Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 88 Broadband Everywhere Global Perspective FTTx Industries Dr. Charilaos Christopoulos Director Systems Management Business Unit Multimedia Ericsson, Sweden Mr. Yosuke Yamazaki, Session Chairman: Let me introduce our first speaker in this session, Mr. Charilaos Christopoulos. He joined Ericsson in 1995. He has worked with multimedia technologies, standards and applications, including mobile TV, IPTV and IMS. He has had various positions, including head of MediaLab at Ericsson Research, business development manager at Multimedia Solutions and recently director of Systems Management at Business Unit Multimedia. He has a BSc in Physics from Greece, a MSc in Software Engineering from UK and a Ph.D. in image and video processing from Belgium. Dr. Christopoulos please take the floor. Dr. Charilaos Christopoulos: Thank you for coming to this session. You see the title is “Broadband Everywhere”. This is what we are using in Ericsson when talking about what is happening in the broadband world, what are the trends, what is the technology and what are the different marketing options. Of course, a lot will be heard about about the fiber-to-the-home (FTTH) trends.
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Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 88
Broadband Everywhere
Global Perspective FTTx Industries
Dr. Charilaos ChristopoulosDirector Systems Management
Business Unit Multimedia
Ericsson, Sweden
Mr. Yosuke Yamazaki, Session Chairman:
Let me introduce our first speaker in this session, Mr. Charilaos Christopoulos.
He joined Ericsson in 1995. He has worked with multimedia technologies, standards and applications, including mobile TV, IPTV and IMS.
He has had various positions, including head of MediaLab at Ericsson
Research, business development manager at Multimedia Solutions and recently director of Systems Management at Business Unit Multimedia.
He has a BSc in Physics from Greece, a MSc in Software Engineering from UK and a Ph.D. in image and video processing from Belgium.
Dr. Christopoulos please take the floor.
Dr. Charilaos Christopoulos:
Thank you for coming to this session. You see the title is “Broadband
Everywhere”. This is what we are using in Ericsson when talking about what is
happening in the broadband world, what are the trends, what is the technology
and what are the different marketing options. Of course, a lot will be heard about about the fiber-to-the-home (FTTH) trends.
Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 89
The “digital natives”
The life of a typical 21-year-old entering the workforce today
5,000 hours of video game playing
3,500 hours of online social networking
25,000 emails,
IM, and SMS
10,000 hours of mobile phone use
MySpace/YouTube
Constantly
connected
Different expectationsabout work and play
Sharing/
Blogging
Technologically literate
Content creators and multi-taskers
Source: The Digital Natives Project (2007), Pew Internet & American Life Project (2007), Financial Times (September 20, 2006)
Before I start the presentation I think I need to start with a definition. When I look at myself or at most of you here, I would not really consider us as
what I describe in this slide as “digital natives”. If you look at a person at
age 21, which is joining the workforce, this person has been using about
10,000 hours of mobile phone, has sent and received at least 25,000
emails, IM and SMS, has been spending about 5,000 hours on games on the computer and about 3,500 hours of social networking. Not to mention
that this person is using YouTube everyday downloading videos, and he is
not actually a consumer, he is also a producer. He is uploading his home
videos. I don’t think, you and me are doing this. We are “digital
immigrants”. There is a big difference between these people and us. We know how the world was before everything became digital. We really don’t
know why these people are spending so much time doing that thing and
they don’t know why we are not spending more of our time in this digital
world.
Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 90
Drivers for broadband growth
TV, media, Online gaming
Internet access
(Mobile) mail, remote access
E- education, e- health
Information & communication
Government info, declaration
Machine-to-Machine services
User generated content
Maps and directions
Plentitude of services benefiting individuals, enterprises,
society
More advanced
devices
PC/Laptops/notebooks
Mobile Phones & Communicators
HDTV & LCD screens
Game consoles, MP3 players
Media players
Digital (video) cameras
Health care tools
Cars, fridges, surveillance,...
Increased network capabilities
Increased no. of subscribers
Fiber, VDSL2
Mobile broadband with HSPA
Gbyte HSPA
>100 Mbit/s with LTE
Multiple service support (Voice,
broadband, TV...)
If this broadband was driven by us, then we would not need the 50 Mbit/s. I think it is driven by these young people and these are applications that
we are not really doing, but these applications are actually driving
broadband. We have to understand, what the everyday activities of these people are.
Now we are seeing that people are even approaching high-definition TV. I think, we have to look at the trends of the society and what applications
these “digital natives” are going to use. The drivers for broadband growth
are the number of services we see now. There are, of course, much more
advanced devices. A lot of devices are networked at home. In addition, we have the increased network capabilities.
Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 91
91
0
20
40
60
80
100
120
2005
2011
Tota
l m
ark
et re
venues (
EU
R b
illio
ns)
Networked Television Networked Music
Networked Gaming Networked Video
Networked Radio Networked Print
2005 – valued just under €20 billion
2011 – overall market size will grow to €107 billion
Networked media market valueA shared opportunity between the industries
Source: Analysys
Research (2006)
Looking at the market we notice two big industries, the media and the telecom working together. We call it networked media. If you see these two industries combined you will see a huge potential. Looking at the telecom market you know you can deliver media efficiently. If you look at the trends we have television, gaming, print, music and video, which is quite a big market. In 2005 the market was just under €20 billion and there is a forecast for 2011 of about €107 billion. Most of this will be in gaming and TV, which has the highest growth. There is a huge demand now for delivering TV content and video-on-demand content over the telecom network, which will make the demand for broadband much higher. That is the market we are trying to capture here.
Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 92
Program production
”linear” TV
Terrestrial
Satellite
Cable TV
Program adaptation
”interactive” TV
Web TV
Fixed wirelessbroadband
Cable TV
FTTX/DSL
Mobile TV
BroadcastingDVB-H
Media-Flo,DMB
3G Unicast
3G MBMS
”IPTV”
The new TV world– From analogue to Digital TV (HDTV)
– From broadcasting to interactive TV
Since TV is the big market, we also have to understand that there will be a
big change in the TV environment. First we know that analogue TV will stop
in a few years. In Sweden we have already digital TV. In Europe it will be
digital around 2012 or so, in Japan around 2011. At the same time we will see, that pure broadcasting or linear TV (on the left side) will fade away and
we will move to interactive TV (on the right side), which will be delivered via
fixed or wireless broadband networks. What I mean here with interactive is
that the users are not really passive anymore. When we see TV and video
services, it is important to notice that the trend is going to IPTV. Even though it means Internet Protocol TV, you can also say that it means
interactive personalized TV.
Broadband Everywhere, Global Perspective – Charilaos Christopoulos – page 93
Move towards all-IP and deep fiber architectures to handle
increased usage
Cost effective & quick
rollout, enabled by fiber network technologies
There are a lot of challenges for the operator. What is the business model you are going to have? How do we prepare a cost effective rollout? How do I deliver
the contents on GPON, VDSL? Shall I move to all-IP and deep fiber
architecture? How do I deliver the services?
This summarizes basically my presentation:Broadband comes in many flavors
Broadband momentum is shifting to Deep Fiber and Mobile Access enabled
applications, enabling increased capacity, efficiency & bandwidth through FTTx
Harmonization of applications, content and networks is happeningNeed for ”Full Service Vendor”