Britannia Products Analysis

7/29/2019 Britannia Products Analysis

1/13

100%

0%

Yes

No

1. Preference of Britannia productsNo of respondents Percentage

Yes 50 50No 0 100

Fig.1

INTERPRETATION

From the above table and graph, it can be concluded that all of the respondents prefer to consumeBritannia products daily and the no one respondents dont consume it on daily basis.


2/13

28%

36%

32%

4%

Daily

Monthly

Weekly

After 3 months

2. Buying Britannia products.No of respondents Percentage

Daily 14 28

Monthly 18 36Weekly 16 32

After 3

months

2 4

Fig.2

INTERPRETATION

From the above table and graph, it can be concluded that about 36% respondents monthly buying

Britannia products, while 32% buying weekly, 28% buying daily and the remaining 4%

respondents buying Britannia products after three month.


3/13

70%

14%

6%

10%

Advertisement Magazines Journals Posters

0%

10%

20%

30%

40%

50%

60%

70%

80%

3. Media Sources.No of respondents Percentage

Advertisement 35 70

Magazines 7 14

Journals 3 6Posters 5 10

Fig.3

INTERPRETATION

From the above table and graph, it can be concluded that about 70% respondents get knowledge

about Britannia products through its advertisements, where as 14% through magazines, 10%

through poster and remaining 6% respondents get knowledge through journals.


4/13

70%

14%

6%

10%

Advertisement Magazines Journals Posters0%

10%

20%

30%

40%

50%

60%

70%

80%

4. Rank the buying factors.1 2 3 4 5 Total

Score

Weighted

Average

Rank

Price 35 70

BrandName

7 14

Freshness 3 6

Nutrition

Value

5 10

Packing

Fig.4

INTERPRETATION


5/13

Biscuits Cheese Sauces Others

0%

10%

20%

30%

40%

50%

60%

70% 64%

12%

18%

6%

From the above table and graph, it can be concluded that about 70% respondents get knowledge

about Britannia products through its advertisements, where as 14% through magazines, 10%

through poster and remaining 6% respondents get knowledge through journals.

5. Mostly buying products.No of respondents Percentage

Biscuits 32 64

Cheese 6 12

Sauces 9 18

Others 3 6

Fig.5

INTERPRETATION


6/13

Excellence Good Average Below average

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

40%44%

12%

4%

From the above table and graph, it can be concluded that Most of respondents buying Britannia

biscuits as compared to other products like cheese, sauces etc.

6. Quality of Britannia products.No of respondents Percentage

Excellence 20 40

Good 22 44

Average 6 12

Below

average

2 4

Fig.6

INTERPRETATION


7/13

From the above table and graph, it can be concluded that around 44% respondents found quality

of Britannia products is good, while 40% found excellence, 12% found average and least 2%

respondents found below average.


8/13

Yes No

0%

10%

20%

30%

40%

50%

60%

70%

80%

80%

20%

7. Prices of Britannia products are worth spending.No of respondents Percentage

Yes 40 80

No 10 20

Fig.7

INTERPRETATION

From the above table and graph, it can be concluded that largest percentage of respondents thinksthat they paid price for Britannia products are worth spending, on other hand 20% respondents

are disagree.


9/13

Taste

Quality

Flavours

Quantity

0% 10% 20% 30% 40% 50%

46%

24%

20%

10%

8. Inspired to buy Britannia products.No of respondents Percentage

Taste 23 46

Quality 12 24

Flavours 10 20Quantity 5 10

Fig.8

INTERPRETATION

From the above table and graph, it can be concluded that majority of respondents were inspired

by taste of Britannia products, while 24% inspired by quality, 20% from flavours and least 10%

respondents inspired by Britannias quantity.


10/13

Taste

No

0% 20% 40% 60% 80% 100%

88%

12%

9. Advertisement Motivated to buy Britannia Products.No of respondents Percentage

Yes 44 88

No 6 12

Fig.9

INTERPRETATION

From the above table and graph, it can be concluded that 88% respondents were motivated byadvertisement to buying Britannia products, on another way 12% respondents were not

motivated by advertisement.


11/13

72%

28%

Yes No

10.Considered Price element while buying Britannia products.No of respondents Percentage

Yes 36 72

No 14 28

Fig.10

INTERPRETATION

From the above table and graph, it can be concluded that 72% respondents considered priceelement while buying Britannia products, while 28% respondents were not considered.


12/13

52%

28%

20%

Family Kids Any other

11.Opinion while Britannia products.No of respondents Percentage

Family 26 52

Kids 14 28

Anyother

10 20

Fig.11

INTERPRETATION

According to 52% respondents,


13/13

84%

16%

Yes No

12.Packing Convenience.No of respondents Percentage

Yes 42 84

No 8 16

Fig.12

INTERPRETATION

From the above table and graph, it can be concluded that 84% respondents replied that when theybuy Britannia products their packing is convenience, whereas 16% respondents were not

satisfied with the packing convenience.

Britannia Products Analysis

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