Bringing the Social Media Revolution to Health Care (and Denmark)

Lee Aase (@LeeAase) Mayo Clinic Center for Social MediaJune 30, 2015

Bringing the Social Media Revolution to Health Care (and Denmark)

©2011 MFMER | 3139261-

Today’s Agenda• Mayo Clinic’s Social Networking and Social

Media DNA • #MCCSM and Social Media Health Network:

Helping Peers Apply Social Tools Effectively • Three Case Studies • Starting with encouragement and ending with fun

©2011 MFMER | 3139261-

About Lee Aase (@LeeAase)• B.S. in Political Science, Minnesota State

University • 14 years in politics and government at local,

state, national levels • Mayo Clinic since April 2000

• Media relations consultant • Manager since 2003

• Media Relations/Research Communications • Syndication and Social Media

• Director, Center for Social Media (2010)

Bringing Hope to the Mediocre

©2011 MFMER | 3139261-

©2011 MFMER | 3139261-

©2011 MFMER | 3139261-

Metro Population for U.S. News Best Hospitals

What does Rochester have that they don’t?

©2011 MFMER | 3139261-

©2011 MFMER | 3139261-

Countries visited by Dr. William J. Mayo

Austria Denmark Ireland ScotlandAustralia England Italy SwedenArgentina Fiji Mexico SwitzerlandBelgium Finland New Zealand UruguayCanada France Norway

Chile Germany PeruCuba Holland Russia

©2011 MFMER | 3139261-

Mayo Clinic’s First Social Networkers

Mayo Clinic Medical Edge Syndicated News Media Resources

• Existing Medical Edge radio mp3s

• Launched Sept. ’05

• Downloads increased 8,217% Oct. vs. Aug.

Mayo Clinic Medical Edge Sample Sound Bite

Involuntary Social Network Representation myspace.com/mayoclinic

Facebook: 11/7/07

©2011 MFMER | 3139261-

A Pivotal Presentation

©2011 MFMER | 3139261-

Mayo Clinic on YouTube (Feb ’08)

The Transformational Power of Consumer-Grade Video Tools

©2011 MFMER | 3139261-

Mayo Clinic Center for Social Media• The Mayo Clinic Center for Social Media

(#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.

©2011 MFMER | 3139261-

©2011 MFMER | slide-40

A Catalyst for Social Media

Social Media Health Network (SMHN)• Membership group associated with #MCCSM

• For those who want to use social media to promote health, fight disease and improve health care

• Basic membership is free, with Premium options for individuals and organizations

Three Case Studies of Practical Application

Speeding Dissemination of Research Findings

UT Split Repair Procedures at Mayo Clinic

Lee’s Law:

As I approaches 0, ROI approaches ∞

As seen in the Wall Street Journal...

Just for Fun…

Serendipitous Fun - Octogenarian Idols

• Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09

The next day...

Total Views

Total Views

Total Views

Total Views

Total Views

Total Views

Total Views

Early Morning May 26

May 26, 2009: Live in Studio Good Morning America

Results to Date• More than 10 million views on YouTube

• Over 1.5 million on Sharing Mayo Clinic

• From 200 views/month to 5,000 views/hour

• Validation of Thesis #26…

To Join the Conversation:

• Google Lee Aase or MCCSM

• @LeeAase on Twitter (or #MCCSM)

• socialmedia.mayoclinic.org