew Mexico

OklahomaOklahomaOklahomaOklahomaOklahomaTennesseeTennesseeTennesseeTennesseeTennessee

TexasTexasTexasTexasTexas

Market Area

• 150 Locations in AR, LA, TX

• 2 Banners Brookshire’s & Super1

Our Poultry MarketBrookshire’s Banner Previous Offerings:• National Brand• Generic Brand Family Packs• Organic

Super 1 Banner Previous Offerings:• Store Brand• Generic Frozen

Our Market TodayBrookshire’s Banner Current Offerings:• Brookshire’s Brand• National Brand Family Packs• Vegetable Fed - ABF• Organic

Super 1 Banner Current Offerings:• National Brand Fresh• Generic Frozen

Consumer Centric ApproachWhat Works For BGC?• Smaller Portions in Brookshire’s Brand• Family Pack Offerings• Recipe Labels

Consumer Centric ApproachWhat Works For BGC?• Small Fryer Offered• Retail Team

• Quality & Distribution • 16.5% Shrink Reduction

Challenges

• Rising cost in slow economy• Feed Costs• Reducing tray weights for lower price

points• Maintaining Volume• COOL• Public awareness of chicken health• Tight Supply

“Price is first decision, then pack size”