Make sure your organisation provides your donors with the brilliant customer care that they deserve. Excellent donor care is not only the right thing to do, it will grow your income! Brilliant Donor Care was presented by Christiana Stergiou at the 19th SAFRW conference (23 - 26 August 2008) held in Agra.
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Pareto Presents…Pareto Presents…
Brilliant donor careBrilliant donor careBrilliant donor careBrilliant donor care
“Relationship fundraising is an “Relationship fundraising is an h t th k ti f h t th k ti f approach to the marketing of a cause approach to the marketing of a cause
which centres not around raising which centres not around raising b t d v l i t it f ll b t d v l i t it f ll money but on developing to its full money but on developing to its full
potential the unique and special potential the unique and special elati hi bet ee a ha it a d elati hi bet ee a ha it a d relationship between a charity and relationship between a charity and
“ h i l b h h i l b h “There is only one boss. The There is only one boss. The customer. And he can fire customer. And he can fire everybody in the company from everybody in the company from the chairman down, simply by the chairman down, simply by p y yp y yspending his money somewhere spending his money somewhere else ”else ”else.else.
• No longer able to afford supportg pp• No memory of ever supporting• Still supporting by other means
F li th t th d i• Feeling that other causes are more deserving• X no longer needs my support• RelocatedRelocated• Not reminded to give again• X did not inform me how my monies were used• Xs communications were inappropriate• X asked for inappropriate sums
The regular gift you already send is helping us have a real impact on the health of your loved ones A further donation from you today willthe health of your loved ones. A further donation from you today will not only help us raise awareness....
When I was first asked by the heart foundation last year to speak about y y pmy mother (for a previous fundraiser), I just thought that there was no way I was going to be telling such a personal story to people I didn't know. I never spoke about it and even some of my friends didn't know about my family because I didn't want the sympathy I realised what a selfish family because I didn t want the sympathy. I realised what a selfish reaction that was & thought if telling my mum's story could potentially save even one woman's life then surely it was time I opened up. I owed my mum that.
Your opening line (no.1 of the appeal copy deck version) brought tears to my eyes & I feel quite humbled that such a beautiful womans passing is now being used to create awareness of women and heart disease & for that I being used to create awareness of women and heart disease & for that, I thank-you for what you have written..
Looking forward to seeing the final version. I think its fabulous that the W H t H lth F d h b t bli h d! I' it d t b Womans Heart Health Fund has been established! I'm quite proud to be a part of it.
Thank you so very much for your lovely informative letter, I just love getting them and also k i th t h l littl j t t d t th kknowing that I help a little. I just wanted to say thank you.
The last time you asked for $25 I did not have it, but promised to pay you $10 on the 1st of every month. Please find enclosed a cheque. I am on a pension and it is very hard to manage things on it, b t ill l d b t f t b di $ th it d t but I will always do my best for you. Just because I am sending $10 per month it does not mean I will not send more when it is needed. Please continue to let me know when you are in need and I will do my very best to help you.
b l t l th ill d th t ll th k d ff t d h t i t th K t P t l I am absolutely thrilled that all the work and effort and money you have put into the Kyoto Protocol has finally paid off. Australia is now on board. You have done wonderful work and I really do appreciate it all.
li ht d t h f th t h l d d $ illi t b b k t d f lDelighted to hear of the Government has pledged $50 million to buy back water. Wonderful! I wish you all the success in the world in preventing the building of the Traveston Crossing Dam. One way or another it must be stopped. Any help you need on this score please do let me know. It must not go ahead.
You are doing wonderful things and I am honoured to play a small part in it all. Keep up the good work and God bless you.
cardiovascular disease now then you did 10 years ago?
Yes, I know more about the effects of di l di th I did 10cardiovascular disease now than I did 10 years ago
No, I don’t know more about the effects of cardiovascular disease thank I did 10 years ago
4. It’s important to understand how many of our supporters have been touched by cardiovascular disease so that we can promote out support and research programs effectively Have you ever beenresearch programs effectively. Have you ever been affected by cardiovascular disease?
5. If yes, who was affected?(You can select more than one)
Myself Parent
Partner Son or daughterPartner Son or daughter
Friend Grandparent
Grandchild Work colleague
Other (Please specify)Other (Please specify)
The Heart Foundation has an In-hour book which honours the memory of our supporters’ loved ones who lost their lives to cardiovascular disease.If you would like your loved one’s names included in this book please list their name below.
Thank you so much for your enquiry about leaving a gift to Greenpeace China in your will. Firstly, I must apologise for my belated reply but to my knowledge, you are the first person in Hong Kong to enquire about supporting Greenpeace’s work in China with a bequest and it took me a little time to research the options for you. We do not c rrentl ha e a Greenpeace China beq est programme b tWe do not currently have a Greenpeace China bequest programme, but some of the other offices in the Greenpeace global network do, so it is not new to us. It is a key objective to develop such a programme for Greenpeace inIt is a key objective to develop such a programme for Greenpeace in China in 2008. Your enquiry has prompted us to kick-start the programme now, so you are a true ‘groundbreaker’.
The Pareto Group exists to make the world a better place, by di th t f fit t ' it ld id texpanding the not-for-profit sector's capacity worldwide to
ensure as many beneficiaries are helped as possible.
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