www.buzzer. biz Buzzer © 2009 - confidential Broccoli.com The Future of Marketing, Vegetables & Fruit Willem Sodderland Founder & CEO slideshare.net/sodderland/ enza2013
BUZZER PRESENTATIE
Broccoli.comThe Future of Marketing, Vegetables & Fruit
Willem SodderlandFounder & CEO
slideshare.net/sodderland/enza2013
www.buzzer.bizBuzzer 2009 - confidential
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The Agenda.How is marketing changing ?Whats up in Fruit & Veggies ?What innovation would you launch ?
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2002: 50 juicy ambassadors.
www.buzzer.bizBuzzer 2009 - confidential3Consumenten bespreken productervaringConsument is meest betrouwbare bronMeningen steeds makkelijker vindbaar
Buzzer: Product, Story & BuzzThe brand
OnlineOffline(The market)(the buzzer platform)
(selected consumers)Product-experience & BuzzTools
Generate Trial & Buzz
Feedback on Product & Marketing
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2013: 200.000 Buzzers, 175 campaigns, 5 countriesWord of Mouth MarketingGiving people a reason to talk about products and make it easy to do so.
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Traditional vs. Social Marketing
Attention RelevanceCredibility Interaction+
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Get the right Buzzers: Tedx & Taxis.
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Terrific Trial.
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Disruption = Attention
Help, my baby is shrinking !
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Start the Conversation/Let the story travel.
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Pimp the Product & Change Behaviour
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Turn Bad Buzz into Good Buzz...
After how many times brushing does the tickling go away ?
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Fruit & Veggies
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Its not a banana, its a Chiquita
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Basili cum/sin logo.
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Endless Innovation.
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Tasty & Tom.
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Flash Pasteurize & Flashy Marketing.
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Buzzable Branded Boxes
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Lost & Found.
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Crowdsourced Veggies.
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Vegetable Vending
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Japanese Inventiveness
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Rural Restaurants
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Sweet (vegetable) Home
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Grow, grow, grow !
Garden 850 per yearPhoto album of the gardens progress ( 49)Scarecrow with the customers own face ( 39)
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Tweads.
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Buzz Better Behaviour
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Carrots as Junk Food ?
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Now its your turn.
+=
+=
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Your Mission: Pitch your Innovation.
Create a 2:30 minute promotional clip about your concept that will convince a group of investors to buy into your plan.
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3 Innovation Directions.Sourcing Innovations
Product Innovations
Marketing Innovations
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The work.Name the Need (what problem do we solve ?)Present the Product (what is it called, what does it do ?)Share the Sticky Story (what do we tell, promise ?)Build the Buzz (how will the story travel ?)
Research, brainstorm, consult Enza ExpertsCreate your answer, storyVideotape a 30 second spot (+ images)Go to the next question & repeat
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Thanks. Now get to work !
sodderland
@sodderland
sodderland
slideshare.net/sodderland/enza2013
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