TRAVOLUTION – BRIGHT ON TRAVEL Lee Hayhurst- Intro personalisation
BrightOn Travel - "An Introduction To Personalisation" by Lee Hayhurst
Nov 29, 2014
What is personalisation and what does it mean for the travel industry? In this presentation Lee Hayhurst, Editor of Travel Weekly, takes you through some interesting case studies including an example of personalisation from Burton Menswear, through to Scott Dunn, who have listened to customer feedback and redesigned the structure of their site to reflect popular customer searches.
Overall, Lee explains that a data-driven approach is integral to understanding customer segments and applying personalisation to those audiences.
Overall, Lee explains that a data-driven approach is integral to understanding customer segments and applying personalisation to those audiences.
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Transcript
TRAVOLUTION – BRIGHT ON TRAVEL
Lee Hayhurst- Intro personalisation
PERSONALISATION TOO FAR?
http://www.youtube.com/watch?v=-4LtYMNl4yw
BURTON MENSWEAR
BURTON MENSWEAR
BURTON MENSWEARContent Management Urgency Message
Visitor History
L. K. BENNET
SCOTT DUNN
“It’s integral to our personalisation and testing strategy that we take a data-driven approach to understanding our customer segments. Using these insights alongside their advanced segmentation tool, we’ve been able to create sophisticated personalisations that really resonate with our target audience.”Graham Horner,Sales and Marketing Director, Scott Dunn.
THANKS QUBIT
INFINITY TRACKING
THANK YOU
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