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Britannia Industries Limited
GANESH, HARI KRISHNNAN,
VINAYAK
ANURAG AND VIVEK
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INTRODUCTION
Britannia industries limitedis an India based company.
The company operates in
two segmentsBakery products and dairy
products
Biscuits accounts for 65%of the companys revenues
Britannia is one of the
India's biggest brand and pre-
eminent food brand in the
country
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HISTORY OF
BRITANNIA
In 1892, a biscuit company
was started in a small
house in Calcutta (now
Kolkata). By 1910, with the advent
of electricity, Britannia
mechanized its operations.1921, it became the first
company east of the Suez
Canal to use imported gas
oven.
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1935-1945 A large part of
the Company's production
was diverted to war efforton account of World War II.
In 1979 the name of the
company changed fromthe Britannia Biscuit Co.,
Ltd., to Britannia Industries
Ltd.
In 1992 company launched
new products like little
hearts which carved a
niche in the market
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JOINT VENTURE
Wadia Group acquires stake inABIL, UK and becomes an
equal partner with Groupe
Danone in BIL in the year
1993.Britannia industries formed a
joint venture with the Khimji
Ramdas Group and acquired a
70 percent beneficial stake inthe Dubai-based Strategic
Foods International Co. Ltd.
65.4% in the Oman-based Al
Sallan Food Industries Co.
BIL buys out newzeland
Fonterra from exiting dairy
joint venture .
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BRITANNIA
OVERSEAS
Britannia in the Middle-East .
In March 2007, Britannia
Industries Limited formed a
Joint Venture with the KhimjiRamdas Group, one of the
largest and the most
respected business groups in
the Middle East.
Britannia and its Associates
have acquired a significant
stake in Dubai based StrategicFood International Co. LLC
and Oman based Al Sallan
Food Industries Co Ltd
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BRITANNIA
COMPETITORS
The present biscuits
scenario in India looks like
a battle front.
Britannia have a close
competition like Parle ,
ITC, neutrino ,kissan
kwality
Britannia also have
international competitor
like kellogs, nestle,HLLsaralee and united
biscuits etc
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BRAND SUCCESS
Britannia is undoubtedly
the leader with brands like
tiger, little hearts ,milk bikis
etc.
Britannia tiger biscuits is
doing a world of good to
the company
It is indeed selling more
numbers in the rural areas
Tiger biscuit actuallyconstitute 56% of the
biscuit market.
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SUCCESS OF
BRITANNIA
Affordable Delight
Health and Taste
Any Time, Any Where --on-
the-go consumption
Indulgent Delight
Good will
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MANUFACTURING
PLANT
ChennaiKolkata
Mumbai
Delhi
All dairy products are
manufactured in the
main cities in the states
A large part of products
are also outsourced from
the third party producers.
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ENVIRONMENT
POLICY
No major hydrocarbonspills or incidents.
Flaring was within consent
for the year. Total oil-in-water
discharge was below the
annual permittedquantity.
Significant increase in the
recycling of non-
hazardous waste.
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FUTURE ENVIRONMENT
FOCUSThe key focus will be CO2
emissions reduction and
produced water handling
and will have specifictargets to:
Have zero unplanned spills
to the environment
Operate within discharge
permits
Identify opportunities to
lower Britannias carbonfootprint
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BRITANNIA NUTRITION
FOUNDATION
Britannia motto is tosecure Every Childs Right
to Growth and
Development through
Right 2 Nutrition
Setting up the Britannia
Nutrition Foundation was a
small step that we took toaddress the issue regarding
child malnutrition.
BNF have tied up with UNworld food program
,nanddai foundation, world
bank institute.
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DIABETES FRIENDLY
PRODUCT
Britannia NutriChoice'Diabetic Friendly'Essentials are scientificallycreated to suit our special
lifestyle and nutritionneeds.
NutriChoice 'DiabeticFriendly' Essentials are
created with the choicestingredients known tomanage extreme swings inblood sugar levels.
Zero added sugar, ZeroCholesterol, Zero Trans fat,Complex Carbohydrates.
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BRITANNIAS BAKERY
PRODUCTS
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BRITANNIAS DAIRY
PRODUCTS
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BRITANNIA EMPLOYE
Open ,interactive,congenial and innovative
work atmosphere
High degree of consumer
orientation
Lean company structure
with an optional spam of
control
Result driven at all levels ,
but with sense of fairness
Development ofemployment and
continuous renewal of
skills at high priority.
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EMPLOYEES
PROFILE
72%
13%
10%
5%
workers staff officers managers
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BRITANNIAS MISSION
To Make Every Third Indian
a Britannia Consumer.
The company has to constantly
Endeavour to capture theentire market of this targetpopulation.
The key to success is once
again through very high levelsof commitment to the rolesand the goals of theorganization.
The company is constantlystriving to excite theconsumer through whatever
they do.
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BRITANNIAS VISION
To Dominate the Food and
Beverage Industry and Triple
Turnover and Operating Income.
The vision states that thecompany not only needs to lead
but to dominate the industry.
This implies that the company
needs to be the preferred choice
of the consumer in every product
category that it operates in.
The preference of consumers willcome through excellent products
and excellent service to the trade
and to the end consumer.
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BRITANNIAS AWARDS
Britannia accorded the statusof being a 'Super brand in2004.
Britannia was presented the
Master Brand 2010 Award byCMO Council in November2010.
Rotary Club of Chennaiawarded CSR Award toBritannia in November, forour work in nutrition.
Britannia received the MostRespected Company Award2011 from Businessworld.
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FOCUS ON FUTURE
The opportunity is large andBritannia is well positioned to
exploit it
Biscuit continues to be the mostaffordable packaged food,
registering robust growth
Commodity inflation will stress
operating margin being addressed
through fundamental cost re-
structuring and revenue
managementInvesting in people, brands and
infrastructure will enhance overall
capability & competitiveness
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THANKYOU