New Developments in Carsharing Dave Brook Team Red US Moving Forward Conference July 19, 2011
New Developments in Carsharing
Dave BrookTeam Red US
Moving Forward Conference July 19, 2011
Introduction & topics
• Current state of the carsharing industry• New service models
• One way, On-demandOpen end
• Peer-to-peer
• Carsharing parking issues• Bringing carsharing to your city
What is carsharing?
• Alternative to car ownership• Hourly rates• Unattended access• Gas and insurance
included• Distributed parking
• Flavors of carsharing• Neighborhood• Business• Transit-linked• Campus
Benefits of carsharing
• Reduced vehicles – 6 to 20 per carshare vehicle 43% - 93% new members sold or avoided buying a vehicle
• VMT / GHG reduction – 7% - 79%
• User cost savings - $154 - $435 per month
• Increased transit ridership – 13% - 54% members
Where is carsharing?
• Geographic• Higher density• Walkable neighborhoods• Transportation
alternatives available
• Demographic• College educated• Median income• Median age
Current providers
• Zipcar• Completed IPO in April 2011• Extensive network of college & university
services• Shifting to international focus
• Hertz On Demand (formerly Connect)
• NYC and world focus • Offer one-way and EVs
• Enterprise WeCar• Very limited implementation• Primarily college & university
• Independent carshares• Non profit or cooperative
• New comers
Peer to peer carsharing
• Privately-owned vehicles in carsharing fleet
• Vehicle owner gets 50% of revenues
• Separate insurance during carsharing trip• State insurance laws define
P2P in Oregon, California
• Changes economics of running a carshare
• May facilitate carsharing in suburbs & smaller cities
Mobility on demand
• Car2go by Daimler• 300 Smart cars• On-demand – no reservation• Open-end trips – no return time• One-way trips – within zone• Floating parking• 35¢ per minute (or $13/hour)
• Currently offered• Austin, Texas, Vancouver
BC, San Diego (EV, fall 2011), Washington DC (?)
• Ulm & Hamburg, Germany and Amsterdam, Netherlands (EV)
Carsharing parking
• Off street • On street
• Regulation• Location• Signage – logos allowed?• Neighborhood permit
• Towing enforcement issues• Signage – allow company logo?
• Fees• Lost revenue from meters• Free during pilot phase
EVs in carsharing
• Plug-in hybrids already• Many companies starting to offer battery EVs• Opportunity for cities• Access to EVs for city employees (days) & residents (nights)• Organize charging stations
Future mobility
• Networked transportation• Light EVs • Public bicycle systems
Success factors
• Geographic – walkable neighborhoods
• Demographic – high education, fewer kids
• Transportation – parking problems,alternatives available
• Partnerships – marketing, on street parking
Bringing carsharing to your city
• Public - private partnership• Strong champion needed
• Organize stakeholders to package incentives
• Direct financial and in-kind incentives• Marketing• Membership• Parking• Fleet
RFP recommendations
• RFP or MOU?• Describe stakeholder incentives• Including in-kind incentives
• Require annual performance reporting
• Exclusive or multiple operators?
• Revenue-sharing?• Don’t tell the carshare how to
run its business• Invite creativity in the partnership
Questions?
Dave Brook
Team Red US
Portland, Oregon
503-313-1320
www.carsharing.us