Starbucks Buyer Persona October 11, 2015
Starbucks Buyer Persona
October 11, 2015
Practitioner PamBACKGROUND:• Nurse practitioner• Has been a nurse for 18 years;
worked in plastics and reconstruction for breast cancer patients
• Single mother (1 child in college)
DEMOGRAPHICS:• Skews female• Age 30-45• Income: $130,000• Suburban
IDENTIFIERS:• Personable• Time efficient • Dedicated to the well-being of
patients
Practitioner Pam
GOALS:• Tend to the emotional and physical needs of
patients• Maintaining a well-organized, efficient practice
HOW WE HELP:• Offering online ordering for our busy customers• Ensuring quality beverages for customers on the
go
CHALLENGES:• Performing in a high
demand/high pressure environment
• Secondary challenge
Practitioner PamREAL QUOTES:• “I don’t have time to wait in line.
My patients always come first.”• “My days are long and it is
imperative that I perform my best at all times.”
• “If I don’t my coffee in the morning, the whole day is a struggle.”
COMMON OBJECTIONS:• I’m worried the long lines in the
morning will make me late to work.
• I want my order to be correct, especially during the morning rush.
Practitioner PamMARKETING MESSAGING:• Online ordering ensures you get
what you want, when you want it.
ELEVATOR PITCH:• Starbucks social media gives
customers a way to directly engage with us. If there is ever an unfortunate mishap, customer service can quickly remedy the situation via social media outlets. Facebook, Twitter and Instagram also present convenient avenues to spread promotional offers to our customers.
Social Media Messaging Samples