Brilliant Digital Marketing Mark Baartse I CMO, Showpo Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels in a way that suits your business. Course Overview An understanding of different social channels, which are right for your business and learn techniques to measure the impact of social campaigns An understanding of how to create a measurement framework to optimise the success of all your digital marketing activities. The ability to setup a data marketing strategy which can capture and utilise customer data to create more meaningful customer experiences, and to utilise that data to create ongoing leads & sales at a low cost. How to nurture your customers in an integrated way across a range of digital channels How to develop a compelling user experience The ability to use marketing techniques such as SEO, SEM, display, and remarketing to attract new customers. A deep understanding of who your customers are and how to optimise your online experience to increase your conversion and response rates How to use videos, blogs and social content to acquire and retain customers Course Outcomes Mark Baartse is Chief Marketing Officer at fashion eCommerce success Showpo. Mark has used a broad range of digital marketing strategies to help almost double Showpo’s sales in 12 months. The company has over 3 million social followers and makes millions in revenue via each of search, Facebook, email, and more. In 2018 Showpo won “Online Retailer of the Year” amongst many other awards. Prior to Showpo, Mark worked for and consulted to a wide range of companies ranging from start-ups to large international corporates including Microsoft, Officeworks, Woolworths, Vodafone, Allianz, and many more. About Mark Baartse Suitable for Business owners and entrepreneurs, with some exposure and experience with digital marketing, who want to expand their business quickly at low cost. Marketers or managers, with some exposure and experience with digital marketing, who want to learn how the most successful start-ups leverage digital channels so effectively. Pre-requisite skills Experience administering a website (e.g. creating pages, adding content, or similar) Basic general awareness of online marketing. Understanding what cost per click means or what SEO stands for is enough. Recommended: a basic exposure to Google Analytics If you have questions about this course or to make a group booking please contact us. The contact us should link to open an email made out to [email protected]