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The Brompton Story Brompton: From Manufacturer to Multichannel
16

Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

Oct 15, 2020

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Page 1: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

The Brompton Story

Brompton:From Manufacturer to Multichannel

Page 2: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely
Page 3: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

2

• 1980’s shot / canal shot

Page 4: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

3

• BWC shot

Page 5: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely
Page 6: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

• City riding shot

Page 7: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

• Global Shot

Page 8: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

Defining the (global) Scope

• Japan mamil vs kore cool

Page 9: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

Identify Internal Challenges

Page 10: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely
Page 11: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

Accept failureKnackered out Brompton / testing to destruction video?

Page 12: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

USE DATA

Page 13: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

New Confidence

Page 14: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

Use the customer (for Marketing)

• Luke Video

Page 15: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely

New cycle

Page 16: Brompton: From Manufacturer to Multichannel€¦ · Electric Consumer App (i0S) Bluetooth Electric Bike Current Search: Low performance on key terms e.g. "Folding Bike" Traffic: Completely