Brochures

NEW YORK LABEL & BOX CORP.EST. 1878

THE ART& SCIENCEOF LABELPRINTING

“your single source”

AN ILLUSTRATED LOOK AT NEW YORK LABEL’S PRODUCTS AND SERVICES

EIGHT-COLOR FLEXOGRAPHIC LABEL PRINTING PRESS

In the pursuit of artistic perfection, Man has struggled as well as dreamed. Historically, his reach has often exceeded his grasp in achieving excellence in design. After centuries of disappointing trial and error, eventually there dawned the Renaissance. Suddenly, art was lifted from its imperfection and unreliability with methodical, scientific formulas for artistic design. Art had surpassed itself.

Thanks to the discoveries of the Renaissance, today’s designers employ sound principles and reliable methods. In the artist’s pursuit of his dreams, there’s no guesswork in bringing forth beautiful design.

This is how New York Label approaches its work. Since 1878, we have been offering labels and tags of the highest quality. During the Eighties, recognizing the value of flexography, we launched our exclusive focus on flexographic printing. In 1993, we took excellence to the next level by improving our systems with the help of a Deming philosophy-based quality consultant. As a result, we enhanced our ability to better fulfill our customers’ expectations of high quality and great service at a competitive price. Our success was recognized by the Society of Training and Development, which gave New York Label the Best in Class Award for Organizational Transformation.

INNOVATION. Tags and labels certainly have come a long way from the handmade paper and wooden presses used in the 18th century. Every technological innovation has reinforced the science of printing. New York Label doesn’t hesitate to employ the latest technology available, including the standard-setting Kodak Approval® System, which produces a perfect,

digitally matched proof; densitometers and spectrophotometers; high-end color management software; and multiple in-line flexographic label presses, allowing us to cost-effectively streamline the various processes we offer. This technology is matched by our exacting prepress and printing methods, which distinguish New York Label from other flexo printers and enable us to deliver exactly what our customers expect – every time.

SCIENCE. Equipped with the science behind all our flexographic printing, there’s no need to improvise. We’re proud to have perfected our processes so that

your designs are faithfully reproduced without approaching the costs generally associated with offset, rotary screen and gravure printing.

Flexographic printing is valued by consumer product industries for various advantages not always offered by other printing processes. In addition to being less expensive, flexographic printing is extremely flexible, allowing shorter runs, die-cut and two-sided printing services in-line, and other specialized services. For this

reason, producers of bath & body, wine & spirits, culinary, vitamin and other products rely upon flexographic printing to best present their merchandise to their markets.

VALUE. You’ll value the attractive prices, flexibility and quick turnaround that New York Label offers in producing high-quality labels and tags – without the uncertainties once thought to be inherent in high-end design products. And, enamored of the excellence of our work, your customers just might take for granted the science behind the art.

Since 1878,we have been offering labels and tags of the highest quality.

Culinary & GourmetGourmet cooking is nothing less than artistry with edible components. A chef’s creations are marveled at by culinary art lovers. Anyone can please a gourmand, who’s more attentive to quantity than quality; it takes a real cook to satisfy a gourmet.

The gourmet cook works with the finest ingredients; he knows that shortcuts on quality will spoil the cuisine. Therefore, his grocery list contains the freshest vegetables, the highest-grade marinades and oils, and only the most flavorful cheeses. Happily, as consumers have become more discerning and sophisticated diners, there has emerged an abundance of gourmet culinary products on the shelves of even the most ordinary grocery stores. Today, supermarkets offer a wide selection of such products as balsamic vinegar and olive oil, for example. In such a competitive market, even the finest culinary product has a real challenge in standing out from the crowd.

QUALITY. Like the most conscientious chefs, New York Label understands how to blend the best ingredients to create a quality product. Our labels give your customers’ culinary products the competitive edge in their market.

Whether you want four-color, PMS or spot color process printing on paper, foil or film substrate, with lamination or without. . . whatever ingredients suit your product, our expertise will serve up the best labels imaginable.

SINGLE SOURCE. We didn’t get to be the leading supplier of tags and labels in the

Northeast by offering our customers a limited menu. In addition to our full inventory of substrates, inks and die-cut shapes, we’re always ready to provide the specialized services your customers’ industries require. For example, culinary product labels often require a special coating to accommodate the stamping of an expiration date; no problem. Need a combination of a spot-color

vignette with a four-color halftone? That’s what we’re here for. ONLINE. As a courtesy to our Authorized Online Distributors, New York Label offers our Stock Guide – a swatch booklet with samples of the paper, film and foil substrates available – free of charge. This gives you just a taste of the full menu of services we provide to our customers. So visit www.nylabel.com today.

. . .our expertise

will serve up

the best labels

imaginable.

SUBJECT: GOURMET OIL LABEL

SUBSTRATE: Hi-gloss paper

COLORS: Four-color process, 3 PMS colors

FINISH: Stampable UV varnish

SCREEN: 175 lpi

FORMAT: Die-cut in rolls

COMMENTS: Stampable UV varnish used to accommodate thestamping of an expiration date.

Let’s be honest. We’d all like to have a private spa in our homes; oh, something like an ancient Roman sauna and bath suite. Unfortunately, this isn’t a reality for most of us, so we’re elated to have the next best thing – bath and body products. These products instantly offer us the luxury the ancients enjoyed at their leisure – long before such nuisances as telephones, deadlines and doorbells were even imagined.

PACKAGING APPEAL. Bath and body products appeal to us on a sensory level; there’s nothing intellectual about it. We revel in the fragrance and color of these concoctions, indulging in a sort of mental “detox.” But before we even make our selection, purchasing one product over another, we’re definitely influenced by the packaging.

Manufacturers deliberately choose the fragrance, color and texture in developing a new bath and body product. The combination chosen is calculated to evoke a certain emotive effect in the consumer. This approach is carried through in the elements that constitute the packaging: the type of dispenser, the material of the container itself, and the color (or transparency) selected for dispensers and caps.

THE “NO LABEL” LOOK. A bath and body product’s characteristics (color, consistency, etc.) should be complemented by the label. New York Label delivers the specialized services to suit every unique product. One feature that’s popular, the “no label” look, inexpensively simulates the look of silkscreened bottles. We accomplish this by using opaque U.V. inks on a transparent

adhesive film, allowing the consumer to see the actual product through the label. These labels are moisture-resistant, vibrant and attractive. Our “no label”-look labels rival those produced by the rotary screen process – but at a substantially lower price.

Whether the product is shampoo, gel, body lotion, body wash or bubble bath, we know

that you demand the best labels to meet your customers’ needs. New York Label offers the finest flexographic services to satisfy every scenario. With life already so full of annoyances, why give yourself any unnecessary worries? Let us handle the science to give you the satisfaction.

our “no label” look rivals

silkscreening,but at a much

lower cost.

Bath & Body

SUBJECT: BATH & BODY WASH LABEL

SUBSTRATE: Transparent film

COLORS: UV opaque white, metallic silver

FINISH: Gloss UV varnish

SCREEN: 133 lpi

FORMAT: Die-cut in rolls

COMMENTS: UV opaque white ink used on clear film to simulatescreenprinting for the “no-label” look

Forget glamour, luxury and whimsy. Vitamins are levelheaded products. They don’t offer you fame or an instant fortune. Like an old-fashioned country doctor, a jar of vitamins soberly tells you exactly what it can do for you – no empty promises, no miracles, no embellishments of reality. Truth in labeling is at a premium here.

ROLL TO ROLL. Although the vitamin market isn’t regulated as rigorously as the pharmaceutical industry, recent FDA regulations have radically affected not only vitamin products, but the printing industry that labels them, as well. For instance, vitamin product labels that were once printed by offset presses on sheets are now being printed by flexography, roll to roll. This method satisfies the FDA’s restrictions against “loose” labeling, which can result in mislabeling of containers. New York Label’s expertise in roll to roll flexo meets this emerging necessity in the vitamin industry. Our exacting S.O.P.s (standard operating procedures) further ensure accuracy in bar coding, ingredients and every component of every label.

CONSISTENCY. Vitamin producers tend to market their entire range of dietary supplements, e.g., Vitamins A, B12, Zinc, etc.,

with highly similar packaging; the brand is immediately recognizable from product to product. Consistent color is a crucial element within each manufacturer’s product line. Consequently, precise color repetition is essential, especially because these various containers sit side by side on the shelf. New York Label comes through (with flying colors!), matching colors exactly, even from lot to lot.

Additionally, we take pride in how well we’re able to reproduce the small type on vitamin labels, excelling in challenging areas, such as reverses. On our labels, the text is cleanly replicated for legibility. And, in the vitamin industry, legibility is an absolute must.

COMPETITIVE EDGE. Who needs glamour when you’re being

reliably assured of good health? However, although it’s been said that a good product sells itself, that’s not easy to do on a shelf that’s cluttered with competitors’ products, all vying for the attention of the health-savvy consumer. So, give your customers’ products a competitive edge. New York Label will invigorate any vitamin product line’s energy level...that’s something you can rely on.

. . . in the vitamin

industry, legibility

and consistency are

an absolute must.

Vitamin

SUBJECT: VITAMIN LABEL

SUBSTRATE: Hi-gloss paper

COLORS: 2 PMS colors

FINISH: Gloss UV varnish

SCREEN: 133 lpi

FORMAT: Die-cut in rolls

COMMENTS: Color from run to run critical for brand consistency

The Latin proverb, “In vino veritas” (In wine there is truth), is as old as the seven hills of Rome. Wine and spirits, unique among the vast array of beverages enjoyed throughout history, have occupied an exalted place on the stage of life. Is this simply because of their intoxicating properties? Perhaps it has something to do with the aforementioned ancient adage. In any case, there is much more to wine and spirits than the alcoholic content.

These beverages embody intangible qualities that one cannot measure, justify or even explain adequately. Unlike sports drinks, wine and spirits do not pretend to quench your thirst or replenish your electrolytes. They don’t really supply vitamins or sustain your body’s health. And while the best wines and spirits can boast a definite cachet, they do not exist to impart a trendy chic-ness to the imbiber (unlike certain brands of bottled water and ubiquitous coffee blends out there). They simply possess an elusive appeal.

IDENTITY. Wine and spirits are not “here today, forgotten tomorrow.” A fine wine or liquor perpetuates (or, in some cases, establishes) an honored legacy, often intertwined with an illustrious family’s

heritage, as well as the particular (sometimes almost miraculous) climate and soil conditions of a region. This legacy needs to be preserved; the label on the bottle identifies and reinforces this.

SOPHISTICATION. New York Label understands that the mystique of a fine wine, scotch, cognac or other type of spirits should be

reflected in its label. Ordinary labels just won’t do. Whether the coating is gloss or matte, varnished or not, and the printing in spot-color or four-color process, hot-stamped or not, we can put your message on the bottle...on a tangible, exquisite label.

Whether a bottle appeals to consumers merely visually or on the reputation of the

product, it’s essential that the product’s quality is announced to consumers in the best possible packaging. Perhaps clothes do not make the man, but a poor wardrobe hardly does justice to the soul within his breast. The same is true for wine and spirits. New York Label will adorn each and every product as it deserves. Rest assured that we’ll give you labels that will truly manifest the product’s spirit in intoxicating style.

. . . labels that will

manifest the

product’s spirit in

intoxicating style.

Wine & Spirits

SUBJECT: WINE LABEL

SUBSTRATE: Hi-gloss paper

COLORS: 2 PMS colors, 1 metallic

FINISH: Gloss UV varnish

SCREEN: 133 lpi

FORMAT: Die-cut in sheets

COMMENTS: Die-cut in sheets for hand application

The search for the Fountain of Youth is a universal quest. From ancient mythology and popular literature to today’s proliferation of health clubs and age-reversing cosmetic treatments, it isn’t hard to find evidence of Man’s desire to turn back the hands of time. This isn’t easy to do. Undaunted, however, consumers continue to invest in all kinds of health and beauty treatments: masks, creams, scrubs, ointments, mineral solutions and more!

Of course, this obsession with youth and vitality has engendered innumerable products that promise to restore what time has stolen. With so much competition, how does a product line get the attention of the consumer? Labels.

CHOICES. Exactly how does the label enhance a health and beauty product’s allure? Well, that depends on the specific personality of a product. What kind of treatment is the consumer being offered: a facial scrub, therapeutic body wash, or perhaps a cream to erase wrinkles? The label should reinforce the consumer’s confidence in the product, amplifying the product’s attributes. New York Label offers a full catalog of paper stocks, such

as hi-gloss, thermal transfer, and litho, as well as an assortment of foil and film substrates. Select a matte or gloss lamination, with a choice of coatings: matte or gloss varnish, etc. Moreover, you’ll have the full range of ink processes (four-color process, spot, etc.) and colors from which to choose. We’ll help you define the precise combination of elements for labels that are nothing less than perfect.

CONVENIENCE. In addition to the choice of services mentioned above, our inventory of thousands of die-cut shapes further customizes your labels to suit your customers’ products. Because of the wide diversity of products within the health and beauty industry, an extensive variety of label and tag shapes is required. New York Label offers you the convenience of our in-

house, specialized label shape catalog. Simply select the exact die-cut shape for your product.

TURNAROUND TIME. Although consumers may regard Time as the enemy, we believe that time is of the essence in what we do. In fact, with the efficiency of flexography’s in-line printing, coating and die-cutting all in one pass, we’ll complete your labels in no time at all!

. . . in-line printing,

coating and

die-cutting all

in one pass

Health & Beauty

Process Blue 021 Orange Green

072 BlueWarm RedYellow Violet Rubine Red

Rhodamine RedReflex Blue 032 RedPurple

185 Red

Black

286 Blue 347 Green

348 Green 267 Purple 469 Brown 300 Blue485 Red

Laser Sheets Mailing Face Slit Consecutive No. Sheeted Piggyback Wafer Seals

Die-cut/Rolls Warehouse Hang Tags Shipping Pinfeed Butt Cut Tab in Web

109 Yellow432 Grey 280 Blue

STANDARD INK COLORS*

STANDARD PRODUCTS

* simulated with four color process inks (not for color matching)

STANDARD SUBSTRATESHigh-GlossHigh-Gloss OpaqueHigh-Gloss PiggybackLithoLitho OpaqueLitho PiggybackSemi-GlossSmudge ProofLaser

White MylarClear MylarComputer Imp. Silver MylarCrystal FasclearVinyl 50# LinerCouponTransparent PolystyreneRed DayGloOrange DayGlo

Chartreuse DayGloGreen DayGloPink DayGloThermal DirectThermal TransferBright Gold FoilDull Gold FoilBright Silver FoilDull Silver Foil

T 800.257.2300 • F 631.234.755650 OVAL DRIVE ISLANDIA, NY 11749

WWW.NYLABEL.COM

1361-9 Lincoln Avenue | Holbrook, NY 11741 | T: 631.588.8634 | F: 631.737.6538 | www.uniqueaudiovideo.com

Home Theatre

Great PerformancesIf life were a movie, what kind of reviews would yours get?

All too often, our existence is crowded with more drama thanwe need. With the many complications we experience on a dailybasis, it's important to have a ready-to-enjoy entertainmentsystem available at the push of a button.

Unique Audio Video presents audiophiles and movie loversalike with integrated home theaters, where the only drama ison-screen. Our expertise in installing the latest audio/videoequipment and security systems guarantees you a hassle-freezone in which to enjoy your favorite CDs, DVDs and othermedia. We offer custom-designed whole-house installations atresidential and commercial locations, to suit every need: fromsimple two-channel stereo setups to multichannel loudspeakersystems working in concert with state-of-the-art receivers anddisplays to “smart home” systems featuring up-to-the-minutetechnology.

We know you don't need any more suspense in your life.We're here to make sure your home cinema experience gets rave reviews.

Reel to ReelWe continue to play a

supporting role in yourentertainment and homeautomation systems, longafter you first press thePower On button. Our customer service keepsyour home screeningsrolling…with no unwelcomeintermissions.

It is our pleasure to provide technical support for yourprofessional-quality audio/visual system so that you andyour family can continue to enjoy your favorite movies,

sporting events and other programming under optimalconditions at home. We’ll also keep your integrated arrayof lighting, temperature, security and other automatedfunctions humming along at your command, resulting inexceptional comfort and ease of use.

Whatever follow-up service you may require, UniqueAudio Video is ready to assist you. Whether it’s an equipment demonstration, repair emergency, upgrade orany other contingency, just give us a call. You can rely on our certified technicians, who take pride in meetingyour every need. For more than 20 years, Unique AudioVideo has been thrilling home audiences with unrivalledtechnical support.

Come Visit Our Showroom

Sit Back And Enjoy…Identifying Your Sound Space

Design & Construction

Pass The Popcorn

Home AutomationMany homeowners are boosting the IQ of their domiciles

with automated systems. Constituting what’s known as “smarthome” technology, these systems do everything but load thedishwasher. Home automation provides enhanced security,comfort and safety for you and your family.

Unique Audio Video offers a comprehensive selection ofoptions in integrated lighting and temperature controls, secu-

rity, multiroom audio, outdoor sprinklers…you name it. Thesesystems can be programmed however you like, according toyour lifestyle and schedule. Lighting, for example, can be trig-gered by sensors, coming on when a door is opened or a carenters the driveway; or it can be set to operate on a timer.Also, the lights can be programmed to go on should the alarmbe tripped, to help deter intruders.

Today’s smart homes can even be controlled and monitoredremotely. Parents can receive an email message when theirchildren return from school. Service visits, such as housekeep-ing and lawn maintenance, can be monitored. Residents candisarm alarms by telephone or over the Internet to permitentrance of visitors. Get email or telephone alerts in the eventof an intrusion, carbon monoxide detection, leaks, freezingtemperatures or any other condition that would require yourattention. Security cameras can be viewed on your laptopwhile you’re sunning yourself in the Caribbean or enjoying anespresso in Rome.

With a combination of voice recognition, Internet accessand all the other sophisticated features available in these sys-tems, home automation will leave you nothing to worry about– except your kids’ SAT scores.

Choosing A SystemYou have any number of options in selecting a system that’s

perfect for your lifestyle. If you entertain outdoors a lot, forinstance, all-weather speakers are perfect for enhancing yourevents on the veranda, poolside, on the lawn…wherever youspend a lot of time. Or perhaps you’re intense about motionpictures, reveling in every detail – the subtlest expression in anactor’s face, the exhilarating feel of wide panoramas and theemotional impact of sound effects. A home cinema system,with its surround channels, center channel and subwoofer allassociated with an advanced display monitor, is obviously for you.

One possible system for someone who wants all the bellsand whistles of a sophisticated audio/video setup would be aNAD L 70 receiver (with a built-in DVD player) paired with aCanton MX16 system (the speakers are in the form of smallcubes). Just add a TV and you’re all set. Your options include a

flat-panel plasma display or a rear-projection monitor, such as OptomaTV™. This 21st century display is ideal for HDTVbroadcasts, with razor-sharp images and six-channel sound,and features the Emmy-winning Digital Light Processing (DLP™)technology from Texas Instruments. OptomaTV – available in a 50” and 65” unit – has a slim, lightweight design and is configured for a true 16:9 aspect ratio picture so you canenjoy widescreen viewing without letterboxing or distortion.

Another possibility for a system setup is a dedicated theater,with a 100” (or larger) electric screen, an HDTV projector, theaterseating, a multichannel surround sound system and accessories.A third popular preference is an A-BUS™-distributed audio system for three to eight rooms, with a 300-disc CD player.We’ll help you to decide just what kind of entertainment setupis right for you.

The components that make up your home theater, stereoor any other entertainment setup are critical to the level of enjoyment you’ll experience for years to come. That’s why Unique Audio Video uses only the finest products in ourinstallations.

With the increasing popularity of flat-screen displays, certain companies have emerged as leaders in the industry.Our discriminating customers choose from among such elitemanufacturers as Panasonic, NEC, Electrograph and Fujitsu.One much-demanded product, for example, is Fujitsu’s 50”high-resolution Plasmavision® SlimScreen® P50XHA10USmonitor. This plasma display features an award-winning digital video processor, virtually eliminating flicker and producing a superior image so that your favorite actors, athletes and artists will seem to be right in the room with you.

Enthusiasts require sophisticated electronics to handletheir program material of choice. Manufacturers such as NAD

continue to meet the high expectations of connoisseurs.Renowned for its “music first” approach to sound reproduction,NAD offers receivers, DVD, CD and MP3 players, stereo andmultichannel amplifiers, and other components to processmusic and motion picture soundtracks with the greatestfidelity. Unique Audio Video is dedicated to installing the highest caliber in electronics to give you the greatestenjoyment possible.

When it comes to loudspeakers, it’s hard to surpass theperformance of products by Canton, Pinnacle, Triad and PSB.The most demanding music and cinema buffs are pleased tofind that components such as PSB’s Image Series floorstanding,bookshelf, center channel, powered subwoofer and bipolesurround speakers reproduce audio material with an exceptionalmusicality. For those who prefer in-wall speakers, PSB’sCustomSound Series offers great performance unobtrusively.All the loudspeakers installed by Unique Audio Video are top-of-the-line products to satisfy a knowledgeable clientele.

Your home is much more than just a piece of real estate. It’swhere you take refuge from the “slings and arrows” of daily life.Today’s audio/video technology makes it possible to keep the world atbay, taking pleasure in great music recordings and the inexhaustiblewealth of films produced since sound was first introduced to thecinema. Conventional two-channel stereo is no longer your onlyoption. Audio performance now includes multichannel soundreproduction, with dedicated low-frequency components, centerchannel speakers, and front and rear surrounds. Combined with a display monitor, this constitutes home theater.

Total Home IntegrationWith all the astonishing features now found in audio/video

and “smart home” systems, “Star Wars” seems less and less likefantasy. You can choose from among a wealth of componentsthat incorporate space-age technology. From the digital TV

broadcasts and film soundtracksthat mesmerize you to the hard-ware used to play them, therehas never been a more excitingtime for movie, sporting eventand music enthusiasts.

Motion pictures are a synthesisof artistry and technical wizardry,both on camera and behind the

scenes. Audiences experience the explosive impact of filmslargely through the technologies imbedded in the sound-tracks. Today’s movies feature DTS®, Dolby® Digital, THX® and other encoding, so it’s important to have the electroniccomponents and loudspeakers that can handle these effects,faithfully reproducing them so that you can enjoy a film the way the director intended you to. An ensemble of speakersto acoustically “image” the soundstageconvincingly is a must-have, along with a receiver and DVD player with the requisite technologies onboard toprocess the program material.

One product that enables you to multitask your entertainment with moremundane activities is the iCEBOX™ by Westinghouse™. This unit takes

the concept of a kitchen appliance to previously unchartedterritory. Send an email and check out a Web site, listen to aCD or your favorite FM radio station, watch a movie, check outthe traffic report, or check on your sleeping child upstairs…all from your kitchen. To distribute audio throughout yourhome, Russound’s® revolutionary A-BUS® module replacesyesterday’s clumsy and overcomplicated equipment with anintegrated system to keep you singing along with the musicwhile you go about your routine tasks from room to room.

Never before has it been so easy to take advantage of suchadvanced technologies from the comfort of your home. We’llshow you how you can make it all work for you to fit intoyour lifestyle.

Your viewing and listening environment is as important as the image and sound quality produced by your home theater components. We offer you an array of furnishingsand accessories to complete your home cinema experience. We have everything from luxurytheater seating to candy counters; electric shades for your display to popcorn machines; decorative component racks and shelving to movie posters. Once your entertainment space is ready, it will be difficult to think of any reason you’ll ever have to leave home (oh, yeah,you’ll just need to pick up some popcorn).