Bringing Hyper back home

HYPER ISLANDPost-Op and Recovery

Thursday, February 10, 2011

Who I am:

Phil GlistCreative Director. Team One.www.philglist.com@pglist

Wednesday, February 9, 2011

http://www.philglist.com

http://www.philglist.com

Who I am:

Phil GlistCreative Director. Team One.www.philglist.com@pglist


Hyper Island....Hyper Island...Hyper Island...Hyper Island







Hyper Island....Hyper Island...Hyper Island...Hyper Island...





How do you put what you’ve learned into practice?


Day One: Fear change“All change is initially perceived as loss.”


Day One: Fear changeDay Two: Embrace change



Day Three: Understand change



Day Three: Understand changeDay Four: Drive change


“Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted.”

www.gapingvoid.com


http://www.gapingvoid.com

http://www.gapingvoid.com


Expect resistance.Don’t expect overnight change.


Everything is different.


Everything is different.But a lot isn't.


I used to make my living talking at people. Now I make it by talking with them.


We’re getting to a place where “old school” advertising – long harmless background noise for those of us more interested in authentic communication – actually has the potential to extract value from brands. To render them antique. To disconnect them from the people who really own them, the people who cherish and pay for them one purchase at a time.

Scaleable Intimacy blog


Whatever content you make today, as an advertiser you need to make sure it’s good enough that the consumer wants to consume it.

Digital Advertising, Past, Present and Future


Everything is different.


Everything is different.But a lot isn't.


Relax.It’s just storytelling.



EmpathyInsight

Creativity

Not necessarily digitalJust human


In the modern world of information overload, you must manage your energy wisely.

Scott Belsky Making Ideas Happen


Eric Schmidt has described how between the dawn of civilisation and 2003, five exabytes of information were created, the same amount that is now generated every two days, and that rate is accelerating.

The Economist has called it ‘The Data Deluge'

Neal Perkin Only Dead Fish blog


awarenessshopping...etc.

1950

1960

1970

198

0

1990

200

0

2010

Percieved Opportunity

Actual Opportunity

Information available

Amount of information one can consume

Am

ount

of i

nfor

mat

ion

Consumers want relevant content but are overwhelmed by information overload

Monday, January 31, 2011Wednesday, February 9, 2011

December 2009: CCO takes Hyper Island Master Class

March 2010: Team One hires Digital ECD

A few months later, our first UX Director

A few months later, our first Creative Technologist

How Team One has changed:The Hyper Island Effect


This is your chance to try new things.


DigitalDesign

StorytellingThese are not departments.


Don’t ask for permission.

Don’t wait for buy in.

Change what you can.

Start with yourself.


Social begins with you.


Talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk, talk.

Listen.


“Don’t look for who gets the most credit or who is the most well-known. Instead, ask people where they go to get help. Seek out the people...who are known for their reliability and uncanny ability to always know (or find) the answer.”

Making Ideas Happen by Scott Belsky


Fewer meetings.More conversations.




Play with as much stuff as you can.

Just use what you like.


http://www.facebook.com/TeamOneUSA?




http://www.facebook.com/?ref=logo%23!/TeamOneUSA?

http://www.facebook.com/?ref=logo%23!/TeamOneUSA?


hover statessyntaxschema

agile vs. waterfallneed state


hover statessyntaxschema

agile vs. waterfallneed state

UX & you



http://adweek.blogs.com/adfreak/2010/12/2010s-best-and-worst-agency-holiday-cards.html

http://adweek.blogs.com/adfreak/2010/12/2010s-best-and-worst-agency-holiday-cards.html


http://www.teamone-usa.com/thegifthatkeepsongiving/index.html

http://www.teamone-usa.com/thegifthatkeepsongiving/index.html


http://www.nogpong.com/

http://www.nogpong.com/

Approach what you don’t know fearlessly

Text


An aside about tools and technology:

It doesn’t matter if you don’t know what a SWF file is; it’s irrelevant, as long as you're confident that someone in the team does. This confidence is the key to success: being able to leave things to other people so that they can get on with doing a great job (and not worry about it).

James Cooper in Digital Advertising


How do you win people over?Live what you’ve learnedKeep learning by doing

Egolessness


Surround yourself with people who know what you don't


When you start to act differently, you start to change the culture.


What about our clients?

Changing you will change your clients.


LEXUS.COM


LEXUS.COM


LEXUS.COM


LEXUS.COM


LEXUS.COM




URBAN DADDY


LEXUS BRAND STORIES


http://www.youtube.com/lexusvehicles

http://www.youtube.com/lexusvehicles

LEXUS BRAND CAMPAIGN


http://www.lexus.com/thehardway

http://www.lexus.com/thehardway

LEXUS BRAND STORIES


A failure I have learned from.An underappreciated success.



L STUDIO

Fast Company


http://www.lstudio.com

http://www.lstudio.com

L STUDIO


3 MINUTE TALKSHOW


http://www.lstudio.com/3-minute-talk-show-with-barry-sobel/3-minute-talk-show-featuring-tom-hanks.html

http://www.lstudio.com/3-minute-talk-show-with-barry-sobel/3-minute-talk-show-featuring-tom-hanks.html

L STUDIO“SESSIONS” BY NORMAN SEEFF


WHO IS VISITING L/STUDIO?

LStudio.com Population:

74% are 45 or younger


WHO IS VISITING L/STUDIO?

Current Lexus Owners:22% are 45 or younger

LStudio.com Population:

74% are 45 or younger


WHAT DO THEY THINK?

96% Very much like the site

50% had an improved opinion of Lexus after their visit

98% said they would Definitely or Maybe return


A MARKETING CASE STUDY

First Brand to break into Hulu platform with branded content

First and only time (to date) a branded content series has migrated to a premium cable channel

Meryl Streep’s first appearance on internet content

Fast Company named Web Therapy as Web’s best branded entertainment


Enhance L/Studio FB presence:



The scariest project I’ve ever worked on.


The scariest project I’ve ever worked on.The most exciting project I’ve ever worked on.



http://www.buythebay.org/

http://www.buythebay.org/


https://www.google.com/analytics/reporting/?reset=1&id=33109225&pdr=20110108-20110207

https://www.google.com/analytics/reporting/?reset=1&id=33109225&pdr=20110108-20110207



What do you fear most?Changing


What do you fear most?Changing

Staying the same



Bringing Hyper back home

Technology

scariest project

phil glistcreative

lexus brand

digital advertising

hyper island

hyper islandpost

lot isn

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