Bringing Your Business Online- Website Basics

Goebel Media Group

BRINGING YOUR

BUSINESS ONLINE

www.goebelmedia.com

What are the FACTS about web users?

• Adults over the age of 55 are the fastest growing population on the internet.

• 19% of consumers said they planned to spend MORE on the web channel in 2009 despite the economic climate.

-Forrester Research

What are the FACTS about web sales?

• According to Forrester Research, online sales in the US are expected to reach $331 billion in 2010.

• Online sales growth rate continues its upward trend by as much as 13% per year.

THE REAL ESTATE ANALOGY

ADDRESS (DOMAIN)

LAND (HOSTING)

ARCHITECT(WEB DESIGNER)

HOME (SITE DESIGN)

DOMAIN NAME

• www.example.com

• About $10/year at GoDaddy.com

• Buy your domain name before someone else does!

• Search engines prefer .com’s, .net’s, and .org’s

WEBSITE HOSTING

• Web hosting is space on servers, which are computers that can be accessed by anyone with an internet connection.

• Around $10/month (depending on size of your site)

• Look for: 99.9% uptime, great hosting support, and weekly data back-up

CHOOSING A WEB DESIGNER

• Look for a designer that…–Will get to know your business.–Accepts criticism.–Has experience in:•Web design• Programming• Graphic design• SEO

BUILDING A WEBSITE

• Avoid using free services

• What to include on your site:– Logo and slogan (if applicable)– Contact information and/or form– A way to convert traffic into customers• Sales component• Lead forms

– Analytics

WEBSITE MAINTENANCE

• The importance of regular updates– Update content– Add pages– Change images

• Redesigns/Add-ons

SUMMARY OF COSTS

• Domain name– $10/year

• Hosting– $60-120/year

• Site design– Varies; one-time cost

• Maintenance– Web designer’s hourly rate

QUESTIONS?

EXAMPLE SITE COST

• Domain name: $10/year• Hosting: $60/year• Site design: $2480– Static website with 5 interior pages, a

lead form other than the “Contact Us” form, a photo gallery, and a simple administrative back-end

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$2550