Broccoli Project 06 March 2009 Final

The Broccoli Project

The Rewards Program For the Poor

06 March 2009

we must bethe change we

wish to seein this world.

mahatma gandhi

Background

The poor do things that are not valued

Often the only pathway to food is through crime

The Broccoli Project provides another way

NGOs are technology starved

The Broccoli Project

Rewards program for the poor

Rewards that matter

Positively reinforces socially beneficial behavior

Requires participants take ownership of situation (vs. welfare-ism)

Technology platform to evaluate and measure in realtime

Be the Change

HIV TestsLooking for a JobCollecting Plastic

Cleaning a Community

Food SecurityBuilding Materials

Clothing

An Enabling Partnership

The Big Idea

Defer the Logistics to the Retailer (They Already do that)

Defer collection of food rewards to recipient

Require action from recipient

Enrolling

OtherOther

AgeAge

NameName

Accessing Data

Monitoring Behaviour

ActivityActivity

Voucher can beUsed at a Retailer

Pilot Study

Incentive Based Voluntary HIV Counseling & Testing

Limit Co-Enrollment

Track & Measure Incentives

Keep a level of anonymity

Report Results to Funders

What is Co-Enrollment ?

Tutu MobileHIV Clinic

Biometric Enrollment

Waiting withSIM Cards

Voucher Distribution

Mobile DataCapture

100%Incentive Based

Response

.NET Client

Medical Record Data

Search by Fingerprint

Entry Level Phone

Pay As you Go Data

WAP Client

The Team

Old Mutual

Hero Advertising

Rocketseed

Givengain

Momentum

Cell-C

Hola7

Colin Habberton

James Burton

Jeff Singer

Men on the Side of the Road

Desmond Tutu HIV

Foundation

Pick n Pay

CharlesMaisel

MaZ

Other Initiatives

How Many Rats Can you Catch?

Not Enough BloodIn SA Blood banks

Help MasiphumeleleClean their Wetlands

Practical Applications

Video

Soup Kitchens& Food Banks

LimitMultiple

Visits

MedicalCo-Enrollment

Limited toSingle

Program

Skills Attendance

Target Market & Size

NGOs that can allocate an IT budget

NGOs that work in partnership with Government

Organisations / Government that want to evaluate and measure effectiveness

Financials

Active profiles managed (Platform as a Service Model)

Hardware Sales

Research & Reporting Fees

Donations & Sponsorship (Section 18a / CSI)

Sources of Revenue

Year 0 Year 1 Year 2 Year 3 Year 4Active Profiles 82,000 1,400,000 5,200,000 9,686,400 14,121,600

Mgmt Fees. 190,000 5,400,000 16,200,000 28,800,000 38,900,000

HW Sales 166,000 2,800,000 10,500,000 19,400,000 28,200,000

Revenue 356,000 8,200,000 26,700,000 48,200,000 67,100,000

Cost Line (1,900,000) (4,600,000) (11,200,000) (20,000,000) (26,200,000)

Operating Profit

(1,440,000) 3,600,000 15,500,000 28,200,000 40,900,000

Figures in South African Rand (ZAR)

Revenue vs. Costs

Product Roadmap

PDA Biometric Unit

Outdoor Standalone Unit

Reporting Suite

Web Fundraising

http://broccoliproject.org

Global Relevance

The Platform and idea is global

Best practices and methodologies are to be licensed via The Creative Commons

The idea further establishes Cape Town as a creative capital

The Name

I am here by standing on the shoulders of Giants

Thanks & Questions