Brivo Style Guide

BRIVOSTYLE GUIDE

CONTENT

BRAND STYLE

WHO WE ARE

BRAND VALUE

BRIVO VOICE

VALUE PROPOSITIONS

LOGOS

PRODUCTS & SOLUTIONS

COLORS

FONTS

DISPLAY

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The Brivo Brand & Style Guide

Bring the Brivo brand to life. Brand guidelines help organize our thoughts so we speak about Brivo with one clear voice. This guide helps us synchronize all brand communications to clearly convey Brivo to all target audiences. Our brand image is a reflection of Brivo’s strengths and goals. The look and feel of all materials and publications affect how Brivo’s image is conveyed and perceived.

You can provide a unified means of identifying Brivo to our partners, clients, employees and all others who help in our mission. Inconsistency in communicating our brand degrades the value of our identity, so have a read and showcase Brivo at its best.

BRIVO STYLE04 05

We are innovators. We are experts. We are technologists.

SHORT DESCRIPTIONBrivo Inc. is the innovator and worldwide leader in cloud-based, physical access control and video

security systems. Currently servicing over 6 million users, the company’s award-winning Brivo

OnAir provides unmatched scalability and centralized security management for global enterprises,

while retaining the ease of use for small and medium sized customers.

EXTENDED DESCRIPTIONBrivo Inc. is the worldwide leader in cloud-based physical access control and video surveillance

systems. Currently servicing over 6 million users, the company’s award-winning Brivo OnAir

provides unmatched scalability and centralized security management for global enterprises, while

retaining the ease of use for small and medium sized customers. As a true multi-tenant and user

centric SaaS solution, Brivo OnAir is unique in providing combined access and video management

in a single cloud platform.

Brivo’s services minimize TCO and IT burdens, while dramatically simplifying deployment and

security management. Remaining in the forefront of innovation, our open platform expands

opportunities outside of traditional access control, allowing end users and developers to find

new ways to incorporate Brivo’s features and services into other applications. Headquartered in

Bethesda, MD, Brivo was founded in 1999.

ELEVATOR PITCHBrivo is the innovator and worldwide leader in cloud-based physical access control. Because our

solution is cloud-hosted it completely changes how you can deploy and manage your security.

Brivo is unique because it reduces your total cost of ownership and virtually eliminates the need for

IT assistance. Our philosophy is keep it simple, secure and scalable.WHO WE ARE06 07

In order to leverage market

opportunities, every member of the

Brivo team must have a singular

vision and voice. That’s what makes

us OneBrivo.

Brivo is not only pioneering an

innovative era of security, we are

differentiating ourselves in the market

by embracing and challenging

the conventional security industry

to provide conveniences without

sacrificing security. To reach our

goals, each of us must truly embrace

why and how Brivo isn’t just Simply

Better Security but Simply Better

Technology.

OUR VALUES Customers: Adopting a “customer first” culture

Integrity: Be real and have pride

Leadership: Stewarding the ideas of a better future

Progression: Always forward-thinking

Collaboration: Leveraging internal intelligence

OUR VISIONTo secure, simplify and enhance everyday interactions

with physical spaces.

OUR MISSIONProvide safety and peace of mind by enabling our

customers to manage security in the simplest way

possible.

OUR GOALTo become the physical security industry leader in

access control.

BRAND VALUES08 09

LANGUAGEour words

TONEour credibility

PURPOSEwhy we are here

PERSONAto our customers

Clear, conversational, light and benefit-driven. We want to make complex technologies both understandable and relevant.

Avoid technological jargon. Avoid “marketing speak”, e.g. Rapid development maximizes potential while reducing incremental financial burden.

Expert, clever, humble, cooperative, respectful.

To help customers visualize the better solution that Brivo provides through education and thought leadership.

Professional, approachable, inspiring, flexible (so that we resonate with multiple audience types).

VOICEKeep it simple.Quick, concise and easy to digest.

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FOR OUR CUSTOMERSInfinite scalabilityRapid deploymentLess ITLowest total cost of ownershipMaximized securityAnytime, anywhere control

FOR OUR DEALERSStrong growthComprehensive technologyCustomer loyaltyPredictable recuring revenue streams

VALUE PROPOSITIONS12 13

LOGOS

LOGO

The Brivo logo is a custom creation and must not be altered in any way. It is the trademarked visual representation of our name and the most important element of our corporate identity.The primary version of our logo, as displayed on this page, should be used whenever possible.

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LOGO

As a thought leadership platform of Brivo Inc., the Brivo Labs logo maybe used in addition to or in place of the primary Brivo logo as a trademarked visual representation of our name as well.

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Keep it simple.

CLOUD

BRIVO ONAIR • BRIVO ONAIR FOR GOVERNMENT

ON PREMISE

BRIVO ONSITE SERVER • BRIVO ACS ONSITE

BRIVO API SUITE

BRIVO ONAIR API • BRIVO DATASYNC

(ADDITIONAL ACCESS CONTROL APIs TO COME)

PRODUCTS& SOLUTIONS18 19

COLORS

The Brivo color scheme isbased on the colors blueand cool gray. A number of options have been approved to allow for use on a variety of different types of applications and backgrounds.

BRIVO BLUEPANTONE 284CC55 M30 Y0 K0

R115 G157 B210#739DD2

BRIVO GREYPANTONE COOL GREY 11C

C60 M54 Y48 K8R114 G110 B116

#726F74

75%

75% 50%

50%

COLORS20 21

SECONDARYCOLORS

BRIVO LIGHT BLUEPANTONE P 112-13 C

C67 M12 Y0 K8R49 G163 B212

#32A4D5

BRIVO ORANGEPANTONE P 34-8 C

C0 M75 Y98 K0R241 G101 B36

#F26524

BRIVO GREENPANTONE P 143-6 C

C76 M0 Y79 K19R29 G153 B91

#1D995B

BRIVO DARK BLUEPANTONE P 104-16 C

C100 M68 Y0 K14R0 G81 B152

#005198

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FONTS

FUTURATypeface

The quick onyx goblin jumps over the lazy dwarf.

ABCDEFGHI JKLMNOPQRSTU

VWXYZ

abcdefghijklm nopqrstuvwxyz

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FONT

The Brivo primary typeface is

Futura. The letters and numerals

of this typeface have been

chosen specifically because of its

contemporary feel which is ideal

for our forward-thinking brand.

This font should be used for

all Brivo print collateral and

broadcast materials. Generic

equivalents or look-alikes must

not be used.

SECONDARYFONTThe Brivo secondary typeface is called Franklin

Gothic Book. The letters and numerals of this

typeface have been chosen specifically for its

universal availability and complimentary feel

to Futura our primary font.

This font should be used on collateral and

broadcast materials when Futura is not

available.

FRANKLIN GOTHIC BOOK

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

FUTURA MEDIUM

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

FUTURA MEDIUM IT

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

FUTURA BK BT

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

FUTURA BK BT ITALIC

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

FUTURA BK BT LIGHT

ABCDEFGHIJKLabcdefghjklmnop0123456789.,!(“

FUTURA BK BT BOLD

FUTURA

FUTURA

FUTURA

H1The quick onyx goblin jumps over the lazy dwarf.

H2The quick onyx goblin jumps over the lazy dwarf.

H3The quick onyx goblin jumps over the lazy dwarf.

H4The quick onyx goblin jumps over the lazy dwarf.

HEADLINE

HEADLINE

HEADLINE

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FUTURA

DISPLAY

The Brivo look and feel is simple

and clean. When introducing

photography, the image should

represent Brivo. We are dynamic,

tech-savy and innovative in the

security industry.

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