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Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil Susan P. Wyche, Georgia Institute of Technology Camila M. Magnus, University of Barcelona Rebecca E. Grinter, Georgia Institute of Technology
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Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Jun 19, 2015

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Technology

Susan Wyche

We present results from a qualitative study examining how Charismatic Pentecostals use Information and Communications Technologies (ICTs) in São Paulo, Brazil.
This work contributes to the growing body of research that broadens Weiser’s vision by exploring technology use in novel and unfamiliar contexts. Our findings reveal how
“extreme” and non-rational beliefs frame users’ ICT
experiences. We argue that if ubicomp is to be global and
ubiquitous, accounting for alternative value systems is
necessary. We discuss the implications of our findings and
present issues the ubicomp community should consider
when imagining a future that includes users from parts of
the global south.
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Page 1: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in BrazilSusan P. Wyche, Georgia Institute of Technology

Camila M. Magnus, University of BarcelonaRebecca E. Grinter, Georgia Institute of Technology

Page 2: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

What is Charismatic Pentecostalism?

What does studying it have to offer the

UbiComp community?

Page 3: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Charismatic Pentecostalism

Charismatic Pentecostals:

•have a deep faith rooted in what is written in the Bible.

•routinely receive miracles from the Holy Spirit .

•This form of Christianity is growing rapidly in the global south.

Page 4: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

. . .we are interested in the central conundrum posed by the fact that Weiser’s vision of the future is, by this point,

not only an old one, but also a very American

one.Bell, G. and Dourish, P. (2007). “Yesterday’s tomorrow: notes on ubiquitous computing’s dominant vision. Personal and Ubiquitous Computing. 11, 2. pg. 133-143.

Page 5: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

1900 1970 1990 2005

Pentecostals and Charismatics (in millions)

0.01 12.6 118.6

156.9

Pentecostals and Charismatics as % of Total Population

0.0% 4.4% 26.9%

28.1%

Source: World Christian Database

Pentecostalism in Latin America

Page 6: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

I used to sew clothes and a client needed a special kind of thread that was very difficult to find, this thread is impossible to find and this was a very important job. I only had 300 grams and needed 900 to finish the job. So I prayed and when I finished the project, I had enough thread, and an additional 300 grams left over. This can only be explained as a miracle.

Page 7: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Overview

Study•Site•Methods•Participants

Findings•ICT rejection and use•Negotiating technology use•Experiencing the divine and the demonic through ICTs

Discussion•Investigating UbiComp outside of the Global North

Page 8: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

The StudySite and Methods

•São Paulo, Brazil.

•Combination of semi-structured interviews, in-homes tours and observations.

•Collaborated with a translator.

Participants

•Conducted interviews with 23 churchgoers; observations at 22 worship services

Analysis

•Standard techniques for extracting themes.

Page 9: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil
Page 10: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Findings

•ICT rejection and use

•Negotiating technology use

•Experiencing the divine and the demonic through ICTs

Page 11: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Findings

If ubicomp is to be global and

ubiquitous accounting for alternative value

systems is necessary.

•ICT rejection and use

•Negotiating technology use

•Experiencing the divine and the demonic through ICTs

Page 12: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Blessings•More than half of our participants anointed domestic artifacts using blessed olive oil.

Negotiating technology use

I use oil to bless things after I buy them because the manufacturers might be from another faith so I bless it so it won’t bring evil into my life.

Page 13: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Negotiating technology use

Prayers•Participants told us they routinely prayed prior to using the Internet. They did this to avoid encounters with demonic media and to ensure she would only visit websites that “belonged to God.” I was searching for a website

and every time I searched for it, I ended up on a another website, and I wondered what I was doing wrong . . . and I tried several times, then I realized God might be trying to speak to me by taking me to this other website.

Page 14: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Experiencing the divine through ICTs

Mediators of Good•All of our participants believed God could appropriate anything, including ICTs, to communicate directly to believers.I put the water on the

television because it transforms the water, it blesses the water, it changes the water and makes it sacred water. This can be done through television.

Page 15: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Experiencing the divine through ICTs

Mediators of Good•Our participants viewedradios, televisions, and computers as transmitters of an invisible grace, and these technological artifacts appeared to acquire a talismanic status in their homes.

Page 16: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Experiencing the demonic through ICTs

Mediators of Evil

Television is a window to hell, because everything that is broadcast is bad, soap operas teach you bad values, and news shows you disasters and tragedies, services are made by some ministers with corrupted values.

Page 17: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Discussion: Taking UbiCompBeyond the Global North

Methodologcal Implications

•Translation and Interpetation

Design Implications•Instances where invisibility is less central to some users’ experiences with displays.

•Ubiquitous systems and devices designed to promote healthy behaviors should acknowledge the spiritual dimension in peoples’ lives

Page 18: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil
Page 19: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Discussion: Taking UbiCompbeyond the Global North

Values•What if individuals want to use ICTs to support activities that contradict some technology developer’s personal value systems?

•Whose user needs are marginalized at the expense of furthering a western normative agenda about appropriate ICT use?

Page 20: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Conclusion

By examining radically different users and understudied contexts insights into the diversity anddifference that shape ICT appropriation can be accounted for and lead to a vision of the future that is more inclusive than the current one.

Page 21: Broadening UbiComp’s Vision: An Exploratory Study of Charismatic Pentecostals and Technology Use in Brazil

Thank you/ Questions?

AcknowledgementsI am grateful to our participants for sharing their stories with us. A grant from the Intel Research Council supported this research. Thanks to Rogerio de Paula for helping us find participants. Special thanks to all my friends and colleagues who commented on drafts of this paper.