Brilliant copy-won’t-rescue-your-visuals

Brilliant Copy Won’t Rescue Your Visuals

Craig Andrews 512-410-4204

[email protected]

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Sponsors Diamond

In Kind

Gold

Platinum

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Copy is Important, But . . .

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Visuals Dominate

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Limit Brilliant

Copy

Wrong Visuals

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Almonds, Napoleon & Zuckerberg

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REASON #1: AMYGDALA HIJACK The fast brain

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The Fast Brain Rules

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Amygdala is 20 ms faster than Neocortex

REASON #2: VISUALS ARE PROCESSED FASTER Developed by Napoleon Used by Facebook

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60,000 X Faster

How to Make High Speed Decisions

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We Need a Better Cannon

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A Better Cannon to Facial Recognition

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A Glass Lens Does Math

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Test

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How Are You Today

Run! Run Now & Save Yourself

I Like Unicorns

I’m Scared of Butterflies

My Name is Bubbles

Puppies Are Soft

Cats Are Fluffy

Daisies Are Beautiful

I Love You You Love Me

You’re in Great Danger

Chupracabra Ahead

A Scorpion is in Your Shoe

Test

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How Are You Today

Run! Run Now & Save Yourself

I Like Unicorns

I’m Scared of Butterflies

My Name is Bubbles

Puppies Are Soft

Cats Are Fluffy

Daisies Are Beautiful

I Love You You Love Me

You’re in Great Danger

Chupracabra Ahead

A Scorpion is in Your Shoe

Examples From Around the World

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What Type of Food do They Serve?

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Would You Hire Them?

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Would You Hire Them?

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What is This Website About?

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Bias: What We Want to See

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We Ask Our Family

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It looks Wonderful Dear!

Everything you do is wonderful!

I still have your drawings

from kindergarten

We Ask Our Friends

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Dude! It’s amazing!

You’re a genius!

Do you still have those hockey tickets?

We Ask Our Coworkers

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If I criticize my boss, my next performance

review will SUCK!!

I can show my value by being

needlessly critical

I wonder why nobody uses

flashing text on sites. We should try

it.

Interview the Anonymous

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I don’t get it.

Are you a Japanese restaurant or Mexican??

Do a 5-Second Test

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Ask 3 Simple Questions

1. What’s this page about?

2. What action are you being asked to take?

3. Does the brand appear trustworthy?

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Example Where Testing Saved Us

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New Image – Better Results

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Escape is Our First Reaction

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You Can’t Undo This

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Sponsors Diamond

In Kind

Gold

Platinum

ALLIES4ME Craig Andrews +1.512.410.4204 [email protected] allies4me.com

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