Broke Artists - A Thing of the Past (SXSW PanelPicker)

B R O K E M U S I C I A N S - A T H I N GO F T H E P A S T

Chino Lex

WHERE WEARE

S T R E A M I N G - R A D I O - M O N E Y ( O R L A C K T H E R E O F )

WHERE WE'RE GOING

1 Building Foundations

2 Implementing Design

3 Creating Brand Awareness

EQUALS

LOTS OFMUSIC

LOTS OF ARTISTS

NO DISCOVERY= NO MONEY discovery is why radio has so much leverage.

but... radio listenership is decreasing!

YOUR RADIO AUDIENCEHAS BEEN UNTRACKABLE.UNTIL NOW..

WE'RE GOING TO FILL THE GAP FORARTISTS. ALLEVIATING: 1 expensive discovery

2 the difficulty of discovery

3 almost useless radio play:

Get actionable insightson your sales. Something

your label can't andwon't give you.

See which songs do thebest, perhaps perform

those more?

THE SQUARETHINK OUTSIDE

1 2 3 4

fans LIKES1500

75%

47%

our platform gives youthe freedom to split uproyalties however youwant between writers,

producers, yourgrandma

Get actionable insightson your social

followings

Analytics forartists

Grow yourengagement

Split up royalties Communication

4. PEOPLE FINDOUT ABOUTYOUR DOPE

MUSIC 

1 . U P L O A D Y O U R M U S I C T OT H E P L A T F O R M

2 . I T G E T S F E D I N T O T H ET A P T R A X A P P

3 . I T G E T S S U G G E S T E D T OY O U R F A N S , A N D F R I E N D S O F

Y O U R F A N S

HOW IT WORKS:

$ for creators.we're doing the right thing, while the labelsaren't.

THE POINT. DISCOVERY = EFFECTIVE DIRECT DISTRIBUTION =