Broadband Expo 2010 - Josh Miles

The 2010 Broadband Expo

Branding & PositioningJosh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles

Miles Design // Branding and Positioning // Broadband Expo 2010

Who is Miles Design?We are a branding and web design firm, specializing in professional services brands.

Miles Design // Branding and Positioning // Broadband Expo 2010

Define brand.- A brand is your visual, experiential reputation. - Brand is everything that expresses you.

Miles Design // Branding and Positioning // Broadband Expo 2010

What is branding?The act of intentionally positioning your company in a specific place in your prospects’ minds, through visuals, language, collateral and the over-arching experience.

Miles Design // Branding and Positioning // Broadband Expo 2010

This guy:

Miles Design // Branding and Positioning // Broadband Expo 2010

The Megaphone:

?

Miles Design // Branding and Positioning // Broadband Expo 2010

The Wedge:

?

Miles Design // Branding and Positioning // Broadband Expo 2010

Perceptual Mapping:

$

A

B

$$

Miles Design // Branding and Positioning // Broadband Expo 2010

Finding your Niche:

$

A

B

$$

Miles Design // Branding and Positioning // Broadband Expo 2010

Am I Pigeon Holed?

Miles Design // Branding and Positioning // Broadband Expo 2010

What happens if I miss?

Miles Design // Branding and Positioning // Broadband Expo 2010

Niche = Brand Strategy- finding a niche - positioning your brand - express your niche (prove it)

Miles Design // Branding and Positioning // Broadband Expo 2010

Thank you.Josh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles