Broadband for “Smart” Development The Fishing with 3G Nets Project Francisco Giacomini Soares, Sr. Director, Government Affairs Rio de Janeiro, June 19 th 2012.
Broadband for “Smart” Development The Fishing with 3G Nets Project Francisco Giacomini Soares, Sr. Director, Government Affairs Rio de Janeiro, June 19.
Apr 01, 2015
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Broadband for “Smart” DevelopmentThe Fishing with 3G Nets Project
Francisco Giacomini Soares, Sr. Director, Government AffairsRio de Janeiro, June 19th 2012.
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More people have access to cell phones than drinking water, electricity or a toothbrush.Mobile Technology: World’s Most Ubiquitous Platform
Mobile devices to overtake worldwide population by end of 2012
Source: Institution of Engineering and Technology, 2011
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Mobile Connectivity is Important
+1.38%GDP PER CAPITA
+0.81% GDP PER CAPITA
BROADBAND INTERNET VOICE
Source: World Bank Information and Communications for Development 2009: Extending Reach and Increasing Impact
IMPACT OF 10% PENETRATION GROWTH IN DEVELOPING COUNTRIES
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Our Wireless Reach Initiative Reaches Out to Underserved People & CommunitiesBridging the Digital Divide
73 PROJECTS IN
31 COUNTRIES
www.pescandocomredes3g.com.brSanta Cruz Cabrália, Bahia, Brazil
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Initial Assessment of the Location
ChallengesOver-fishing impacting the
fishery production
Decreasing capital
Lack of investments
Lack of infrastructure
Poor working conditions
Lack of alternatives to sustainable fishing
Advantages3G coverage
Growing regional and local business
Favorable natural conditions
Attractive area for tourism – Market Integration
Strong interest from the local community
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SOCIAL
ENVIRONMENTAL
ECONOMICAL
Project OverviewSUSTAINABLE
FISHERMEN(Boats)
TOURISM TRADE (Hotels, Inns, Restaurants,
Resorts, Beach Stores)
COMMERCE
Fair
Ethical
Solidary
MIDDLEMENMARKET
TELECENTER
PROCESSING UNIT
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Mobile AppsFor Fishing, Oysters, Weather and Sales
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Beneficiaries
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Results of Phase I
Pros
Implementation of a new work activity
New income opportunities
Environmental Awareness
Digital Inclusion
Cons
Community Mindset
Environment conditions for
oyster cultivation
Need to expand the physical
structure
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Main Objectives for Next Phases
Strenghten the sustainability plan for the the activies developed
Massification and expansion of the use of the apps
Implement an oyster purifier and sales through the restaurants
Implement new technologies, such as the use of tablets, augmented reality and naval safety through the use of GPS tracking system
Facilitated by the use of applications and services supported by 3G technology, our Wireless Reach programs have created solutions for the sustainable development of local fishing communities that result in the integration of traditional knowledge and practices of local fishers with advanced technology.
Mobile communications can play a critical role in promoting the development of rural economies and in ensuring that people living in rural locations have access to information that can increase their incomes, assist the well being of their families and provide opportunities to better educate their children.
The community had a qualitative perception of the improvement of their quality of life with the project and showed commitment.
Sustainable development also increased the community´s average income.
Broadband improves the standard of living in metropolitan areas as well as in isolated communities.
The transition the newer technologies such as 3G and 4G are an opportunity to bridge the digital divide in Brazil and in the region.
Broadband Apps Impact to the Community
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