[email protected] RUDMAN CONSULTING 4th March 2009 HANNAH RUDMAN Brinkburn: Looking to the Future www.slideshare.net/hanrudman
Brinkburn040309
Jan 27, 2015
An overview of the socio-economic and cultural behaviour trends that Brinkburn Music's audiences are experiencing, and that cultural organisations are reacting to
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CONSULTING
4th March 2009
HANNAH RUDMAN
Brinkburn: Looking to the Future
www.slideshare.net/hanrudman
CONSULTING
Diminishing digital divide?
• Connectivity and kit– 87.6% UK homes have digital TVs– 300m smartphones in the world,– Nokia making an entry level handset,– Malawi building IT infrastructure for smartphones not
PC– 4bn mobile users in 12mths– 10% global population on
broadband in 12 mths
CONSULTING
It’s not about the technology
• Convergence
– In a few years time,
mobile devices will
hold 10TB data
(10,000 GB)
CONSULTING
Digital Development:
• It’s NOT about the technology!
• Grownups believe the world is just like when theywere growing up and that everything happeningnow is an exception.
• Change blindness is rife…
• Its actually about keeping up with the socio-economic / cultural behaviour changes
CONSULTING
What trends are we looking at?
New Societies50+ yearsGigatrends
Societal shifts,industrial shifts
15-50 yearsMegatrends
Business cycles,technologiesimpactingsocio/cultural/economic behaviours
5-15 yearsMacrotrends
Fashion, fads,technologydevices/platforms
1-3 yearsMicrotrends
CONSULTING
Context: mass innovation & creativity
“My argument is that these new forms of mass, creative collaboration announcethe arrival of a society in which participation will be the key organising
idea rather than consumption and work. People want to beplayers not just spectators, part of the action,
not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
CONSULTING
We are seeing a “renaissance of the amateur”Director of Centre Pompidou, Prof. Bernard Steigler
CONSULTING
People want to attend,and do more than just attend
• Personalise
• Participate
• Co-produce
• Create meaning
This affects:– Artistic practice
– Organisations’ operations
– Business models
CONSULTING
Develop a social media strategy
• Connect
• Build relationships
• Collaborate
• Know your market
CONSULTING
The end of control?In the past, you were what you owned. Now you are what
you share.Charles Leadbeater, We Think.
You may struggle to own the content. But you can ownthe
CONTEXT, MEANING, RELEVANCE, EXPERIENCE,EMBODIMENT, TIMING
CONSULTING
And a word of warning…
• Formally…
– Audience
– Consumer
– Listener
– Customer
– Buyer
• Now..
– Users
– Co-creators
– Contributors
– Peers
– Producers
– Promoters
These people are your new sales & marketing, press& PR teams - don’t underestimate the importance of
building a relationship with them!
CONSULTING
Open Innovation/user innovation
• The people with the best ideas don’t work for you
CONSULTING
Peer-to-peer ownership
• What are the opportunities for members asinvestors?