Bringing the chasm from research and Innovation to sustainable socioeconomic impact

HAIVISIO@COR

October 2014

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ABOUT HAIVISIOAIM: Enhance the visibility and awareness of the results of existing e-Health, Active Ageing and Independent Living projects funded by the European Commission.

CONCEPT: Build a community of relevant projects and stakeholders, organised around adding value and enhancing the impact of their emerging good-practices and project assets.

GOAL: Improve the impact of well performing projects through sharing, synergy building and appropriate communications. • Develop synergies across similar projects in ways that maximize complementarity and

minimize overlap.• Organise communications plans towards potential solution adopters, maximizing visibility

and influencing procurement behaviours• Identify and explore alternative sustainable business models, adapted to the varying health

and social care models throughout the European Union• Promote project results by participating in events and through an on-line community

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THE PROJECT BACKGROUND

Investments: R&D resources into e-Health, Active Ageing and Independent Living projects with a goal of empowering older people to live independently with a better quality of life, to improve health and social care systems and service effectiveness, and to drive innovation and economic competitiveness.

Project results: have often seemed very fragmented, with weak exploitation, creating a vital need for greater cross-project communication and inter-activity to deliver wider societal and economic impact. Several following drawbacks have been identified:

• Lack of connectivity and knowledge sharing between all the projects that are dealing with similar health, ageing and inclusion problems or complementary technologies.

• Lack of awareness and effective dialog between stakeholders involved in health, ageing and care, and the spectrum of research and innovation activity funded by the EC.

• Slow up-take of technological innovation due to a lack of appropriate visibility and evaluation of project results, their quality and potential

• Poor diffusion of evidence of the wider societal and economic impact that research and innovation on health, ageing and inclusion can bring to local and regional communities.

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PROJECT CONCEPT OVERVIEW • exploring strategic communications

and synergies among e-health, active ageing and independent living projects to inform

• project collaboration supports and activities, underpinned by a strong HAIVISIO on-line platform, addressing communications, training, business modelling, awareness raising, and specific project exploitation planning with stakeholders, and to provide

• policy development recommendations and inputs to the EU and national agencies, and to relevant, currently running projects.

INTERNAL COMMUNICTIONS

EXTERNAL COMMUNICATIONS

EXTERNAL COMMUNICATIONS

POLICY ANDSTSKEHOLDERACTION PLANS

INCREASED VISIBILITY &IMPACT OF

RESEARCH & INNOVATION

RESULTS

PROJECT ASSETS

STRATEGIC COMMUNICATIONS

SYNERGIESEXOLORATION

E-Health ActiveAgeing

Independentliving

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Communications & Synergies Exploration

INTERNAL COMMUNICTIONS

EXTERNAL COMMUNICATIONS

EXTERNAL COMMUNICATIONS

POLICY ANDSTSKEHOLDERACTION PLANS

INCREASED VISIBILITY &IMPACT OF

RESEARCH & INNOVATION

RESULTS

PROJECT ASSETS

STRATEGIC COMMUNICATIONS

SYNERGIESEXOLORATION

E-Health ActiveAgeing

Independentliving

STRATEGIC COMMUNICATIONSSYNERGIES EXPLORATION

Action strategy with tailored communications

and synergies plans

Map project assets, communication needs &

synergies potential

Document research & innovation project assets

Active Projects &Stakeholder

identification

• Database of FP7, CIP and AAL projects in e-health (125), ICT for Ageing (38), and AAL (119).

• Criteria for participation was developed, in partnership with the EC, with a view to achieving a balanced set of projects across the different domains, instruments and territories.

• 26 projects identified for discussion, and

at this stage, data from 17 projects are compiled in the studies.

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A DYNAMIC MULTI-LEVEL FRAMEWORK FOR MAPPING

AND ANALYSIS

Market structure / dynamicsChanging contexts and trends

Geographic/organisational levels / fragmentation

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Ageing WellHealth Indep.

Living

Organisational readiness to engage

Enterprise Architecture Framework

Business CanvasValue Chain

Projects with ambition & opportunity

Plot All projects in database lightly in

the frameworkPlot ‘active’

Projects Richly

NEED FOR REFERENCE FRAMEWORK2

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HAIVISIO REFERENCE FRAMEWORKStrategic strength& position

Core project assets and results

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Communication and exploitation challenges

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We reviewed the inputs and contributions of 19 projects to-date.

The details to the right are the main challenges facing the projects we’re engaged with.

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Synergy exploration model

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Market Attraction

Project Energy

Business modeling

Solution modeling

HealthService Consumer

Businessintermediary

New partners

Larger Trials

Evidence

New projects

Enhance platform

Acceptance

LegislationRegulation

Standards

Trust

Protection

Privacy

Ethics

Funding

CustomerPre-comm.

ESIFERDF

NationalSources

H2020

VentureCapital

Self-investment

Translation readiness

User centred design

Fragmented market Leadership team

Capacity / skills mix

Splitting ConsortiumSplitting the assets

More R&D ?

Implementable ?

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Market Attraction

Project Energy

Communication flows:• new projects • new business• or both ?

Business modeling

Solution modeling

HealthService Consumer

Businessintermediary

New partners

Larger Trials

Evidence

New projects

Enhance platform

Acceptance

LegislationRegulation

Standards

Trust

Ethics

Privacy

Protection

Funding

CustomerPre-comm.

ESIFERDF

NationalSources

H2020

VentureCapital

Self-investment

Communications& Synergies

& Competition

Ex.New.R&D Partners

Potential customers

Potential funders Policy makers

Market improvement 4

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A Business Canvas

Business modeling (for a consortia !)

Multiple organsiations working with multiple assets

Looking to multiple segments with multiple channels

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Working with multiple partners in multiple places

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TOWARDS AN ACTION STRATEGY

Acceptance - Influencing policy and external barriers From projects to products – aligning resources & IPEvidence & energy – back to the well for larger trialsBusiness modeling – making the business caseCrossing the chasm – leadership and the team Platforms and integration – technical developments

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B

C

D

E

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F

Now work with projects to progress these actions individually

Learning - going forwardINITIAL LEARNING: has informed an improved on-line characterisation survey, which allows projects to self-report on their project in the context of an overall enterprise perspective.

• It can prompt a project to consider their activities and assets across a holistic enterprise perspective using a scoreboard evaluative approach

• It can provide a comparative reference to other related projects to explore areas of common interest, synergy or collaboration potential

• It can act as an index into deeper project ‘architecture’ assets, resources, models and documents that together can form a dynamic repository to support project pathways across the chasm from R&D towards market readiness.

Fill out the HAIVISIO Survey: https://www.surveymonkey.com/s/HAIVISIO-survey

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Thank you for your kind attention!

Email: [email protected]: www.haivisio.euTwitter: HAIVISIO_project

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