Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
HouGarden.com is the largest property portal in New Zealand targeting the Chinese-speaking market. That means we have more listings than any other Chinese language website in the real estate sector-and we’re also the third largest property portal in New Zealand. HouGarden.com is independent of any real estate agency or organisation, providing a level playing field for vendors and agents who avendors and agents who are seeking to reach Chinese purchasers. Prospective buyers from browns Bay to Balmoral and Singapore to Shanghai can browse our listings in their own language, and find all the information they need to buy the apartment, family home or investment property of their dreams. HouGarden.com is easy to navigate and packed with desirable properties at all levels of the market. We provide a dynamic and comprehensive portal, with desktop-optimised website plus mobile version and iOS and Android apps.
New Zealand’s real estate market is an attractive proposition to millions of potential buyers. In addition to Chinese-speaking citizens and residents of New Zealand, there is real interest flooding in from affluent buyers based overseas-in mainland China, Hong Kong, Singapore, Malaysia, and many other countries. These potential customers naturally prefer to browse listings in their own language. They’language. They’re looking for a reputable site that provides them with an entry point to the New Zealand property market. HouGarden.com is that site.
HouGarden.com is easy to navigate and packed with desirable properties at every level of the market. The dynamic and comprehensive portal includes a desktop-optimised website, a mobile version and iOS and Android apps.
MULTIPLE PLATFORMSBE SEEN ON ALL DEVICES 24/7
APP
When you advertise withHOUGARDEN.COMyour agency brand and listing will be seen across DESKTOP, MOBILE AND TABLETS.
MULTIPLE PLATFORMS
#1NEW ZEALAND PROPERTY PORTAL FOR CHINESE
ios Android
[email protected](09) 4798978
MONTHLY
GEOGRAPHY
WEB TRAFFIC
TOTAL MONTHLY VISITS
252,000 178,000
1,289,000UNIQUE VISITS
TOTAL PAGE VIEWS
TOTAL APP DOWNLOADS TOTAL EMAIL SUBSCRIBERS
AVG. PAGES EACH VISIT
41%NEW ZEALAND
3%HONG KONG
4%SINGAPORE
49%CHINA
HOUGARDEN.COM
65,000
7.86
12,500
BUSINESS DEVELOPMENT MANAGER
ACCOUNT MANAGER
SUPPORT ANALYST
HOUGARDEN TEAM
[email protected](09) 4798978
Sam Yin
Gary Wang
Kevin [email protected]
Mark [email protected]
Victor [email protected]
Kary Luo
Diana Wu
Mark Graham
Bing Zhang
HOUGARDEN.COM
THREE OPTIONS TOPROMOTE YOUR PROPERTY
Feature Listings appear at the top of all search results so buyers see them first.
2-FEATURE LISTING
Standard Listings appear after Showcase and Feature Listings
3-STANDARD LISTING
Showcase listing is our ultimate advertising option helping to drive maximum buyer enquiry from your listing
1-SHOWCASE LISTING
3
2
1
2
1
SHOWCASE LISTING“STEAL THE SPOTLIGHT”
[email protected](09) 4798978
Showcase Listings appear towards the top of search results, before Feature Listings and Standard Listings, to capture buyers’ attention:
Eye catching! Be seen first by more buyers
Dominate the page with the biggest advert and prominent photos
21.3x more views than standard listings
Prominent agency branding ensures you stand out as the leader in your local market
Maximise visibility on all platforms – showcase listings are featured prominently when buyers search on mobile, tablet and desktop devices
SHOWCASE LISTING
FEATURE LISTING“A STANDOUT OPPORTUNITY”
HOUGARDEN.COM
Feature Listings are displayed before standard listings in search results.
Positioned at the top of search results to grab buyer attention.
8.1x more views than a standard listing.
Prominent agency branding ensures you stand out as the leader in your local market.
Maximise visibility on all platforms – Feature Listings are prominent when buyers search on mobile, tablet and desktop devices.
FEATURE LISTING
PREMIUM AND LUXURY PROPERTIES“REACH HIGH END BUYERS”
[email protected](09) 4798978
If you have an exclusive or premium property, our ‘NZ Luxe’ positioning lets you showcase its advantages.
Listing in this section also lets you include a short editorial in Chinese.
The premium or luxury section is featured directly off the home page to ensure maximum coverage and views.
Own the category by positioning yourself at the top of search results and grab buyers’ attention while this section is new.
Choose from the showcase, featured or refresh listings.
Prominent agency branding ensures you stand out as the leader in your local market.
Maximise visibility on all platforms – feature listings are prominent when buyers search on mobile, tablet and desktop devices.
NZ LUXE
NEW DEVELOPMENT“FULL VIEW OF A PROJECT”
HOUGARDEN.COM
NEWSLETTER“SEND TO HIGHLY TARGETED BUYERS”
You can list your development in our dedicated ‘New Development’ section and promote it with a short editorial in Chinese.
This is an ideal way to target potential buyers who are looking to purchase property in a new development.
Your New Development advert is featured directly off the home page for three weeks to ensure maximum coverage and views.
Own the category by positioning yourself at the top of search results and grab buyers’ attention
Choose from the showcase, featured or refresh listing options
Prominent agency branding ensures you stand out as the leader in your local market
Maximise visibility on all platforms – feature listings are prominent when buyers search on mobile, tablet and desktop devices
NEW DEVELOPMENT
FIND AN AGENT“HAVE YOUR CHINESE PROFILE”
[email protected](09) 4798978
Our ‘Find an Agent’ tab attracts over 100,000 visits per month. Including your details here will help you build your brand and attract new listings from vendors and landlords.
Be featured as one of our trusted agents.
Ensure all your correct contact details are displayed so that clients can contact you directly.
Drive enquiries.
Maximise visibility on all platforms – feature listings are prominent when buyers search on mobile, tablet and desktop devices.
AGENT SHOWCASE“WIN YOUR NEXT LISTING”
HOUGARDEN.COM
With this option, your agent profile will appear when HouGarden.com users search a particular suburb. You’ll stand out as the local market expert, attracting potential vendors who want to list with the leader.
Be automatically featured as a leader in your suburb and category – stand out prominently from your competitors.
Ensure all your correct contact details are displayed so that clients can contact you directly.
Own the category by positioning yourself at the top of search results and grab buyers’ attention.
Drive enquiries.
Prominent agency branding ensures you stand out as the leader in your local market.
Maximise visibility on all platforms – feature listings are prominent when buyers search on mobile, tablet and desktop devices.
NEWSLETTER“SEND TO HIGHLY TARGETED BUYERS”
HouGarden Newsletter directly target people who may not yet have seen your listing, from our database of over 50,000 subscribers.
Your listing delivered straight to eager buyers
Showcase your listing with photos, a description of property features
Newsletter: Email + WeChat
Increase views and enquiries by linking directly to the property details page on HouGarden.com
[email protected](09) 4798978
PACKAGES
HOUGARDEN.COM
Positioned at the top of search results to grab buyer attention with a starter package.
Dominate the page with the biggest ad and photos and appear towards the top of search results for a longer period with a basic package.
Ultimate advertising option to market your property and drive maximum buyers enquiry with a Plus Package.
Starter PACKAGE
Basic PACKAGE
Plus PACKAGE
Feature Feature Feature
WEEK 1 WEEK 2 WEEK 3
Showcase+
Feature
Showcase+
Feature
Showcase+
Feature
Showcase+
Feature
Showcase+
FeatureFeature
WEEK 1 WEEK 2 WEEK 3 WEEK 1 WEEK 2 WEEK 3
Showcased for the first 2 weeksFeatured for all 3 weeksListed until sold16.1x more views
Featured for all 3 weeksRefreshed to the top each weekListed until sold8x more views
BEST VALUE
Showcased for all 3 weeksFeatured for all 3 weeksListed until sold23.1x more views
Monthly Feature Agent Package
3-Week Property Campaign Package
Agent Showcase 4 x
Feaure/Showcase Listing
+
Stay top of mind with prominent agent branding
Appear before all standard listings with an oversize feaure/showcase listing ad.
Homepage Top Leader Board
Homepage Top Leader Board
1190X110px H1H2
H3H4
H5News Slide Show
320X100px
960X90px
570X370px
HomePage Second Screen BannerHomepage Second Screen Banner
220X90px
H6H7 960X90pxHomePage Third Screen BannerHomepage Second Screen Banner
220X90px
H8H9 960X90pxHomePage Fourth Screen BannerHomepage Second Screen Banner
220X90px
POSITIONH1H2H3H4H5H6H7H8H9
H10H11
WEEKLYPRICE$700$500$500$350$300$350$250$350$250
$500$400
SOV50%
100%50%50%
100%100%100%100%100%
50%50%
BANNERSHOME PAGE
MOBILE
PAGE IMPRESSIONS 60,000 WEEKLY
H10
[email protected](09) 4798978
S1S2
H6
Search Page Top Leader Board
Search Page Search Bar Banner
1190X110px
320X100px
S3
Search Result Right Banner 1
300X300px
S5
Search Result Right Banner 3
300X250px
S4
Search Result Right Banner 2
300X600px
POSITIONS1S2S3S4S5
S6S7
WEEKLYPRICE$700$500$500$450$350
$500$400
SOV50%
100%100%100%100%
50%50%
BANNERSPROPERTY SEARCH PAGE
MOBILE
PAGE IMPRESSIONS 80,000 WEEKLY
S6
HOUGARDEN.COM
R - RESIDENTIALC - COMMERCIALN - NEW PROJECT
BANNERSPROPERTY LISTING PAGE
Property Page Top Leader Board
Property Page Top Leader Board
Property Image Bottom Banner Property Image Bottom Banner
1190X110px P1P2320X100px
P3320X100px P4320X100px
Property Page Bottom Banner P7728X90px
P5
Property Page Right Banner 1
300X250px
P6
Property Page Right Banner 2
300X600px
POSITIONP1P2P3P4P5P6P7
P8P9
WEEKLYPRICE$700$500$450$450$450$500$450
$500$300
SOV50%100%50%50%50%50%50%
50%50%
PAGE IMPRESSIONS 250,000 WEEKLY
MOBILE
P8
[email protected](09) 4798978
BANNERSNEWS HOME PAGE
H6
News Home Page Top Lead Board
News Home Page Top Lead Board
1190X110px NH1
News Headline Bottom Banner728X90px NH4
NH5
NH2320X100px
NH3
News Headline Right Banner
300X300px
P6
News Home Page 2nd Screen Column Bannerer 2
300X600px
POSITIONNH1NH2NH3NH4NH5
NH6NH7
WEEKLYPRICE$500$350$350$400$300
$500$300
SOV50%100%50%50%50%
50%50%
PAGE IMPRESSIONS 100,000 WEEKLY
MOBILE
NH6320X50px
HOUGARDEN.COM
BANNERSARTICLE PAGE
Article Content Bottom Banner728X110px NH4
Article Content Bottom Banner
NewsArticle Page Top Lead Board
Article Page Search Bar Banner
1190X110px A1A2320X100px
A3
300X300px
POSITIONA1A2A3A4
A5A6
WEEKLYPRICE$500$350$350$250
$300$200
SOV50%
100%50%50%
50%50%
PAGE IMPRESSIONS 100,000 WEEKLY
MOBILE
A5320X50px
[email protected](09) 4798978
To find out more contact your Account Manager Call 09-4798978 or Email [email protected]
Related Documents
