Bringing Buzz to the World Building an Enterprise Social Network as a community Louise McGregor 22 May 2013
Bringing Buzz to the World - building an enterprise social network as a community
Aug 04, 2015
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Do not put content on the brand
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Do not put content on the brand signature area
Bringing Buzz to the World Building an Enterprise Social Network as a community
Louise McGregor 22 May 2013
Do not put content on the brand
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ING colour balance
Guideline www.ing-presentations.intranet Who is ING?
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Guideline www.ing-presentations.intranet What did we build?
Buzz = brand + function
Right now it is sharepoint 2010
+ Newsgator
Flickr | JohnSeb
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Guideline www.ing-presentations.intranet Why did we do this?
Break down the silos
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Guideline www.ing-presentations.intranet Challenges
Technical
Non-technical
Flickr | tony newell
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Guideline www.ing-presentations.intranet Very Simple Governance
Simple user agreement Anyone can start a community
1 2
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Guideline www.ing-presentations.intranet
Automatic clean up Report Button
Very Simple Governance
3 4
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Guideline www.ing-presentations.intranet
Buzz has been live for one year, how many times has someone reported an issue? A more than 50
B 21 – 50
C 6 – 20
D 1 – 5
E never
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Guideline www.ing-presentations.intranet Development
User input
“in house” development
Infinite product backlog
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Guideline www.ing-presentations.intranet
Country Representatives
Supporting Buzz
Buzz Support Community
Community Manager Training
Coaching for Business Value
Buzz Badges
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Guideline www.ing-presentations.intranet Communities of?
Activites/Events; HPTE 2012
Leadership; NickBuzz
Special; Crowd Savers
Social; ING London Beer Tasting Club
Service; My workplace
Expertise; Agile Development
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Guideline www.ing-presentations.intranet Special; Crowd Savers
• New concept
• Submit a brief for a task
• Include cost saving
• 286 members
• 2-4 updates per week
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Guideline www.ing-presentations.intranet Crowdsavers
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Orange RGB= 255,102,000
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Dark blue RGB= 000,000,102
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Guideline www.ing-presentations.intranet
Do not put content on the brand
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Guideline www.ing-presentations.intranet Adoption; The hardest question
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Guideline www.ing-presentations.intranet Building Adoption
Change is Good
(you go first)
Flickr | meerz
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Guideline www.ing-presentations.intranet Two Big Lessons
Flickr | Mark Philpott
Ignore Technology
Focus on the User
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Guideline www.ing-presentations.intranet Two Big Lessons
People are nice
Trust them.
Flickr | AndyWoo
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Guideline www.ing-presentations.intranet What does success look like?
I don’t like Facebook.
I have never used Twitter.
But I couldn’t do without Buzz.
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Orange RGB= 255,102,000
Light blue RGB= 180,195,225
Dark blue RGB= 000,000,102
Grey RGB= 150,150,150
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Guideline www.ing-presentations.intranet
Flickr | ncanup
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Guideline www.ing-presentations.intranet Appendix 1; a Buzz profile
Added by individual
Drawn from company directory
Awarded for activity on Buzz
Automated suggestions
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Guideline www.ing-presentations.intranet Appendix 2; the Buzz stream
My stream will show activity by people I follow and communities I am a member of.
You can add a person or a community by using the “@”, then your comment will land in their stream.
Add hashtags to make your posts more searchable.
You can ask a question or post a poll.
You can also mark answers to your questions as correct.
You can embed images and video, but for now only into community streams.
Do not put content on the brand
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Do not put content on the brand signature area
Orange RGB= 255,102,000
Light blue RGB= 180,195,225
Dark blue RGB= 000,000,102
Grey RGB= 150,150,150
ING colour balance
Guideline www.ing-presentations.intranet Appendix 3; Communities of?
Activites/Events; HPTE 2012
Leadership; NickBuzz
Special; Crowd Savers
Social; ING London Beer Tasting Club
Service; My workplace
Expertise; Agile Development
Do not put content on the brand
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Do not put content on the brand signature area
Orange RGB= 255,102,000
Light blue RGB= 180,195,225
Dark blue RGB= 000,000,102
Grey RGB= 150,150,150
ING colour balance
Guideline www.ing-presentations.intranet Service; My workplace
• Answers questions on all desktop/ workplace tools
• Also ask for feedback
• 410 members
• Posts and responses daily
• Questions answered by community or workplace team
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Orange RGB= 255,102,000
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Guideline www.ing-presentations.intranet Leadership; NickBuzz
• CEO of ING Netherlands
• 1048 members
• A blog post 1-2 per month, about issues company is facing
• Blog posts get 20 comments, he does respond
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Orange RGB= 255,102,000
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Grey RGB= 150,150,150
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Guideline www.ing-presentations.intranet Expertise; Agile Development
• Agile is new for us, development teams like it!
• 608 members
• About an update per day, usually a lot of responses per update
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Orange RGB= 255,102,000
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Dark blue RGB= 000,000,102
Grey RGB= 150,150,150
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Guideline www.ing-presentations.intranet Activites/Events; HPTE 2012
• Annual award given for projects and their impact on ING
• Voting was held through Buzz
• 321 members
• No further updates
• Buzz won
Do not put content on the brand
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Do not put content on the brand signature area
Orange RGB= 255,102,000
Light blue RGB= 180,195,225
Dark blue RGB= 000,000,102
Grey RGB= 150,150,150
ING colour balance
Guideline www.ing-presentations.intranet Social; ING London Beer Tasting Club
• Existing club
• Now has international members (mostly Belgian)
• 40 members
• 2-4 updates per week
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