Bringing Data to Life. Spreadsheets are boring! (ClickZ Live Singapore 2014)

Bringing Data to LifeDavid Sanderson!Founder and CEO, Nugit3 December, 2014

How many numbers are greater than 1.0?

The consequences of confusion

We are shooting ourselves in the foot

Flu! & Pu! Brevity

Size

Ideographs

Symbols

Best week this year

Context

$12.20This week´s cost per sale

$12.20This week´s cost per sale

Last week: $15.64

$12.20Last week: $15.64 21%

This week´s cost per sale

$12.20Top 5 best performing week this year

Last week: $15.64 21%

This week´s cost per sale

Familiar structures

Advertising AdWords

$0.74 Cost Per Click $1.20

1,032 Visits 1,443

65% Bounce Rate 42%

2.4 Avg. Page Views 5.3

157 Checkouts 244

42 Online Sales 85

$18 Cost Per Sale 20

Performance Advertising August 2014

Facebook Google

Celebrate little wins

redundancy

0 0.25 0.5

0.75 1

1.25 1.5

1.75 2

2.25 2.5

2.75 3

3.25 3.5

3.75 4

4.25 4.5

Engaged Visits Per Channel Time%per%visit%per%

person%per%market%(100s)%

Engaged%Visits%Per%

Person%(10s)%Revenue%($m)%

0.7! 2.7! 12!2! 3.8! 4!1! 3.5! 5!1.5! 1.8! 5!1.8! 3.5! 2!1.2! 1.8! 9!3! 3! 11!2.6! 0.8! 6!

Visits

0

1

2

3

4

5

Website Channel Engagement

SEO

Paid Search

Direct

Remarketing

Social

Referral

Performance

10K5K Visits

Page

Vie

ws

EDM

New York City Bar Charts

The Spaghetti Graph

Optical illusions

Source:!h5p://decisionviz.wordpress.com/2014/11/20/facebookDdistortsDfinancialsDwithDbadDvisualizaHons/!

Optical illusions

The Pie Chart

The double pie chart

Keep it simple

35%

20%18%

5%

22%

Chocolate Pub Chart Wood/Metal Other

Contexts in which the word "bar" is used

If you really must include everything

35%

20%18%

5% 5% 5%3% 2% 2% 2% 2% 1%

Contexts in which the word "bar" is used

There’s simple ways to do it

35%

20%

18%

5%

5%

5%

3%

2%

2%

2%

2%

1%

Chocolate

Pub

Chart

Wood/Metal

Line

Other

Prohibit

Menu

Legal

Tool

Status

Soap

Contexts in which the word "bar" is used

Color

Check your visualizations color blind compliance at: www.color-blindness.com/coblis-color-blindness-simulator/

Color-blindness

RevoluHon!not!evoluHon!

Context

Simple

Relevence

Surprise

Clutter

Redundant

Mislead

Indulge

Data communication best practices

Tatsuo Horiuchi. 73 Years Old. Made in Excel.

[email protected]

Blog.nugit.co

facebook.com/nugits

linkedin.com/company/nugit

Storytelling with data http://www.storytellingwithdata.com/2013/03/avoiding-spaghetti-graph.html?m=1

Search Engine Land – 10 Tips to Make your Data Visualizations Sexierhttp://searchengineland.com/10-tips-to-make-your-excel-charts-sexier-135407

@Tanyacamp - Making the story behind data come to life http://www.slideshare.net/TanyaCamp/data-visualization-making-the-story-behind-the-data-come-to-life?related=1

slide:ology: The Art and Science of Creating Great Presentationshttp://static.duarte.com/Slideology_Sample30.pdf

Trisnadi Jurniawan - Introduction to Infographics and Data Visualisationhttp://www.slideshare.net/trisnadi/infographics-data-visualisation?qid=fadcd5d1-a118-49ca-8663-91490d4c350b&v=default&b=&from_search=2

Which chart should I use? http://extremepresentation.typepad.com/!les/choosing-a-good-chart-09.pdf

http://www.kawaiikakkoiisugoi.com/2013/08/01/japanese-art-created-on-microsoft-excel/

References & Resources