Jan 03, 2016
iGeneral information
11 Introduction
72 Understanding Brierley Hill
153 Spatial Vision and Objectives
214 The Spatial Strategy
575 Other Requirements for Achieving the Vision
876 Implementation
957 Monitoring
1071 Brierley Hill Town Centre Implementation Framework
1091.1 Stage 1: 2009-2011
1141.2 Stage 2: 2009-2016
1341.3 Stage 3: 2011-2016
1401.4 Stage 4: 2016-2021
1531.5 Stage 5: 2021-2026
1572 Summary of Development Outputs & Infrastructure Requirements in
Brierley Hill Town Centre 2009-2026
1582.1 Stage 1: 2009-2011
1602.2 Stage 2: 2009-2016
1662.3 Stage 3: 2011-2016
1682.4 Stage 4: 2016-2021
1732.5 Stage 5: 2021-2026
1753 Public Transport Infrastructure Improvements
1814 Housing Trajectory
1835 Superseded Policies
1876 Glossary
1957 Key to Urban Quarters Maps
Contents
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General information
This and other Local Development Framework documents are or will be madeavailable on request in large copy print, audio cassette, Braille or languages otherthan English. If you require the document in one of these formats please contact:
Planning Policy Team, Directorate of the Urban Environment, 3 St James's Road,Dudley, DY1 1HZ or tel 01384 816967 or email [email protected]
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1 Introduction
1.1 The designation of a new town centre at Brierley Hill by the Secretary ofState in January 2008 presented a remarkable opportunity for regenerationand place making. Up to now town centres within the UK have grown withinsettlements or have been planned anew. The transformation of an existingurban place into a fully functioning strategic town centre presents newchallenges and opportunities.
1.2 This Area Action Plan sets out the framework for that transformation and willguide an estimated £1.5 billion worth of investment in the area over thecoming years. It sets an exciting vision for the future of the Town Centrethat seeks to achieve the aspirations of the local community, businesses,service providers and our delivery partners. It sets the strategy for achievingthat vision through the provision of new retail, offices, homes, communityand leisure uses within a pattern of new streets, public spaces, developmentblocks and supporting transport and green infrastructure (see glossary). Ourambition is to deliver an integrated, accessible and vibrant Brierley Hill TownCentre that will inspire a sense of pride in those who live there and whichwill be the epitome of modern 'place-shaping'.
The History and Planning Context
1.3 Brierley Hill today is a product of its history. The industrial centre at BrierleyHill arose as a result of its rich natural resources and industry flourishedthroughout the eighteenth and nineteenth centuries. The decline of extractiveand metal-working industries in the twentieth century paved the way foralternative developments in the area such as more housing and eventuallythe Merry Hill shopping centre. The shopping centre began construction inthe 1980's when Enterprise Zones had been established across many areasin Britain and the final phase was completed in 1989.
1.4 At the same time as development was taking place at Merry Hill, the highquality Waterfront office development was being progressed on the site whichpreviously housed the Round Oak Steelworks. The Waterfront currentlycomprises some 46,500m2 of B1 office space, 5,600m2 of A3 uses (seeglossary), 16,300m2 of B1 light industry and a hotel.
1.5 The Merry Hill centre and the Waterfront have continued to thrive over thepast two decades in spite of a very complex planning context at national,regional and local levels. The full planning policy history is contained withinthe Baseline Report which supports this Area Action Plan and explains thatplanning context.
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1.6 Brierley Hill High Street has operated as a district shopping centre for manyyears, catering for the needs of local residents and employees in the area.The High Street, Merry Hill and Waterfront are currently perceived as threeseparate elements with little connection between them.
1.7 There is land currently available for development and many more sites thatcould be better utilised to help connect the High Street, Merry Hill andWaterfront and make a positive contribution to town centre life. The planningframework with its focus on sustainable, holistic approaches will provide thestructure to drive through the changes required and counteract the problemswhich have arisen from the industrial era and the national planninglaissez-faire approach of the 1980's resulting in Enterprise Zones.
1.8 Brierley Hill is a major part of one of the largest conurbations in Europe andan area with huge potential for regeneration and rapid implementation ofgrowth. There are few comparable areas within the West Midlands Regionwhich have as many potential projects for implementation. Brierley Hill willbe crucial to the Black Country and the West Midlands region as a whole interms of regeneration, increased housing provision and in helping to retainand attract higher skilled and higher income households back to the BlackCountry.
1.9 The Brierley Hill Area Action Plan is the framework for delivering thisregeneration. The willingness, enthusiasm and funding is available to carrythese ambitions through to fruition. With careful planning, implementationand monitoring, Brierley Hill can achieve its goal of becoming a vibrant,exciting 21st century town. The regeneration has already begun and continuingthis will encourage wider investment and regeneration in the Black Countrysub-region.
Relationship with Other Strategies
1.10 This Area Action Plan has not being prepared in isolation. Whilst having alocal focus, the strategy is integrated and in conformity with higher levelstrategic plans including the Regional Spatial Strategy (RSS) and its revisions,and the Joint Core Strategy for the Black Country. These plans, and theBrierley Hill Area Action Plan, form part of Dudley MBC's Local DevelopmentFramework which is gradually replacing the existing Dudley UnitaryDevelopment Plan (October 2005).
1.11 The RSS Phase 1 revision, approved by the Secretary of State in January2008, looked at the inter-related issues in the Black Country and is particularlyimportant to this Area Action Plan as it designates Brierley Hill as a StrategicTown Centre and sets conditions for the operation of new comparison retaildevelopment. Brierley Hill will play a significant role in meeting the RSShousing targets and creating job opportunities. It also positively contributesto the overriding planning goal of addressing climate change through
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sustainable development and a green infrastructure approach. In fulfilling itsrole as a Strategic Town Centre, Brierley Hill will make an importantcontribution to the achievement of the RSS objective for urban renaissancein the Major Urban Areas.
1.12 The Joint Core Strategy for the Black Country ('Core Strategy') has beenprepared by the four Black Country Local Authorities to guide developmentthroughout Dudley, Sandwell, Walsall and Wolverhampton up to 2026. Itprogresses the work already undertaken by the Black Country LocalAuthorities and their partners, through the Black Country Study, which outlinedthe priorities for regenerating the Black Country's physical, environmental,social and economic fabric.
1.13 The Core Strategy covers issues including:
Creating sustainable communities: Providing new homes and enhancingexisting housing areas within a sustainable network of communityservicesThe economy, employment and centres: Creating a network of vibrantand attractive town, district and local centres and providing high qualityemployment landTransport and accessibility: Providing rapid, convenient and sustainablelinks between the Strategic Centres, existing and new communities andemployment sitesEnvironmental infrastructure: Delivering a strong Urban Park whichrespects, protects and enhances the local distinctiveness and uniquebiodiversity and geodiversity of the Black CountryWaste and minerals: Providing sufficient waste facilities and makingsustainable use of mineral resources
1.14 The Core Strategy sets out the role and overarching strategy for the strategicand non-strategic centres in the four Black Country authorities, including forBrierley Hill. The strategic centres are the focus for major investment andwhere regeneration will be most concentrated.
1.15 The strategy promotes the planned growth of all centres at an appropriatescale to create a balanced network that will underpin regeneration, servethe needs of the community and reduce unnecessary travel. This balancednetwork of centres has been designed to ensure that each centre, particularlythe Strategic Centres of Brierley Hill, Walsall, West Bromwich andWolverhampton, can secure an appropriate share of comparison retail andoffice development while at the same time ensuring that investment willregenerate the Black Country as a whole and will not be lost.
1.16 The policies within the Core Strategy have guided the production of this moredetailed Area Action Plan. Those Core Strategy policies will continue to applyin the town centre and should be considered alongside this document.
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1.17 The Area Action Plan will also be supported by a Design in Brierley Hill TownCentre Supplementary Planning Document which will be produced in 2010and made available at www.dudley.gov.uk.
1.18 This strategy also builds upon and adds a spatial dimension to the DudleyBorough Challenge 'Community Strategy' 2005-2020 by working towards itsvision for stronger communities and addressing its key priorities. Within the'creating a prosperous borough' priority, developing Brierley Hill as aneconomic and retail centre for the Black Country is an identified objective.
Figure 1 Related strategies
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1 Introduction
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2 Understanding Brierley Hill
2.1 In planning for the future of Brierley Hill it is first necessary to understandwhat the area is like now. This section highlights the key issues, opportunitiesand challenges facing Brierley Hill which have been drawn out of the evidencefrom the Baseline Report and the consultation undertaken during thepreparation of this strategy.
2.2 Map 1 overleaf highlights some of the current spatial characteristics of eachof the urban quarters within the Town Centre. This is taken to mean thoseissues which are physical and geographical in nature and present eitherchallenges or opportunities to be addressed in the future regeneration ofBrierley Hill.
2.3 In addition to the spatial characteristics, there are a range of socio-economicissues and opportunities to be addressed through the implementation of thestrategy. These challenges, which have informed the plan's objectives, aresummarised over the next few pages.
2.4 For more detailed information and statistics, please refer to the BaselineReport which is available at www.dudley.gov.uk.
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Map 1 Spatial constraints and opportunities
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Figure 3 Delivering an integrated and accessible town centre
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Figure 4 Delivering retail and employment growth
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Figure 5 Delivering good quality homes
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Figure 6 Delivering a balanced town centre and creating a 'place for people'
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Figure 7 Delivering environmental improvements
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3 Spatial Vision and Objectives
3.1 Building on the issues and opportunities that currently exist in the town centre,the vision for Brierley Hill is a statement of where we want to get to and whatthis Area Action Plan should deliver by 2026. The Area Action Plan thensets the strategy and allocates sites to achieve that vision. By delivering thevision, it is expected that Brierley Hill Town Centre will be a catalyst forregeneration for the wider area.
3.2 The vision has been informed by The Black Country Study 30 Year Vision,the Joint Core Strategy for the Black Country, 'The Dudley Borough Challenge'Community Strategy 2005 -2020, the views of communities and stakeholderswithin Brierley Hill and the work of the former Brierley Hill RegenerationPartnership.
Vision for Brierley Hill
By 2026, Brierley Hill will be a vibrant, inclusive and accessible strategic towncentre embracing sustainable urban living, providing superb shops and officeemployment, leisure and cultural facilities. Strong, cohesive communities willhave been created where everyone feels included and has easy access to theservices and facilities they need to enjoy a good quality of life.
The town centre's growth will maintain and enhance its function as a sub-regionalshopping and employment centre and contribute to regeneration bycomplementing other centres in the West Midlands network of town and citycentres. Unemployment will be addressed, and valuable skills training will bepromoted through the regeneration of the area and enhanced enterprise.
Brierley Hill will promote sustainable living against the backdrop of the nationaland regional climate change strategy, and have the highest standards of designincorporating energy efficiency measures.
Brierley Hill will be recognised as having a high quality built and naturalenvironment that respects and enhances local distinctiveness and the builtheritage, including historic assets and the natural and regeneration assets ofthe canal network. A strong Green Infrastructure and wildlife corridor networkwill ensure a thriving natural environment.
The town centre will be supported by a highly integrated, high quality publictransport system which offers people choice in where, when and how they travelwhich is complemented by car based demand management, appropriate caraccess and safe, efficient and attractive provision for movement by foot andcycle.
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The connectivity and legibility of the Merry Hill / High Street / Waterfront trianglewill be improved by creating a network of high quality routes and public spacesand a safe and attractive urban form. New development will enable the traditionalHigh Street, Merry Hill Shopping Centre and the Waterfront to providecomplimentary functions and to be fully integrated into a new urban townscape.
3.3 Substantial new development and investment is needed to address theeconomic, social and environmental issues and achieve this vision for BrierleyHill Town Centre. By 2026, this investment will have provided new shoppingand employment opportunities that generate over 21,000 estimated newjobs, more than 3,200 new homes, an improved transport network, leisureand community facilities and other services.
3.4 Twelve distinct urban quarters make up the plan area, within which there areboth established areas and also development opportunity blocks with potentialto reinforce and create areas of distinctive character. These blocks are formedaround a framework of primary thoroughfares, public spaces, greeninfrastructure, the canal and public transport routes which will create aninterlinked town centre.
Map 2 The Urban Quarters in BrierleyHill Town Centre (see Appendix 7 for
Key)
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Vision for the Urban Quarters
Brierley Hill High Street
As the community focus of the Town Centre, the High Street's local shoppingand community function will be retained and strengthened through new retaildevelopment, improvements to the townscape and better linkages with the widerTown Centre. This bustling area will continue to be the local peoples choice forsatisfying their day-to-day needs.
Lower Brierley
Lower Brierley will be transformed through substantial redevelopment for a mixof uses with a strong emphasis on civic and community services. A diverse rangeof new homes will benefit from a new public realm, excellent connections to otherareas in the Town Centre and improved public transport access. More peoplewill travel to and through this vibrant area at the core of the town centre.
Canal Walk Central
Exciting new development fronting the canal will consolidate the heart of theTown Centre and create a high quality environment which makes movementbetween the High Street, Merry Hill and the Waterfront an enjoyable experiencefor pedestrians and cyclists. Cafés and other uses fronting onto the canal willmake this an ideal place for relaxing and socialising.
Merry Hill
Merry Hill will expand its sub-regionally important shopping role with newdevelopment around the centre on previously under-utilised land providing newretail, leisure and homes which enhance the public realm, create a better interfacewith the wider Town Centre and a more satisfying experience for visitors.
Pedmore Road
Visitors approaching Brierley Hill Town Centre from the Pedmore Road will havepositive first impressions from the attractive new development which maximisesthe opportunity to make better use of land whilst accounting for the challengingtopography.
Canal Walk South
Aspirational homes and employment opportunities will maximise theenvironmental advantages of this area adjacent to the canal and at the head ofthe Delph Locks Conservation Area making it a desirable place to live and work.
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Boulevard South
New development at this major gateway into the town centre will set the tonefor high quality townscape while the remainder of this Urban Quarter will continuein its current role in serving the retail needs of the community.
Archill
The expanded Waterfront office complex will provide employment opportunitiesin an attractive environment benefiting from easy access to public transport andother facilities which enhance quality of life.
Waterfront West Business Park
The existing business park will be intensified over time to provide furtheropportunities for high quality office accommodation comparable to that found inthe main Waterfront development providing attractive opportunities for inwardinvestment and for the labour market.
Waterfront
This established and successful area of office development with bars andrestaurants fronting the canal will continue to be home for many local, regionaland national companies and provide employment opportunities for local people.
Canal Walk North
Redevelopment of redundant industrial land will provide expansion space forthe Town Centre and deliver new homes and offices, improve the localenvironment and cater for public transport links which will improve the connectivityof Brierley Hill Town Centre with other centres in the Black Country.
Harts Hill
Over the long term the redevelopment of former industrial land will provide newhomes and offices enabling investment to be channelled into the area for thebenefit of both new and existing occupiers and allow for the realisation of thewildlife corridor linking Saltwells Local Nature Reserve to Fens Pools SpecialArea of Conservation benefiting both people and wildlife.
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Picture 1 "The Brier Rose", a locally significant piece of public arton the High Street
The Spatial Objectives
3.5 To deliver the vision for Brierley Hill, clearly defined and measurable spatialobjectives are required. These objectives have guided the preparation ofthis strategy and will continue to guide implementation and the monitoringof its achievements.
3.6 The objectives have been drawn from an understanding of the particularissues within Brierley Hill, informed by the results of public consultation, andhave regard to contributing to other relevant policies and strategies at thenational, regional and local levels.
3.7 The objectives have been developed in tandem with the preparation of theJoint Core Strategy for the Black Country and will ensure that the strategyfor Brierley Hill Town Centre will contribute towards achieving the vision ofthe Joint Core Strategy for sustainable communities, environmentaltransformation and economic prosperity and deliver its key sustainabilityprinciples.
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Figure 8 Objectives
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4 The Spatial Strategy
Overview
4.1 Early in the plan period development will be focused within the heart of theTown Centre at Merry Hill, the Waterfront, the High Street and the landbetween these areas. This will include the delivery of an anchor store atMerry Hill. This level of retail growth and investment will be a catalyst forregeneration in the Town Centre as a whole and will enable the provision ofkey elements of infrastructure to meet the West Midlands Regional SpatialStrategy Policy PA11A conditions including a pedestrian link between theHigh Street and Merry Hill and stronger connections between the key areas.Priority will also be given to securing new retail facilities on the High Streetto support local communities and reinvigorate the Local Shopping Area.
4.2 In these early development stages new office provision will be concentratedat the Waterfront in the Archill Urban Quarter with further provision mixedthroughout the core of the Town Centre. As the plan period progressesdevelopment will radiate outwards from the centre with opportunities forhomes and offices arising in Canal Walk South and Canal Walk North. Overthis longer term there is potential for significant new office development atthe Waterfront West Business Park.
4.3 Over the plan period, community and leisure uses will be encouragedthroughout the urban quarters and particularly in Lower Brierley and the HighStreet in the heart of the Town Centre. These uses will complement otherservices such as the Health and Social Care Centre, educational, religiousand community institutions.
4.4 By 2021 it is estimated that over 19,000 jobs will have been created andalmost 3,000 homes built of varying dwelling types, sizes and tenures tomeet the needs of all sections of the community. This level of growth will besupported by an improved public transport network complemented by carparking standards that promote sustainable travel choices. Furthermore,development will contribute to creating the green infrastructure network inthe Town Centre, culminating in the creation of a series of functional wildlifecorridors connecting Fens Pools to Saltwells Local Nature Reserve by 2026.
4.5 Over the longer term to 2026 the Town Centre will grow outwards into HartsHill, an area recognised as being in need of regeneration. Furtherdevelopment in this area will capitalise on improved transport connections,the canal-side setting and enhance the local environment. A further 240homes and 1,800 estimated jobs can be delivered in this last phase of thestrategy.
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Brierley Hill High Street
4.6 The supermarket, markets and shops in the central section of the High Streetunderpin its function as a local convenience centre and secondary tradinglocation serving a local catchment area within the overall Town Centre. Thearea contains numerous community facilities including the library, fire stationand religious facilities. Landmarks include the Market Hall, Civic Hall, St.Michael's Church and Police Station.
Picture 2 Brierley Hill High Street
4.7 Brierley Hill High Street was previously defined as a district centre in theDudley Unitary Development Plan (adopted October 2005). The High Streetis now within the wider Brierley Hill Strategic Town Centre but will continuein its role to serve the day-to-day needs of the local community,complementing the role of Merry Hill.
4.8 The role of the High Street will continue much as before although it will beenhanced through the proposed redevelopment of the Moor Centre and thedevelopment blocks at the northern gateway to the High Street.Enhancements to the general quality of the environment will also be promotedand the vibrancy of the High Street maintained and enhanced. The HighStreet serves a local catchment beyond the Town Centre boundary somaintaining connections to the west is also important.
4.9 The High Street is defined as a Local Shopping Area with identified 'secondaryfrontages' within it. These designations will protect the retail role of this areawhilst allowing appropriate diversification to complement that retail activity.Without restriction, there is a danger that non-retail uses would begin todominate this shopping area, particularly where the demand for retail maybe low.
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4.10 Above ground floor level it is appropriate and beneficial to maximiseresidential development through living over shops and other commercialdevelopment. This will enhance the viability of local services and result in abustling town centre throughout the daytime and evening.
4.11 Retail expansion has been allocated to Development Opportunity BlocksBR1 and BR20 to anchor each end of the High Street. Outside theseallocations it is not expected that further significant retail growth will occuron the High Street. However, some flexibility for minor retail expansion tosupport independent retailers and the economic vitality within the LocalShopping Area is acceptable. Therefore any proposal for new retail up to200m2within the secondary frontage will generally be considered appropriate.More significant retail applications will be considered with regard to theirimpact on the AAP strategy and in relation to ongoing monitoring of the retailfloorspace on the High Street.
Map 4 Brierley Hill High Street Urban Quarter
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Policy 1
Brierley Hill High Street Local Shopping Area
Within the Brierley Hill High Street Local Shopping Area (as defined on theProposals Map) the maintenance, and where appropriate the enhancement, ofthe retail (A1) offer will be promoted.
Improvements to the range and quality of local shopping facilities will beencouraged by the Council providing they are not of a scale and nature whichwould undermine the spatial strategy for Brierley Hill. New retail (A1)development or extensions to existing retail (A1) development of up to 200m2
floorspace (gross) will generally be considered appropriate within the SecondaryFrontage defined on the Proposals Map.
Within the Secondary Frontage the Council will consider favourably proposalsfor new development or changes of use from retail (A1) to financial, professionalor other services (A2), restaurants and cafés (A3), drinking establishments (A4)and hot food take-aways (A5) providing that:
1. The proposed use would not result in;
More than two adjacent units being in non-retail (A2, A3, A4 and A5) useMore than 50% of units in the relevant Secondary Frontage being innon-retail (A2, A3, A4, and A5) useThe significant loss of retail (A1)
and
2. The proposed use would not be likely to;
Have an adverse effect upon the amenities of nearby occupiers by way ofnoise, smell or other nuisanceUndermine the overall retail function, vitality and viability of the LocalShopping Area
Other acceptable uses within the Secondary Frontage include residential andB1 offices above ground floor uses to increase the vitality and viability of thearea.
The aims of retaining local retail (A1) provision should not result in long termvacancies, particularly where there is no prospect of the re-use of a unit forshopping purposes. This would only serve to undermine the attractiveness ofthe Local Shopping Area as a whole. In order to waive the policy the Council will
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need to be convinced that every effort has been made to market the property inquestion for a retail (A1) use without success and that appropriate retail provisionwill be retained in the local area.
4.12 The existing indoor markets on the High Street are well used by localresidents and make a valuable contribution to local choice and diversity inshopping. National policy seeks to retain and enhance markets whereappropriate and the secondary frontage policy requirements above will aidthe retention of the markets on Brierley Hill High Street.
4.13 Bus priority measures are proposed for the High Street at major junctionsand bus interchange opportunities will be retained on the High Street, withinwalking distance of the proposed Metro.(1) The major bus route wouldtherefore run along the High Street whilst vehicular traffic would beconcentrated on the parallel route (Venture Way), thus minimising the impactof through traffic on the High Street.
4.14 Connections from the High Street east to Merry Hill and the Waterfront arecurrently limited to Level Street and Mill Street, both of which are heavilytrafficked. The direct distance from the High Street to the Canal is some 400metres, and 600 metres to the Merry Hill Shopping Centre. However, veryfew people currently walk between these areas due to the lack of visual andphysical connection and the marked change in levels. Two new primarythoroughfares will overcome these barriers. Central Avenue (PT7) will connectthe High Street to Merry Hill via two public squares, a major educationestablishment and the planned Metro/rapid transit route. PT12 will follow theexisting Pearson Street and link into Lower Brierley and beyond to MerryHill. These routes should provide active building frontages onto high qualitypublic realm.
4.15 Much of the High Street has a well established urban form. The challengein this area is for development to knit together the historic fabric of BrierleyHill with high quality, sensitively designed new buildings in order to create abalanced, coherent whole.
4.16 Brierley Hill High Street Conservation Area was designated in March 2009and the accompanying Council adopted publication “Brierley Hill High StreetConservation Area Character Appraisal with Management Proposals” is ofdirect relevance when considering proposals for change that fall within theConservation Area boundary or that could affect its setting and for promotingand implementing schemes for enhancement.
1 All reference to 'Metro' in this Area Action Plan may be taken to mean 'RapidTransit' (see glossary for details)
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Policy 2
Brierley Hill High Street Conservation Area
In fulfilment of the Council’s statutory duty to pay special regard to the desirabilityof preserving or enhancing the conservation area's character or appearance,planning applications will be determined with particular reference to the contentsand findings of the “Conservation Area Character Appraisal with ManagementProposals”. The Council will also pursue the delivery of the published conservationarea management proposals through a phased implementation strategy. TheAppraisal and Management Proposals document will be reviewed and updatedat regular intervals throughout the life of the plan.
In particular:
The Council will safeguard and seek to enhance the special architectural orhistoric interest of Brierley Hill High Street Conservation Area by:
Resisting the loss of historic fabric/buildings;Encouraging the reinstatement of architectural detail;Seeking a high quality of design in new development;Seeking a high quality of design in works to the public realm.
The Council will encourage new development in the Brierley Hill High StreetConservation Area where it will reinforce historic townscape character by:
Removing buildings that have a negative impact on the area;Providing sensitive infilling that respects prevailing height, form, buildingline, plot rhythm, proportions and fenestration;Making use of traditional building materials, such as red brick and blue slateor complementary new materials that contribute positively to localdistinctiveness.
4.17 Within the High Street area there are a number of development opportunities.The redevelopment of theMoor Centre with an expanded retail offer combinedwith other complementary uses will have significant benefits for improvingconsumer choice and anchoring the southern end of the High Street.
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Policy 3
Development Opportunity Block BR1: The Moor Centre
A comprehensive development scheme would be welcomed on this site for A1comparison retail (up to 6,500m2 gross new maximum floorspace), A1convenience retail (3000m2net new floorspace), C3 residential and D2 assemblyand leisure uses.
The retail element of this scheme is likely to extend beyond the boundary of theLocal Shopping Area. This is acceptable providing that the scheme is well relatedto and ties in well with the Local Shopping Area.
Other acceptable uses are A2 financial and professional services, A3 restaurantsand cafés, A4 drinking establishments and D1 non-residential institutions.
The site of the Bell Street Glasshouse forms an Archaeological Priority Areawithin part of this block. Given the importance of glass manufacturing to thehistory of Brierley Hill the subsurface remains of an early glasshouse, as wellas possible remains of the produce or waste from production would be ofsignificant archaeological interest.
The Red Lion Inn and public drinking fountain are also of local historic interestand have been identified as "positive structures" in relation to the Brierley HillHigh Street Conservation Area and any development proposals will thereforeneed to take these and other special features into account.
4.18 Block BR2A is currently occupied by health care facilities which will relocateinto the Health and Social Care Centre (LIFT) in Lower Brierley once it iscompleted. This site will then become vacant and available for redevelopment.
Policy 4
Development Opportunity Block BR2A
The preferred use for this site is C3 residential or C2 residential institution.Provision of a replacement or alternative D1 non-residential institutions usewould also be acceptable.
4.19 Development Opportunity Block BR2B presents an opportunity at the northerngateway into the Local Shopping Area. Currently comprising a mix of usesin various standards of accommodation and land ownerships, acomprehensive redevelopment scheme in this block could significantly
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enhance the overall quality of the Local Shopping Area. Combined withpotential public realm enhancements to the adjacent space fronting the CivicHall, currently subject to a bid to AWM, the impression of the High Streetgained from people travelling in from the north would be greatly enhanced.
Policy 5
Development Opportunity Block BR2B
The preferred uses are B1 business and C3 residential.
The existing A1 retail occupying the site should be re-provided within anyredevelopment scheme to complement the Local Shopping Area on the groundfloor frontage to the High Street.
Other acceptable uses are A2 financial and professional services, A3 restaurantsand cafés, A4 drinking establishments and D1 non-residential Institutions.
4.20 Block BR9 occupies a prominent site, framed by important road links (VentureWay, Level Street and the Dudley Road) and located opposite locally listedbuildings including the police station and Civic Hall. The redevelopment ofthis site could significantly enhance the quality and character of this area,particularly combined with Blocks BR2B and BR20.
Policy 6
Development Opportunity Block BR9
The preferred uses are B1 business, C3 residential and D1 non-residentialInstitutions.
In order to retain adequate provision of public parking to service the High Streetand Lower Brierley, this block should not be developed until its existing parkingprovision is adequately replaced.
4.21 Block BR20 adjacent Asda at the northern end of the Local Shopping Areais currently under-utilised with some vacant units and degraded buildings.Redevelopment here could make a positive contribution to the environmentand perception of the High Street. Coupled with Development OpportunityBlock BR2B and BR9 there is the potential to significantly enhance thenorthern gateway to the High Street. This block could also provide a retail
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anchor for the northern end of the High Street to complement the Moor Centreredevelopment at the southern end of the High Street and encouragemovement of shoppers between these areas.
Policy 7
Development Opportunity Block BR20
The preferred use is A1 convenience retail (2,000m2 new net floorspace). Thisfloorspace should be delivered as an extension to the existing adjacentconvenience store as part of a wider redevelopment/refurbishment scheme witha frontage onto the High Street.
The existing A1 comparison retail occupying the site may be re-provided withinany redevelopment scheme to complement the Local Shopping Area on theground floor frontage to the High Street.
Other acceptable uses are B1 business, C3 residential, A2 financial andprofessional services, A3 restaurants and cafés, A4 drinking establishments andD1 Non-residential Institutions.
4.22 Marsh Park forms part of the open space network and is a valuablecommunity facility catering for formal and informal recreation. Positionedbetween North Lane and Seagers Lane, the park has an elevated positionoverlooking the surrounding areas to the west.
4.23 The park's facilities and their importance to the local community requireprotection and enhancement in accordance with its existing and anticipatedfunctions.
Policy 8
Marsh Park
The Council will protect Marsh Park from inappropriate development that wouldjeopardise its existing and future role, function, and setting and is committed, inconsultation with the local community, to improve and upgrade the park to astandard appropriate to its identified function.
4.24 In total, some 200 dwellings with a range of dwelling types, sizes and tenurescould be provided in this Urban Quarter and 4,050m2 of businessdevelopment.
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Lower Brierley
4.25 Lower Brierley is an area of significant potential for change. It currentlycontains large areas of surface car parking, vacant land, the Old Bush TradingEstate, Council offices and a Buddhist Monastery. There are marked changesin topography to be overcome but this area is key to delivering essentialconnections between Brierley Hill, Merry Hill and the Waterfront.
Map 5 Lower Brierley UrbanQuarter
4.26 Change is already happening here.VentureWay (PT11) was constructed to relievecongestion from traffic on the High Street,improve air quality and open up developmentopportunities.A Health and Social CareCentre is being delivered on the former BrierSchool site. This comprises GP practices, aDiagnostic Centre, Audiology Department,Dental Surgery, Chiropody Clinic,Physiotherapy, Occupational Therapy,Speech Therapy, offices for District Nursesand Social Services, head office facilities forthe Dudley Primary Care Trust, a pharmacyand internet café. The centre is a keyphysical and social regeneration projectwhich will improve the well being of localresidents and also raise the profile of thetown centre in terms of attracting privatesector investment and new jobs to the area.
Policy 9
Development Opportunity Block BR15B
This site will deliver a D1 non-residential institutions use (Health and Social CareCentre).
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Picture 3 Artists Impression of theHealth and Social Care Centre
4.27 A public square to the rear of the market hall will complement the opportunityfor public transport interchange with access to bus services on the HighStreet.
Policy 10
Brierley Place
This public space will be required to:
Incorporate public transport interchange as requiredIncorporate soft landscaping and function as a town parkDraw people towards a new entrance into the covered market hallBe designed to accommodate market stalls and events on an occasionalbasis
Development coming forward around the public space should provide activeedges onto the space.
4.28 Central Avenue (PT7) will enable pedestrian flow into and out of this quarterand provide a focus for public activity and movement. PT12 will extend theexisting Pearson Street within the High Street Urban Quarter eastwardthrough Lower Brierley on an alignment broadly parallel with Level Street.PT10 links from PT7 in a south-easterly direction to connect into Canal WalkSouth.
4.29 The car park to the rear of Asda has been identified as the preferred locationfor a multi deck car park. This car park is necessary to provide sufficientparking for the High Street and Lower Brierley Urban Quarters andcompensate for the loss and redevelopment of under-utilised surface carparking elsewhere in these areas.
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Policy 11
Development Opportunity Block BR12
A multi deck car park should be delivered to adequately service the High Streetand Lower Brierley Urban Quarters. This car park should be contained withinsingle aspect perimeter buildings of B1 business development and/or residentialdevelopment. D1 non-residential institution use would also be acceptablesupporting development.
4.30 A planning application has been progressed for a new purpose built furthereducation facility within the Town Centre. If a further education establishmentis developed, dual use facilities will be encouraged to enable community useoutside standard hours. A further education facility will diversify the towncentre function and attract younger people and adults into the area to studyand socialise, enhancing the viability of proposed and existing serviceprovision. The facility would also increase the skills and prospects of localpeople.
4.31 A significant allocation for non residential institutional uses has been madein the Lower Brierley and Canal Walk Central quarters (approximately 30,800m2). A further education facility would take up a significant proportion of thisallocation.
4.32 A joint approach has been taken to facilitate the sites for the first phasedevelopment of this facility at block BR14 in Canal Walk Central. Over thelonger term, it is envisaged that this further education facility or associatedfacilities such as leisure uses would extend into blocks BR10, BR13B andBR13C.
Policy 12
Development Opportunity Block BR13C
The preferred use for this site is education (use class D1).
In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, D2 assembly and leisure,B1 business development and/or C3 residential development will be encouraged.
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Policy 13
Development Opportunity Block BR10
The preferred use is for education (use class D1) or leisure (use class D2).
In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, B1 business developmentand/or C3 residential development will be encouraged.
4.33 The remaining development blocks are appropriate for use as a mixture ofcommunity (use class D1), business (use class B1) and residentialdevelopment. These blocks are located on currently occupied land in a varietyof ownerships but with significant potential to make a greater contribution tothe successful development of the Strategic Town Centre.
Policy 14
Development Opportunity Blocks BR11 and BR15A
The preferred uses are D1 non residential institutions and B1 businessdevelopment complemented by residential development on the upper floors only.
Policy 15
Development Opportunity Blocks BR15C, BR15E and BR15F
The preferred use is C3 residential development. B1 business development andD1 non-residential institutions would also be acceptable.
Policy 16
Development Opportunity Blocks BR16A, BR16B and BR16C
These blocks are most suitable for B1 business development and C3 residentialdevelopment.
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4.34 Some 475 new homes could be provided within this quarter and 7,800m2ofbusiness development. Given the scale of residential development it will beespecially important that this Urban Quarter delivers a diverse mix of dwellingtypes, sizes and tenures. It would also be desirable to secure some ancillaryretail development to support growth.
Policy 17
Ancillary Uses in Lower Brierley
Across the quarter:
Ancillary uses in use class D1 will be permittedAncillary uses in use class A1 will be permitted to a total maximum newfloorspace of 600m2
Ancillary uses in use classes A2, A3 or A4 will be permitted, to a totalmaximum floorspace of 3,400m2
Canal Walk Central
4.35
Map 6 Canal Walk Central UrbanQuarter
Consisting of undeveloped land oneither side of the canal, this area at theheart of the Town Centre hassignificant potential for new high qualitydevelopment.
4.36 The regeneration partners havealready invested considerableresources into the assembly andpreparation of this area. The canal hasbeen realigned and a newcycle/pedestrian connection has beencreated between the towpath andEmbankment Road to connect MerryHill and the Waterfront. The canalforms part of the public realm network,Strategic Wildlife Corridor network andis an Archaeological Priority Areawhich should be respected in anydevelopment proposals.
4.37 It is particularly important thatmaximum linkages are made through this Quarter to connect the core area.Land to the east of the canal is planned to accommodate the proposed Metroand associated stop. Five primary thoroughfares connect through CanalWalk Central to neighbouring quarters. The canal bridge section of PT7
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connects between Lower Brierley and Merry Hill and should be integratedinto Merry Hill Place and feature a landmark bridge across the canal. Thesection of PT12 within this Quarter will provide a second new pedestrian linkacross the Canal via a footbridge in close proximity to the proposed MetroStop. PT8 and PT9 provide pedestrian routes which adjoin the Canal on bothsides. PT8 incorporates the existing towpath on the eastern bank and theproposed Metro alignment and stop. PT10 will link from the Lower BrierleyQuarter into Canal Walk Central incorporating a pedestrian canal crossing.
4.38 The creation of new public spaces and focal points for public activity willreinforce the status of this area at the heart of the Town Centre. A publicspace will mark the route between the High Street and Merry Hill at thejunction with the canal and the route north to the Waterfront.
Policy 18
Merry Hill Place
This public space will be required to:
Function primarily as a point of orientationIncorporate a new bridge across the canal which should be designed as adistinctive landmark featureAccommodate means for pedestrians to negotiate the change in levelsbetween the canal side and Merry Hill
4.39 Depending on which public transport option is delivered (see Chapter 5 'OtherRequirements for Achieving the Vision'), another public space may beappropriate on Level Street at the intersection with the canal to mark thetransition between the Waterfront south towards Merry Hill and the HighStreet. With the completion of the extension to Merry Hill out towards thisarea, Level Street Square could function as a point to access bus servicesfor those people entering and exiting Merry Hill from the north. Delivering apublic square in this location will depend on the bus access and prioritymeasures implemented at this junction and detailed design feasibility giventhe challenging level differences.
4.40 An alternative option may be for bus services to stop to the north-east oreast of Merry Hill on PT20 closer to the Debenhams entrance to the centre.If this were the case, it is possible that Level Street Square may no longerbe required. This policy will therefore be subject to ongoing monitoring andreview having regard to the implementation of the public transport strategy.
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Policy 19
Level Street Square
If required, this public space should:
Function as a principal and central location to access bus servicesAccommodate means for pedestrians to negotiate the change in levelsbetween the Waterfront and Merry HillProvide a setting for a main access into Merry Hill
4.41 Block BR14 forms part of the ambition to establish a further education facilityin Brierley Hill. This site has been earmarked to provide expansion spacefor a later phase of development of that facility subject to need and funding.
Policy 20
Development Opportunity Block BR14
The preferred use for this site is education (use class D1).
In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, D2 assembly and leisure,B1 business development and/or residential development will be encouraged.
4.42 Blocks BR15D, BR15G and BR16D, known as 'Daniels Wharf', already haveplanning permission for high density, mixed-use development and makeprovision for a new bridge link across the Canal.
Picture 4 Artist's vision ofDaniel's Wharf
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Policy 21
Development Opportunity Blocks BR15D, BR15G and BR16D
Existing planning permissions on 'DanielsWharf' have established the desirabilityof these blocks being used for B1 business development and high densityresidential development. The quality of development in these blocks will beparticularly important to make best advantage of the canal-side setting.
Active frontages at ground floor level will be encouraged, particularly incorporatingA3 (restaurants and cafés) and A4 (drinking establishments) uses. A5 uses (hotfood takeaways) will not be acceptable.
4.43 Blocks C2, C3, C4 and C5 are located primarily on existing surface level carparking adjoining Merry Hill. The intensification of this area will need toaddress significant level changes and enable pedestrian movement from theelevated position of the canal and Level Street into Merry Hill. The designof the buildings will be crucial to improving the connectivity of Brierley Hill.
Policy 22
Development Opportunity Blocks C2, C3, C4 and C5
There is an opportunity in these blocks to extend Merry Hill towards the core ofthe Town Centre. These blocks should accommodate a maximum of 56,500m2
gross new comparison retailing with capacity for 33,000m2 gross to be providedwithin the Phase 1 allocation (Stage 3 of the Implementation Framework) inblocks C4 and C5.
Leisure development will be a key use. Residential development will also besuitable in these blocks and existing surface level car parking should be replacedby multi deck integrated car parking. It will be particularly important for the builtform in blocks C2 and C3 to create a quality facade to Merry Hill Place.
4.44 These development blocks could provide some 1,350 new homes with arange of dwelling types, sizes and tenure and 6,500m2of offices. Maintenanceand enhancement of the Strategic Wildlife Corridor will be required in allblocks. To support this development and provide a mix of uses that will addinterest and activity to the canal side some ancillary uses will be encouragedacross the Urban Quarter.
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Policy 23
Ancillary Uses in Canal Walk Central
Ancillary uses in class A2, A3 and A4 will be permitted to a maximum of 3,000m2
gross across the quarter. These uses should present an active frontage ontothe canal wherever possible.
Merry Hill
4.45 This quarter is dominated by the Merry Hill Shopping Centre and large areasof surface car parking. A challenge for new development in this area is toopen up Merry Hill and create better connections with the wider Brierley Hillarea. Some improvements have already taken place with the creation ofpedestrian routes linking Merry Hill to Pedmore Road and the Canal towpath.
4.46
Map 7 Merry Hill Urban Quarter
A series of primary thoroughfares willconnect the Merry Hill Quarter withneighbouring quarters, to overcome thesegregation of Merry Hill and integratethe existing and extended malls of theshopping centre into the network ofroutes serving Brierley Hill. PT7,Central Avenue, will connect the HighStreet into Merry Hill in the vicinity ofthe existing Tourist Information Centre.PT12 will also connect from the HighStreet through the northern end ofLower Brierley to the metro stop andterminate at an entrance into Merry Hillon the north-western side of the centre.PT13 connects from the canal towpathand Level Street Square into Merry Hill.PT14 will connect from Round OakPlace across Level Street to the northinto Merry Hill. On the eastern side ofthe centre, PT16 will connect from the Pedmore Road quarter and theproposed bus priority route option PT20 into Merry Hill. PT19 connectsBoulevard South and PT17 into Merry Hill.
4.47 Better use of the land in this area could be achieved through theredevelopment of existing surface level car parking into multi-deck form. Tothe south of Merry Hill is a multi-deck car park which is wrapped with
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single-aspect residential apartments. The success of this scheme, whichwas proclaimed Car Park of the Year 2004, shows what can be achievedthrough the remainder of this area.
Policy 24
Development Opportunity Blocks R4, R5 and R6
Blocks R4, R5 and R6 will accommodate the first Phase expansion of Merry Hillwith capacity for up to 26,700m2gross of new comparison retail floorspace.
Policy 25
Development Opportunity Block R3
Up to 2,900m2 gross of new comparison retail may be provided in Phase 2 subjectto the Regional Spatial Strategy and Joint Core Strategy for the Black Country.
Policy 26
Development Opportunity Block R10
Over the longer term, further capacity exists within this block to reconfigure theexisting retail units to provide approximately 5,000m2 of new comparisonfloorspace within Phase 2.
There is also capacity for 40,000m2 convenience floorspace through theexpansion and reconfiguration of the existing food store. This does not constitutea formal allocation at this time but indicates where additional A1 developmentcould be accommodated should a need be identified through the Regional SpatialStrategy or Joint Core Strategy for the Black Country.
Policy 27
Ancillary Uses in Merry Hill
Across the quarter ancillary uses in use classes A2, A3 or A4 will be permitted,to a total maximum floorspace of 3,250m2 gross.
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Picture 5 Merry Hill
Pedmore Road
4.48
Map 8 PedmoreRoad Urban
Quarter
The Pedmore Road is an important strategic routeaccommodating north/south vehicular movement throughthe Borough. In reflecting this, the roadinfrastructure hereshould also accommodate the aspirations for the busaccess option on Central Way (PT20) via PT17. PT16 willconnect Merry Hill to the Pedmore Road. Improvementsto facilities for pedestrian crossing will be sought alongsidebus prioritisation at the junction of PT17 with the PedmoreRoad.
4.49 The Pedmore Road is also a Strategic Wildlife Corridorwhich will require significant enhancement and creationin the development blocks and through maximisingopportunities outside those development blocks.
4.50 The redevelopment of land fronting Pedmore Road at theLevel Street junction for high density residentialdevelopment has demonstrated that a successful schemecan be achieved on these sites. Further new homes inBlock P1, which is vacant and available forredevelopment, would benefit the townscape and makebest use of this site.
Policy 28
Development Opportunity Block P1
The preferred use for this block is C3 residential although B1 business and D1non-residential institution uses would also be acceptable.
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Development will be required to maintain and enhance the Strategic WildlifeCorridor and adequately address the constraints posed by the electricity pylonand level changes between the Pedmore Road and PT20.
4.51 Block P4 occupies a prominent position at a major junction into the TownCentre close to the Waterfront and Merry Hill. Currently under-utilised, theredevelopment of this site together with Development Opportunity Block P1will present a high quality image of the Town Centre to visitors arriving viathe Pedmore Road and could provide some 230 new homes in a range ofdwelling types, sizes and tenures.
Policy 29
Development Opportunity Block P4
This block should accommodate a hotel (use class C1) and C3 residential uses.B1 business uses would also be acceptable.
The Strategic Wildlife Corridor will need to be created in this area.
Canal Walk South
Map 9 Canal Walk South UrbanQuarter
4.52 This area is currently in industrial usebut has significant redevelopmentpotential. There is a steep incline to beovercome between the canal level andthe more elevated Lower Brierley area.The area contains a Strategic WildlifeCorridor.
4.53 Blocks BR13D and BR13E are sitedon a current manufacturing use whichis willing to relocate to facilitatedevelopment provided that a suitablealternative site is found for the existingbusiness. Block BR13A is occupied bytwo privately owned warehouse units.Redevelopment on these sites wouldimprove the character of the area andcapitalise on opportunities afforded bysurrounding developments and the canal.
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Policy 30
Development Opportunity Blocks BR13A, BR13D, BR13E
The preferred uses are B1 business and C3 residential. D1 non-residentialinstitutions would also be acceptable.
New development should seek to establish a canal side route, creating a safeand overlooked pedestrian environment through the Quarter to Nine Locks andbe sensitive to the area's heritage and location at the head of the Delph NineLocks Conservation Area. These blocks would be particularly appropriate for ahigher concentration of homes for managerial, entrepreneurial and professionalhouseholds. Themaintenance and enhancement of the StrategicWildlife Corridorwill be required in Blocks RBR13D and BR13E.
4.54 Block BR13B forms part of the ambition to establish a further educationfacility in Brierley Hill. This site has been earmarked to provide expansionspace for a later phase of development of that facility subject to need andfunding.
Policy 31
Development Opportunity Block BR13B
The preferred use for this site is education (use class D1).
In the event that proposals for a new further education facility are not deliveredthen an alternative D1 non residential institutional use, D2 assembly and leisure,B1 business development and/or residential development will be encouraged.
4.55 To the south-east of the Canal, Block CW1 is currently occupied by anoperational manufacturing use which could be made available forredevelopment. The site offers a significant opportunity for improving thesetting of the canal and the Wildlife Corridor network.
Policy 32
Development Opportunity Block CW1
Mixed use development should deliver C3 residential and B1 business usesproviding access and frontage onto the canal. Other acceptable uses are D1non-residential institutions and D2 assembly and leisure.
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4.56 Development Opportunity Blocks CW1, BR13A, BR13D and BR13E are alllocated on the site of the former Nine Locks Pit and Iron Works which isdesignated as an Archaeological Priority Area.
4.57 A new residential population in this Quarter would enliven the town centreand reinforce the role of the High Street. Some 360 homes with a range ofdwelling types, sizes and tenures could be provided in this Quarter and24,800m2 of B1 business uses.
4.58 Supporting ancillary uses which take advantage of the strategic location onthe canal with links into the High Street, Lower Brierley and Nine Locks willalso be encouraged.
Policy 33
Ancillary Uses in Canal Walk South
Across the quarter ancillary uses in class A2, A3 or A4 will be permitted, to atotal maximum floorspace of 1000m2 gross.
Boulevard South
4.59 This established area is comprised of retail warehousing in a typicalout-of-town single storey format, a number of freestanding restaurants,parking and Merry Hill Bus Station. A Strategic Wildlife Corridor runs alongthe east, south and west boundaries. This should be maintained andenhanced.
4.60 The area is not expected to change significantly over the plan period. Theexisting retail warehousing is acceptable as a continuing use in its edge ofcentre location within the Town Centre boundary. Noting that these units arein a low density format and surrounded by surface level car parking it ispossible, should demand arise, for this area to come under pressure forredevelopment for more intensive uses. In such circumstances anydevelopment proposals will be considered in the context of the strategy andobjectives of this Area Action Plan. Intensification to accommodate additionalhomes and offices would be appropriate alongside the existing quantum ofretail warehousing.
4.61 At least in the short term the bus station will continue to be a primary areafor bus interchange. It will be supported by the creation of bus prioritymeasures on PT17 comprising a dedicated bus route from the PedmoreRoad through the Bus Station to join The Boulevard.
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4.62 The bus station's facilities and public transport stops around the town centrewill have to be developed in time to accommodate increases in bus trips anddemand. Partnerships with Centro and major operators will be encouragedto deliver the necessary capacity. Enhancement will also be sought to theexisting connections at PT18, PT31 and PT32 as part of any developmentproposals.
Map 10 Boulevard South Urban Quarter
4.63 The one development opportunity block in this Urban Quarter at BS1 is onthe site of the existing Dudley MBC/Future Skills BEST Training Centre. Thisprovides an opportunity for improving the townscape at the south-easterngateway into the Town Centre. It will be necessary for any redevelopmentproposals to consider the suitable relocation of the Training Centre.
Policy 34
Development Opportunity Block BS1
This opportunity is identified for a new hotel to serve the Town Centre (Use ClassC1).
Should the preferred use not come forward an alternative scheme comprisingof C3 residential, B1 business or D1 non-residential institutions would beacceptable.
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Archill
4.64
Map 11 Archill Urban Quarter
This area largely consists of surfacelevel car parking to serve theadjacent Waterfront office complex.Sitting on a prominent plateau, thereare significant gradients to beovercome in integrating this area withLevel Street and beyond to MerryHill.
4.65 The Metro route and a stop areproposed to the east of the existingWaterfront development. To facilitategood public transport access, it isalso proposed to re-route busservices through here along PT24and have interchange facilitiestogether with a new public square.PT24 will run to the east and parallelwith Pedmore House, connectingwith PT5Waterfront Way in the northand Level Street Square in the south.It will define the edge of Round Oak Place and adjoin the Metro route andstop.
Policy 35
Round Oak Place
This public space will be required to:
Function as a principal location to access bus services and interchangefrom PT24Form part of a continuous central spine of open space through theWaterfrontand Archill quarters framing the long view to the north east and reinforcingthe existing geometric urban formIncorporate a linear south-west/north-east alignment with nodes at eitherend associated with the Metro stop and gateway to the existing Waterfrontand include a square where PTs 14, 21 and 22 converge
4.66 PT21 is integral to Round Oak Place connecting from PT24 and the MetroStop to a place where routes converge in the core of this Urban Quarter.PT22 will connect from PT5 Waterfront Way south to Round Oak Place.
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4.67 PT5, the extension of Waterfront Way to a new junction with Pedmore Road,provides an additional east-west link to that provided by Level Streetencouraging through traffic to use routes on the periphery of Brierley HillTown Centre rather than travelling through its heart. This will facilitate futureworks to Level Street to achieve a bus priority route and opportunities forbus stops if needed along Level Street and within Level Street Square.
Policy 36
Development Opportunity Blocks W1, W2, W3 and W4
B1 business development is required, supported by multi deck integrated carparking. This development should consolidate the role of the Waterfront as theprincipal location for high quality business development in the Borough.
Development blocks W1 and W4 should incorporate PT14 which will connectfrom Round Oak Place to the southern edge of the upper plateau to Level Streetthrough a multi-storey building constructed on the lower plateau. Thisdevelopment should include means to accommodate the level changes (e.g.steps, ramps, lifts and/or escalators).
Policy 37
Development Opportunity Block W5
This site is suitable for B1 business development and up to 2 hectares ofresidential development.
4.68 This Urban Quarter could provide a diverse range of some 200 new homesand 50,000m2 of B1 business uses. To support this growth in business andhomes some ancillary uses will be encouraged to create a more sustainableand vibrant place.
Policy 38
Ancillary Uses in Archill
Acceptable ancillary uses are:
D1 (non-residential institutions);
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A2 (financial and professional services), A3 (restaurants and cafe's) andA4 (drinking establishments) to a total maximum floorspace of 3,300m2
gross; andA1 (retail) to a total maximum floorspace of 400m2 gross.
Waterfront West Business Park
Picture 6 Waterfront West Urban Quarter
4.69 The business park wasoriginally conceived for lightindustrial and storage uses butover time has increasinglybeen used for more intensiveactivities such as call centresand a higher education facility.It is comprised of low risebuildings of relatively modestconstruction and shortbuild-life. Over the long term,this area is appropriate forredevelopment for moreintensive, higher specificationoffice buildings. An additional70,000m2 of B1 business usescould be accommodated in thisarea through intensification.
4.70 Improvements to accessibilitywould be sought through anyredevelopment in this area. Anextension to the existing PT25to provide a new pedestrian link south to Level Street and the High Streetand Lower Brierley quarters is desirable (PT26). PT27 would improve accessto and from neighbouring residential areas into the Waterfront and widerTown Centre.
Policy 39
Development Opportunity Blocks WW1, WW2 and WW3
Long term intensification of this area should seek to protect the existing numbersof jobs and provide new ones. As such, B1 business development is the preferreduse although a more mixed use approach with housing and D1 Non-residentialinstitutions may also be acceptable.
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A limited amount of A1, A2, A3, A4 and A5 ancillary uses to a total maximumfloorspace of 250m2will also be acceptable.
Waterfront
4.71 This is an established and successful area of office development with barsand restaurants fronting the canal. It has a good quality public domain andpedestrian links along the canal towpath from the canal basin to Merry Hill.The canal is a Strategic Wildlife Corridor which should be maintained andenhanced. No significant change is expected in this area over the lifetime ofthis Area Action Plan.
Picture 7 The Waterfront
Canal Walk North
4.72 This is an area of established industrial and storage uses, including theRoundOak rail terminal. An Archaeological Priority Area has been designatedin recognition of the former Round Oak Iron Works.
4.73 A new link from the Pedmore Road to join Waterfront Way (PT5) has beenconstructed as part of the Brierley Hill Sustainable Access Network to improveaccessibility and east-west connection in this area.
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4.74 The canal runs through this Urban Quarter but is under-utilised as a resource.The canal forms part of the Strategic Wildlife Corridor network, linking to theStrategic Wildlife Corridor along Pedmore Road, and appropriateenvironmental improvements will be sought to enhance it.
4.75 The railway line creates a distinct boundary and barrier to the north. CanalStreet is the only point where pedestrian access is available under the lines.This access is currently unsuitable for vehicles.
Map 12 Canal Walk North Urban Quarter
4.76 A provisional Metro stop is proposed to the north of this quarter in Harts Hillto accompany and service wider development and regeneration in this area.This stop is considered optional, being dependant on the redevelopment ofthe surrounding area. Should a metro stop or other public transportinterchange be delivered adjoining the heavy rail line at Round Oak then itshould be accompanied by a new public square.
Policy 40
Station Square
The nature of this space will be determined by the character and extent ofdevelopment in the vicinity and may well evolve over time. In the first instanceit is likely to form a small reception space related to the possible Metro stop. Inthe longer term it may take on increased importance as a full public transportinterchange and a gateway to wider new development, including a regeneratedHarts Hill.
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4.77 The long term aspiration, dependant on the provision of Metro in this location,is for a new connection (PT23) to be provided from Station Square to PT5Waterfront Way incorporating a new vehicular/cycle/pedestrian bridge overthe canal. The route could permit buses and taxis to divert off PT5 to servea public transport interchange. PT8 will extend along the canal and continuethe route from Delph Locks through the Town Centre.
4.78 There are opportunities for development surrounding the anticipated Metrostop to take advantage of the improved accessibility and canal side locationand to be a catalyst for wider long-term regeneration in this area. Theseopportunities are on industrial land within a diverse mix of ownerships.
Policy 41
Development Opportunity Block W7
Dependant on the delivery of a Metro corridor and stop in this location, this siteshould provide park and ride facilities. Should it be demonstrated that the siteis not required for such a facility then B1 business development and/or residentialuse would be appropriate. Maintenance and enhancement of the StrategicWildlifeCorridor will be required.
Policy 42
Development Opportunity Blocks W8 and W10
These sites are suitable for B1 business development and C3 residentialdevelopment. Ancillary uses in classes A1, A2, A3 or A4 up to a maximum of250m2 gross will be appropriate in support of any public transport interchange,Metro stop or public square.
Maintenance and enhancement of the Strategic Wildlife Corridor will be requiredincluding the creation of the Pedmore Road section.
Policy 43
Development Opportunity Block W11
This site is suitable for B1 business development and C3 residential developmentto complement surrounding land use changes and enhance the canal sideenvironment.
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4.79 These development blocks could provide some 100 new homes with a rangeof dwelling types, sizes and tenures and 22,900m2of B1 business uses.
Harts Hill
4.80 Harts Hill is an existing industrial area with poor quality buildings andinfrastructure, dilapidated and derelict buildings, inadequate and inappropriateboundary treatments and poor security. It is characterised by a historic patternof narrow streets serving an array of industrial premises from small workshopsand yards to large factories. There are also small pockets of residentialdevelopment. The area has previously been identified as being in need ofregeneration through the Dudley Borough Unitary Development Plan (2005).
4.81 The need to plan for a larger quantity of development than previouslyenvisaged for Brierley Hill, particularly office floorspace, justifies the extensionof the Town Centre into this area with significant potential and regenerationneed. The provision of a Metro/Rapid Transit connection could provide acatalyst for regeneration.
4.82 There are some thriving businesses in this area and it is anticipated thatmany of these existing business activities will persist in Harts Hill in the shortto medium term. New development will need to be sensitive to therequirements of neighbouring land uses.
Map 13 Harts Hill Urban Quarter
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4.83 Harts Hill is in a key location to help link the Fens Pool Local Nature Reserve(LNR) complex and the Saltwells LNR complex. Therefore a strong andsuitable Green Infrastructure approach to development will be looked for inthis area. As part of this the Strategic Wildlife Corridors within the area shouldbe created, maintained and enhanced. The Green Infrastructure of the widerarea, and the landscaping of the Strategic Wildlife Corridors, should bedesigned to help benefit the internationally important great crested newtpopulation within Fens Pool. This should provide habitat for key species andinvolve great crested newt friendly landscaping including SustainableDrainage Systems.
Policy 44
Development Opportunity Blocks H1, H2, H3, H4 and H7
These blocks should provide a mix of B1 business and C3 residential uses.
A strong Green Infrastructure approach to design is required to link Fens Pooland Saltwells Local Nature Reserves for key species. The Strategic WildlifeCorridors should be created, maintained and enhanced.
Policy 45
Development Opportunity Block H11
The preferred use for this block is C3 residential. B1 business is also anacceptable use.
Appropriate safeguards will be required to protect residential amenity within thisblock and the beneficial use of neighbouring land.
4.84 Harts Hill could deliver some 300 homes with a range of dwelling types, sizesand tenures and 34,100m2of offices. Some ancillary uses would be acceptableto support the growth in the business and resident population.
Policy 46
Ancillary Uses in Harts Hill
Across the quarter:
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Ancillary uses in use class D1 will be permitted; andAncillary uses in use classes A2, A3, A4 or A5 will be permitted, to a totalmaximum floorspace of 500m2 gross.
4.85 A series of primary thoroughfares will improve accessibility through thisquarter from neighbouring areas south into the Waterfront and wider TownCentre. PT28 and PT30 will provide connections to neighbouring residentialareas to the east and north. PT29 will form a primary pedestrian thoroughfareleading to the residential area to the east and Fens Pools. These primarythoroughfares will link underneath the railway link to connect with Canal WalkNorth and Metro.
4.86 The Pensnett Canal has been partly in-filled, suffers from pollution and nowforms a corridor of inaccessible and redundant land. The Dudley Canal stillforms part of the wider national canal network and is managed by BritishWaterways. The steep banks running up from the canals cutting areovergrown and, in combination with the narrowness of the towpath, createan uncomfortable space. The railway line and canals are importantopportunities as wildlife corridors although they require investment andmaintenance.
4.87 The area contains a small number of significant historic buildings.Redevelopment that retained these buildings and ensured their long termpreservation would represent an important opportunity and would improvethe character of the area.
4.88 As this area falls within the South Black Country and West BirminghamRegeneration Zone designated by AdvantageWest Midlands, the opportunityfor potential partnership funding and/or Growth Point funding to assist in thedevelopment of the area will be sought by the Council. Furthermore, giventhat the area is within a number of different ownerships the Council will beprepared to use its land assembly powers to ensure the comprehensivedevelopment or redevelopment of this area where this would support thevision for the Town Centre.
Other Development Opportunities
4.89 The established areas are where no change is expected to happen over thelifetime of the plan. However, market conditions and business operationscan change over time and it is recognised that development opportunitiesthat cannot currently be predicted may arise in these areas. It is also possiblethat in the future an unexpected land user might seek an opportunity withinthe Town Centre in either the established areas or development blocks, forexample, a major leisure provider.
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4.90 It is important that this plan is flexible enough to respond positively toproposals which would contribute to the regeneration of Brierley Hill and theachievement of the vision and objectives in this Area Action Plan. However,this needs to be balanced against any potential compromise to the TownCentre's ability to accommodate the necessary development to meet identifiedtargets.
Policy 47
Established Areas
Within the established development blocks the existing mix of land uses isconsidered acceptable and is expected to remain. Where new development ora change of use is proposed within these areas, favourable consideration willbe given provided that:
The proposal does not conflict with other policies in the Plan;There will be no loss of amenity for surrounding land users; andThe proposal will not inhibit or prejudice the operations of any nearbyoccupier.
Policy 48
Other Development Opportunities
From time to time additional or unpredictable opportunities will arise which, ifapproached with energy and imagination might result in significant gains to thisstrategy's objectives. Such development opportunities will be determined on thebasis of their contribution towards meeting the vision and objectives for the TownCentre and their effect on the spatial strategy and targets of the Area ActionPlan.
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5 Other Requirements for Achieving the Vision
Town Centre Uses
Protecting and Retaining Retail Within the Town Centre
5.1 Retail is a primary function of the town centre and the retail offer must beprotected within or very close to the Primary Shopping Area (at Merry Hill)and Local Shopping Area (at the High Street).
5.2 Primary Shopping Areas represent the core retail activity in a centre. Theyare identifiable by larger pedestrian flows and the presence of nationalretailers. These include comparison retailers such as fashion shops andservices such as banks and building societies. The Primary Shopping Areadesignation serves to consolidate an adequate provision of retail facilities inthe centre, maintaining its vitality and viability with high levels of A1 shops.Changes of use which could result in concentrations of non-retail uses orwhich would have an adverse impact on the vitality and viability of the PrimaryShopping Area are contrary to this objective. Restaurants and cafés may beappropriate because of their contribution to the vitality of the primary retailarea providing they are ancillary to the function of the primary retail area.
Policy 49
The Primary Shopping Area
Within the Primary Shopping Area (as shown on the Proposals Map) the Councilwill resist proposals where granting permission for a non A1 retail use wouldlead to the area being occupied by less than 70% of A1 retail uses.
Due to the nature of the Merry Hill complex, there will be circumstances whereexclusions to this policy are appropriate. These are:
the provision of a food courtleisure attractions in blocks C2 and C3provision of multi-deck car parking wrapped with residential uses
Edge and Out of Centre Development
5.3 Where proposals emerge for retail (A1) development on an edge of centreor out of centre site in Brierley Hill, it is essential that they are considered inrelation to national planning policy, their potential impact on the vitality andviability of the Primary Shopping Area and Local Shopping Area and theirimpact on the spatial strategy and objectives of this Area Action Plan. Thispolicy will apply to any A1 retail development proposal over 200m2 gross.
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Policy 50
Edge of Centre and Out of Centre Development
For retail development in Brierley Hill, 'edge of centre' is taken to mean any sitewhich is well connected to and within easy walking distance (see glossary) ofthe Primary Shopping Area at Merry Hill and Local Shopping Area on the HighStreet. For all other town centre uses, 'edge of centre' is within 300m of theTown Centre boundary.
For retail development, 'out of centre' is taken to mean any site which is outside,and not well connected to or within easy walking distance of, the PrimaryShopping Area at Merry Hill and Local Shopping Area on the High Street. Forall other town centre uses, 'out of centre' sites are those not within or on theedge of the Town Centre boundary.
Provision for the development of retail (A1) use will be permitted in the definedPrimary Shopping Area and Local Shopping Area where this does not conflictwith other policies within this Area Action Plan. Proposals for retail (A1)development in edge of centre or out of centre locations will only be consideredwhere the applicant has demonstrated that:
The requirements of national planning policy on retailing, and policy in theJoint Core Strategy for the Black Country controlling edge of centre and outof centre development, have been satisfied;There is no reasonable possibility of a development, for which there is aproven need, being accommodated within the Primary Shopping Area orLocal Shopping Area; andThe proposal would not prejudice the spatial strategy or the comprehensiveredevelopment of any of the identified Development Opportunity Blockswithin this Area Action Plan.
Convenience Retail
5.4 Convenience retailing is the provision of everyday essential items such asfoodstuffs, drinks, newspapers/magazines and confectionery.
5.5 The priority locations for delivering new convenience provision are on theHigh Street at the Moor Centre in Development Opportunity Block BR1(3000m2 net new floorspace) and in Block BR20 at the northern end of theHigh Street (2000m2 net new floorspace). These figures are indicative andconvey the Councils aspirations to deliver regeneration of the High Streetwithin a balanced town centre that complements the ongoing regenerationof other centres in the Borough. Significant increases on these allocationswill need to be justified in terms of the impact on neighbouring centres.
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5.6 Over the long term should demand arise for additional convenience retailingabove the 5000m2 net allocated to the High Street, there is further capacityat Merry Hill in blocks C4, C5, R5 and R6 and through the reconfigurationand expansion of existing superstores, for example in block R10, providedthat there would not be an unacceptable impact on surrounding town, districtand local centres.
Other Retail Uses
5.7 It is recognised that hot food takeaway shops can provide an importantcomplementary service particularly in town centres. However, compared toother retail uses they are more likely to have a detrimental impact on amenityand on the retail character and function of shopping centres. Such harmfulimpacts include increased incidence of litter, smells, crime and anti-socialbehaviour, noise and general disturbance, parking and traffic problems.
5.8 Feedback from public consultation undertaken throughout the preparationof this Area Action Plan indicated that there is a particular concern about thegrowing number of hot food take-aways in the Town Centre and specificallyon the High Street. Hot food take-aways can make an important contributionto the vitality and viability of an area but unless their hours and days of useare controlled and concentrations of them avoided, they can causedisturbance to local residents, especially those living above or adjacent topremises. As take-aways are mainly open in the evening, they can give theappearance of 'dead frontages' during daytime hours when blank shuttersare pulled down. An abundance of hot food take-aways are also contrary tothe encouragement of more healthy eating habits amongst the population.
Policy 51
Hot Food Take-aways
Hot food take-aways will only be allowed within the boundary of the town centreprovided that:
They do not lead to bunching of more than two A5 uses;They do not have an unacceptable impact on road safety, the environment,amenity, and the character of the surrounding area.
Offices
5.9 The West Midlands Regional Spatial Strategy requires Brierley Hill toaccommodate 186,000m2 of office floorspace by 2021, increasing to220,000m2 by 2026. These figures were based on an ambitious regenerationstrategy and are openly aspirational.
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Picture 8 The Waterfront
5.10 Sufficient capacity has been provided within the site allocations toaccommodate the Regional Spatial Strategy office requirements and attractdevelopment to the Strategic Town Centre in line with the 'centres first'principle in national policy.
5.11 However, given fluctuations in the market it is recognised that there may notbe sufficient demand to deliver office uses on all the sites where this isidentified as a preferred use. Whilst priority will be given to securing officedevelopment in the Town Centre it is not desirable to blight land waiting fordemand to increase and a flexible approach will be taken where informationand ongoing monitoring indicates that this would be appropriate.
Policy 52
Offices
Offices will be encouraged on allocated sites that identify B1 businessdevelopment as a preferred use.
Where applications come forward on such sites without an element of B1 usethey will be considered acceptable only where:
A B1 use would cause road safety or highway problems; or
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A B1 use would make the development of the site financially unviable; orIt can be demonstrated that there is no market demand for such a use; orThe alternative proposed use would generate jobs and benefit the economicgrowth of the Town Centre.
Furthermore, to ensure that this policy does not inappropriately erode officecapacity that may be needed in future years, applications that meet the criteriaabove will only be allowed provided that a reserve office capacity is maintainedof 70,000m2 to 2026.
Development of the office reserve for alternative uses will only be consideredwhen ongoing monitoring or the review of the Regional Spatial Strategy or JointCore Strategy for the Black Country demonstrate that there is no longer arequirement to maintain that reserve.
To protect the existing provision, the loss of existing major office floorspace byredevelopment or change of use will only be granted where alternativedevelopment is proposed which would bring clear benefits to the town in termsof facilities provided and jobs created.
5.12 The reserve capacity of 70,000m2 to 2026 is equivalent to the capacity thatcould be generated from the intensification of the Waterfront West BusinessPark. This will provide sufficient flexibility to accommodate a major officeuser within the Town Centre should a need arise.
Housing
5.13 Some 3,200 dwellings could be accommodated in the Town Centre atdensities over 60 dwellings per hectare. This number may vary dependingon precise density, dwelling mix and size. Whilst there is significant potentialfor high rise urban living, particularly within the core of the centre, there isalso a need to achieve a mix of dwelling types, sizes and tenures. Inparticular there is a need to create housing to meet the requirements ofmanagerial, entrepreneurial and professional households (A/B households)and larger family housing to create diverse and mixed communities. It isanticipated that town houses would be the predominant built form cateringfor this need.
5.14 If necessary, the densities within the Town Centre could be increased furtherto accommodate additional dwellings. However, this is only achievable inhigh-rise development form and would therefore reduce the diversity of newhomes that could be provided.
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5.15
Picture 9 Homes at MerryHill
TheHousing Needs and Demand Study (2005)for Dudley Borough highlights thepredominance of lower priced housing withinthe Brierley Hill area. To provide a balancedmix of homes there is a need to develop A/Bhousing. There is also still a need for housingtypes to meet an identified local need, forexample, for single person households, theelderly and those unable to compete on theopen market. Affordable housing will also berequired within the Town Centre in accordancewith policy set out in Dudley MBC's LocalDevelopment Framework.
5.16 Much of the capacity available for housing willbe suitable for development early in the planperiod but this will be balanced against housingmarket conditions and the economic climateat the beginning of the plan period and the time it will take to bring forwardsome of the housing sites. The housing trajectory is set out in Appendix 4.
Policy 53
Living in Brierley Hill Town Centre
Developments of 15 dwellings or more should provide a range of dwelling typesand sizes that will meet the accommodation needs of both existing and futureresidents, in line with information available from the Strategic Housing MarketAssessment and Housing Needs Survey, including homes for managerial,entrepreneurial and professional households where appropriate.
Affordable housing should be provided in accordance with the Joint Core Strategyfor the Black Country and Supplementary Planning Document on AffordableHousing. Where appropriate, flexible live/work space will also be encouraged.
An increasing residential population in the centre raises the issue of conflict withalternative uses, particularly in the evening. Measures to maximise the mitigationof potential noise and disturbance, and of air quality, should be built into thedesign of both the potential source, and of those developments likely to beaffected.
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Picture 10 Housing on the Pedmore Road
Community Facilities
5.17 An important characteristic of a successful town centre is its ability toaccommodate public meeting spaces and activities in many different forms(for example, festivals, exhibitions, worship and performing arts). The creationof the primary public spaces and thoroughfares will create outdoor publicspace for such activities.
5.18 Feedback from public consultation indicated that additional indoor space isalso needed in Brierley Hill. Some of this will be incidental to other usessuch as education and public buildings or may combine space and/orresources to provide a range of cultural, commercial and community activitiesin one place. Developers are encouraged to consider combining facilitieswith other agencies and existing facilities to provide a more comprehensivescheme. There is also, however, a growing demand for a specific BrierleyHill Community Centre. Community facilities, including places of worship,play an important role in providing for the wellbeing of the community andfacilitating social contact.
5.19 The preferred location for a community centre is within the heart of the TownCentre in the High Street, Lower Brierley or Canal Walk Central and is mostlikely to be delivered through the refurbishment of an existing building.However, in the absence of any definitive proposal for delivering thatcommunity centre at present and in order to provide the necessary servicesand facilities, this strategy makes a significant allocation for approximately37,800m2 for D1 non residential institution uses in these areas of which acommunity centre could be one component. In total, the Area Action Planprovides potential capacity for some 47,650m2 of D1 community facilitieswithin the town centre boundary.
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Open Space, Sport and Leisure Provision
5.20 Leisure uses, including entertainment related leisure provision such asbowling alleys, casinos and cinemas, represent a significant element of thetown centre, which attract users from a wider area. The spatial strategyprovides capacity for 35,000m2 of D2 leisure and sport uses, primarily withinCanal Walk Central and also the High Street and Lower Brierley.
5.21 This includes sports uses which would encourage greater local participationin physical activity and attract visitors to Brierley Hill. As residents within theBrierley Hill ward experience high levels of multiple deprivation, increasingphysical activity will have a positive impact on health and well being.
5.22 Given the urban nature of the Town Centre there are few existing green openspaces available for formal or informal recreation. Where there are openspaces, such as at St. Michaels Church, these play a valuable role incommunity life and will be protected in accordance with policies in theCouncil's Local Development Framework.
Delivering an accessible town centre
5.23 The sustainable growth of Brierley Hill will require improvements toaccessibility through the implementation of a complementary package ofmeasures including the creation of new and improved public thoroughfares,improvements to public transport and car based demand management.
5.24 The completion of the Brierley Hill Sustainable Access Network major schememarks the end of a programme of strategic highway improvements designedto improve general traffic access to the centre. The programme includedimprovements to the A461, A4036 and the B4179 corridors.
Public Transport
5.25 A fundamental component of the long term growth of Brierley Hill is theestablishment of a high quality, accessible, affordable and well patronisedpublic transport system that offers genuine advantages over the private car.
5.26 A Public Transport Strategy (July 2009) has been produced which sets outan approach for the long term enhancement to the public transport networkto facilitate growth at the centre. This is available to view atwww.dudley.gov.uk.
5.27 The Wednesbury to Brierley Hill extension of Metro which received statutorypowers in 2005 is a key element of the public transport strategy as it candeliver connectivity to the other Black Country strategic centres and beyondto Birmingham. Centro are continuing to pursue funding for Metro but arealso investigating alternative rapid transit solutions to deliver that connectivity.
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5.28 Rapid Transit is an urban public transport service that operates at high levelsof customer performance, especially with regard to travel times and passengercarrying capacity. It usually operates on specific fixed tracks or with separatedand exclusive rights of way, according to established schedules alongdesignated routes or lines with specific stops (although Bus Rapid Transitand trams sometimes operate in mixed traffic). Rapid Transit includes: HeavyRail Transit systems (“Metro” and “Commuter Rail”), Light Rail Transit (LRT)and Bus Rapid Transit (BRT) systems.
Policy 54
Metro/Rapid Transit
The route allocated for the proposed Midland Metro extension(Wednesbury-Dudley-Brierley Hill) will be safeguarded from development inorder to deliver Rapid Transit.
5.29 The public transport strategy specifically recognises the valuable role thatthe proposed Metro would provide, but also recognises the importance ofproviding ‘alternative means of public transport….In the event that fundingprevented the delivery of Metro’ (now rapid transit). Hence, it sets out anappropriate public transport strategy that enables the development of BrierleyHill to take place consistent with the requirements of RSS Policy PA11A,with reliance on providing a public transport system with the necessarycapacity and quality elements to support the forecast growth of Brierley Hill,and includes improved bus service provision and journey time reliability onthe key corridors.
5.30 The strategy builds upon the wider framework already established for thelong term growth of public transport (as set out in CENTRO’s TransformingBus Travel, 20 Year Strategy and draft Integrated Public TransportProspectus), with a particular emphasis on understanding the internalconnectivity of the Brierley Hill area, and its associated interface with thewider bus network.
5.31 The strategy encompasses two distinct options for centre wide internalenhancements that are both contributory to the area wide public transportimprovements and which are both effective in their different ways:
1. Option 1 provides the basis for a significantly enhanced level ofaccessibility to Brierley Hill, based around the provision of centre widebus priority measures and new public transport infrastructure. The focusis upon enabling the efficient movement of public transport between
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Brierley Hill High Street, Merry Hill Shopping Centre and the Waterfrontoffice complex.
2. Option 2 is based around the advanced delivery of a new rapid transitcorridor, on the alignment of the previous Metro proposals, fromWaterfront Way to Brierley Hill centre (effectively linking, internally,Brierley Hill High Street, Merry Hill Shopping Centre and the Waterfrontoffice complex).
5.32 Both options are supported by a package of complementary measures,comprising:
A range of potential highway improvements on key links to improvejourney times and journey time reliability on strategic corridors on thewider network (to maximise the value of the 'internal' enhancement tothe network within the Brierley Hill AAP area);The construction of the Pedmore Road link (bus only);Capacity and quality improvements to the bus station (existing site orrelocated site(s));An enhanced statutory quality partnership agreement between deliverypartners; andSupportive travel plans and smarter choices measures to maximisenon-car mode share.
5.33 The strategy directly addresses the condition set out in RSS Policy PA11A.The approach places public transport at the heart of development, takingdue regard of the diversity of the Brierley Hill area, future infrastructurerequirements, service patterns and delivery mechanisms. It is based onconsultation with local stakeholders and public transport providers, localdata, best practice evidenced from elsewhere, and is in accordance withnational, regional and local policy.
Further details about these options and complementary measures can befound in Appendix 3 'Public Transport Infrastructure Improvements'.
Area Wide Public Transport Improvements
Infrastructure
5.34 The existing bus network utilises all key routes within Brierley Hill and thesurrounding area. The full network can be simplified by identifying keyhighway links that support key bus routes connecting Brierley Hill with itssurrounding catchment. These links are consistent with the definition of highfrequency routes that connect satellite centres within Transforming Bus Traveland the principle of modernising the bus network through concentration uponkey links within the bus network.
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5.35 Focusing physical measures on these strategic corridors will improve busjourney times and reliability, and provide the wider support required tomaximise the value of the ‘internal’ enhancement to the network within theTown Centre (as defined in Option 1 and Option 2). The wider physicalinterventions that will need to be delivered to achieve the public transportstrategy are summarised in Appendix 3.
5.36 There is also a need to accommodate increased bus numbers and meetuser needs in terms of quality, safety and information provision.
Policy 55
Bus Infrastructure Improvements
The Council will seek to secure transport infrastructure improvements inaccordance with the range of potential interventions described in Appendix 3 orother appropriate measures of equivalent effectiveness and in conjunction withindividual development requirements as identified through transport assessments.
Service Provision
5.37 Enhanced service provision will be sought that reflects the guidance givenin Transforming Bus Travel. For key routes that service centres such asBrierley Hill, the highest quality standard of operation is sought. Subscriptionto, and delivery of, these service standards would be achieved through asecond phase statutory quality partnership drafted to reflect service deliveryalterations made possible in the Local Transport Act 2008. Development ofstatutory quality partnerships will therefore be sought to deliver improvedservice provision.
Smarter Choices
5.38 The demand for public transport across the conurbation is driven by manyfactors, and whilst the primary focus relates to the attributes of the busservices themselves, other supporting measures (typically known as ‘smarterchoices’) have had a crucial role in reducing car usage.
5.39 Within Brierley Hill Town Centre it will be a requirement upon developmentto prepare, implement, manage and monitor appropriate travel plans. Thetravel plans must follow best practice, have a clear and defined relationshipwith the delivery of the public transport strategy and include an ongoingcommitment to car trip reduction.
5.40 Workplace, residential, school, community, rail station and personal travelplans, primarily delivered with support through local authority officers andcoordinated through the regional Travelwise campaign, will be sought.
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Rail
5.41 The Stourbridge/Dudley/Walsall rail line is currently unused for most of itslength with some limited use for freight on the section between Stourbridgeand Round Oak, although this will be protected for potential future passengeruse. The Passenger Transport Authority (WMPTA) and train operators areexamining the introduction of passenger services, with associatedinfrastructure, along this line and the implications of track sharing with theMidland Metro and freight services. The Council will support increased useof heavy rail passenger services through promoting the introduction ofservices with appropriate infrastructure along the railway line betweenStourbridge/Brierley Hill/Walsall.
5.42 At present there are only two rail based freight terminals in the Borough - atRound Oak and Moor Street, Brierley Hill. These are served by the line fromStourbridge Junction. The Council supports the reopening of the rest of thisline to Walsall as part of the national freight network and, where possible,the development of new freight terminals.
Car Parking
5.43 The Area Action Plan aims to deliver improved access and movement byencouraging good accessibility by sustainable modes of travel for localpeople. It also aims to promote the safe and sustainable movement of goods,and an integrated approach to the planning of land use proposals andtransport measures. In line with Planning Policy Guidance Note 13 (PPG 13,2001), ‘Transport’, these aims will be delivered by a range of measuresincluding ‘ensuring appropriate car park management and provision inappropriate locations.’
5.44 The Council’s Parking Standards and Travel Plans Supplementary PlanningDocument (SPD), while reflecting the maximum parking standards promotedin PPG13, recognises the different characteristics of main centres in Dudleyborough, including Brierley Hill, and the different levels of accessibility thatoccur across the area.
5.45 In addition to accessibility, two other key factors in determining the justificationof more restrictive parking standards are the economic strength and thedevelopment potential of a centre. Brierley Hill is an area that attractssignificant investor interest for retail, commercial and leisure developmentand has experienced significant recent growth. Given the potential economicstrength of the centre and its current scale, more restrictive parking standardsare appropriate.
5.46 Furthermore, car parking availability has a major influence on mode choiceand any increase in capacity may encourage use of the private car furtherexacerbating congestion in and around the centre.
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5.47 It is anticipated that growth will ultimately have to be sustained by publictransport and therefore more restrictive parking standards will be requiredto support the control and management of the growth in Brierley Hill.
5.48 A study has been carried out by Dudley MBC to benchmark the existingsituation in terms of car park provision within the Town Centre boundary andto inform future decision-making regarding the location and amount of newcar parking that should be encouraged alongside future developmentproposals. The ‘Brierley Hill Area Action Plan – Car Parking Study’ is availableto view at www.dudley.gov.uk.
5.49 This evidence found that existing parking provision varies considerably acrossthe town centre, from as low as 44% of what would be the requirement inthe Parking Standards and Travel Plans SPD in the High Street area, to133% in the Waterfront area. In total the Town Centre has approximately14,000 spaces which equates to 74% (or a 26% reduction) of the parkingspaces required for the existing development footprint based on theapplication of full SPD standards.
5.50 Looking to 2026, the future development footprint (new planned developmenttogether with the remainder of the existing development) would require inthe region of 34,000 parking spaces based on full SPD parking standards.
5.51 In developing the Town Centre and surrounding area to achieve high levelsof accessibility across all zones, primarily through the proposed publictransport improvements, it is anticipated that the application of a 40%reduction as a guide, to full SPD parking standards by the end of the plannedperiod for the whole of the Town Centre would be wholly appropriate. A 40%reduction to SPD standards would equate to the provision of approximately21,000 spaces by 2026. A reduction of this order will be phased in over timehaving regard to improvements to public transport.
Policy 56
Car Parking Standards
The Council will require levels of off-street parking provision within the TownCentre boundary for all use classes of development which:
Are based on the principles set out in the Parking Standards and TravelPlans Supplementary Planning Document; andSupports the reduction in parking standards of 40%, as a guide, for theoverall Town Centre over the period to 2026; andFor each development site, provides the appropriate contribution to theoverall parking levels across the Town Centre.
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5.52 Given the capacity constraints within the Town Centre, and the implicationsof car parking on land take and the quality of place, wherever possible newand re-provided car parking should make more efficient use of land andassume an urban design approach which fits with the vision for the TownCentre.
Policy 57
Multi-Storey and Under-Croft Car Parking
Parking provision within the Town Centre will be required to be delivered in amulti-storey or under-croft format wherever feasible. Existing surface car parkingwill be gradually phased out in order to accommodate further development andmulti storey car parking. New publicly available large surface car parks (typicallymore than 30 cars in a single location) will not be permitted.
To avoid inactive, unappealing frontages, car parking will be contained anddeveloped behind development wherever possible. Multi storey parking inparticular should be wrapped around with smaller units, for example residentialdevelopment, creating more aesthetically pleasing development with activefrontages. The development of car parks for shared users will be encouraged.
Urban Design
5.53 Urban design is the art of making places for people. Urban design includesthe way places function as well as how they look. It involves the design ofbuildings, groups of buildings, spaces between buildings, landscapes andthe establishment of a framework or guiding plan that facilities newdevelopment. Urban design also concerns the activity in the public realm,the movement between places and community safety.
5.54 The character and quality of the urban environment within Brierley Hill,particularly in the initial phases of development, will be key to its success.Whilst the policy framework incorporates flexibility in terms of the distribution,mix of land uses and sense of place that might occur there is no room forcompromise in the approach to urban design. Proposals which do not haveregard for urban context, both existing and proposed, and do not embodybest practice in sustainable urban design will be refused.
5.55 The strategy and policies relating to public thoroughfares, public spaces andland use are the starting point for the design process. They provide thestructuring elements around which development can occur, and ensure thatthe town centre is integrated, accessible and legible.
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5.56 The intention is to create an attractive, efficient, well connected urbanenvironment in which the quality and safety of the public domain (the streetsand public spaces within the town centre) is not compromised by anyindividual development. The key objectives are to:
achieve a fine-grained network of streets and other types of thoroughfarethat unite the town centre and establish connections with the surroundingcommunity;develop a hierarchy of thoroughfares within which the movement ofpedestrians, cyclists and public transport is prioritised;integrate the malls of Merry Hill into the network of thoroughfares;stimulate the senses and aid navigation around the centre by cultivatingdistinctiveness at the macro and micro scale and through maximisingthe potential of views, vista's and the skyline to assist in linkages,creating excitement and a sense of place;ensure perimeter block development creating and reinstating interestingand vibrant active street frontages;achieve an intense pattern of development making effective use ofpreviously developed land and achieving a concentration of diverse towncentre uses and new homes;retain the best of the past in terms of historic street patterns, buildingsand other features of the area’s rich history, wherever possible;create a network of attractive, functional and purposefully designedgreen infrastructure, with wildlife and recreation in mind;physically integrate and celebrate the canal as an attractive setting fordevelopment and recreation; andencourage the use of sustainable building materials and energyconscious design.
5.57 The forthcoming Design in Brierley Hill Town Centre Supplementary PlanningDocument will provide further detailed guidance on urban design.
Structure of the Public Realm
5.58 New public spaces will be created within Brierley Hill to provide a stage forpublic activity, a setting for important town centre buildings, to punctuate theconvergence of important routes and create identity within the Town Centre.The design of these spaces and their active built edges, together with theactivity taking place within the space will have a major impact upon thecharacter of the centre. The aim is to create a truly exceptional andmemorable urban experience, adopting the best practice in urban andlandscape design.
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Policy 58
Primary Public Spaces
As part of the public realm network, the public spaces identified on the proposalsmap will:
give priority to the convenience, enjoyment and safety of the pedestrian;provide for public transport access and interchange;have active built edges that front the space;incorporate well-designed street furniture, hard and soft landscaping andfunction as an urban space; andaccommodate event space.
5.59 The primary thoroughfares (PTs) represent the minimum and essentialcomponents of the public realm. They connect the centre to the strategictransport network and urban quarters and integrate the main activities of thetown centre. They are the principal conduits for movement and the principalelement of the public realm. Some of the primary thoroughfares are existingroutes, but may need to change in character, others are entirely new. Mostare streets which integrate vehicular movement with social interaction andpeople movement, but others will be car free.
5.60 The design of the primary thoroughfares, including junction arrangements,the degree of enclosure, materials, landscaping and street furniture, will havea major impact on the overall perception of the town centre. It is importantthat the thoroughfares display a consistent quality and character throughtheir detailed design. It may be appropriate for elements of the design to beuniform across the town centre in order to cultivate an overall identity. Othersmay be varied to reinforce the distinctive character of individual urbanquarters.
Policy 59
Primary Thoroughfares
The primary thoroughfares identified on the Proposals Map will be delivered andexisting thoroughfares will be safeguarded and where necessary, upgraded. Allthoroughfaresmust be designed with the pedestrian foremost in mind and respectnatural desire lines. Primary thoroughfares will be required to:
Make a simple and relatively direct connection between the points indicated.A degree of flexibility is allowed for in the precise alignment.
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Make provision for safe pedestrian movement and crossing includingprovision for people with restricted mobility.Provide for public transport, walking and cycling as an integral part of thedesign.Incorporate pedestrian crossing facilities in all traffic signal controlledjunctions where feasible and be designed as attractive, usable andmemorable spaces.Be defined by elevations which are appropriately scaled to the width of thethoroughfare and offer relatively continuous active frontage.Be well overlooked by building frontages to assist natural surveillance.Display a consistent quality of design with street surfaces, lighting, streetfurniture, signs, hard and soft landscaping. Street clutter must be avoided.The management and maintenance of the public realm must be consideredat the design stage of the development.Provide for high quality integrated landscape and biodiversity as an integralpart of the design.Offer continuous and twenty four hour access to pedestrians.
5.61 In particular, PT8, PT9 and PT29 should be designed as ecologicallyfunctional public thoroughfares. They should be incorporated into the widerhabitat network so that biodiversity is protected, created and enhanced torespect the Wildlife Network and provide connections between people andbiodiversity.
5.62 Where appropriate, street trees will be required along public thoroughfares,within public spaces and in new development. This will include new publicstreets or spaces created within developments or where a developmentfronts or joins a public thoroughfare and public space. In such circumstancesthe incorporation of street trees must be considered at the design stage ofthe development to ensure there is adequate rooting area to avoid futurenuisance, and that street trees are co-ordinated with the overall streetscape.Street tree planting should take into account overhanging branches, trafficsafety, underground and overhead services. Lines and avenues shouldgenerally be planted with one species to be aesthetically pleasing.
5.63 Whilst primary thoroughfares provide the essential network connections,secondary routes and a dispersed number of smaller public spaces providethe framework for a fine grained pattern of development that deliver a flexiblerange of block sizes, good local access, a wide choice of routes, dispersalof traffic and opportunities for local play and landscape features. There isno need to dictate precisely where secondary routes and spaces should belocated but they are necessary. The Design in Brierley Hill Town CentreSupplementary Planning Document will provide further guidance onSecondary Thoroughfares and Secondary Public Spaces.
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Policy 60
Secondary Thoroughfares and Secondary Public Spaces
Space between development opportunity blocks should be developed assecondary thoroughfares (pedestrian and vehicle) and secondary public spaces.
Secondary thoroughfares and public spaces should be designed according tothe same principles as set out in Policy 59 'Primary Thoroughfares'. Whenimplemented the connected network of public thoroughfares and public spaceswill form a fine grained town centre, and establish connections with thesurrounding areas.
5.64 The most important feature defining the character and quality of the publicrealm is the extent to which buildings define and enliven the adjoining publicspaces, be they streets, public transport routes, footpaths, the canal or oneof the public squares.
5.65 The mass of a building, the position of the building within the developmentblock and the scale and character of the building facades which front thepublic realm are the first considerations.
Policy 61
Development Blocks: Mass, Enclosure and Building Line
Three principles will be applied to all new development in Brierley Hill:
1. Mass: Buildings should make efficient use of land promoting compact andintense patterns of activity within an urban built form. Within individualdevelopment blocks the gross floorspace of new buildings should never beless than the area of the block, measured to the points of contact with thepublic realm (i.e. less than a plot ratio of 1). In suitable locations asignificantly higher plot ratio may be appropriate and necessary in order toaccommodate the planned quantity of development. All development shouldprotect and enhance the existing views and vistas and wherever possiblecreate new ones.
2. Enclosure:Wherever possible the edges of public thoroughfares and spacesshould be defined by active street frontages to building facades. Adjoiningprimary and secondary thoroughfares and public space, a stronger senseof enclosure will be required. Where gaps in a frontage are unavoidable
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then walls, railings, gates, public art or planting should be used to positivelyarticulate the gap and maintain continuity of frontage and clear definitionbetween public and private space.
3. Building Line:Buildings should be positioned so that the principal elevationsare aligned to the edge of the development block or as close to it as possible(so the back edge of the public footpath or public space becomes the buildingline). Car parking, servicing areas, gardens and other private open spaceshould be concentrated within the core of development blocks. Where theground floor use is residential, a small step back from the building line,and/or the raising of ground floor levels above pavement level will bepermissible to provide privacy for residents.
5.66 Defining the public realm with built frontage and making those frontagesactive and habitable is important to enhancing the character of Brierley Hill,encouraging people to walk and cycle and ensuring a strong sense of securitythrough increased vitality.
Policy 62
Active Frontages
Developments are encouraged to maximise active frontages (fenestration,entrances and visually interesting details) at the interface between public andprivate space, in particular fronting onto public thoroughfares and spaces.
The active frontages for each development opportunity block are shown on theProposals Map.
5.67 Within a network of thoroughfares the intersections between routes becomeimportant locations. Junctions should have developments that punctuate thecorner and animate the public thoroughfares adding interest and giving cluesas to the importance of the converging routes and activities occurring withinthe vicinity through differentiating the built form.
5.68 More detailed guidance on the implementation of these principles within thetown centre will be provided in the Urban Design in Brierley Hill Town CentreSupplementary Planning Document.
The Heritage of Brierley Hill
5.69 Within Brierley Hill Town Centre the range of land uses, activities and variedphysical and historic character gives rise to a distinctiveness that is wellappreciated and valued by local communities. Where physical evidence of
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this local character persists in the form of assets that make a positivecontribution to local distinctiveness, such assets should be conserved andwherever possible enhanced. New development should respect and respondto the positive characteristics of the locality so that local distinctiveness isreinforced in a complementary manner. The overarching aim of historicenvironment policies is, therefore, to assist in maintaining the individualidentity of Brierley Hill as a whole as well as that of its’ distinct and diversecommunities.
5.70 Historic Landscape Characterisation (HLC) is a technique that can assist inproviding a context for these policies both at a broad level of detail and at amore localised level. The Brierley Hill Urban HLC, commissioned by DudleyCouncil and forming part of the Area Action Plan Evidence Base, identifiesboth positive and negative existing townscape and landscape elements andopportunities for future enhancement. It also includes considerable specificdetail about local character and distinctiveness. This includes the identificationof historic buildings that merit inclusion on the Council’s Local List of Buildingsof Architectural or Historic interest because of the particularly significantindividual contribution they make to local distinctiveness. Existing HLCStudies, including Conservation Area Character Appraisals and the CouncilsHistoric Environment Supplementary Planning Document should be thestarting point for developers seeking to gain an appreciation of the locallydistinctive attributes of areas felt to have the potential for redevelopment.
Policy 63
Conservation and Enhancement of Local Character and Distinctiveness inBrierley Hill
All development proposals should take account of the locally distinctive characterof the area in which they are to be sited, including its historic character, andshould respect and respond to its positive attributes. Physical assets (buildings,sites or areas together with their settings) whether man made or natural thatpositively contribute to the local character and distinctiveness of Brierley Hill’slandscape and townscape should be retained and wherever possible enhancedand their settings should be respected.
The Brierley Hill Urban Historic Landscape Characterisation has mapped out foreach character zone various buildings and spaces and assigned a degree ofsignificance to them based upon the contribution they make to the overallcharacter of the historic environment. This includes Locally Listed Buildings thatare felt to make a particularly special contribution to local character. The HLCdocument, therefore, provides baseline data that in conjunction with theinformation held in the Council’s Historic Buildings Sites and Monuments Recordmust be used for land use appraisals and to inform proposals for development.
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New development in Brierley Hill should be designed so as to reinforce andenhance local distinctiveness and full reference should be made in Design andAccess Statements accompanying planning applications to the Brierley Hill UrbanHistoric Landscape Characterisation and the Urban Design Guidelines inAppendix 3 of that document. Design and Access Statements should clearly setout the steps that have been taken to achieve locally responsive outcomesthrough either traditional or more contemporary design solutions.
In respect of major individual developments or in relation to particularlyenvironmentally sensitive areas developers may in future themselves be requiredto commission more detailed “Local Area Character Appraisals” (as defined inthe Dudley Historic Environment SPD) in order to more fully inform specific landuse proposals.
In cases where changes of character or demolition are unavoidable the Councilwill seek to ensure that provision is made for an appropriate level ofarchaeological recording to take place prior to the alteration of the featuresconcerned.
5.71 The canal network is a major unifying characteristic of the Black Country’shistoric landscape. Both the Pensnett Canal and Dudley No.1 Canal provideopportunities for future enhancement.
Policy 64
Canals
The Council will seek to improve the recreational, environmental, historic andecological conservation value of the canals in Brierley Hill Town Centre byfollowing the guidance in the Council’s Strategy for Dudley Canals. The Councilwill expect all development alongside and near to Dudley No.1 Canal andPensnett Canal to positively relate to the opportunity presented by the waterway,to achieve high standards of design, and to be sensitively integrated with thecanal and any associated canalside features. Where development is proposedadjacent to the canals it should:
Promote the better use and navigation of the canalsPreserve or improve the integrity of the waterway structurePreserve or improve public access to the canalsPreserve or enhance buildings and structures of architectural or historicinterest and their settingsConserve and enhance areas of landscape, ecological and archaeologicalvalue
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Not detrimentally affect the water quality or result in unauthorised dischargesand run off or encroachmentProvide an active frontage onto the waterway and other routes to give accessto the canal and address the public realm
Development on sites that include sections of disused or infilled canals shouldprotect the line of the canal through the detailed layout of the proposal. TheCouncil will, in appropriate circumstances, use planning agreements andobligations to secure improvements to the canal network.
Picture 11 Dudley No. 1 Canal
5.72 Brierley Hill was once significant for its industries - glass-making, iron andsteel. Areas have been identified within Brierley Hill Town Centre wherethere may be archaeological remains of some of these significant industriesat:
Round Oak Iron and Steel WorksNine Locks Pit and Iron WorksBell Street Glass HouseMarsh Park Fire Clay Pit & BrickworksDudley No. 1 canalHarts Hill Glassworks
5.73 These areas of high archaeological potential have been identified in theBrierley Hill Urban HLC and this Area Action Plan as “Archaeological PriorityAreas” where it will be necessary to provide full information as to the likelyimpact of development proposals and to devise appropriate mitigationstrategies such as preservation in situ or archaeological recording andpublication before development proceeds. Other areas of high archaeologicalpotential may also be identified over the life of this Area Action Plan whichwill be subject to the same policy.
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Policy 65
Archaeological Priority Areas
Archaeological Priority Areas have been identified in the Brierley Hill Urban HLCand on the Proposals Map. In respect of these and any other areas of potentialarchaeological significance that may be identified and included in the DudleyCouncil Historic Buildings Sites and Monuments Record through the life of theplan the Council will:
expect developers as part of any planning application to provide adequateinformation to allow the full and proper consideration of the impact of theproposed development on archaeological remains through desk toparchaeological appraisal and as the Council deems appropriate subsequentphysical site evaluation/building recording.resist development that would have a damaging impact upon significantarchaeological remains and where potentially negative impacts have beenidentified expect developers to devise and put forward for agreement suitablemeasures designed to mitigate such impact in order to preserve buildings,structures or buried deposits in situ.where preservation in situ would be unreasonable, seek to ensure thatprovision is made for an appropriate level of archaeological investigationand recording of any building, structure or buried deposit of interest prior tothe commencement of development, site clearance or infrastructure worksand for appropriate publication of the results.
Delivering Environmental Improvements
5.74 Brierley Hill is a strategic location for the borough's wildlife. It is situatedbetween the Fens Pool complex, including an internationally designatedwildlife site, and the Saltwells complex, which is of regional importance. Thecanals running through the Town Centre are recognised as Sites of LocalImportance for Nature Conservation. Other notable green spaces includethe church yard of St Michael's Church.
5.75 The history of the Brierley Hill area and its surroundings has created apatchwork of enclosed countryside and wildlife rich brownfield sites within avibrant urban environment. The canal network in the borough has enabledspecies to spread throughout the area from the wider and enclosedcountryside and the periodic abandonment of brownfield sites has enabledrare and unusual species to remain and thrive, often in the absence oftraditional conservation practices. These wildlife-rich sites and the avenuesfor movement of species between them need to be protected and enhanced
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within the wider landscape context of all new development to combat thecombined challenges of climate change, past habitat fragmentation andincreased urbanisation.
5.76 Whilst Brierley Hill is expected to become an intensely developed urbanenvironment in order to fulfil its potential as a strategic hub for economic andsocial activity, there is also a need to create green spaces and a connectednetwork of green infrastructure. Providing a high quality, integrated landscapesetting can add meaning to the sense and quality of place through assistingits setting of development, making linkages and visual enjoyment.
The Wildlife Network
5.77 To ensure that essential connections are made between key green spacesit is necessary to identify the wildlife network. This will create a vibrant networkof local wildlife sites, linked by corridors which enable wildlife to thrive andmove freely through the area and out into the wider environment. This networkreflects and embodies the principles emerging from the Black CountryEnvironmental Infrastructure Guidance and the Joint Core Strategy for theBlack Country. Important habitats and species will be protected through boththe Biodiversity Action Plan and planning processes.
5.78 The hierarchy of the wildlife network in Brierley Hill is as follows:
Strategic Wildlife Corridors are a local designation which are given thehighest importance because they will make the essential ecologicalconnections between the two very important sites at Fens Pool andSaltwells Local Nature Reserve.Sites of Local Importance for Nature Conservation are a sub-regionaldesignation and connect to other sites within Dudley and the BlackCountry.Wildlife Corridors are a local designation which cover the general networkin Brierley Hill and are given a similar importance locally as Sites ofLocal Importance for Nature Conservation.
5.79 As high levels of priority development is foreseen, including in areas wherethere are existing wildlife corridors, a set of Strategic Wildlife Corridors havebeen identified. These will provide an alternative functioning network, usinga minimised area, which will enable sensitive development on existing sites.
5.80 The Strategic Wildlife Corridor network describes a series of pathways, someof which exist and others which currently do not exist (such as along areasof the Pedmore Road and Harts Hill) and will require active habitat creation.They are designated to provide efficient routes which would allow speciesto move between Fens Pool and Saltwells, using the least amount of landpractical. This strategic network will provide the focus for biodiversityenhancements (including compensatory mitigation) fromwider developments.
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5.81 The exact specification for each section of the Strategic Wildlife Corridorswould be based on its position in the network and the habitats required forthe relevant species. The routes have been designated to accommodate therequirements of both aquatic and terrestrial species.
5.82 The corridors are required to be a minimum of 12-15 metres in widthcombined with wider bays of suitable habitat and other larger wildlife sitesat frequent intervals to provide space for suitable landscaping design andhabitat for the area's key species. Canal based corridors, due to theircharacter, will need to be much wider than 12-15 metres. Breaks along thecorridor must be minimised and connectivity increased if they are to functioneffectively. Existing roads will create significant obstacles to certain species,such as great crested newts, and actions to reduce these barrier effectsshould be carried out over time.
Policy 66
Strategic Wildlife Corridors
The Strategic Wildlife Corridors are defined on the Proposals Map. Their routescurrently pass through both vegetated and heavily built up areas, however theydemonstrate the most efficient and effective routes to link the two major naturereserves; the Fens Pool area (including Special Area of Conservation) andSaltwells Local Nature Reserve. Development will be expected to positivelycontribute to this network.
The Strategic Wildlife Corridors will need to function for many different species;therefore the requirements of establishment and conservation management willvary depending on the position in the network. It is not expected that the widthof the corridors will remain constant through the network. Larger areas will needto be created frequently along their length to provide substantial resting placesand breeding habitat. More narrow pinch points may occur, however it is notenvisaged that the corridors could function if these are frequent or less than12-15m in width. Special attention will be given to pinch points to ensure theystill provide the wildlife connectivity function that is required. Issues such as theirongoing conservation management and distance from larger areas of suitablehabitat will be key considerations.
Developments which could negatively impact upon existing features, or the futurecompletion of the Strategic Wildlife Corridor network will be subject to specialscrutiny. Where such development may have an adverse effect, it will not bepermitted unless the reasons for the development clearly outweigh the natureconservation value of the function of that section of the network and the nationalpolicy to safeguard it.
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In the event that development is permitted, in order to ensure the protection andenhancement of the networks' nature conservation importance and function, theuse of conditions and planning obligations will be considered.
This policy will also apply to additional areas of Strategic Wildlife Corridorsidentified over the plan period.
5.83 The Wildlife Corridor network consists of many existing habitat areasthroughout the Brierley Hill area which help species to move between thetwo major nature reserves of Fens Pool area (including the Special Area ofConservation) and Saltwells Local Nature Reserve. The current WildlifeCorridor network is not always physically connected, but provides significantlengths of continuous habitat and stepping stone sites which assist speciesmovement.
Policy 67
Wildlife Corridors
The Brierley Hill Wildlife Corridor network links Fens Pool to Saltwells LocalNature Reserve by linear habitats and stepping stone sites. These sites areidentified on the Proposals Map. The Council will seek to maintain and wherepossible enhance the quality, amount and distribution of the key habitat typesand features which allow species to move between these two areas.
Development within areas identified as part of the Wildlife Corridor network willbe required to protect areas of high ecological value in the design and layout ofthe proposal and provide appropriate mitigation for the loss of other areas ofnature conservation value. Measures to protect the integrity of corridors will berequired within the layout and design of proposals. Where such measures arenot included, there will be a presumption against the granting of planningpermission.
Where development is permitted, in order to ensure the protection andenhancement of theWildlife Corridor network the use of conditions and planningobligations will be considered.
Where practicable the Council will seek to encourage management of thesesites for the benefit of the nature conservation resource.
This policy will also apply to additional Wildlife Corridors identified over the planperiod.
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5.84 Both the canals within Brierley Hill are part of the Birmingham and BlackCountry resource of Sites of Local Importance for Nature Conservation.These form part of the sub-regional network of nature conservation sites.The overall value of this network must be maintained and enhanced in orderto provide vital support for the wider abundance and diversity of wildlife, andfor the implementation of the Biodiversity Action Plan process.
Policy 68
Sites of Local Importance for Nature Conservation
Sites within Brierley Hill form part of the Black Country network of Sites of LocalImportance for Nature Conservation. These are identified on the Proposals Map.The Council will seek to maintain and where possible enhance the quality, amountand distribution of the key habitat types and features within this sub-regionalnetwork.
Development within areas identified as part of the Sites of Local Importance forNature Conservation network will be required to protect areas of high ecologicalvalue in the design and layout of the proposal and provide appropriate mitigationfor the loss of other areas of nature conservation value. Measures to protect theintegrity of corridor and linear features will be required within the layout anddesign of proposals. Where such measures are not included, there will be apresumption against the granting of planning permission.
Where development is permitted, in order to ensure the protection andenhancement of the Sites of Local Importance for Nature Conservation networkthe use of conditions and planning obligations will be considered.
Where practicable the Council will seek to encourage management of thesesites for the benefit of the nature conservation resource.
This policy will also apply to additional Sites of Local Importance for NatureConservation identified over the Plan period.
5.85 Different species need different habitats and corridors. The design andmanagement of the corridor network will be required to enable key speciesto move between Fens Pool and Saltwells and reflect priority local habitats.The Baseline Report describes the ecological context of the area in moredetail, however the key species for the area (and the habitat they dependon) are:
Bats (open water, woodland, scrub, rough grasslands, trees andstructures)Black redstart (brownfield sites, canals and railways)
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Great crested newt (ponds, rough grassland, scrub/woodland)Dingy skipper butterfly (brownfield sites, species rich grassland)Green hairstreak butterfly (brownfield sites, species rich grassland)Kingfisher (open water and banksides)Otter (open water and banksides)
Picture 12 Green hairstreak
Water vole (open water and banksides)
5.86 Priority habitats present, or bordering thearea include:
Ancient and semi-natural woodlandOpen mosaic habitats on previouslydeveloped land (brownfield)Open waterSemi-natural grassland
5.87 More common species and groups whichhave greater powers of dispersal shouldalso be accommodated, such as woodlandbirds.
5.88 In certain locations such as theWaterfront there is little potential for terrestrialhabitats for species like green hairstreak, however improvements could bemade for water voles. Alternative suitable routes must be provided for specieswhich cannot use a particular area to ensure the network functions.
5.89 The Nature Conservation Supplementary Planning Document sets out inmore detail the requirements for the determination of planning permissionwith regard to:
the submission of ecological information;how the ecological information will be evaluated; andrelevant design considerations and appropriate and acceptablemitigation.
The Local Environment
5.90 It is also important to protect the wider environment and improve BrierleyHill for residents, workers and visitors. Growth in the Town Centre shouldcreate an area prepared for climate change by making developments lesswater demanding, cooler in the summer heat and at the same time morepermeable for wildlife.
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5.91 In addition to the wildlife network, the primary public spaces and thoroughfaresprovide an opportunity for habitat creation within the centre. Street treesand formal hedges, which have a long tradition in the Borough and are animportant feature of an attractive public realm will feature strongly within theprimary thoroughfares and primary public spaces.
5.92 The Council will seek, where appropriate, for developments to include wildlifefriendly roofs and walls. Given the prominence of the skyline and theroofscape across much of the area, green roofs are a particularly appropriatedesign response and should become a key element in creating localdistinctiveness, as well as enhancing biodiversity. Rainwater will be collected,stored, used and recycled on site. Developments will dispose of excessrainwater through Sustainable Drainage Systems which should be used tocreate valuable wildlife habitats for key species such as great crested newts.Developers are encouraged to include small pocket parks and landscapefeatures as an integral feature of design within Brierley Hill. Wildlife friendlystreet trees will line important routes. The resulting landscape will be rich inwildlife and trees, pleasant for people and more sustainable for futuregenerations. In short, development is required to create a robust GreenInfrastructure for Brierley Hill.
Policy 69
The Local Environment
All developments are required to make a proportionate and positive contributionto the local environment through contributions to all of the following:
the creation and strengthening of the wildlife network (including publicaccess)wildlife friendly landscaping of developments which reduces heat islandeffectsustainable water use, reuse and disposal
Where appropriate this will be achieved through Planning Obligations.
5.93 The Harts Hill area is of special strategic importance. The Regional SpatialStrategy requires that this Area Action Plan defines a northern limit todevelopment south of the SSSI surrounding the Fens Pool Special Area ofConservation to ensure that supporting habitats outside the site are notcompromised. This Area Action Plan sets that northern limit to developmentaround Harts Hill. It is expected that the delivery of a strong wildlife networkand robust Green Infrastructure approach, described above, will result in anoverall positive impact on Fens Pool through increasing opportunities for
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species dispersal, including great crested newts, towards and from Saltwells.This should connect to sites outside the Area Action Plan boundary whichhelp link the two areas.
5.94 A pedestrian and cycle route between Fens Pool and Saltwells will be createdvia improvements to primary thoroughfares PT1, PT5 and PT29. PT29 andPT1 correspond to areas designated as Strategic Wildlife Corridors.
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6 Implementation
A Partnership Approach to Delivery
6.1 Guiding regeneration within Brierley Hill requires a coordinated and consistenteffort. Substantial investment will be required from the private and publicsectors. There is a history of partnership working in Brierley Hill and theimplementation process is expected to continue to be driven forward andco-ordinated through partnership working between the Council, landowners,developers, representatives of the local residents and business communities,service providers and other key organisations who have a stake in the futureof Brierley Hill.
6.2 The Council with its partners are already geared up for delivery. Brierley Hillhas the benefit of having onemajor landowner who is committed to developingthe Town Centre and who has the resources to drive delivery. The secondmajor landowner is Dudley MBC who is also committed to using its landholdings and other powers to best advantage to secure the regenerationobjectives.
6.3 Advantage West Midlands are fully engaged and have approved a £16moutline bid for a number of projects in the Town Centre to facilitate economicregeneration. Key projects such as the Health and Social Care Centre whichis nearing completion, Stourbridge College which is in the planning stages,and the completed £27.4m Brierley Hill Sustainable Access Networkdemonstrate the commitment from other partners such as the Primary CareTrust and Learning and Skills Council.
6.4 The former Brierley Hill Regeneration Partnership (BHRP) has played afundamental role in bringing together the key stakeholders to sign up to andwork towards achieving the vision for Brierley Hill and significant communitybuy-in has been achieved through the active involvement of the Brierley HillCommunity Forum. The new Brierley Hill Town Centre Partnership willcontinue to provide a forum for partners to work together in Brierley Hillincluding the Traders Association, Black Country Chamber, Primary CareTrust, West Midlands Police, local colleges and community groups. Thepartnership forms a sub-group of the Economic Development andRegeneration Partnership which is part of the Local Strategic Partnershipfor Dudley Borough.
6.5 To drive regeneration forward in the future a new arm's length company,‘New Heritage Regeneration’, has been established to work on behalf of theCouncil and its public sector partners to implement the Area Action Plan.New Heritage Regeneration Ltd will co-ordinate delivery and has the capacityto scale its resources over time to match the work required. The role of thecompany is that of a Project Management agent – bringing the best skills inproperty development and project delivery from the private sector to deliver
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the economic, social and environmental aspirations of the Council and itspartners. New Heritage Regeneration will provide and access a broad rangeof expertise in programme management and design, public and privatefinance, valuation and cost consultancy, public consultation and commercialand legal advice. The company will work at arms length to, but on behalf of,the council and its public sector funding partners.
6.6 Building on these strong foundations, the policies in this Area Action Planwill be implemented by numerous mechanisms. It is expected that these willnecessarily change and evolve over time. Indeed, delivery of these proposalswill demand a multi-faceted approach and the commitment of a wide rangeof different organisations. The Council has a pivotal role to play in the process:
Through development management as the Local Planning Authority;Through the Board of New Heritage Regeneration;Ensuring implementation of required infrastructure through developmentcontrol;Providing advice at feasibility/design stage;Providing advice and information through Supplementary PlanningDocuments including pivotal urban design guidance;As land owner and development partner;Utilising land assembly powers;Engaging in other statutory processes, including lending its support forthe Midland Metro Transport and Works Act Order;Facilitating and targeting public sector investment; andPromoting investment opportunities.
Development Phasing and Delivery of Infrastructure
6.7 The phased delivery of strategic and local infrastructure is a key componentof delivering the spatial strategy. The schedule in Appendix 1 provides thestrategic implementation framework that sets out how the regeneration ofBrierley Hill will be phased and how the key infrastructure needs of the areawill be delivered. In order to secure and co-ordinate the delivery of strategicinfrastructure, the Council will work in partnership with other delivery bodies,authorities, regional and sub-regional partners and developers through NewHeritage Regeneration and other mechanisms to secure the implementationof the strategy.
6.8 It is recognised that this framework cannot be resolutely fixed as the AreaAction Plan must be able to respond to the changing challenges andopportunities that will inevitably arise as the regeneration and redevelopmentof Brierley Hill takes shape. Indeed, the likely pace and scale of developmentis extremely difficult to predict over the medium to long term. Flexibility torespond to the market is important if the vision for Brierley Hill is to be
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delivered. It is also important, however, that development occurs in an orderlysequence which limits disruption and achieves the principal objective ofbalanced, comprehensive and integrated development.
6.9 To manage delivery there is a recognition that packaging of key sites withthose which alone are not so attractive must be a priority to mitigate the risksof sporadic development and leaving unsustainable gaps in the fabric of theTown Centre. Key development partners will need to work together to ensuresynergy between individual priorities to collectively deliver the vision forBrierley Hill.
Policy 70
An Orderly and Comprehensive Approach to Development
The Council will facilitate orderly and integrated development to realisecomprehensive implementation over time by:
Using its powers to assemble land and present attractive developmentopportunities to the market consistent with this approach;Working with its regeneration partners to secure gap funding and deliverthe primary infrastructure to support comprehensive development includingthrough the use of planning obligations for part or whole funding whereappropriate and available;Managing the sequence of development. Focusing initially upon the corearea of the centre where Brierley Hill High Street, Waterfront and Merry Hillabut (principally in Lower Brierley and Canal Walk Central) and radiatingoutwards; andDiscouraging, and if necessary, promoting the refusal of planning applicationsfor incremental or small-scale developments which do not contribute to thecomprehensive planning and delivery of the strategy in this Area ActionPlan.
6.10 Where there are diverse interests and patterns of land ownership the Councilwill encourage a joint approach to the formulation and promotion ofdevelopment proposals to demonstrate that comprehensive developmentcan be achieved and infrastructure requirements met. If, in exceptionalcircumstances, it proves difficult to deliver a realistic and comprehensiveform of development in accordance with the vision and objectives for theTown Centre, and failure to do so would result in a key component of theTown Centre not being provided or being unacceptably delayed, the Councilwill consider the use of compulsory purchase powers. Whenmaking planningapplications for development within the Town Centre boundary, applicantsmust demonstrate in their Design and Access Statement how their proposalscontribute to the delivery of the vision for Brierley Hill.
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Delivering Comparison Retail Growth
6.11 One of the most significant drivers for investment in Brierley Hill Town Centreis the delivery of new comparison retailing. This form of development isespecially important for the strategy as it will be required to fund initialinvestment in key infrastructure in order to satisfy Policy PA11A of the WestMidlands Regional Spatial Strategy.
6.12 RSS Policy PA11A refers to comparison retail floorspace within Brierley Hill,allocating 51,000m2 gross to the period 2004-2021. At the time of preparationof this Area Action Plan the second phase review of the Regional SpatialStrategy was underway with a view to increasing comparison retail figuresfrom 51,000m2 to 2021 to 65,000m2 to 2021 and a further 30,000m2 between2021 and 2026.
6.13 This Area Action Plan therefore makes provision for the 2004 to 2021requirements as proposed and has regard to the 2021 to 2026 requirementwhilst being in conformity with the Draft RSS Phase 2 policy that planningpermission for developments intended to meet requirements arising after2021 should not be granted before 2016. Indeed, the Draft RSS Phase 2revision also states that the comparison retail floorspace figures post 2021should be treated as indicative only and will be subject to revision throughfuture reviews of the RSS. For more information refer to the most currentversion of the West Midlands Regional Spatial Strategy.
6.14 The first priority is to deliver the RSS Phase 1 comparison retail allocationof 51,000m2 at Merry Hill to enable the provision of a large anchor store andassociated unit shops which would improve the attractiveness of the towncentre and contribute to the regeneration of the Black Country. This scaleof development in this location will provide the necessary financial investmentto support the delivery of essential infrastructure to enhance the accessibilityof the Town Centre, improve the townscape and better connect Merry Hillwith the High Street and Waterfront.
6.15 This Area Action Plan allocates locations within the Town Centre to meetthe comparison retail needs, as set out below.
Policy 71
Phasing of Comparison Retail Allocations
Comparison Retail Phase 1 (2009 – 2021)
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56,500m2 new comparison retail is allocated at Merry Hill and Canal Walk Centralquarters in Development Opportunity Blocks C2, C3, C4, C5, R4, R5 and R6subject to compliance with the three conditions set out in the West MidlandsRegional Spatial Strategy Policy PA11A.
6,500m2 is allocated to the Moor Centre at Brierley Hill High Street withindevelopment block BR1.
Up to 2,000m2 will be acceptable within Lower Brierley, Archill, Canal Walk Northand Waterfront West as supporting development concentrated along PrimaryThoroughfares.
Comparison Retail Phase 2 (2021 – 2026)
No specific allocation is made for comparison retailing in the period beyond 2021in this Area Action Plan. Additional floorspace for this period will be consideredin a future review of the strategy.
However, in order to plan for the long term and account for the requirements ofthe West Midlands Regional Spatial Strategy, additional capacity has beenidentified for 30,000m2 of new gross comparison retail at Merry Hill within BlocksC2, C3, R3 and R10.
6.16 The comparison floorspace figures quoted above are new additions (grossfigures) to the total retail floorspace within the Town Centre, i.e. existingcomparison retail may be re-provided within any redevelopment proposalswithout impacting on the allocated floorspace figures given above.
Retail Development Preconditions
6.17 The West Midlands Regional Spatial Strategy Policy PA11A requires thatno new comparison retail floorspace is bought into operation in Brierley HillTown Centre until three conditions are met. Those conditions and the criteriafor measuring compliance with them are given below.
1) Adoption of this Area Action Plan
6.18 This criterion will be satisfied upon adoption of this Area Action Plan.
2) Implementation of improvements to public transport, including completionof initiatives of equivalent quality and attractiveness to the proposed Metroextension fromWednesbury to Brierley Hill, and improvements to bus servicesconnecting the centre with other locations in the Black Country and beyond,and othermeasures to improve accessibility to and circulationwithin the centreby non-car modes
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6.19 The measure of compliance for implementation of improvements to publictransport, including completion of initiatives of equivalent quality andattractiveness to the proposedMetro extension fromWednesbury to BrierleyHill, and improvements to bus services connecting the centre with otherlocations in the Black Country and beyond, will be the commitment to RapidTransit, and demonstration that the wider public transport network hasdelivered sufficient capacity to enable the sustainable regeneration of BrierleyHill.
6.20 Within the centre, the completion of either public transport option (as set outin Chapter 5) together with completion of PT7 will satisfy the requirement forother measures to improve accessibility to and circulation within the centreby non-car modes.
3) Introduction of a car parkingmanagement regime including the use of parkingcharges compatible with those in the region’s network of major centres.
6.21 This criterion will be satisfied on implementation of parking chargescompatible in scale to those in other major sub-regional Strategic Centresas defined by the West Midlands Regional Spatial Strategy.
Planning Obligations
6.22 A significant amount of infrastructure is needed and the scale of costs forproviding this will be considerable. Although development could occur in apiecemeal fashion, the degree to which infrastructure requirements can bemet on an incremental, site by site, basis is limited. The primary thoroughfaresand public spaces will only be effective when completed in advance or intandem with related development. So, for example, a single development inthe Lower Brierley Quarter may be accessed from just a few metres offrontage to a new Primary Thoroughfare, but it will only be effectively servicedwhen that Primary Thoroughfare is complete and connected into the widernetwork. It would be unreasonable for a single block of development to carrythe cost of providing the whole of that item of infrastructure when many othersubsequent blocks of development would benefit equally from its provision.Thus a comprehensive approach to development is required to ensure thedelivery of the infrastructure requirements on an equitable basis.
6.23 The Council’s Planning Obligations Supplementary Planning Document setsout the charges and formulae for common requirements. This includes detailsof obligations for items of infrastructure such as libraries, education, thepublic realm and public art which are common to development across DudleyBorough and have therefore not been addressed specifically within this AreaAction Plan. Where appropriate, charges will be pooled in order to allowinfrastructure to be secured in a fair and equitable way. The SPD is availableon the Council’s website and will be reviewed as necessary.
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6.24 The Council will negotiate obligations on a proposal by proposal basis startingwith the formulae provided by the SPD. Due to the scale of investmentrequired in new infrastructure within the Town Centre, particularly in relationto primary and secondary thoroughfares, public transport, the public realmand wildlife network, a list of the additional specific infrastructure requirementsto be secured from development within the Town Centre boundary is set outin Appendices 1, 2 and 3 for clarity. Appendix 1 provides details on thedevelopment opportunity blocks and required infrastructure. Furtherinformation is provided in Appendix 2 to summarise which developmentblocks will be primarily responsible for contributing towards or deliveringeach item of infrastructure. The public transport infrastructure improvementsare listed separately in Appendix 3. Where appropriate, the Council will seekthe direct implementation of certain requirements on site within thedevelopment, for example, open space and landscaping. It will, however, benecessary to secure planning contributions from all new developments withinthe Town Centre to fund their provision.
6.25 The Council is committed to offering pre-application advice. Applicants areadvised to include this element in their pre-application discussions, so thatthe details and level of contribution can be agreed prior to the submissionof a planning application.
Policy 72
Securing Infrastructure & Planning Obligations
The Council will require, through use of planning obligations, that all newdevelopment meets the necessary on and off-site infrastructure requirementswhich are required to support that development and achieve the strategy forBrierley Hill.
In addition to Dudley MBC’s Planning Obligations Supplementary PlanningDocument, the key infrastructure requirements in Appendices 1, 2 and 3 willform the basis on which planning contributions will be sought.
The provision of infrastructure will be linked directly to the phasing of developmenton land throughout the Town Centre to ensure that appropriate enablinginfrastructure is delivered in line with future growth.
If any specific item of infrastructure is not delivered within the time scales forspend of the relevant planning obligation then the money will be spent ondelivering an alternative item of infrastructure to support the comprehensiveimplementation of the vision in accordance with the principles and policy testsset out in Circular 5/05 or subsequent government guidance.
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6.26 In terms of public transport improvements, the developer will be required tosatisfy the policy tests applied through the Regional Spatial Strategy beforeoccupation of any retail development.
6.27 Many of the development blocks and infrastructure projects are proposedon land which is likely to be contaminated or unstable (largely as aconsequence of historic mining activity). The extent of remediation workswill have to be fully investigated as individual development proposals areprogressed. The presence of contamination or instability should be reflectedin the price paid for the land by the developer and should therefore not affectthe viability of the development proposals. However, it is recognised that incertain exceptional circumstances the viability of individual projects may beaffected and consequently this may impact on the amount of planning gainthat can be negotiated to contribute towards the wider infrastructure necessaryfor the Town Centre. The contribution of agencies such as the Homes andCommunities Agency and Registered Social Landlords will be sought whereappropriate.
6.28 The Council will continue to work closely with partners to ensure that adequatelevels of funding can be secured to enable successful regeneration. In additionto planning obligations there are numerous other potential funding sourcesthat will be necessary and which may be utilised. These include, for example:
West Midlands Local Transport PlanAdvantage West MidlandsCommunity Infrastructure FundGrowth Points funding (both for direct delivery and for feasibility andmaster-planning work)City Region Accelerated Development ZoneHomes and Community AgencyRegistered Social Landlords
6.29 Through the West Midlands Regional Funding Allocation, Centro is workingclosely with Dudley and other key stakeholders in the region to ensure thedelivery of major public transport initiatives for the Town Centre in the shortto medium term.
6.30 There are also other potential sources, particularly targeting communitybased projects, as opposed to capital projects, such as National Lotteryfunding.
6.31 The Council will seek to secure the resources necessary to deliver the AreaAction Plan utilising all sources that may be available both now and in thefuture.
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7 Monitoring
7.1 Dudley MBC will monitor the implementation and outcomes of this AreaAction Plan and present the findings in the ‘Annual Monitoring Report’ whichwill be made available by the end of December each year atwww.dudley.gov.uk.
7.2 The implementation of the strategy will be monitored through an annualreview of progress on the development blocks and infrastructure projectsdetailed in the implementation framework as set out in Appendix 1 of thisArea Action Plan.
7.3 The monitoring framework also focuses on measuring the success of thestrategy against the objectives as set out below:
To achieve sustainable communities
Objective 1: Create a sustainable, cohesive and socially inclusivecommunity by improving accessibility to jobs, shopping, education,health, open space and leisure / recreation facilities and ensuring thatBrierley Hill complements its surrounding areas
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Office forNationalStatistics
All public andprivateorganisationsand individuals
Improvementfrom baselineof 7.3% inMarch 2009
Percentage ofworking agepopulationclaimingJobseeker'sAllowance
SpatialStrategy
Office forNationalStatistics
All public andprivateorganisationsand individuals
Improvementfrom baselineof 19.7% inFebruary 2009
Percentage ofworking agepopulationclaiming keyout of workbenefits
SpatialStrategy
Dudley MBCDudley MBC0Applicationsgranted forinappropriatedevelopmentin Marsh Park
Policy 8 'MarshPark'
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Objective 2: Protect and enhance the special role of Brierley Hill HighStreet in serving its local community
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCLandowners/Developers/Dudley MBC
Greater than50% A1(2009 Baseline53%)
Percentage ofA1 retail usesin theprotectedfrontage on theHigh Street.
Policy 1'Brierley HillHigh StreetLocalShoppingArea'
Dudley MBCLandowners/Retailers/Dudley MBC
Improvementfrom baselineat 11% in 2009
Percentage ofvacancieswithin theprotectedfrontage
Policy 1'Brierley HillHigh StreetLocalShoppingArea'
Objective 3: Deliver a range of types and tenures of new homes to meetthe needs of the local community
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCLandowners/Developers/
As per housingtrajectory (seeAppendix 3)
Number ofgross and netadditional
Policy 53'Living inBrierley Hill Registered
dwellingscompleted peryear
Town Centre'& SiteAllocations
SocialLandlords
Dudley MBCLandowners/Developers/
Creation of arange of
Dwellingscompleted bytype, numberof bedroomsand tenure
Policy 53'Living inBrierley HillTown Centre'
RegisteredSocialLandlords
dwelling typesand sizes withno one type orsizecomprisingmore than75% of themarket
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25%Percentage ofcompletedaffordable
Policy 53'Living inBrierley HillTown Centre'
RegisteredSocialLandlords
housing onqualifyingS106 sites
Dudley MBCLandowners/Developers/
100%Percentage ofeligiblehousing sites
Policy 53'Living inBrierley HillTown Centre'
RegisteredSocialLandlords
grantedplanningpermissionprovidingaffordablehousing
To achieve economic prosperity:
Objective 4: Enhance the role of Merry Hill as a primary shopping centreby providing for a major anchor store to help facilitate retail-ledregeneration and protecting and enhancing the economic prosperity ofthe High Street
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCWestfield56,500m2 atMerry Hill by2021
Amount ofcomparisonretaildevelopmentcompleted bylocation
Policy 71'Phasing ofComparisonRetailAllocations'
Westfield/Dudley MBC
Westfield/Retailers/Dudley MBC
70% or over(baseline at82% in 2009)
Percentage ofA1 retail usesin theapplicable
Policy 49 'ThePrimaryShoppingArea'
areas in thePrimaryShoppingArea.
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Westfield/Dudley MBC
Westfield/Retailers/Dudley MBC
Less than2%(baseline is0.8% in 2009
Number ofvacancieswithin thePrimaryShopping Area
Policy 49 'ThePrimaryShoppingArea' i.e. 2 vacant
units out of251)
Objective 5: Increase the level of economic activity and vibrancy withinBrierley Hill by accommodating appropriate office, retail, housing, cultural,educational and leisure facilities
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCWestfield/
Brierley HillEstates/
6,500m2 in theLocalShopping Areaby 2021
Amount ofcomparisonretaildevelopmentcompleted bylocation
Policy 71'Phasing ofComparisonRetailAllocations'
Policy 50'Edge ofCentre andOut of CentreDevelopment'
Otherlandowners &developers
2,000m2
elsewherewithin defineddevelopmentblocks by 2021
0m2 in edge orout of centrelocations
Dudley MBCBrierley HillEstates/
New foodstoreprovision at
Amount ofconvenienceretaildevelopmentcompleted
Policy 3'DevelopmentOpportunityBlock BR1:The MoorCentre'
ConvenienceRetailer
Adsa/Landowners/AWM/ConvenienceRetailer
Block BR1 of4600m2 gross(3000m2 net)
Additionalconveniencefloorspace atBlock BR20 of3000m2 gross(2000m2 net)
Policy 7'DevelopmentOpportunityBlock BR20'
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Dudley MBCDevelopers/Landowners/
186,000m2 by2021 and a
Amount ofofficefloorspacecompleted
Policy 52'Offices'
SiteAllocations
Westfield/Dudley MBC
further34,000m2 by2026 inaccordancewith RSS
Dudley MBCDudley MBCNo lower than70,000m2
Amount ofoffice capacityin reserve
Policy 52'Offices'
capacityavailable forB1 use
Dudley MBCLandowners/Developers/
47,600m2 to2026
Amount of D1‘Non-ResidentialInstitutions’completed
SiteAllocations
PCT/ LSC/AWM/StourbridgeCollege/Dudley MBC
Dudley MBCLandowners/Developers/Dudley MBC
35,000m2 by2026
Amount of D2‘Assembly andLeisure’completed
SiteAllocations
Objective 6: Create a fully integrated town centre by connecting theMerry Hill Shopping Centre, Brierley Hill High Street and the Waterfronttriangle, making it easier for people to travel between these areas onfoot, by cycle and by public transport
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCDevelopers/Dudley MBC
In accordancewith the
Completion ofinfrastructure
Policy 72'SecuringInfrastructure& PlanningObligations'
ImplementationPlan
projects(primarythoroughfares,public spacesetc.)Policy 59
'PrimaryThoroughfares'
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Policy 58'Primary PublicSpaces'
Policy 55 'BusInfrastructureImprovements'
Policy 70 'AnOrderly andComprehensiveApproach toDevelopment'
Dudley MBCDudley MBC0Planningpermissions
Policy 54'Metro/RapidTransit' granted for
developmentthat wouldcompromisethe routeallocated forthe proposedMidland Metroextension
Dudley MBC,Centro & WestMidlands LocalTransport Plan
Centro/ Busoperators/Dudley MBC
Work towards30% publictransportmodal share
Publictransportmodal share(monitored
Policy 54'Metro/RapidTransit'
Policy 55 'BusInfrastructureImprovements'
by 2026 (froma baseline of12% in 2007)
every twoyears)
Dudley MBCCentro/ Busoperators/
Thecommitment toRapid Transit,
Implementationofimprovements
Policy 54'Metro/RapidTransit'
Policy 55 'BusInfrastructureImprovements'
Westfield/Dudley MBCand
demonstrationthat the widerpublic
to publictransport,includingcompletion of
transportinitiatives of
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Policy 72'SecuringInfrastructure& PlanningObligations'
network hasdeliveredsufficientcapacity toenable the
equivalentquality andattractivenessto theproposed
sustainableregeneration ofBrierley Hill.
Metroextension fromWednesbury to
Appendix 3'PublicTransportInfrastructureImprovements'
Brierley Hill,andimprovementsto bus servicesconnecting thecentre withother locationsin the BlackCountry andbeyond
Dudley MBCCentro/ Busoperators/
Thecompletion ofeither public
Othermeasures toimprove
Policy 55 'BusInfrastructureImprovements' Westfield/
Dudley MBCtransportaccessibility toPolicy 59'PrimaryThoroughfares'
option (as setout in Chapter5) andcompletion ofPT7
and circulationwithin thecentre bynon-carmodes
Policy 72'SecuringInfrastructure& PlanningObligations'
Appendix 3'PublicTransportInfrastructureImprovements'
To achieve environmental transformation:
Objective 7: Ensure sustainable and high quality design in alldevelopment that has full regard to community safety and crime reduction
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Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCLandowners/Developers/
Move towards100% with arating of 'good'or 'very good'by 2026
Core Outputindicator H6HousingQuality -Building for
Housing
RegisteredSocialLandlords
Lifeassessment ofmajor housingschemescompleted
WestMidlandsPolice/
Dudley MBC/Developers/Police
Improvementfrom baselineof 12.6 per
Number ofburglarydwelling
Urban Design
RevenuesDudley MBC1000crimes per
householdsthousandbetween01/04/08 to31/03/09
households(Home OfficeCodes 28 and29)
WestMidlandsPolice/ Office
Dudley MBC/Developers/Police
Improvementfrom baselineof 23.4 per
Number ofcriminaldamage
Urban Design
for NationalStatistics1000crimes per
1000population
householdsbetween01/04/08 to31/03/09
WestMidlandsPolice/ Office
Dudley MBC/Developers/Police
Improvementfrom baselineof 19.1 per
Number ofmotor vehiclerelated crimesper thousandpopulation
Urban Design
for NationalStatistics1000
householdsbetween01/04/08 to31/03/09
Objective 8: Protect and enhance the wildlife, biodiversity and geologicalvalue of Brierley Hill by using a green infrastructure approach andenhancing watercourses and the wildlife corridors network to makeBrierley Hill more sustainable and climate proof
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DataSource
Implementation/Delivery Agency
TargetIndicatorPolicy / Topic
DudleyMBC
Developers &Dudley MBC -Conditions onplanningapplications
100%Protection of all, orsuitable mitigationfor, sites within thewildlife corridor.
Policy 67 'WildlifeCorridors'
DudleyMBC
Developers &Dudley MBC -Conditions onplanningapplications
100%Protection of all, orsuitable mitigationfor, Sites of LocalImportance forNatureConservation
Policy 68 'Sites ofLocal Importancefor NatureConservation'
DudleyMBC
Developers &Dudley MBC -Control through
100%Protection of all theexisting elementsof StrategicWildlife
Policy 66 'StrategicWildlife Corridors'
and conditions onplanningapplications
Corridor and nonew developmentspermitted blockingits proposed futureextent.
DudleyMBC
Developers &Dudley MBC -
100%Percentage ofdevelopments toinstall its
Policy 69 'TheLocal Environment'
Control throughproportionate and conditions onamount of green planning
applicationsinfrastructure(including wildlifecorridors) onsite orwithin the AAPboundary.
Objective 9: To remediate land from contamination through development
DataSource
Implementation/Delivery Agency
TargetIndicatorPolicy / Topic
DudleyMBC
Landowners/Developers/Dudley MBC
100%Percentage ofmonitored newdevelopments
Site allocations
7 Monitoring
103Dudley
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completed onpreviouslydeveloped land
Objective 10: To protect and enhance the locally distinctive characterof Brierley Hill, including its historic environment, cultural and builtheritage
DataSource
Implementation/Delivery Agency
TargetIndicatorPolicy / Topic
DudleyMBC
Dudley MBC0Number ofplanningpermissions
Policy 63'Conservation andEnhancement of
granted contrary toLocal CharacterHistoricand Distinctiveness
in Brierley Hill' EnvironmentOfficerrecommendation
DudleyMBC
Dudley MBC0Number ofplanningpermissions
Policy 64 'Canals'
affecting a canalgranted contrary toHistoricEnvironmentOfficerrecommendation
DudleyMBC
Dudley MBC0Number ofplanningpermissions
Policy 65'ArchaeologicalPriority Areas'
granted without anarchaeologicaldesk basedassessment/evaluation whenrequested to besupplied by theHistoricEnvironmentOfficer
7 Monitoring
104Dudley
Council
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DudleyMBC
Dudley MBC0Number ofplanningpermissions within
Policy 2 'BrierleyHill High StreetConservation Area'
the ConservationArea grantedcontrary to HistoricEnvironmentOfficerrecommendation
Objective 11: Contribute to mitigating the causes and effects of climatechange by reducing the need to travel by private vehicle, promotingsustainable travel choices, delivering highest quality development,improving air quality and minimising the use of non-renewable energysources and waste production
Data SourceImplementation/DeliveryAgency
TargetIndicatorPolicy / Topic
Dudley MBCWestfield/Dudley MBC
Price of carpark charges
Introduction ofa car parkingmanagement
6'Implementation'
compatibleregime with otherincluding the majoruse of parking sub-regionalcharges centres ascompatible defined by thewith those in WestMidlands
RSSthe regionsnetwork ofmajor centres.
Dudley MBCDudley MBC40% reductionin SPD parking
Number of carparking spacesprovided withnewdevelopment
Policy 56 'CarParkingStandards' standards
across thewhole TownCentre by2026
7 Monitoring
105Dudley
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7 Monitoring
106Dudley
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Appendix 1 Brierley Hill Town Centre ImplementationFramework
The Implementation Framework presented overleaf describes each of the developmentblocks, infrastructure projects and total projected quantum of development expectedto be delivered in each stage of the plan. Issues about deliverability are highlighted.
The Implementation Framework is divided into 5 stages:
Stage 1 2009 - 2011: Initial 'front-loaded' investment driven largely bypublic sector interventions prior to adoption of the Area Action Plan.Stage 2 2009 - 2016: Second stage of public and private sectorinvestment not dependant on compliance with RSS pre-conditions forcomparison retail growth.Stage 3 2011-2016:Compliance with RSS pre-conditions for comparisonretail growth and significant private sector investment.Stage 4 2016 - 2021: Significant private sector investment building uponthe pace of change established in Stage 2.Stage 5 2021 - 2026: Long term opportunities for further developmentand regeneration building on the success of the well established,integrated and sustainable Town Centre.
This summary is intended to be read alongside Policy 72 'Securing Infrastructure &Planning Obligations' and Appendix 2 of this Area Action Plan, and the Council'sPlanning Obligations Supplementary Planning Document. The public transportinterventions are detailed separately in Appendix 3.
This implementation framework represents the best available knowledge aboutdelivery at the moment of writing. It is recognised that circumstances will changeover time or more information may become available which will impact upon thisframework. Flexibility has been built into the strategy to facilitate appropriatedevelopment in acknowledgement of these elements of risk. The implementation ofthe strategy and any significant change in circumstances will be monitored annuallyand reported in the Annual Monitoring Report.
Appendix 1 Brierley Hill Town Centre Implementation Framework
107Dudley
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RiskViability
Very low risk☺☺☺☺☺Viable£££££
Low risk☺☺☺☺Confidently viable££££
Moderate risk☺☺☺Likely to be moderately viable£££
High risk☺☺Uncertainty exists about viability££
Very high risk☺Unviable£
Table 12 Key for Implementation Framework
Appendix 1 Brierley Hill Town Centre Implementation Framework
108Dudley
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1.1Stag
e1:
2009-2011
Initial
‘fron
t-loa
ded’
investmen
tprio
rto
adop
tionof
theAreaActionPlan
andachievem
ento
fRSS
pre-co
ndition
son
compa
rison
retailgrow
thdriven
largelyby
publicsector
interven
tions
Risk
Viab
ility
Timescale
Fund
ing
Deliverab
ility
Land
Assem
bly
Lead
Autho
rity
Project
Develop
men
tBlocks
☺☺☺☺
££££
Com
pletion
originally
soug
htfor
£3m
ofAW
Mcapitalsup
port
hasbe
en
Stourbridge
College
subm
itted
theirA
pplicationinPrin
cipleto
theLe
arning
andSkills
Cou
ncil
inMay
2007
.
Dud
leyMBC
andWestfield
owne
dland
tobe
assembled
Stourbridge
College
/Le
arning
&Skills
Cou
ncil
Block
BR14
“Stourbridge
College
”Th
ereis
sign
ificant
supp
ortfor
thisproject
Fund
ing
from
LSC&
AWMagreed
inprinciple.
starto
fterm
inSep
tembe
r20
11bu
t
soug
htforthe
assemblyof
land
.
Investmen
tin-prin
cipleha
sbe
ensecured
Plan
ning
perm
ission
was
gran
ted
subjecttoS10
6on
9thFe
brua
ry20
09.Evide
ncefro
mthe
adjacent
LIFT
projecth
asindicatedcontam
inationan
dsite
abno
rmalsdu
etomineworking
sat
depth.
andbu
y-in
fromarang
eof
partn
ers
includ
ing
Dud
ley
MBC,A
WM,
LSCan
dlocal
communitie
s.
nowmay
bede
layed
depe
ndan
ton
fund
ing.
from
the
Learning
and
Skills
Cou
ncil.
☺☺☺☺☺
££££
£Sched
uled
tobe
operationa
lby
Janu
ary
2010
Advan
tage
WestM
idland
sha
ssupp
orted
thesche
me
with
£5.281
m
Projectcompleted
finan
cial
closureon
Friday
15th
June
2007
,becom
ingthe20
0th
successfulprojectu
nder
the
Governm
ent's
Partnershipfor
Com
pleted
Dud
ley
Prim
ary
CareTrust
Block
BR15
B
“Hea
lthan
dSocialC
are
Cen
tre”
Appendix 1 Brierley Hill Town Centre Implementation Framework
109Dudley
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Brierley
HillA
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ent
Carillion
contracted
andsche
me
runn
ingto
timetab
le
Schem
ecommen
ced
forlan
dremed
iation.
Westfieldha
scontrib
uted
throug
haland
transferw
orth
Hea
lthinitiative.Th
ene
gotiations
involved
Dud
leyPrim
aryCare
Trust,DudleyCouncil,Ad
vantage
WestM
idland
s(AWM),Westfield
andCarillion
.The
state-of-th
e-art
commun
ityfacilityisun
der
inexcess
ofconstru
ctionon
1.45
acresof
land
attheform
erBrie
rSchoo
lsite,inCottage
Stre
et.
£1m.DIL
Ltd,
apu
blic-private
partn
ership
compa
nycrea
tedun
der
the
Governm
ent's
Partn
ershipsfor
Hea
lthprog
ramme,
hassecured
plan
ning
perm
ission
&£2
1.4millionof
fund
ingto
build
thecentre.
☺☺☺☺☺
££££
£20
09-2011
Fund
ingisas
forB
lock
BR15
Bto
Plann
ingpe
rmission
(P07
/230
9)was
gran
tedon
4thFe
brua
ry20
08to
usethisvacant
site
for
Com
pleted
Dud
ley
Prim
ary
CareTrust/
Develop
erled
Block
BR15
ECarillion
contracted
andsche
me
runn
ingto
timetab
le
Fund
ing
secured
implem
entthe
plan
ning
perm
ission
for
associated
facilitiesforthe
carparking
andha
rd-stand
ingfor
aMob
ileMag
netic
Reson
ance
Imag
ingUnit(MRI)an
dconstru
ctionof
asub-station,
linkedto
theHea
lthan
dSocial
Appendix 1 Brierley Hill Town Centre Implementation Framework
110Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
CareCen
tre.How
ever,iffor
any
reason
theplan
ning
perm
ission
wereno
ttobe
implem
entedthen
thissite
couldbe
develope
dfor
reside
ntialuse.
Hea
lthan
dSocialC
are
Cen
tre.
Any
alternative
sche
meto
beprivatesector
fund
ed.
☺☺☺☺
££££
2009
-201
6Privatesector
fund
edTh
isblockiscurren
tlyoccupied
byBod
ykraft.
Aplan
ning
applicationwas
subm
itted
in
Non
erequ
ired
–inon
eprivate
owne
rship
Develop
erled
Block
H11
No
sign
ificant
constra
ints
New
uses
willcreatean
upliftinvalue
2008
forc
hang
eof
use.
Con
taminan
tsarelikelyto
presen
tdue
toprevious
uses
onsite.
othe
rtha
npo
tential
contam
inants
onsite
Infrastruc
ture
Projects
☺☺☺☺☺
££££
£Com
pletion
Autum
n20
08
The
Dep
artm
entfor
Tran
sporth
ave
Theworks
wereexecuted
byCarillionJM
Ltdun
dera
partn
ershiparrang
emen
t.Th
eroad
was
open
edinNovem
ber
2008
.
Com
pleted
Dud
leyMBC
PT4
PT5
PT11
Schem
ecompleted
Schem
ecompleted
contrib
uted
£20.32
m.Th
eremaining
“Brie
rleyHill
Sustainab
leAccess
Network”
£7.1m
ofthis
£27.4m
scheme
hasbe
enfund
edby
a
Appendix 1 Brierley Hill Town Centre Implementation Framework
111Dudley
Council
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ent
publican
dprivatesector
local
contrib
ution.
☺☺☺☺
££££
Start
construction
2010
.
Anou
tline
fund
ing
applicationwas
Theprojectd
esignworks
areat
anad
vancestag
ean
dwillbe
implem
entedby
Carillion
throug
h
Acquisitionof
land
requ
ired
toprovidelink
Dud
leyMBC
HighStre
etPub
licRea
lmWorks
AWM
toconsider
econ
omic
AWM
fund
ing
agreed
inen
dorsed
byAW
Min
apa
rtneringarrang
emen
twith
theCou
ncil.
Theprojectinclude
sfro
mHigh
Stre
etto
bene
fitof
principle&
contractor
iden
tified
Janu
ary20
08an
dthebidis
being
progressed
with
HighStre
etimprovem
ents,the
Sou
thernGatew
ay,N
orthern
Gatew
ayan
dLink
Spa
cebe
twee
ntheHighStre
etan
dforth
comingBrie
rleyPlace.
prop
osed
squa
reat
BrierleyPlace.
publicrealm
works
tooverall
strategy
aview
tosubm
ittingitin
2009
forfull
approval.
☺☺☺☺
££££
Com
pletion
soug
htfor
starto
f
Fund
ingas
per
Block
BR14
Loss
ofwildlifecorridor
onBR14
beingcompe
nsated
throug
himprovem
ento
fSLINCan
dStra
tegicWildlifeCorrid
or.
Non
erequ
ired.
Develop
erled
Wildlife
Networkat
Block
BR14
Plann
ing
approval
gran
ted
subjectto
S10
6
Fund
ing
agreed
inprinciple.
term
inSep
tembe
r20
11
☺☺☺☺☺
££££
£20
09-201
6Privatesector
fund
ed.
SLINC,W
ildlifeCorrid
oran
dStrategicWildlifeCorridorpresent
andrequ
ireen
hancem
ent
Non
erequ
ired.
Develop
erled
Wildlife
Networkat
Block
H11
No
sign
ificant
constra
ints
Appendix 1 Brierley Hill Town Centre Implementation Framework
112Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Fund
ing
available
from
upliftin
valueof
blockH11
☺☺☺☺
££££
2009
-201
6Privatesector
fund
edCon
tribu
tions
toaffordab
leho
usingrequ
iredinlinewith
the
JointC
oreStra
tegy
forthe
Black
Cou
ntry
Aspe
reach
block
Develop
erled
Affo
rdab
leho
using
Dep
enda
nton
risks
ofea
chblock
Dep
enda
nton
viab
ilityof
each
block
Theou
tputsof
thisfirstph
aseof
developm
enta
reexpe
cted
tobe
,broad
ly,as
follows:
Equ
ivalen
ttoap
proximately68
dwellin
gs5,75
6m2
Residen
tial
746m
2Retail(A2-A5)
468at
1jobpe
r60m
228
,086
mD1
App
roxTotal468
jobs
Appendix 1 Brierley Hill Town Centre Implementation Framework
113Dudley
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1.2Stag
e2:
2009-2016
Seco
ndstag
eofpu
blican
dprivatesector
investmen
tnotde
pend
entonco
mplianc
ewith
RSS
pre-co
ndition
forcom
paris
onretailgrow
th
Risk
Viab
ility
Timescale
Fund
ing
Deliverab
ility
Land
Assem
bly
Lead
Autho
rity
Project
Develop
men
tBlocks
☺☺☺☺☺
££££
£2010-2016
Privatesector
fund
ed.
Thesiteiscurren
tlyoccupied
bytheBrie
rleyHillHea
lthCen
tre.
Theseservices
willbe
relocating
Non
erequ
ired–
inon
epu
blic
sectorow
nership
Reg
iona
lHea
lthAutho
rity/
Develop
erled
Block
BR2A
Thesite
willbe
vacated
Residential
usewill
crea
tea
toBlock
BR15
bwithinthene
wHea
lthan
dSocialC
areCen
trean
davailable
forreu
se
considerable
upliftin
value
once
open
,anticipated
in20
10.
Thissitewillthen
becomevacant
andavailableforred
evelop
men
t.
☺☺☺☺
££££
2009-2016
Privatesector
fund
edwith
publicsector
Block
BR2b
contains
indu
stria
luses
onAlbionStre
etwhich
are
outo
fcon
textan
dwhich
are
Land
assembly
requ
ired
Develop
erled
Block
BR2B
Pub
licsector
supp
ort
Pub
licsector
intervention
interven
tionto
assistwith
land
considered
asha
ving
potential
forredevelopmentforuses
which
available
need
ed&
assemblyon
supp
ortreg
eneration.
Thereare
also
shop
san
doffices
fronting
theHighStre
et.
inprinciple.
Relocation
approved
inprinciple
partof
thesite.
AWMen
dorsed
interven
tionin
ofexisting
toassist
with
land
assembly
thisblockinan
outline
applicationin
Janu
ary20
08.
busine
ssmay
bene
eded
.
Appendix 1 Brierley Hill Town Centre Implementation Framework
114Dudley
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HillA
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ent
Relocationof
existing
busine
sses
requ
ired.
☺☺☺
££££
2011-2016
Privatesector
fund
edFram
edby
PT11'thepa
rallel
route',thisblockcurren
tlycontains
aDud
leyMBCow
ned
Partiallan
dassembly
requ
ired
Develop
erled
Block
BR9
Sub
jectto
provision
of
Sub
jectto
land
assembly
Pub
licsector
interven
tion
securedto
assistwith
land
assembly.
publiccarp
arkan
dvacant
land
,ashop
,den
talsurge
ryan
dflat
which
areprivatelyow
nedan
da
restau
rant.Itisessentialtha
tno
developm
entoccurswhich
would
comprom
isetheprovisionof
an
multi-decked
car
parkingat
Block
BR12
adeq
uatelevelofcar
parkingfor
theHighStreetan
dthereforethe
loss
ofthepu
bliccarp
arkwillno
tbe
allowed
untilthatcapa
cityha
sbe
enre-provide
delsewhe
rewithintheHighStre
etan
dLo
wer
Brie
rleyarea
s.
☺☺☺
£££
2010-2016
Investmen
tin-prin
cipleha
sbe
ensecured
Thissiteiscurren
tlyoccupied
byDud
leyMBCOfficesinclud
ing
theHou
sing
Office
andthe
Land
assembly
requ
ired
Stourbridge
College
/Develop
erled
Block
BR10
Options
arebe
ing
explored
Optionto
purcha
seland
being
from
the
Learning
and
Skills
Cou
ncil.
Pop
larsDay
Cen
tre,a
publiccar
park,a
men
ityspacean
dvacant
land
.forthe
use
ofthissite
negotiated.
Furth
eralliedto
public
Stourbridge
College
have
expressedinterestinthisBlock
aspo
ssiblefuture
expa
nsion
the
College
sector
Appendix 1 Brierley Hill Town Centre Implementation Framework
115Dudley
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HillA
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ent
intervention
may
bene
eded
.
spaceforthe
College
orarelated
educationorleisureuseinalater
phase.
Aspa
rtof
those
discussion
stheCou
ncilha
s
butn
opreferred
sche
me
yet
iden
tified.
explored
thefeasibilityof
relocatingits
existingservices
over
thelong
erterm
toen
able
compreh
ensive
rede
velopm
ent
ofthisblock.
☺☺☺☺
££££
2009-2016
Pub
licsector
interven
tion
being
Thisga
teway
site
into
theHigh
Stre
etiscurren
tlyinmixed
owne
rship.
Land
assembly
requ
ired
AWM
/Develop
erled
Block
BR20
Lowrisk
with
public
sector
supp
ort
Sub
jectto
public
sector
intervention
unde
rtaken
with
aview
tosecurin
ga
privatesector
sche
meon
celand
assembly
constra
intsare
overcome
☺☺☺
££££
£2011-2016
Privatesector
fund
edTh
isBlock
isam
enity
space
curren
tlyused
assurfa
celevel
carp
arking
.Th
ere-provision
of
Non
erequ
ired
Develop
erled
Block
BR11
Sub
jectto
provision
of
New
uses
willcrea
tean
upliftin
value
parkingspaces
aspa
rtof
the
multi-storey
carp
arkprop
osed
onBlock
BR12
willen
ablethe
rede
velopm
entand
bette
ruse
ofthisarea
.
multi-decked
car
parkingat
Block
BR12
Appendix 1 Brierley Hill Town Centre Implementation Framework
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ent
☺☺☺
££2009-2016
TheBrie
rley
HillMulti
DeckedCar
Thereisane
edto
iden
tifya
locationfora
multi-de
cked
car
parktoservetheHighStreetan
d
Land
assembly
may
berequ
ired
–inon
eprivate
owne
rship
Dud
leyMBC
Block
BR12
Dependant
onviab
ility
ofothe
r
Plann
ing
obligations
and
ParkFe
asibility
Study
consolidate14
existingsurfa
cecarp
arks.T
hisde
velopm
ent
Blocks
possible
determ
ined
that
blockha
sbe
eniden
tifiedas
anan
dpu
blic
thecarp
arkwill
approp
riate
site
giventhelinkto
provision
sector
bede
liverab
letheAsdasupe
rmarket,the
ofintervention
alon
gsidewrap
centralityof
thelocation,
the
plan
ning
need
edto
fund
delivery
arou
ndde
velopm
ent
andpo
tential
expa
nsionof
existingland
usean
dthe
constru
ctionof
theParallel
Rou
te.Astud
yha
sbe
enun
derta
kento
determ
inethe
econ
omicfeasibilityofde
livering
themulti-de
cked
carp
ark.
gainan
dtherefore
sensitive
tomarket
cond
ition
stheexisting
supe
rmarket.
Furth
erinvestigations
andde
tailed
explorationof
fund
ingop
tions
willbe
need
ed.
Itisan
ticipated
that
the
developm
entof
theCar
Park
willcostcirca.
£15.3m
-£17.7m.
☺☺☺
£££
2009-2016
Privatesector
fund
edTh
issite
iscurren
tlyprivately
owne
dan
doccupied
bytheFa
tYu
eTempleon
Cottage
Stre
et.
Inon
eprivate
owne
rship
Develop
erled
Block
BR15
A
Sub
jectto
co-operation
oftheFa
t
Sub
jectto
re-provision
orIn
thecontexto
fwider
rege
nerationan
dthe
Appendix 1 Brierley Hill Town Centre Implementation Framework
117Dudley
Council
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HillA
reaAction
Plan
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ent
constru
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118Dudley
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Brierley
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119Dudley
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Brierley
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Appendix 1 Brierley Hill Town Centre Implementation Framework
120Dudley
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Brierley
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reaAction
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Appendix 1 Brierley Hill Town Centre Implementation Framework
121Dudley
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Appendix 1 Brierley Hill Town Centre Implementation Framework
122Dudley
Council
Brierley
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reaAction
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Publication
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Appendix 1 Brierley Hill Town Centre Implementation Framework
123Dudley
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Brierley
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Appendix 1 Brierley Hill Town Centre Implementation Framework
124Dudley
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Brierley
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Publication
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Appendix 1 Brierley Hill Town Centre Implementation Framework
125Dudley
Council
Brierley
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Publication
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Appendix 1 Brierley Hill Town Centre Implementation Framework
126Dudley
Council
Brierley
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reaAction
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Publication
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Appendix 1 Brierley Hill Town Centre Implementation Framework
127Dudley
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Brierley
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Appendix 1 Brierley Hill Town Centre Implementation Framework
128Dudley
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Brierley
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canbe
soug
hton
existing
plan
ning
perm
ission
san
yne
w
Non
erequ
ired–
inon
eprivate
owne
rship
Westfield/
Develop
erled
Wildlife
Networkat
BlocksC2,
C3,
BR15
D,
BR15
Gan
dBR16
D
Can
only
bede
livered
throug
ha
new
Maximising
on-site
solutions
willreduce
need
for
applications
shou
ldpu
rsue
oppo
rtunitiesforimprovem
entof
theSLINC,W
ildlifeCorrid
oran
dStra
tegicWildlifeCorrid
or.
plan
ning
off-s
iteOff-site
contrib
utions
togree
ninfra
structuremay
also
berequ
ired.
application
onthese
sites.
S10
6althou
ghtherewill
beon
going
maintenance
issues.
☺☺☺
£££
2009-2016
Privatesector
fund
edWildlifeCorrid
orpresen
tonsite
andwillrequire
addressing
inany
plan
ning
application
Non
erequ
ired–
inon
eprivate
owne
rship
Westfield/
Develop
erled
Wildlife
Networkat
Block
W1
Levelson
site
will
requ
irea
Sub
jectto
viab
ilityof
overall
crea
tive
sche
me
onBlock
W1
development
sche
me
and
prop
osal
Appendix 1 Brierley Hill Town Centre Implementation Framework
129Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
forthe
Wildlife
Corrid
or
☺☺☺☺
££££
2009-2016
Privatesector
fund
edIm
provetheWildlifeCorridoran
dcrea
tetheStra
tegicWildlife
Corrid
orfro
ntingthePed
more
Roa
dan
dPT5
aspa
rtof
the
developm
entschem
e
Non
erequ
ired–
inon
eprivate
owne
rship
Westfield/
Develop
erled
Wildlife
Networkat
Block
W5
Lowrisk
alon
gside
deliveryof
Block
W5
Maximising
on-site
solutions
willreduce
need
for
off-s
iteS10
6althou
ghtherewill
beon
going
maintenance
issues.
☺☺☺☺
£££
2009-2016
Privatesector
fund
edAccessan
dtre
atmen
tsto
bede
livered
aspa
rtof
the
developm
entschem
eon
Block
P1
Non
erequ
ired–
inon
eprivate
owne
rship
Westfield/
Develop
erled
PT2
0
PT1
6(part)
PT1
–Corne
rtre
atmen
tto
PT1
7
Lowrisk
alon
gside
deliveryof
Block
P1
Propo
sals
them
selve
sno
ton
erou
sbu
tdependent
onviab
ility
ofblock
P1
Appendix 1 Brierley Hill Town Centre Implementation Framework
130Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
£££
2009-2016
Ifthe
Stourbridge
College
Tobe
provided
alon
gsideBlock
BR13
Can
dBR13
B.
Land
assembly
requ
ired
Develop
erled
PT1
0(part)
May
beaffected
bytim
ely
Pub
licsector
intervention
sche
meis
implem
ented
provision
may
bepu
blicsector
ofothe
rsections
ofPT1
0
need
edassistwith
land
assembly
supp
ortm
aybe
need
ed.If
alternativeuses
arede
livered
this
infra
structure
canbe
private
sector
fund
ed
☺☺☺
£££
2009-2016
Pub
licsector
interven
tionis
likelyto
be
Tobe
provided
alon
gsideBlock
BR15
F.La
ndassembly
requ
ired
Develop
erled
PT1
2(part)
May
beaffected
bytim
ely
Pub
licsector
intervention
requ
iredto
assistwith
land
provision
need
edassembly.
ofothe
rsections
ofPT1
2
assistwith
land
assembly
Dud
leyMBC
andAW
Mto
explorethe
oppo
rtunities.
☺☺☺
££2009-2016
Fund
ingha
sbe
ensecured
toun
derta
kea
Theland
iscurren
tlyow
nedby
Westfieldan
dused
assurfa
celevelcar
parkingforthe
adjacent
Land
assembly
may
berequ
ired
–inon
eprivate
owne
rship
Dud
leyMBC
Multi-de
ckcar
park
inBR12
Dependant
onviab
ility
of
Plann
ing
obligations
and
feasibilitystud
yto
investigate
Asdastore.
Deliveringa
multi-de
ckcarparkwou
lden
able
surroundin
gpo
ssible
thebu
sine
sstherationa
lisationof
othe
rdevelopment,
public
case
and
Cou
ncilo
wne
dsurfa
cecarp
arks
Appendix 1 Brierley Hill Town Centre Implementation Framework
131Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
intheHighStre
etarea
.Th
ene
wcarp
arkwou
ldservetheHigh
Stre
etan
ditisen
visage
dthat
particularly
inBlocks
BR20
and
sector
intervention
need
edto
fund
delivery
fund
ingmod
els
fora
Multi-Decked
Car
Park.
Whe
nthestud
yiscompleted
,it
privatede
velopm
entsinthisarea
wou
ldbe
requ
iredto
contrib
ute
tothisde
velopm
enta
ndprovide
lower
levelsof
newpa
rkingon
site
withintheirp
ropo
sals.
BR9for
provision
ofplan
ning
gainan
disen
visage
dthat
private
therefore
sector
supp
ort
sensitive
tomarket
cond
ition
s
willbe
secured
toimplem
ent
the
Multi-Decked
Car
Park;
however,itm
aybe
necessary
toap
proa
chAW
Mto
completethe
fund
ing
packag
e.Itis
anticipated
that
the
developm
entof
theCar
Park
willcostcirca.
£2m.
☺☺☺
£££
2009-2016
Privatesector
fund
ed.
Physicalimprovem
entsto
infra
structurerequ
iredtosupp
ort
enha
nced
publictra
nspo
rtne
twork.Detailsof
each
interven
tionto
beclarified
.
Dud
leyMBC/a
spe
reachblock
Dud
leyMBC/
Cen
tro/
Develop
erled
Tran
sport
Infra
structure
Improvem
ents
Appendix 1 Brierley Hill Town Centre Implementation Framework
132Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Dependant
onrisks
ofea
chblock
Dependant
onviab
ility
ofea
chblock
☺☺☺
£££
2009-2016
Privatesector
fund
edSecon
dary
routes
andsm
aller
publicspaces
tobe
provided
whe
reap
prop
riate
withinan
dbe
twee
nde
velopm
entb
locks
Aspe
reach
block
Develop
erled
Secon
dary
thorou
ghfares
&spaces
Dependant
onrisks
ofea
chblock
Dependant
onviab
ility
ofea
chblock
☺☺☺
£££
2009-2016
Privatesector
fund
edCon
tribu
tions
toaffordab
leho
usingrequ
iredinlinewith
the
JointC
oreStra
tegy
forthe
Black
Cou
ntry
Aspe
reach
block
Develop
erled
Affo
rdab
leho
using
Dependant
onrisks
ofea
chblock
Dependant
onviab
ility
ofea
chblock
Appendix 1 Brierley Hill Town Centre Implementation Framework
133Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
1.3Stag
e3:
2011-2016
Com
plianc
ewith
RSS
pre-co
ndition
sforc
ompa
rison
retailgrow
than
dsign
ificant
privatesector
investmen
t
Risk
Viab
ility
Timescale
Fund
ing
Deliverab
ility
Land
Assem
bly
Lead
Authority
Project
Develop
men
tBlocks
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edSub
jectto
compliancewith
RSS
pre-cond
ition
sforc
ompa
rison
retailgrow
thNon
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
Blocks
C4,
C5,
R5an
dR6
Lowrisk
but
sensitive
Developer
committed
toproject
tomarket
conditions
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edPrio
rto20
16plan
ning
perm
ission
willon
lybe
gran
tedwhe
rethede
velopm
entm
eets
thepo
licytestsintheJointC
oreStra
tegy
for
Partialland
assembly
may
berequ
ired
depe
ndingon
final
sche
mean
dretail
operator
Developer
led
Block
BR1
Lowrisk
but
sensitive
tomarket
conditions
Developer
committed
toproject
theBlack
Cou
ntry.App
licationexpe
cted
tobe
subm
itted
within18
mon
thsof
form
alap
provalof
theRSSPha
se2revision
.
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edPrio
rto20
16plan
ning
perm
ission
willon
lybe
gran
tedwhe
rethede
velopm
entm
eets
thepo
licytestsintheJointC
oreStra
tegy
for
Non
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
BlockR4
Lowrisk
but
sensitive
Appendix 1 Brierley Hill Town Centre Implementation Framework
134Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Developer
committed
toproject
theBlack
Cou
ntry.F
urthermore,
noap
plicationford
evelop
men
tatM
erryHillwill
beregistered
untilade
tailedsche
mefor
rede
velopm
ento
fBlock
BR1ha
sbe
enap
proved
.
tomarket
conditions
Infrastruc
ture
Projects
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edTo
beprovided
alon
gsidetheretail
expa
nsionof
Merry
Hill.
Non
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
Merry
Hill
Place
(remainder)
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
☺☺☺☺☺
££££
£2011-2016
Privatesector
contrib
utionof
land
.Pub
lic
Tobe
provided
alon
gsidetheretail
expa
nsionof
Merry
Hillan
dtheprovisionof
PT7
‘Cen
tralA
venu
e’.Th
espaceshou
ldha
vetheflexibilityto
accommod
atethe
Metro.
Partialland
assemblymay
berequ
iredde
pend
ing
ontheexact
configurationof
Brie
rleyPlace
Westfield
/ Developer
led
Brie
rley
Place
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
sector
interven
tionto
fund
works.
Costings
have
been
produced.
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edTo
beprovided
alon
gsidetheretail
expa
nsionof
Merry
Hill.
Non
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
Level
Stre
etSqu
are
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
Appendix 1 Brierley Hill Town Centre Implementation Framework
135Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edTo
beprovided
alon
gsidetheretail
expa
nsionof
Merry
Hill.Flexibilitywillbe
need
edto
accommod
ateMetro
andits
term
inus.
Land
assembly
requ
ired
Westfield
/ Developer
led
PT7
‘Cen
tral
Aven
ue’
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edTo
beprovided
alon
gsidetheretail
expa
nsionof
Merry
Hillan
dtheprovisionof
LevelS
treet
Squ
are.
Non
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
PT1
3
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edRem
aining
sections
ofne
wcana
lsideroutes
tobe
provided
alon
gsidetheretaile
xpan
sion
ofMerry
Hill
Non
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
PT8
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
ed.
Tobe
provided
alon
gsidetheretail
expa
nsionof
Merry
Hillor
alternativelymay
bedelivered
earlierwithintheredevelopm
ent
ofBlock
C2as
partof
theleisureplatea
uprop
osals.
Non
erequ
ired–in
oneprivate
owne
rship
Developer
led
PT1
0(part)
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
Appendix 1 Brierley Hill Town Centre Implementation Framework
136Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edTo
beprovided
alon
gsidetheretail
expa
nsionofMerryHillan
dthede
velopm
ent
ofBlock
R6
Non
erequ
ired–in
oneprivate
owne
rship
Westfield
/ Developer
led
PT1
4(sou
thof
Level
Stre
et)
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edTo
bede
livered
alon
gsideblocks
R4an
dR5
tosupp
orta
ccessinto
theexpa
nded
Merry
Hill.
Non
erequ
ired–in
oneprivate
owne
rship
Westfie
ld/
Developer
led
PT1
2(part)
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edCreationof
linea
rcou
ntry
park
style
land
scap
inginStra
tegicWildlifeCorrid
oralon
gsideBlocksC4,
C5,
R5an
dR6.
Non
erequ
ired–in
oneprivate
owne
rship
Westfie
ld/
Developer
led
Wildlife
Network
(SLINC,
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
Wildlife
Corrid
or& Strategic
Wildlife
Corridor)
☺☺☺☺☺
££££
£2011-2016
Privatesector
fund
edSe
cond
aryroutes
andsm
allerp
ublic
spaces
tobe
provided
whe
reap
prop
riatewithinan
dbe
twee
nde
velopm
entb
locks
Aspe
reachblock
Developer
led
Secondary
thoroughfares
& spaces
Lowrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
Appendix 1 Brierley Hill Town Centre Implementation Framework
137Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺☺☺
££££
£2011-2016
Thepu
blic
transpo
rtstrategy
is
Tobe
delivered
alon
gsidethefirstph
ase
retailexpa
nsionof
Brie
rleyHill.
Non
erequ
ired–in
oneprivate
owne
rship
Cen
tro/
Westfie
ld/
Dud
ley
MBC
Merry
HillBus
Station
Enhancem
entLo
wrisk
alongside
retail
expansion
Developer
committed
toretail
expansion
expe
cted
tobe
fund
edby
amixof
public
andprivate
sector
fund
ing.
☺☺☺☺☺
££££
2011-2016
Thepu
blic
transpo
rtstrategy
is
TosatisfytheRSSpo
licyPA
11A
pre-cond
ition
son
theop
erationof
new
compa
rison
retailwithintheTownCen
treimprovem
entsto
publictra
nspo
rtare
requ
ired.
Highw
aymea
sures
forb
usprioritymay
bene
eded
.
Cen
tro/
Dud
ley
MBC/
Bus
Operators
Pre-Metro
Pub
licTransport
Improvem
ents
Pub
lic&
private
sector
supp
ort
Cen
tro&
bus
operator
supp
ort
for
improvement
expe
cted
tobe
fund
edby
amixof
public
andprivate
sector
fund
ing.
☺☺☺☺
£££
2009-2016
Pub
lican
dprivatesector
fund
ed.
TheMetro
Pha
se1Exten
sion
(Wed
nesbury
toBrie
rleyHill)g
aine
dstatutorypo
wersin
March
2005
.Cen
troareactivelypu
rsuing
deliveryop
tions
Land
assembly
requ
iredan
dCPO
powersgran
ted
Cen
troMidland
Metro
Lowrisk
providing
governm
ent
Fund
ing
notyet
secure
Westfieldha
smad
ea
fund
ing
canbe
secured.
but
Cen
troare
actively
pursuing
this
commitm
ento
f£3
6.5million
towards
the
deliveryof
Midland
Metro
toBrie
rleyHill.
Appendix 1 Brierley Hill Town Centre Implementation Framework
138Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Thisisthecriticalstage
ofde
velopm
entw
hich
willestablishtheba
sisford
eliveryofthecompletevision
.Itne
edstoachievethe
criticalm
assof
developm
enttha
tgen
erates
thequ
ality
andde
velopm
entp
rofitto:
1.Deliver
themostimpo
rtant
ofthepu
blicrealm
investmen
ts2.
Carry
thesign
ificant
costof
newmulti-de
ckcarp
arking
3.Achieve
asign
ificant
step
chan
geinterm
sof
imag
ean
dinvestor
confiden
ceto
achievethemom
entum
tocarry
throug
hStage
3.
Theou
tputsof
thesecond
andthird
stag
eof
developm
entu
pto
2016
areexpe
cted
tobe
,broad
ly,as
follows:
Equ
ivalen
ttoap
proximately2922
dwellin
gs19
4,84
7m
2Residen
tial
2945
at1jobpe
r19m
255
,964
m2
Offices
4382
at1jobpe
r18m
278
,875
m2
A1Retail
15,759
m2
A2–A5
9778
m2
C1
284at
1jobpe
r60m
217
,031
m2
D1
584at
1jobpe
r60m
235
,064
m2
D2
App
roxTotal8195Jo
bs
Appendix 1 Brierley Hill Town Centre Implementation Framework
139Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
1.4Stag
e4:
2016-2021
Sign
ificant
privatesector
investmen
tbuildingup
onthepa
ceof
chan
geestablishe
din
Stag
e2
Risk
Viab
ility
Timescale
Fund
ing
Deliverab
ility
Land
Assembly
Lead
Authority
Project
Develop
men
tBlocks
☺☺☺
£££
2016-2021
Privatesector
fund
ed.
Theland
owne
rhas
recentlyinvested
inthe
indu
stria
luse
ofthisland
.Analternativesite
wou
ldne
edto
befoun
dan
dpo
ssiblepu
blic
sector
interven
tionrequ
ired.
Non
erequired-
Inon
eprivate
ownership
Developer
led
Block
BR15
CTh
ereis
arisk
that
asuitable
New
use
will
crea
tean
upliftin
Pub
licsector
interven
tionmay
berequ
iredtoreleasethis
site
andassistwith
relocation
alternative
site
valuebu
tne
edfor
cann
otrelocation
befoun
dmay
affect
viab
ility
orthat
thene
wuse
wouldnot
gene
rate
sufficien
tvalueto
finan
cerelocation
Appendix 1 Brierley Hill Town Centre Implementation Framework
140Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺
£££
2016-2021
Privatesector
fund
ed.
Pub
licsector
interven
tionmay
berequ
iredto
supp
ort
land
assembly
Theseblocks
areprivatelyow
ned.
Block
BR16
Acontains
shop
san
dtheWestM
idland
Acciden
tRep
airC
entre
.AT
SEurom
aster
occupies
thewestern
halfof
blockBR16
Bwith
theremaind
erbe
ingvacant
land
onthe
Land
assembly
requ
ired
Dud
ley
MBC/
Developer
led
Block
BR16
A,
BR16
BBR16
CSubstantial
land
assembly
requ
ired
New
and
more
intensive
usewill
site
oftheform
erOldBushPub
licHou
sean
dcrea
tean
which
hasou
tline
plan
ning
perm
ission
forA
3relocation/
upliftin
use.
BR16
Cisoccupied
byafurniture
re-provision
valuebu
tretailera
ndtheSwallowsRiseBusiness
for
existing
businesses
need
for
land
assembly
may
affect
viab
ility
Park.
One
oftheoccupiersinBR16
Cha
sexpressedapreferen
ceto
remainop
erating
on-site.
☺☺☺☺☺
££££
£2016-2021
Privatesector
fund
ed.
Block
C2isoccupied
byacine
ma,
surfa
celevelcar
parkingan
dvacantland
atdiffe
rent
levels.C
3isvacant
land
andcarp
arking
.
Non
erequ
ired
Westfield
/ Developer
led
Blocks
C2,
C3,
R3an
dR10
Lowrisk
but
dependant
Developer
committed
toproject
BlockR3coversthesiteoftheexistingBritish
Hom
eStoresan
dblockR10
attheAsdaan
don
scale
but
Indo
orMarkete
ndof
theMerry
HillCen
treof
retail
delivery
covers
partof
theexistingmalland
itsto
bedependant
associated
servicingan
dcarp
arking
area
.allowed
onSitesareavailableford
evelop
men
t&the
inthe
provision
develope
rissupp
ortiveoftheplan
sbu
tretail
Reg
iona
lSpa
tial
Stra
tegy.
ofmulti-storey
car
parking.
expa
nsionisde
pend
ento
nprovisionof
multi-storey
parkingan
dtheretaila
llowan
ces
inPha
se2of
theWestM
idland
sReg
iona
lSpa
tialS
trategy.
Appendix 1 Brierley Hill Town Centre Implementation Framework
141Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
£££
2016-2021
Privatesector
fund
ed.
Thissite
isow
nedan
doccupied
byVa
nLe
euwen
Whe
eler,a
nindu
stria
llan
duser
who
hasbe
enon
thesite
foro
ver3
0years.
Non
erequ
ired
Developer
led
Block
BR13
Dan
dBR13
ETh
ereis
ada
nger
that
a
Sup
port
for
chan
geTh
eCom
pany
have
expressedade
sire
tokeep
alocalbasebu
trecog
nise
that
their
suitable
but
curre
ntprem
ises
arequite
oldandthey
would
alternative
dependant
consider
selling
thesite
forred
evelop
men
tinorde
rtofinan
cetherelocationof
the
busine
ss.
site
cann
otbe
foun
d
onviab
ility
ofor
that
relocating
newuses
busine
sswouldnot
and
gene
rate
possible
sufficien
tremediation
valueto
ofland
finan
cefor
alternative
use
the
relocation
ofthe
busine
ss
☺☺☺☺
££££
2016-2021
Privatesector
fund
edTh
issite
isow
nedan
doccupied
byLink
51.
Theland
owne
rissupp
ortiveofallocationfor
rede
velopm
entw
ithintheAreaActionPlan.
Non
erequ
ired
–inon
eprivate
ownership
Developer
led
Block
CW1
Sup
port
from
landown
er,
subjectto
market
deman
d
Sub
ject
tomarket
deman
d,an
yrelocation
and
remediation
costs
Appendix 1 Brierley Hill Town Centre Implementation Framework
142Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺☺
££££
2016-2021
Privatesector
fund
edTh
issitelargelyconsistsofsurfa
celevelcar
parking.
Therearesign
ificant
chan
gesin
levelsbe
twee
nthissite,M
erry
Hillan
dthe
Partial
land
assembly
requ
ired
Westfield
/ Developer
led
BlockW4
Sub
ject
tomarket
deman
dan
dpre-lets
Sub
ject
tomarket
deman
d,incorporation
ofpa
rking
Waterfro
nt.Th
eslop
etotheno
rthofthissite
isimpo
rtant
forn
atureconservationan
dmigrationof
speciesinBrie
rleyHill.
and
respon
seto
level
chan
ges
☺☺☺☺
££££
2016-2021
Privatesector
fund
edCon
sistingof
surfa
celevelcar
parkingan
dvacant
land
thisblockisinon
eow
nership
andavailableforred
evelop
men
tsub
jectto
Non
erequ
ired
–inon
eprivate
ownership
Westfield
/ Developer
led
BlockW5
Sub
ject
tomarket
deman
dan
dpre-lets
Sub
ject
tomarket
deman
d,incorporation
ofpa
rking
provisionofalternativecarp
arking
toservice
totheWaterfro
ntan
dmee
tthe
requ
iremen
tsof
thene
wde
velopm
ent.
Thismight
beachieved
with
tempo
rary
parkingor
decked
parkingwithinthede
velopm
entb
locksor
and
provisionof
newhigh
capa
city,m
ulti-de
ckaddressing
carp
arks.Im
med
iatelyad
jacent
theno
rthconstraints
eastbo
unda
ryof
thede
velopm
entb
lock
isan
electricitypylon,
thecables
forw
hich
extend
over
theno
rtherntip
ofthisblock.
from
the
electricity
pylon
Appendix 1 Brierley Hill Town Centre Implementation Framework
143Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
££££
2016-2021
Privatesector
fund
edOwne
dby
Westfield,
thereareavarie
tyof
land
uses
andcompa
nies
occupyingthesite.
Red
evelop
men
tfor
moreintensiveusemay
beconstra
ined
byexistingleases
and
provisionof
suitablecarp
arking
.
Non
erequ
ired
Westfield
/ Developer
led
Block
WW1,
WW2
and
WW3
Existing
leases
&occupiers
may
constra
inchan
ge
Sub
ject
tomarket
deman
d
☺☺
££2016-2021
Thepreferreduseas
parkan
drid
ewou
ldbe
publicsector
fund
edin
conjun
ctionwith
Cen
tro.
Thisbrow
nfieldsite
iscurren
tlyvacant
and
availableforred
evelop
men
t.Th
epreferred
useas
park
andrid
eisde
pend
antu
pon
deliveryofthemetro
andspecifically
thestop
atStationSqu
arewhich
curren
tlyisno
t
Non
erequ
ired
Developer
led
BlockW7
Existing
landown
erha
sno
ten
gage
d
Ane
waccess
need
sto
beinclud
edintheTran
sporta
ndWorks
Act
with
the
crea
ted
Analternativeuse
wou
ldbe
privatesector
fund
ed.
powersan
dwou
ldha
veto
bede
livered
bytheprivatesector.A
diffe
rent
usecouldbe
delivered
subjecttoane
waccess
being
provided
tothesite
either
viaPT2
3or
an
plan
s.An
opportunity
tocrea
te
which
will
requ
irepu
blic
intervention
alternative.Th
esiteislikelytobe
constra
ined
bygrou
ndcontam
inationfro
mprevious
uses
andproximity
tothePen
snettC
anal.
asuitable
&viab
leaccess
ifthe
preferred
useisto
may
not
come
forward.
bede
livered
orprivate
fund
ing
☺☺
££2016-2021
Privatesector
fund
ed.
Thisbrow
nfieldsite
iscurren
tlyvacant
and
availableforred
evelop
men
t.Im
plem
entation
ofMetro
islikelyto
increa
sethemarket
Non
erequ
ired
Developer
led
BlockW8
Appendix 1 Brierley Hill Town Centre Implementation Framework
144Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Existing
landown
erha
sno
t
Ane
waccess
need
sto
attra
ctiven
essof
thissite
ford
evelop
men
t,particularly
ifthemetrostop
atStationSq
uare
isprovided
.How
ever,tha
tstopisno
ten
gage
dbe
includ
edintheTran
sporta
ndWorks
Act
with
the
crea
ted
powersan
dwou
ldha
veto
bede
livered
byplan
s.which
will
theprivatesector.Ane
waccess
need
sto
An
requ
irebe
provided
tothesite
either
viaPT2
3or
anopportunity
public
alternative.Th
esiteislikelytobe
constra
ined
bygrou
ndcontam
inationfro
mprevious
uses
andproximity
tothePen
snettC
anal.
tocrea
teasuitable
intervention
ifthe
&viab
lepreferred
access
useon
may
not
come
forward.
BlockW7
isto
bede
livered
orprivate
fund
ing
☺☺☺
£££
2016-2021
Privatesector
fund
edTh
eindu
stria
lunitonthesouthe
rnpa
rtofthis
siteisoccupied
byFirsteelStrip
MillProd
ucts
Ltdan
dtheno
rthernha
lfof
thesite
is
Land
assembly
requ
ired
Developer
led
Block
W10
Agreem
ent
need
edbe
twee
n
Dependant
onrelocation
occupied
bySSEPipefittings
Ltd.
Landow
nershave
mixed
support&
objections
toAAP.
land
owne
rsan
dan
yremediation
costs
orCPO
may
berequ
ired
Appendix 1 Brierley Hill Town Centre Implementation Framework
145Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
£££
2016-2021
Privatesector
fund
edTh
emainland
owne
rintheno
rthoftheblock
hasbe
eninform
allyen
gage
dintheAAPan
dissupp
ortiveof
long
term
chan
ge.Th
e
Partial
land
assembly
may
berequ
ired
Developer
led
Block
W11
Use
ofCPO
need
edto
secure
partof
site
Dependant
onrelocation
andan
yremediation
costs
land
owne
rtothesouthissubjectto
compu
lsorypu
rcha
segran
tedinthe
Tran
sport&
Works
ActPow
ersforM
etro.
Infrastruc
ture
Projects
☺☺☺☺
££££
2016-2021
Privatesector
fund
ed.
Theremaind
erof
thisPTto
beprovided
alon
gsideBlock
W5to
ensure
adeq
uate
vehiculara
ndpe
destria
nconn
ections
Non
erequ
ired
Westfield
/ Developer
led
PT5
(remainder)
Sub
ject
tode
livery
ofBlock
W5
Sub
ject
toviab
ility
ofBlock
W5
betwee
ntheWaterfro
ntan
dPe
dmoreRoa
d.Th
isha
sprimarily
been
provided
throug
hthe
recentlycompleted
Brie
rleyHillSustainab
leAccessNetwork.
☺☺☺
£££
2016-2021
Privatesector
fund
edTo
beprovided
alon
gsidede
velopm
ento
fblockBR13
Ean
dCW1.
Non
erequ
ired.
Developer
led
PT1
0(remainder)
Dependant
onde
livery
ofBR
13E
Cha
nge
inlevels
need
saddressing.
Dependant
onviab
ility
ofBR
13E
Appendix 1 Brierley Hill Town Centre Implementation Framework
146Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
£££
2016-2021
Privatesector
fund
ed.
Pub
licsector
interven
tionmay
be
Con
tribu
tions
willbe
requ
iredfro
mblocks
BR16
A,B
R16
B,B
R16
Can
dBR15
C.Pub
licsector
interven
tionmay
bene
cessaryto
Land
assembly
requ
ired
Developer
led
PT1
2(remainder)
Dependant
onde
livery
Dependant
onviab
ility
requ
iredde
pend
anto
nviabilityofdevelopm
ent
blocks.
secure
thisinfra
structureinacoordina
ted
way
rather
than
fragm
entedph
ysical
contrib
utions
from
each
block.
ofall
blocks
ofdevelopment
blocks
BR16
A,
BR16
B,
BR16
C&
BR15
C
☺☺☺☺☺
££££
£2016-2021
Privatesector
fund
edSu
bjecttolong
term
potentialretailexpansion
andde
velopm
ento
fBlock
R10
.Non
erequ
ired
–inon
eprivate
ownership
Westfield
/ Developer
led
PT1
6(remainder)
Sub
ject
toretail
allow
ances
Sup
port
for
expansion
but
delivery
dependant
onretail
allow
ances
☺☺☺☺☺
££££
£2016-2021
Privatesector
fund
ed.
Pub
licsector
interven
tionan
d
Ontheba
sisof
Merry
HillBus
Station
continuing
inits
presen
tlocationPT1
7will
providemoreefficient
busaccess
from
the
Non
erequ
ired
–inon
eprivate
ownership
Westfield
PT1
7&
MerryHill
Bus
Station
Sub
ject
toexpansion
atMerry
Hill
Sup
port
for
expansion
but
delivery
dependant
agreem
entsmay
berequ
iredwith
Cen
troan
dbu
sop
erators.
Ped
moreRoa
d.Deliveryisde
pend
anto
ntheoverallpub
lictra
nspo
rtstrategy
andits
implications
forthe
locationof
abu
sstation.
Appendix 1 Brierley Hill Town Centre Implementation Framework
147Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
onretail
allow
ances
&leisure
expansion
atMerry
Hill
☺☺☺
££2016-2021
Privatesector
fund
ed.
Pub
licsector
fund
ing
may
beextra
cted
,for
Thisne
winfra
structurewillbe
expe
nsive,
particularly
thecana
lbrid
ge.Th
ebridge
may
beprovided
forthe
Metro
routemakingthis
Land
assembly
requ
ired
Dud
ley
MBC/
Developer
led
PT2
3
Dependant
onfund
ing
PT2
3will
becostly
but
exam
ple,
from
grow
thpo
intssourcesto
facilitatethede
liveryof
blocks
W7an
dW8.
moreaffordab
lebu
tsub
stan
tialcon
tribu
tions
wou
ldstillbe
requ
ired.
Land
tothewesto
fthecana
lisow
nedby
Westfieldan
dland
totheea
stisinprivateow
nershipby
locally
operatingfirms.
form
etro
&viab
ility
ofqualifying
necessary
forM
etro
&wider
development
blocks
toso
contribute
toprovision
fund
ing
expe
cted
tobe
forthcom
ing
☺☺☺☺
££££
2016-2021
Privatesector
fund
edTo
beprovided
alon
gsidetheintensification
ofWaterfro
ntWestinBlocksWW1,
WW2
andWW3
Non
erequ
ired
–inon
eprivate
ownership
Westfield
/ Developer
led
PT2
5
Sub
ject
tomarket
deman
dforthe
Waterfront
expansion
Sub
ject
toviab
ility
ofthe
Waterfront
expansion
Appendix 1 Brierley Hill Town Centre Implementation Framework
148Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺☺
££££
2016-2021
Privatesector
fund
edTo
beprovided
alon
gsidetheintensification
ofWaterfro
ntWestinBlocksWW2an
dWW3
Non
erequ
ired
–inon
eprivate
ownership
Westfield
/ Developer
led
PT2
6
Sub
ject
tomarket
deman
dforthe
Waterfront
expansion
Sub
ject
toviab
ility
ofthe
Waterfront
expansion
☺☺☺☺
££££
2016-2021
Privatesector
fund
edTo
beprovided
alon
gsidetheintensification
ofWaterfro
ntWestinBlocksWW1an
dWW2
Non
erequ
ired
–inon
eprivate
ownership
Westfield
/ Developer
led
PT2
7
Sub
ject
tomarket
deman
dforthe
Waterfront
expansion
Sub
ject
toviab
ility
ofthe
Waterfront
expansion
☺☺☺
£££
2016-2021
Privatesector
fund
ed.
Thisisaprovisiona
lMetro
stop
.Cen
troha
sno
powersto
build
thisstop
aspa
rtof
the
Tran
sporta
ndWorks
ActOrder,h
owever,
Inon
eprivate
ownership
Cen
tro/
Dud
ley
MBC/
Developer
led
Metro
Stopat
Station
Squ
are
Nee
dsde
livery
ofmetro
&blocks
tojustify
provision
Dependant
onviab
ility
ofcontributing
blocks
W7,
W8,
W10
&W11
Pub
licsector
interven
tionmay
berequ
iredde
pend
anto
nviabilityofdevelopm
ent
blocks.
basicinfra
structurewou
ldbe
provided
.It
wou
ldthen
beup
toade
velope
rtopu
tforwardacase
fora
stop
atthislocationan
dthen
providethenecessaryshelter,platform
s,sign
ageetcas
partof
awider
developm
ent.
–to
bepurchased
by Cen
tro
Appendix 1 Brierley Hill Town Centre Implementation Framework
149Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
£££
2016-2021
Privatesector
fund
ed.
Thissqua
rewou
ldbe
delivered
alon
gsidea
metro
stop
andBlock
W8.
Thisistheon
lymetro
stop
notyet
toha
vebe
engiven
approvalun
derthe
Tran
sportand
Works
Act
orde
rs.
Inon
eprivate
ownership
–to
bepurchased
by Cen
tro
Cen
tro/
Dud
ley
MBC/
Developer
led
Station
Squ
are
Nee
dsde
livery
ofmetro
&blocks
tojustify
provision
Dependant
onviab
ility
ofcontributing
blocks
W7,
W8,
W10
&W11
☺☺☺☺
££££
2016-2021
Privatesector
fund
edTh
eremaind
erof
Rou
ndOak
Place
willbe
provided
withinthefirstpa
rtof
the
developm
ento
fBlock
W5
Partial
land
assembly
requ
ired
(CHEC
K)
Westfield
/ Developer
led
Rou
ndOak
Place
(remainder)
Sub
ject
tomarket
deman
dforB
lock
W5
Sub
ject
toviab
ility
ofdevelopment
atBlock
W5
☺☺☺☺☺
££££
£2016-2021
Privatesector
fund
edIm
provem
entstotheSL
INC,W
ildlifeCorridor
andStra
tegicWildlifeCorrid
orrequ
iredfro
mBlocksC2,
C3,
R3an
dR10
.
Non
erequ
ired
Westfield/
Developer
led
Wildlife
Network
Lowrisk
alongside
development
Developer
committed
toproject
Appendix 1 Brierley Hill Town Centre Implementation Framework
150Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺
££££
2016-2021
Privatesector
fund
edIm
provem
entstotheSL
INC,W
ildlifeCorridor
andStra
tegicWildlifeCorrid
orrequ
iredfro
mBlocksBR13
D,B
R13
E,W
4,W5,
W7,
W8,
W10
,W11
andCW1
Non
erequ
ired
Developer
led
Wildlife
Network
Dependant
onde
livery
ofea
chblock
On-site
provision
but
dependant
ofde
livery
ofblocks
☺☺☺
£££
2016-2021
Privatesector
fund
edPhysicalimprovem
entsto
infra
structure
requiredtosupportenhancedpublictra
nsport
network.Detailsof
each
interven
tionto
beclarified
.
Dud
ley
MBC/a
spe
reach
block
Dud
ley
MBC/
Cen
tro/
Developer
led
Transport
Infrastructure
Improvem
ents
Dependant
onrisks
ofea
chblock
Dependant
onviab
ility
ofea
chblock
☺☺☺
£££
2016-2021
Privatesector
fund
edSecon
daryroutes
andsm
allerp
ublic
spaces
tobe
provided
whe
reap
prop
riate
withinan
dbe
twee
nde
velopm
entb
locks
Aspe
rea
chblock
Developer
led
Secondary
thoroughfares
&spaces
Dependant
onrisks
ofea
chblock
Dependant
onviab
ility
ofea
chblock
☺☺☺
£££
2016-2021
Privatesector
fund
edCon
tribu
tions
toaffordab
leho
usingrequ
ired
inlinewith
theJointC
oreStra
tegy
forthe
Black
Cou
ntry
Aspe
rea
chblock
Developer
led
Affordable
housing
Appendix 1 Brierley Hill Town Centre Implementation Framework
151Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Dependant
onrisks
ofea
chblock
Dependant
onviab
ility
ofea
chblock
Theou
tputsof
thisfourth
stag
eof
developm
enta
reexpe
cted
tobe
,broad
ly,as
follows:
Equ
ivalen
ttoap
proximately661dw
ellin
gs56
,223
m2
Residen
tial
6840
at1jobpe
r19m
212
9,96
0m
2Office
3807
at1jobpe
r18m
268
,517
m2
Retail(po
tentialcap
acity)
42at
1jobpe
r60m
225
36m
2D1
App
roxTotal10690
Jobs
Appendix 1 Brierley Hill Town Centre Implementation Framework
152Dudley
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Brierley
HillA
reaAction
Plan
Publication
Docum
ent
1.5Stag
e5:
2021-2026
Long
term
oppo
rtun
ities
forfurthe
rde
velopm
entan
drege
neratio
nbu
ildingon
thesu
ccessof
thewelle
stab
lishe
d,integrated
andsu
staina
bleTo
wnCen
tre
Risk
Viab
ility
Timescale
Funding
Deliverab
ility
Land
Assem
bly
Lead
Autho
rity
Project
Develop
men
tBlocks
☺☺☺☺
£££
2021
-202
6Priva
tesector
funded.
Site
owne
rand
site
occupier
enga
gedan
dsupp
ortiveof
allocationfor2
013on
wards.
Previou
suses
arelikelyto
have
contam
inated
parts
ofthesite.
Non
erequ
ired–
inon
eprivate
owne
rship
Develop
erled
Block
H1,
H2an
dH4
Sub
jectto
viab
ility&
market
deman
d
Dep
enda
nton
costsof
clea
ring
existinguse
☺☺☺☺
£££
2021
-202
6Priva
tesector
funded.
Site
owne
rsha
veindicatedwillingn
essforlon
gterm
flexibility.Presenceof
anelectricity
sub-stationwou
ldrequ
iread
dressing
.Previou
suses
arelikelytoha
vecontam
inated
parts
ofthe
site.
Twoland
owne
rs–
partial
assembly
requ
ired
Develop
erled
Block
H3
Sub
jectto
viab
ility&
market
deman
d
Dep
enda
nton
costsof
clea
ring
existing
uses
☺☺
£££
2021
-202
6Priva
tesector
funded.
Thereareanu
mbe
roflan
dow
ners.Th
emost
sign
ificant
land
owne
rhas
inform
allysaidthat
relocationan
dafuture
chan
geof
usecouldbe
acceptab
lesubjecttoecon
omiccircum
stan
ces.
Land
assembly
requ
ired
Develop
erled
Block
H7
Land
assembly
requ
ired&
Dep
enda
nton
costsof
clea
ring
existing
uses
Previou
suses
arelikelyto
have
contam
inated
parts
ofthesite.
relocation/
Appendix 1 Brierley Hill Town Centre Implementation Framework
153Dudley
Council
Brierley
HillA
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Plan
Publication
Docum
ent
reprovision
for
busine
ss
Infrastruc
ture
Projects
☺☺☺
£££
2021
-202
6Priva
tesector
funded.
Develop
men
talong
therouteof
thecorridor
will
berequ
iredto
improvean
dde
liver
thecorridor
throug
hbo
thon
andoffsite
mecha
nism
sas
approp
riate.
Land
assembly
requ
ired
Develop
erled
Wildlife
Networkat
BlocksH1,
H2,
H3,
H4
andH7
Dep
enda
nton
inpu
tfro
mall
blocks
Dep
enda
nton
viab
ility
ofdevelop
ment
blocks
☺☺☺
£££
2021
-202
6Priva
tesector
funded.
Existingthorou
ghfare
requ
iring
improvem
ent,
particularly
toconn
ectionun
derthe
railw
ayline.
Block
H7willbe
requ
iredto
addressthat
conn
ection.
Existing
high
way
Develop
erled
PT2
8
Dep
enda
nton
delivery
ofBlock
H7
Dep
enda
nton
viab
ility
ofdevelop
ment
blocks
☺☺☺☺
£££
2021
-202
6Priva
tesector
funded.
Tobe
provided
alon
gsidede
velopm
entofB
locks
H3an
dH4.
Land
assembly
requ
ired
Develop
erled
PT2
9
Dep
enda
nton
delivery
ofBlocks
H3&H4
Dep
enda
nton
viab
ility
ofdevelop
ment
blocks
Appendix 1 Brierley Hill Town Centre Implementation Framework
154Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
☺☺☺☺
£££
2021
-202
6Priva
tesector
funded.
Tobe
provided
alon
gsidede
velopm
entofB
locks
H1,
H2an
dH4.
Non
erequ
ired–
inon
eprivate
owne
rship
Develop
erled
PT3
0
Dep
enda
nton
delivery
ofBlocks
H2,
H3&
H4
Dep
enda
nton
viab
ility
ofdevelop
ment
blocks
☺☺☺
£££
2021
-202
6Priva
tesector
funded
Physicalimprovem
entstoinfra
structurerequ
ired
tosupp
orte
nhan
cedpu
blictra
nspo
rtne
twork.
Detailsof
each
interven
tionto
beclarified
.
Dud
ley
MBC/a
spe
reach
block
Dud
ley
MBC/
Cen
tro/
Develop
erled
Tran
sport
Infrastructure
Impro
vements
Dep
enda
nton
risks
ofea
chblock
Dep
enda
nton
viab
ility
ofea
chblock
☺☺☺
£££
2021
-202
6Priva
tesector
funded
Secon
dary
routes
andsm
allerp
ublic
spaces
tobe
provided
whe
reap
prop
riate
withinan
dbe
twee
nde
velopm
entb
locks
Aspereach
block
Develop
erled
Secon
dary
thoroughfa
res
andspaces
Dep
enda
nton
risks
ofea
chblock
Dep
enda
nton
viab
ility
ofea
chblock
☺☺☺
£££
2021
-202
6Priva
tesector
funded
Con
tribu
tions
toaffordab
leho
usingrequ
iredin
linewith
theJointC
oreStra
tegy
forthe
Black
Cou
ntry
Aspereach
block
Develop
erled
Affo
rdab
leho
using
Dep
enda
nton
risks
ofea
chblock
Dep
enda
nton
viab
ility
ofea
chblock
Theou
tputsof
thislastph
aseof
developm
enta
reexpe
cted
tobe
,broad
ly,as
follows:
Appendix 1 Brierley Hill Town Centre Implementation Framework
155Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Equ
ivalen
ttoap
proximately240dw
ellin
gs20
,400
m2
Residen
tial
1794
at1jobpe
r19m
234
085m
2Office
App
roxTotal1794Jo
bs
TotalS
trateg
yOutpu
ts2009
-2026
TheAreaActionPlanstrategy
estim
ates
that
thefollowingou
tputsof
developm
entw
ouldbe
delivered
over
thelifeof
theplan
:
Equ
ivalen
ttoap
proximately3233
dwellin
gs27
4,76
5m
2Residen
tial
11,579
at1jobpe
r19m
222
0,01
0m
2Offices
8,18
8at
1jobpe
r18m
214
7,39
2m
2A1Retail
15,766
m2
A2–A5
5411
m2
C1
794at
1jobpe
r60m
247
,653
m2
D1
584at
1jobpe
r60m
235
,065
m2
D2
App
roxTotal21,147Jo
bs
Appendix 1 Brierley Hill Town Centre Implementation Framework
156Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Appendix 2 Summary of Development Outputs &Infrastructure Requirements in Brierley Hill Town Centre2009-2026
The summary of development outputs and infrastructure requirements presentedoverleaf proposes the packaging of certain infrastructure with particular DevelopmentOpportunity Blocks. This will provide clarity to the developer on what specific on-siteand off-site works are required to accompany the delivery of each development,complementing the generic requirements as set out in the Council's PlanningObligations Supplementary Planning Document.
The summary is divided into 5 stages:
Stage 1 2009 - 2011: Initial 'front-loaded' investment driven largely bypublic sector interventions prior to adoption of the Area Action Plan.Stage 2 2009 - 2016: Second stage of public and private sectorinvestment not dependant on compliance with RSS pre-condition forcomparison retail growth.Stage 3 2011-2016:Compliance with RSS pre-conditions for comparisonretail growth and significant private sector investment.Stage 4 2016 - 2021: Significant private sector investment building uponthe pace of change established in Stage 2.Stage 5 2021 - 2026: Long term opportunities for further developmentand regeneration building on the success of the well established,integrated and sustainable Town Centre.
This summary is intended to be read alongside the Securing Infrastructure & PlanningObligations policy and Appendix 1 of this Area Action Plan, and the Council's PlanningObligations Supplementary Planning Document. Details about public transportinterventions are given separately in Appendix 3.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
157Dudley
Council
Brierley
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reaAction
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Publication
Docum
ent
2.1Stag
e1:
2009-2011
Initial
‘fron
t-loa
ded’
investmen
tprio
rto
adop
tionof
theAreaActionPlan
andachievem
ento
fRSS
pre-co
ndition
son
compa
rison
retailgrow
thdriven
largelyby
publicsector
interven
tions
Status
Infra
structureProject
Status
Develop
men
tBlock
Projectresults
inloss
ofWildlifeCorrid
or.
Com
pensationbe
ingde
livered
throug
hen
hancem
ento
fSLINCan
dStra
tegic
WildlifeCorrid
or
WildlifeCorrid
orPlann
ingap
plicationap
proved
subjecttoS10
6inFe
brua
ry20
09.
Com
pletionon
-site
soug
htfor
Sep
tembe
r2011subjecttofund
ing.
Block
BR13
Can
dBR14
(Stourbridge
College
First
Pha
se)
Projectgran
tedplan
ning
perm
ission
and
substantially
completed
priortoad
option
ofAAP
Not
applicab
leUnd
erconstru
ction.Sched
uled
tobe
operationa
lJan
uary
2010
.Block
BR15
B(Hea
lth&Social
CareCen
tre)
Projectgran
tedplan
ning
perm
ission
and
substantially
completed
priortoad
option
ofAAP
Not
applicab
lePlann
ingpe
rmission
gran
tedFe
b20
08forc
arpa
rkingan
dha
rd-stand
ingfora
Mob
ileMag
netic
Reson
ance
Imag
ingUnit(MRI)an
dsub-stationlinkedto
Hea
lthCen
tre
Block
BR15
E(adjacen
tHea
lth&
SocialCareCen
tre)
SLINC,W
ildlifeCorrid
or&Stra
tegic
WildlifeCorrid
orrequ
ireen
hancem
ent
WildlifeCorrid
orPlann
ingap
plicationsubm
itted
for
chan
geof
use.
Block
H11
(‘Bod
ykraft’site,
HartsHill)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
158Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Other
Infrastruc
ture
Project
Com
pleted
andop
enNovem
ber2
008
PT4
,PT5
,PT11
(Brie
rleyHillSustainab
leAccessNetwork)
Outlinefund
ingap
plicationen
dorsed
byAW
MinJanu
ary20
08an
dbidbe
ingprog
ressed
fors
ubmission
in20
09.
HighStre
etPub
licRea
lmWorks
(HighStre
etIm
provem
ents,
Sou
thernGatew
ay,L
inkSpa
ce&NorthernGatew
ay)
Pleaseno
tethat
someof
theinfra
structureprojectsinthisph
aseareno
tlinkedto
thede
velopm
entb
locks.
Thisisbe
causethe
developm
entsan
dprojectsha
vebe
enprog
ressed
priortothead
optionof
theAreaActionPlan.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
159Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
2.2Stag
e2:
2009-2016
Seco
ndstag
eofpu
blican
dprivatesector
investmen
tnotde
pend
entonco
mplianc
ewith
RSS
pre-co
ndition
forcom
paris
onretailgrow
th
Status
Infrastruc
ture
Status
Develop
men
tBlock
Nodirectimpa
cton
major
infra
structure.
Gen
eral
requ
iremen
tstowards
plan
ning
obligations
inBrie
rleyHillTown
Cen
treap
ply.
Gen
eralrequ
iremen
tsap
ply
Occup
iedby
theBrierle
yHillHea
lthCen
trewhich
willrelocate
tothe
Health
andSo
cialCareCentre
once
open
in20
10.Th
issite
willthen
becomeavailablefor
rede
velopm
ent.
Block
BR2A
(westo
fthe
High
Stre
et)
Nodirectimpa
cton
major
infra
structure.
Gen
eral
requ
iremen
tstowards
plan
ning
obligations
inBrie
rleyHillTown
Cen
treap
ply.
Gen
eralrequ
iremen
tsap
ply
Con
tainsprivatelyow
nedindu
stria
luses,sho
ps&offices.Poten
tialfor
rede
velopm
enttoform
ano
rthern
gateway
toHighStre
et.
Block
BR2B
(at
theno
rtherntip
oftheHighStre
eton
itswestern
side
)
Con
tribu
tionrequ
iredto
compe
nsateforthe
loss
ofcar
parkingessentialtothefunctionof
theLo
calS
hopp
ingArea.
Multi-de
ckcarp
ark
Currentlyinmixof
publican
dprivateow
nership.
Inform
alprop
osalbe
enmad
eforo
ffice
developm
enth
ere.
Essen
tialtha
tno
developm
enttakes
placeun
tilcarp
arkspacere-provide
d.
Block
BR9(
‘island
’site
north
ofHighStre
etfra
med
bythe
BHSANan
dLe
velS
treet)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
160Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Develop
men
twillha
veto
adeq
uatelyad
dressPT7
and
Brie
rleyPlace.Gen
eral
Gen
eralrequ
iremen
tsap
ply
Possiblefutureexpa
nsionspacefor
theCollege
orarelateduse.
Nee
dto
relocate
existingCou
ncil
Block
BR10
(sub
sequ
ent
phaseof
Stourbridge
College
)requ
iremen
tstowards
plan
ning
obligations
inBrie
rleyHillTown
Cen
treap
ply.
services.Investm
entin-principle
securedfro
mtheLe
arning
and
Skills
Cou
ncil.
Nodirectimpa
cton
major
infra
structure.
Gen
eral
requ
iremen
tstowards
plan
ning
obligations
inBrie
rleyHillTown
Cen
treap
ply.
Gen
eralrequ
iremen
tsap
ply
Currentlyinmixed
owne
rships
but
AWM
have
startedpu
rcha
sing
prop
ertiesto
facilitateaprivate
sector
sche
meon
celand
assembly
constra
intsareovercome
Block
BR20
(north-eastern
gateway
onto
HighStre
et)
Con
tribu
tionrequ
iredto
compe
nsateforthe
loss
ofcar
parkingessentialtothefunctionof
Multi-de
ckcarp
ark
Brie
rleyPlace
Currentlyused
aspa
rkingbu
tre-provision
ofspaces
inthe
multi-de
ckcarp
arkwillallowfor
rede
velopm
enta
ndbe
tteru
seof
thisarea
.
Block
BR11
(adjacen
tBrierley
Place)
theLo
calS
hopp
ingArea.
Develop
men
twillbe
requ
iredto
addressBrie
rleyPlace.
Block
itselfformspa
rtof
the
essentialinfrastructureto
bede
livered
withintheTownCen
tre.
Multi-de
ckcarp
ark
Feasibilitystud
yun
derta
kenon
deliverab
ility&fund
ingmod
elsfor
aMulti-DeckedCar
Park.
Block
BR12
(Asdacarp
arkin
Lower
Brie
rley)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
161Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Develop
men
twillha
veto
adeq
uatelyad
dressPT
7.Gen
eral
requ
iremen
tstowards
plan
ning
obligations
inBrie
rleyHillTown
Cen
treap
ply.
Gen
eralrequ
iremen
tsap
ply
Privatelyow
nedan
doccupied
bythetemple.
Significan
tsite
inhe
art
oftownbu
tred
evelop
men
twou
ldne
cessitate
relocationof
the
temple.
Templeha
sno
tyet
enga
gedintheAAP.
Block
BR15
A(Fat
YueTemple
onCottage
Stre
et)
PT1
2(part)to
beprovided
alon
gsideBlock
BR15
F.PT1
2(part)
Inmultipleprivateow
nerships
&occupied
byindu
stria
lunits.P
ublic
sector
interven
tionlikelyto
bene
eded
forlan
dassembly.
DMBC
&AW
Mtoexploretheop
portu
nities.
Block
BR15
F(in
dustria
lareain
Lower
Brie
rley)
Can
al-sideprimarythorou
ghfare
tobe
provided
alon
gside
compe
nsation&mitiga
tionforthe
wildlifecorridor
PT9
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Thesite
iscurren
tlyvacant
and
availableforred
evelop
men
tbutwill
need
toad
dressMerry
HillPlace,
PT7
andan
ypu
blictra
nspo
rtimprovem
ents.
Block
BR15
D(fo
rmer
Brie
rSchoo
lsite)
Thefirstsections
ofne
wcana
l-sideroutes,p
arto
fPT1
2,a
pede
stria
nbridge
linkacross
the
PT8
,PT9
&PT1
2(part)
Pedestrianbridge
linkacross
canal
Thesite
hasalread
yga
ined
plan
ning
perm
ission
butthe
reisa
£2m
fund
ingga
p.AW
Miskeen
tosupp
ortthe
deliveryofem
ploymen
t
BlockBR
16Dand
BR15
G“Dan
iels
Wha
rf”cana
land
improvem
entsto
the
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
activity
onthesitean
dmed
iumterm
interven
tions
areinclud
edinan
endo
rsed
outline
fund
ing
application.
SLINC,W
ildlifeCorrid
oran
dStra
tegicWildlifeCorrid
orto
bede
livered
aspa
rtof
‘Dan
iels
Wha
rf’.T
wope
rmission
sbe
en
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
162Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
gran
tedan
dthede
velope
ris
exploringfurth
erreconfiguringthe
sche
meto
addressthefund
ing
gap.
Outlinepe
rmission
gran
tedfor
pedestrianlinkincorporatingMerry
HillPlace
aspa
rtof
the‘Leisure
Plateau
’schem
e
PT7
(part)
Merry
HillPlace
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Outlineperm
ission
grantedin2006.
Likelyto
bepu
rsue
dfurth
erin
conjun
ctionwith
theretail
expa
nsion.
Block
C2an
dC3
“The
Leisure
Plateau
”
Access
andtre
atmentsandon-site
Stra
tegicWildlifeCorrid
orto
bede
livered
aspa
rtof
the
developm
entschem
eon
Block
P1
PT2
0,PT1
6pa
rt,PT1
corner
treatmen
t
WildlifeNetwork(W
ildlifeCorrid
or&Stra
tegicWildlifeCorrid
or)
Vacant
site
ofform
erRob
inHoo
dpu
bconstra
ined
bypresen
ceof
electricitypylon
Block
P1
(Ped
moreRoa
dfro
ntag
e)
Onsite
provisionof
functiona
lStra
tegicWildlifeCorrid
orconnectingtowidernetworklinking
Fens
Poo
lsto
SaltwellsLo
cal
NatureReserve
WildlifeNetwork(Stra
tegicWildlife
Corrid
or)
Privatelyow
nedby
Westfield,much
ofthesite
alread
yvacant
orsoon
tobe
comevacant.D
eliveryofho
tel
subjecttomarketd
eman
d&
crea
tionof
supp
ortingattra
ctions
Block
P4
(fron
tage
toPed
moreRoa
dno
rthof
Level
Stre
et)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
163Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Improvem
enttotheexisting
WildlifeCorrid
orWildlifeNetwork(W
ildlifeCorridor)
Privatelyow
nedblockcontaining
onebu
ildingof
historicinterest.
Block
BR13
A(retail
wareh
ousing
inCan
alWalk
Sou
th)
Tobe
provided
alon
gsidethe
developm
ento
fBlock
BR13
C.
Improvem
enttotheexisting
WildlifeCorrid
or
PT1
0(part)
WildlifeNetwork(W
ildlifeCorridor)
Possiblefutureexpa
nsionspacefor
theCollege
orarelateduse.
Nee
dto
relocate
Pop
lars
Hea
lthCen
tre.
Investmentin-principlesecuredfro
mtheLS
C.
Block
BR13
B(sub
sequ
ent
phaseof
Stourbridge
College
)
Tobe
provided
alon
gsidethe
developm
ento
fBlock
BR13
C.
Improvem
enttotheexisting
WildlifeCorrid
or
PT1
0(part)
WildlifeNetwork(W
ildlifeCorridor)
Possiblefutureexpa
nsionspacefor
theCollege
orarelateduse.
Block
BR13
C(sub
sequ
ent
phaseof
Stourbridge
College
)
Gen
eralrequ
iremen
tstowards
plan
ning
obligations
inBrierle
yHill
TownCen
treap
ply.
Gen
eralrequ
iremen
tsap
ply
Leaseon
theexistingusetoshortly
expire
which
willen
able
rede
velopm
entfor
aho
tel.
BlockBS
1(BES
Ttra
iningcentre)
Tobe
provided
alon
gsidethe
developm
ento
fBlock
W1.
PT2
4willbe
requ
iredto
safegu
ardthe
PT1
4(part)
PT2
4(part)
Privatelyow
nedby
Westfield.
Significan
tcha
nges
inlevelsto
beovercome.Developmentdependant
onriseinde
man
dforo
ffice
use.
Block
W1(site
ofOrie
ntalPea
rlat
Waterfro
nt)
Metro
routean
dmakeprovision
WildlifeNetwork(W
ildlifeCorridor)
forb
uspriorityan
dintercha
nge.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
164Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Mitiga
tion&compe
nsation
requiredforany
loss
oftheexisting
wildlifene
twork
Thefirstsectionof
thegridof
streetsan
dRou
ndOak
Place
toem
erge
with
BlocksW2&W3.
PT2
1,PT2
2
PT2
4(rem
aind
er),PT5
(part)
Dep
enda
nton
deman
dforo
ffices
andprovisionofalternativepa
rking
toreplacetheexistingsurfa
cecar
park
toservicetheWaterfro
ntan
dmee
tthe
requ
iremen
tsof
thene
wde
velopm
ent.
Block
W2&W3
(firstp
hase
Waterfro
ntexpa
nsion)
PT24
willbe
requ
iredtosafegu
ard
theMetro
routean
dmake
provisionforb
uspriorityan
dintercha
nge.
Rou
ndOak
Place
(part)
Bus
stop
Tobe
provided
withinthefirstpa
rtof
thede
velopm
ento
fBlock
W5
Rou
ndOak
Place
(rem
aind
er)
WildlifeNetwork(W
ildlifeCorrid
or&Stra
tegicWildlifeCorrid
or)
InWestfield’sow
nership.
Available
fordevelopmentsubjecttoprovision
ofalternativecarp
arking
and
increa
seinde
man
dforo
ffices.
Block
W5(part)
(currentlypa
rking
forW
aterfro
nt)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
165Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
2.3Stag
e3:
2011-2016
Com
plianc
ewith
RSS
pre-co
ndition
sforc
ompa
rison
retailgrow
than
dsign
ificant
privatesector
investmen
t
Status
Infrastruc
ture
Status
Develop
men
tBlock
Tobe
provided
alon
gsidethe1st
phaseretailexpa
nsionof
Merry
Hill.F
lexibilitywillbe
need
edfor
Merry
HillPlace
(rem
aind
er)
LevelS
treet
Squ
are
Sub
jectto
compliancewith
RSS
pre-cond
ition
sforcom
parison
retail
grow
th.Westfieldgeared
uptostart
pre-ap
pdiscussion
sin20
09/201
0.
BlocksC4,C5,R5
andR6(first
phaseretail
expa
nsionof
Merry
Hill)
Metro
andits
term
inus.S
ome
elem
entstobe
provided
alongside
PT13
,PT7
‘Cen
tralAvenu
e’,P
T8,
PT9
(part),
PT1
0(part),
PT1
2(part)&PT1
4(part)
theretailexpa
nsionof
Merry
Hill
orearlierwithintheredevelopm
ent
ofBlock
C2as
partof
theleisure
platea
uprop
osals.PT1
2(part)to
beprovided
alon
gsideBlock
C4.
Brie
rleyPlace
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Bus
stop
enha
ncem
ents
Nodirectimpa
cton
major
infra
structureasidefro
mBrie
rley
Place.G
eneralrequ
iremen
ts
Gen
eralrequ
iremen
tsap
ply
Site
owne
rspu
shingfore
arliest
possiblede
livery.Prio
rto20
16pe
rmission
canon
lybe
gran
tedif
Block
BR1
(rede
velopm
entof
theMoo
rCen
tre)
towards
plan
ning
obligations
and
publicrealm
inBrie
rleyHillTown
Cen
treap
ply.
policytestsintheJointC
ore
Stra
tegy
aremet.App
lication
expe
cted
within18
mon
thsof
approvalof
RSS2.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
166Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Tobe
provided
with
blocks
R4&
R5to
supp
orta
ccessinto
expa
nded
Merry
Hill.
PT1
2(part)
Prio
rto20
16pe
rmission
canon
lybe
gran
tedifpo
licytestsintheJoint
CoreStra
tegy
aremet
anda
detailedsche
meforB
lock
BR1ha
sbe
enap
proved
.
Block
R4(next
phaseMerry
Hill
expa
nsion)
Status
Other
Infrastruc
ture
TosatisfytheRSSpo
licyPA
11Apre-cond
ition
son
theop
erationof
newcompa
rison
retailwithintheTown
Cen
treimprovem
entsto
publictra
nspo
rtarerequ
ired.
Thepu
blictra
nspo
rtstrategy
isexpe
cted
tobe
fund
edby
amixof
publican
dprivatesector
fund
ing.
Pre-M
etro
Pub
licTran
sport
Improvem
ents
Gaine
dstatutorypo
wersinMarch
2005
.Cen
troareactivelypu
rsuing
deliveryop
tions.
Midland
Metro
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
167Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
2.4Stag
e4:
2016-2021
Sign
ificant
privatesector
investmen
tbuildingup
onthepa
ceof
chan
geestablishe
din
Stag
e2
Status
Infrastruc
ture
Status
Develop
men
tBlock
One
privateland
owne
risen
gage
dbu
tsup
porting
ongo
ingindu
stria
luse.
Pub
licsector
interven
tion
Block
BR15
COne
privateland
owne
risen
gage
dbu
tsup
porting
ongo
ingindu
stria
luse.
Publicsector
interven
tionmay
Block
BR15
C
may
berequ
iredifalternative
berequ
iredifalternativeprem
ises
cann
otbe
foun
dan
dtheprivate
sector
fails
tofacilitatechan
ge.
prem
ises
cann
otbe
foun
dan
dthe
privatesector
fails
tofacilitate
chan
ge.
Con
tribu
tions
willbe
requ
iredfro
mblocks
BR16
A,B
R16
B,B
R16
Can
dBR15
C.Pub
licsector
PT1
2(part)
Theseblocks
areprivatelyow
ned
andinmixed
owne
rships.O
neof
theoccupiersha
sexpresseda
preferen
ceto
remainop
erating
on-site.
Block
BR16
A,
BR16
BBR16
C(fron
tingLe
velS
t.inLo
wer
Brie
rley)
interven
tionmay
bene
cessaryto
secure
thisinfra
structureina
coordina
tedway.
PT16
subjecttolong
term
potential
retaile
xpan
sion
andde
velopm
ent
ofBlock
R10
.
PT1
6(rem
aind
er)
PT1
7&Merry
HillBus
Station
Sitesareavailableford
evelop
men
t&thede
velope
rissupp
ortiveofthe
plan
sbu
tretailexpan
sion
isde
pend
ento
nprovisionof
BlocksC2,
C3,
R3an
dR10
(at
Merry
Hill)
Ontheba
sisof
Merry
HillBus
Stationcontinuing
inits
presen
tlocationPT1
7willprovidemore
efficient
busaccess
from
the
Ped
moreRoa
d.
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
multi-storey
parkingan
dtheretail
allowan
cesinPha
se2of
theWest
Midland
sReg
iona
lSpa
tialStra
tegy.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
168Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Con
tribu
tions
wou
ldbe
requ
ired
tothewildlifene
twork.
New
developm
entw
ouldalso
need
toad
dressPT1
0.
PT1
0(part)
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Privatelyow
nedcurren
tlyop
erationa
lind
ustrialsite.
Land
owne
rhas
indicated
willingn
essto
moveifalternative
indu
stria
lpremises
canbe
foun
d.
BlockBR
13Dan
dBR13
E(Van
Leeu
wen
Whe
eler)
Con
tribu
tions
wou
ldbe
requ
ired
tothewildlifene
twork.
New
developm
entw
ouldalso
need
toad
dressPT1
0.New
developm
ent
may
affectexistingPT8
.
PT1
0(part)
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Thissite
isow
nedan
doccupied
byLink
51.T
heland
owne
ris
supp
ortiveof
allocationfor
alternativeuses.
Block
CW1
Nospecificrequ
iremen
tsaside
from
WildlifeCorrid
orimprovem
entsalthou
ghge
neral
WildlifeNetwork(W
ildlifeCorridor)
Therearesign
ificant
levelcha
nges
andtheslop
eisimpo
rtantfornature
conservationan
dmigrationof
speciesinBrie
rleyHill.
Block
W4(vacan
tcarp
arking
siteat
Waterfro
nt)
contrib
utions
need
edas
applied
toallblocksinclud
ingmitiga
tion
forlossof
partof
theexisting
wildlifene
twork.
Block
tocompletean
dad
dress
Rou
ndOak
Place
andcomplete
PT5
,particularlyto
providethe
Rou
ndOak
Place
(rem
aind
er)
PT5
(rem
aind
er)
Availableforred
evelop
men
tsub
ject
toprovisionof
alternativecar
parking
Block
W5(vacan
tcarp
arking
siteat
Waterfro
nt)
pedestrianlinkfro
mtheWaterfro
ntWildlifeNetwork(W
ildlifeCorrid
or&Stra
tegicWildlifeCorrid
or)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
169Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
toPed
moreRoa
d.Block
also
tocrea
teon
-site
wildlifecorridor
linking
towider
network.
Tobe
provided
alon
gsidethe
intensificationof
Waterfro
ntWest
inBlocksWW1,
WW2an
dWW3
PT2
5
PT2
6
Owne
dby
Westfield,
therearea
varie
tyofland
uses
andcompa
nies
occupyingthesite.Red
evelop
men
tform
oreintensiveusemay
beconstra
ined
byexistingleases
and
provisionof
suitablecarp
arking
.
Block
WW1,
WW2an
dWW3
(Waterfro
ntWest)
PT2
7
Wildlifecorridor
tobe
provided
alon
gsidethede
velopm
entofthis
blocktolinktothewildlifene
twork
ontherailw
aylinean
dcana
land
beyond
into
HartsHill.
Wildlifecorridor
StationSqu
are
PT2
3
Thisbrow
nfieldsite
iscurren
tlyvacant
andavailablefor
rede
velopm
ent.
Thepreferreduse
aspa
rkan
drid
eisde
pend
antupo
ndeliveryofthemetroandspecifically
thestop
atStationSqu
arewhich
Block
W7(vacan
tprivatesite
inCan
alWalk
North)
Con
tribu
tions
may
berequ
iredto
StationSqu
areifauseothe
rtha
npa
rkan
drid
eisimplem
ented.
Roa
daccess
overthecana
lwou
ldne
edto
beprovided
onPT2
3.
curren
tlyisno
tinclude
dinthe
Tran
sporta
ndWorks
Actpo
wers
andwou
ldha
veto
bede
livered
bytheprivatesector.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
170Dudley
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Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Thissqua
rewou
ldbe
delivered
alon
gsideametro
stop
.Th
isis
theon
lymetrostop
notyettoha
vebe
engivenap
provalun
derthe
Tran
sporta
ndWorks
Actorde
rs.
StationSqu
are
Metro
stop
PT2
3
Site
iscurren
tlyvacant
and
availableforred
evelop
men
t.Im
plem
entationof
Metro
islikelyto
increa
sethemarketa
ttractiven
ess
ofthissite
ford
evelop
men
t,pa
rticularly
ifthemetro
stop
at
Block
W8(vacan
tprivatesite
inCan
alWalk
North)
Roa
daccess
overthecana
lwou
ldne
edtobe
provided
onPT2
3.No
sourcesof
fund
ingothe
rtha
n
WildlifeNetwork(W
ildlifeCorrid
or&Stra
tegicWildlifeCorrid
or)
StationSqu
areisprovided
.How
ever,tha
tstopisno
tinclude
dintheTran
sporta
ndWorks
Act
gene
ralplann
ingob
ligations
have
powersan
dwou
ldha
veto
beyetb
eeniden
tifiedalthou
ghde
livered
bytheprivatesector.A
fund
ingmay
beavailableinfuture
asaresultof
grow
thpo
int
design
ation.
newaccess
need
sto
beprovided
tothesite
either
viaPT2
3or
analternative.
Fina
ncialcon
tribu
tions
wou
ldbe
requ
iredtowards
thede
liveryof
StationSqu
are.
Wildlifecorridor
StationSqu
are
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Site
isinactiveuseforind
ustrial
andan
cillary
retail.
Land
owne
rsha
vemixed
supp
ort&
objections
toAAP
Block
W10
(privateindu
stria
lsiteinCan
alWalk
North)
improvem
entsto
linkfro
mPed
moreRoa
dto
therailw
ayline
andbe
yond
.
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
171Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
Status
Infrastruc
ture
Status
Develop
men
tBlock
Fina
ncialcon
tribu
tions
wou
ldbe
requ
iredtowards
thede
liveryof
StationSqu
are.
Wildlifecorridor
tolinkfro
mPed
moreRoa
dto
the
railw
aylinean
dbe
yond
.
StationSqu
are
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Site
isinactiveuseforind
ustry.
Land
owne
rsha
vemixed
supp
ort&
objections
toAAP
Block
W11
(privateindu
stria
lsiteinCan
alWalk
North)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
172Dudley
Council
Brierley
HillA
reaAction
Plan
Publication
Docum
ent
2.5Stag
e5:
2021-2026
Long
term
oppo
rtun
ities
forfurthe
rde
velopm
entan
drege
neratio
nbu
ildingon
thesu
ccessof
thewelle
stab
lishe
d,integrated
andsu
staina
bleTo
wnCen
tre
Status
Infrastruc
ture
Status
Develop
men
tBlock
Prop
osed
links
tofacilitateaccess
from
surrou
ndingarea
sinto
the
towncentre
andimprovewildlife
network
PT3
0
PT2
9(part)
WildlifeNetwork(W
ildlifeCorrid
or&Stra
tegicWildlifeCorrid
or)
Land
owne
risen
gage
d.Itis
expe
cted
that
thecurren
tleaseh
olde
rwillvacate
thesite
by20
20.
Block
H1,H2an
dH4(HartsHill)
Prop
osed
links
tofacilitateaccess
from
surrou
ndingarea
sinto
the
towncentre
andimprovewildlife
network
PT2
9(rem
aind
er)
WildlifeNetwork(Stra
tegicWildlife
Corrid
or)
Land
owne
risen
gage
dan
dsupp
ortiveof
long
term
rede
velopm
ent.
Block
H3(Harts
Hill)
Prop
osed
links
tofacilitateaccess
from
surrou
ndingarea
sinto
the
towncentre
andimprovewildlife
network
PT2
8
WildlifeNetwork(SLINC,W
ildlife
Corrid
or&Stra
tegicWildlife
Corrid
or)
Land
owne
rhas
attend
edapu
blic
mee
tingbu
thas
notsup
pliedno
tice
oftheirv
iewsinwriting.
Block
H7(Harts
Hill)
Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
173Dudley
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Appendix 2 Summary of Development Outputs & Infrastructure Requirements inBrierley Hill Town Centre 2009-2026
174Dudley
Council
Brierley
HillA
reaAction
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Publication
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ent
Appendix 3 Public Transport Infrastructure Improvements
Area Wide Public Transport Improvements
The following public transport interventions or other appropriate measures ofequivalent effectiveness will be sought to deliver the Public Transport Strategy forBrierley Hill in accordance with Policy 55 'Bus Infrastructure Improvements'. Thesewill be delivered alongside development in the Town Centre. Delivery responsibilitywill be shared between Dudley MBC, Centro and developers with key stakeholdersbeing the bus operators and local community groups.
Picture 13 Area Wide Public Transport Improvements
Appendix 3 Public Transport Infrastructure Improvements
175Dudley
Council
Brierley
HillA
reaAction
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Publication
Docum
ent
Kingswinford/A4101 Dudley Road/B4179 - Pensnett Road/Merry Hill (greencorridor)
1. Route Traffic Management Treatment along A4101, betweenKingswinford and junction with High Street/High Oak
2. Existing priority junction at High Street / High Oak / Bradley Street andTansey Green Road converted to signal control. Revised trafficmanagement, and bus lane along High Oak between junction with HighStreet and Bradley Street.
3. Insufficient carriageway width along Commonside, between High Oakand Bromley to provide bus lane intervention therefore Route TrafficManagement Treatment would be more appropriate.
4. Removal of existing verge to provide inbound bus lane (towards BrierleyHill) between Bromley and junction with Bryce Road. Existing signalcontrol at junction with Bryce Road to be reconfigured to either includeSelective Vehicle Detection (SVD), or a bus gate.
5. Removal of existing verge to provide outbound bus lane (towardsKingswinford) on approach to Bryce Road.
6. Removal of existing verge and central white hatching, along PensnettRoad, between Bryce Road and junction with John Street and HighStreet, Brockmoor (B4180). Opportunity to revise existing signal controlto incorporate SVD technology, or bus gate to provide bus lane onapproach.
7. Insufficient carriageway width along Bank Street to provide bus laneintervention. Route Traffic Management Treatment would be moreappropriate at this location.
8. Level Street, between High Street and Brierley Hill parallel route–conversion to busway (two-way).
A4036 Pedmore Road/Merry Hill/Thorne Road/Lye Rail Station (red corridor)
1. Conversion of existing carriageway to bus lane on approach to thejunction of Pedmore Road/ Stourbridge Road. Revised signal control atjunction.
2. Bus lane construction within existing carriageway along Pedmore Roadbetween junction with Stourbridge Road and Peartree Lane.
3. Priority junction of Pedmore Road and Peartree Lane to be reconfiguredto signal control to include bus priority.
4. Introduce Route Traffic Management Treatment along Pedmore Road,between Peartree Laneand junction with Level Street/ Hurst Lanetoretain existing highway capacity (dual carriageway).
5. Revised signal control at junction with Pedmore Road/ Level Street;Hurst Lane. Minimal scope for carriageway widening on approaches tojunction.
Appendix 3 Public Transport Infrastructure Improvements
176Dudley
Council
Brierley
HillA
reaAction
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Publication
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6. Introduce Route Traffic Management Treatment along Pedmore Road,between Level Street/ Hurst Lane and junction with The Boulevard /Coppice Lane to retain existing highway capacity (dual carriageway).
7. Revised signal control at junction with Merry Hill / The Boulevard /Coppice Lane/ Mount Pleasant. Investigate scope for carriagewaywidening on northbound approach to junction without removal of existingfootway / cycleway. Also consider continuation of Route TrafficManagement Treatment.
8. Improved interchange facilities for Lye Station to include new pedestriancrossing points across Dudley Road.
A461 Stourbridge Road/ A491 High Street/ Stourbridge Bus Station (bluecorridor)
1. Convert existing dual carriageway from Dudley Town Centre (KingStreet), and along Stourbridge Road to provide bus lane intervention ineach direction to include enhanced pedestrian crossings.
2. Junction of Stourbridge Road/ Dudley Southern Bypass / KingswinfordRoad(roundabout configuration). Signalisation to include bus priority.
3. Convert existing dual carriageway on Stourbridge Road, between DudleySouthern Bypass and junction with A4036 to provide bus laneintervention in each direction or removal of existing verge to provide buslane intervention to retain existing highway capacity.
4. Improved signal phasing (priority control) at junction of Stourbridge Road/Pedmore Road.
5. Construction of bus lane intervention along Stourbridge Road/ DudleyRoad between junction with Pedmore Road and John Street/ WaterfrontWay. This form of intervention will impact existing wide footways withmature trees, and off-road parking. If above is undesirable, Route TrafficManagement Treatment on this highway link would be more appropriate.
6. Existing roundabout at junction of Stourbridge Road/ John Street/Waterfront Way to be reconfigured as signal control with bus priority.
7. Continuation of bus lanes along Dudley Road, between junction withJohn Street and Brierley Hill Parallel Route(Venture Way).
8. Revised Route Traffic Management Treatment within and along BrierleyHill High Street to include bus priority at signalised junctions.
9. Removal of existing white hatching to provide bus lane intervention onChurch Street, Brettell Lane and Collis Street.
10. Revised signal control at junction of Brettell Lane and High Street (A491)and Collis Street and High Street (A491) to include priority control.
11. Minimal scope for bus lane intervention on High Street due to existingcross section of carriageway. Route Traffic Management Treatmentalongside revised signal control at junction of High Street / VicarageRoad may be appropriate.
12. Improved interchange facilities at Stourbridge Bus Station.
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A4100 Reddal Hill Road/ Forge Lane (purple corridor)
1. Reddal Hill Road proximity of adjoining land boundary would preventbus lane intervention. Route Traffic Management Treatment as analternative would be appropriate.
2. Cradley Heath bypass review traffic signal operation to ensure prioritycontrol is functioning correctly.
3. Improved interchange facilities at Cradley Heath Rail Station to includeenhanced pedestrian crossing facilities.
4. Forge Lane / High Street, Quarry Bank, bus lane intervention not possibledue to lack of carriageway width: continuation of Route TrafficManagement Treatment would be more appropriate.
5. Continuation of Route Traffic Management Treatment along MountPleasant and Mill Street. Investigate conversion of existing roundaboutat Mill Street/ The Boulevard to signal control to include bus priority.
Internal Connectivity
Option 1
Improvement corridors provide the basis for a significantly enhanced level ofaccessibility within, and to, Brierley Hill, based around the provision of network widebus priority measures and new public transport infrastructure. The existing BrierleyHill transport network is constrained by topography, the canal, congestion anddevelopment that limits accessibility. The improvement measures have thereforebeen identified to ensure the expedient movement of buses across the Brierley Hillnetwork, and provide journey time reliability. The measures consist of:
1. Bus only link through existingWaterfront car park, linking Pedmore roadwith Waterfront access road.
2. Widening of existing carriageway to provide bus lanes adjacent toWaterfront area.
3. Conversion of the existing roundabout at Level Street and Embankmentintersection to signal control, to include bus priority, with associatedconstruction of new eastbound Bus Lane along Level Street (betweenWaterfront Way and Central Way Merry Hill access).
4. Bus priority along Central Way, and the opening up of new 'bus only'link road from junction of Madison Avenue to the Pedmore Link Road.
5. New bus only access/egress fromPedmore Road intoMerry Hill, togetherwith new bus only link into existing Merry Hill Bus Station.
6. Conversion of the existing roundabout at Mill Street to signals, togetherwith new bus lane towards Merry Hill.
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Picture 14 Internal Public TransportArrangement Option 1
Option 2
In order to facilitate direct and expedient access between the Waterfront, Merry Hilland the High Street area, Option 2 proposes the advance delivery of Metroinfrastructure between the Waterfront and the Brierley Hill High Street area. Option2 is consistent with Centro's long term vision for the delivery of Metro (effectivelyenabling the Brierley Hill element of the Metro alignment to be constructed in advance,with buses running in the interim).
As a busway this alignment would allow bus access from Pedmore Road north ofWaterfront, via the roundabout at Level Street/Waterfront Way and on to the BrierleyHill High Street area. Between the roundabout and the Brierley Hill High Street areathe busway will be elevated above the existing road level but will be able to makedirection connection (for passengers boarding/alighting) with planned developmentat upper floor level. On completion of Metro, the busway would be readily convertibleto a rapid transit corridor (as shared use bus and tram running) and have alongsideit foot and cycleways. This provides a high level of penetration, circulation andcongestion free access for bus services.
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The measures consist of:
1. Bus only link through existingWaterfront car park, linking Pedmore Roadwith Waterfront access road.
2. Widen existing carriageway to provide Bus Lanes adjacent to theWaterfront area.
3. Convert existing roundabout to signal control, to include bus priority,construction of new eastbound Bus Lane along Level Street (betweenWaterfront Way and Merry Hill access).
4. Construction of new busway adjacent to Dudley Canal.5. New bus only access/egress fromPedmore Road intoMerry Hill, together
with new bus only link into existing Merry Hill Bus Station.6. Conversion of existing roundabout at Mill Street to signals, together with
new bus lane towards Merry Hill from Dudley Canal overbridge.
Picture 15 Internal Public TransportArrangement Option 2
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Appendix 4 Housing Trajectory
It is anticipated that 3233 net dwellings can be developed in Brierley Hill Town Centreto 2026.
The housing trajectory given below recognises that the greatest capacity for housingarises in the first half of the plan period, concentrated within the core of the TownCentre. However, the delivery of that capacity is dependant on market conditionsand therefore delivery may come forward later than anticipated but this will notcompromise the overall strategy.
The expected rates of development are as follows:
Net Dwellings Per AnnumYear
25801/04/2009 - 31/03/2011
36901/04/2011 - 31/03/2016
12701/04/2016 - 31/03/2021
4801/04/2021 - 31/03/2026
Table 25 Annual Net Housing Completions
Figure 9 Housing Trajectory
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Appendix 4 Housing Trajectory
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Appendix 5 Superseded Policies
This Area Action Plan updates and replaces part of the Dudley Unitary DevelopmentPlan (UDP) (2005). The policies and allocations in this document therefore supersedethe UDP and its proposals map in providing the statutory development plan frameworkfor Brierley Hill Town Centre.
The UDP policies generally cover broad areas or allocations which include but extendbeyond Brierley Hill Town Centre. It is not appropriate in these circumstances thatthe entire policy be deleted from the statutory development plan. The table belowtherefore lists the policies in the UDP which are affected by this Area Action Planand clarifies what element of that policy is superseded.
Superseded Element of the UDP PolicyUDP Policy
Brierley Hill is now the Strategic Town Centre for theBorough, complemented by the main Town Centresof Dudley, Stourbridge and Halesowen.
S13 'Role of Centres'
This policy is superseded by Policy 72 'SecuringInfrastructure & Planning Obligations' only in relation
DD7 'Planning Obligations'
to Brierley Hill Town Centre. The Council's 'PlanningObligations Supplementary Planning Document' willbe applicable in support of the Area Action Plan policy.
This policy is deleted in its entirety. The Area ActionPlan now provides the planning framework for thisarea.
UR4 'Harts HillRegeneration andDevelopment Area'
This policy is superseded by the site allocations andPolicy 47 'Established Areas' only in relation to BrierleyHill Town Centre.
EE3 'Existing EmploymentUses'
Brierley Hill is now the Strategic Town Centre for theBorough and therefore an appropriate location foroffice and business development.
EE4 'Office Development'
Brierley Hill is now the Strategic Town Centre for theBorough, complemented by the main Town Centres
CR1 'Hierarchy of Centres'
of Dudley, Stourbridge and Halesowen. Brierley HillHigh Street is deleted as a District Shopping Centreas it now falls within the Strategic Town Centreboundary.
The protected frontage allocation on the UDPproposals map relating to Brierley Hill High Street is
CR4 'Protected Frontages'
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Superseded Element of the UDP PolicyUDP Policy
superseded and replaced by Policy 1 'Brierley Hill HighStreet Local Shopping Area'.
Brierley Hill is now the Strategic Town Centre for theBorough suitable for growth in comparison retail
CR6 'New RetailDevelopment -Comparison Goods' floorspace. The allocations within this Area Action Plan
therefore update the UDP policy.
Superseded by Policy 50 'Edge of Centre and Out ofCentre Development' in this AAP only in relation toBrierley Hill Town Centre.
CR9 'Edge-of-Centre andOut-of-CentreDevelopment'
Superseded by Policy 56 'Car Parking Standards',Policy 57 'Multi-Storey and Under-Croft Car Parking'
CR12 'Car Parking in TownCentres'
and Policy 11 'Development Opportunity Block BR12'of this AAP only in relation to Brierley Hill Town Centre.
UDP proposals map designation and policysuperseded by Policy 54 'Metro/Rapid Transit' only
AM6 'The Midland Metro'
where it relates to the area within the Brierley Hill TownCentre boundary.
Superseded by Policy 53 'Living in Brierley Hill TownCentre' only in relation to Brierley Hill Town Centre.
H4 'Housing Mix'
The allocation on the UDP proposals map and policyis superseded by Policy 68 'Sites of Local Importance
NC5 'Sites of LocalImportance for NatureConservation' for Nature Conservation' only where it relates to the
area within the Brierley Hill Town Centre boundary.
Superseded by Policy 63 'Conservation andEnhancement of Local Character and Distinctiveness
HE1 'Local Character andDistinctiveness'
in Brierley Hill' only in relation to Brierley Hill TownCentre.
Superseded by Policy 2 'Brierley Hill High StreetConservation Area' only in relation to Brierley Hill TownCentre.
HE4 'Conservation Areas'
Superseded by Policy 64 'Canals' only in relation toBrierley Hill Town Centre.
HE7 'Canals'
Superseded by Policy 65 'Archaeological PriorityAreas' only in relation to Brierley Hill Town Centre.
HE8 'Archaeology andInformation'
Superseded by Policy 8 'Marsh Park' only in relationto Brierley Hill Town Centre.
SO6 'Parks'
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Please note that the general policies of the Dudley UDP will still apply in theconsideration of development proposals where they are relevant. Where there isoverlap between Area Action Plan policies and UDP policies, for example on busprovision, the policies within the Area Action Plan will take precedence.
The general UDP policies will be replaced over time by other relevant policies in theLocal Development Framework, such as through the Joint Core Strategy for the BlackCountry and Development Strategy Development Plan Document. Visit the websiteat www.dudley.gov.uk to view the up-to-date development plan policies.
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Appendix 5 Superseded Policies
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Appendix 6 Glossary
Affordable housing: Housing designed to meet the needs of households whoseincomes are not sufficient to allow them to purchase decent and appropriate housingfor their needs. Affordable housing comprises both social housing and intermediatehousing.
Anchor Store: an anchor store is one of the larger stores in a shopping mall, usuallya department store or a major retail chain, chosen for its ability to draw shoppers tothe shopping centre in which it is located.
Area Action Plan (AAP): A Development Plan Document that sets a planningframework for a specific area of significant change or conservation.
Aspirational housing: Housing which will attract Social class A/B households andentrepreneurial households into the area which will create a more mixed, balancedpopulation. Social groups A/B are generally taken to mean those in professional andmanagerial employment.
Biodiversity: The whole variety of life on earth. It includes all species of plants andanimals, their genetic variation and the ecosystems of which they are a part.
Brierley Hill Community Forum (BHCF): An alliance of community groups activein the wider Brierley Hill area. It includes representatives of tenants, residents,voluntary and faith groups, and therefore ensures that local residents’ voices areheard in the regeneration process. The organisation works closely with the DudleyCommunity Partnership.
Brierley Hill Regeneration Partnership (BHRP): The former BHRP included theCouncil, Westfield (the owners of Merry Hill) and the Brierley Hill Community Forumand engaged with a wider partnership network, which met bi-monthly to reviewprogress. These partners included AdvantageWest Midlands, Brierley Hill High StreetTraders Association, Dudley PCT, West Midlands Police, British Waterways, localcolleges, Connexions, Jobcentre Plus and English Partnerships. BHRP was formallyestablished in 2002 with the main aims of coordinating policy, strategy and fundingto deliver the physical, social and economic regeneration of Brierley Hill and has nowbeen disbanded.
Brownfield habitat: Previously developed land, even that which considered derelict,which has developed a rich wildlife.
Building for Life: Building for Life is a scheme led by CABE and the Home BuildersFederation and is supported by the Government as the standard for the design qualityof new homes. Twenty questions cover: character; roads, parking andpedestrianisation, design and construction and environment and community. Ascheme that meets 14 of the 20 questions is eligible to apply for a silver standardand schemes that meet 16 or more will be considered for a gold standard.
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Climate proof: Climate proofing is a term for identifying risks to a developmentproject, or any other specified natural or human asset, as a consequence of climatevariability and change, and ensuring that those risks are reduced to acceptable levelsthrough long-lasting and environmentally sound, economically viable, and sociallyacceptable changes.
Code for Sustainable Homes: TheCode for Sustainable Homes has been developedto measure the sustainability of a home against design categories, rating the ‘wholehouse’ as a complete package. The design categories include: energy / co2, water,materials, surface water run off, waste, pollution, health and well being, managementand ecology. The code uses a sustainability rating system indicated by stars fromone to six stars. It is closely linked to Building Regulations and is intended that theCode will signal the future direction of Building Regulations in relation to carbonemissions from, and energy use in homes.
Comparison Shopping: Comparison retailing is the provision of items not obtainedon a frequent basis. These include clothing, footwear, household and recreationalgoods.
Community Facilities: Education, health and social facilities such as schools,libraries, health centres, hospitals, community/day centres, churches, post offices,public houses and local shops. Essential facilities are those which residents requireaccess to on a daily or weekly basis.
Convenience shopping:Convenience retailing is the provision of everyday essentialitems, including food, drinks, newspapers/magazines and confectionary.
Cultural facilities: Any building or structure used for programs or activities involvingthe arts or other endeavors that encourage refinement or development of the mind.An example of such is a theatre.
Density: The term density is used to describe the scale of development on a siteand in terms of housing it describes the existing or proposed number of dwellingsper hectare.
Development PlanDocument (DPD):Any part of the Local Development Frameworkthat forms part of the statutory development plan (i.e. Core Strategy, Area ActionPlans, proposals map and site allocations)
Easy Walking Distance: Described in PPS6 as up to 300 metres, assuming thatthere are no physical barriers to overcome. This definition does not consider thatthose with reduced mobility may have to travel further to reach the same destination.
Economic Well-being: Planning obligations can be used to achieve economicwell-being by negotiating training and employment within the development or supplychain for construction stages and to deliver services that support unemployed intowork. The funding gained from large developments will link local people with trainingand employment arisings as a result of the development.
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Edge-of-centre: For retail purposes, a location that is well connected to and withineasy walking (ie. up to 300 metres) of the primary shopping area. For all other maintown centre uses, this is likely to be within 300 metres of a town centre boundary.
In determining whether a site falls within the definition of edge-of-centre, accountshould be taken of local circumstances. For example, local topography will affectpedestrians' perceptions of easy walking distance from the centre. Otherconsiderations include barriers, such as crossing major roads and car parks, theattractiveness and perceived safety of the route and the strength of attraction andsize of the town centre. A site will not be well connected to a centre where it isphysically separated from it by a barrier such as a major road, railway line or riverand there is no existing or proposed pedestrian route which provides safe andconvenient access to the centre.
Geodiversity: The variety of rocks, fossils, minerals, landforms and soil along withthe natural processes that shape the landscape.
Green Infrastructure: The sub-regional network of protected sites, nature reserves,greenspaces and greenway linkages. The linkages include river corridors and floodplains, migration routes and features of the landscape which are important as wildlifecorridors. Green infrastructure should provide for multi-functional uses i.e. wildlife,recreational and cultural experience, as well as delivering ecological services suchas flood protection and microclimate control. It should also operate at all spatialscales from urban centres through to open countryside.
Habitat: The natural surroundings in which an animal or plant usually lives.
Intermediate housing: Housing at prices and rents above those of social rent, butbelow market price or rents. This can include shared equity schemes, such asHomeBuy, other low cost homes for sale and intermediate rent.
Joint Core Strategy for the Black Country: Sets out the vision and strategy forfuture development in the Black Country. This document is being prepared by DudleyMBC, Sandwell MBC, Walsall MBC and Wolverhampton City Council and whenadopted it will contain a set of key policies which set out the spatial planning strategyfor the area
Leisure and Recreation Facilities:Cinemas, restaurants, drive-through restaurants,bars and pubs, night-clubs, casinos, health and fitness centres, swimming pools,indoor sports halls and leisure centres, indoor bowling centres, indoor tennis courts,ice rinks, and bingo halls.
Lifetime Homes: A Lifetime Home incorporates 16 design features that togethercreate a flexible blue print for accessible and adaptable housing. The Lifetime Homesconcept increases choice, independence and longevity of tenure, vital to individualand community well being.
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Local Development Document (LDD): Sets out planning policy for a specific topicor geographic area.
Local Development Framework (LDF): Collective name for all the policies anddocuments that make up the planning framework for the district
Local Development Scheme (LDS): States what Local Development Frameworkdocuments will be produced, in what order and by when. Also contains details ofmonitoring and review.
Out-of-centre: A location which is not in or on the edge of a centre not necessarilyoutside the urban area.
Out-of-town: An out-of-centre development outside the existing urban area.
Primary Shopping Area: Defined area where retail development is concentrated(generally comprising the primary and those secondary frontages which are next toand closely related to the primary shopping frontage).
Primary frontage: Primary frontages are likely to include a high proportion of retailuses.
Rapid Transit: Rapid Transit is an urban public transport service that operates athigh levels of customer performance, especially with regard to travel times andpassenger carrying capacity. It usually operates on specific fixed tracks or withseparated and exclusive rights of way, according to established schedules alongdesignated routes or lines with specific stops (although Bus Rapid Transit and tramssometimes operate in mixed traffic). Rapid Transit includes: Heavy Rail Transitsystems (“Metro” and “Commuter Rail”), Light Rail Transit (LRT) and Bus RapidTransit (BRT) systems.
Policy PA11A of the Regional Spatial Strategy relates to Brierley Hill and specificallyrefers to 'Metro'. Since that condition was adopted, Centro are now pursuing theterminology 'Rapid Transit' which includes Metro. For the purposes of this Area ActionPlan, all references to 'Metro' should be treated as meaning 'Rapid Transit'.
Regional Spatial Strategy (RSS): Prepared by the Regional Planning Body (WestMidlands Regional Assembly). An overarching strategy for theWest Midlands settingout the policies in relation to development, use of and activities of land.
Retail Parks: An agglomeration of at least 3 retail warehouses.
Retail warehouses: Large stores specialising in the sale of goods (such as carpets,furniture and electrical goods), DIY items and other ranges of goods, catering mainlyfor car-borne customers.
Secondary frontage:Secondary frontages provide greater opportunities for a diversityof uses.
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Secured by Design:Secured by Design is a police initiative to encourage the buildingindustry to adopt crime prevention measures in the design of developments to assistin reducing the opportunity for crime and fear of crime, creating a safer and moresecure environment.
Social housing: Rented housing owned and managed by local authorities andregistered social landlords, where guideline target rents are determined through thenational rent regime.
Spatial Planning:Goes beyond traditional land use planning to bring together widercommunity strategies and initiatives which influence the nature of places and howthey function. This means addressing issues such as health, employment, communitycohesion, crime and social exclusion.
Stakeholders: People who have an interest in the activities and achievements ofthe council, including residents, local communities of interest, partners, employees,customers, shareholders, suppliers, opinion leaders, regulators and “hard to reach”groups.
Strategic Environmental Assessment (SEA): Assessment of potential policies andproposals on the environment, including proposed mitigation measures
Supermarkets: Self-service stores selling mainly food with a trading floorspace lessthan 2,500 sq metres, often with car parking.
Superstores: Self-service stores selling mainly food, or food and non-food goods,usually with more than 2,500 sqmetres trading floorspace, with supporting car parking.
Sustainability Appraisal (SA): Assesses the impacts of policies and proposals oneconomic, social and environmental aspects, to reflect sustainable developmentprinciples.
Sustainable Drainage Systems (SUDS): A design philosophy that uses a range oftechniques to manage surface water as close to the source as possible. It can usepermeable surfaces and wetland features to capture rainwater and slowly release itinto the ground.
Town Centre: Defined area, including the primary shopping area and areas ofpredominantly leisure, business and other main town centre uses within or adjacentto the primary shopping area.
Urban Park: A project that aims to transform the Black Country environment toincrease the quality of life within the area. As part of this, ‘beacons’ will show offsome of the most distinctive parts of the Black Country to residents and visitors.‘Corridors’ will create green links throughout the Black Country for wildlife and walkingand we will celebrate our distinct character and heritage.
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Wildlife Corridor: Areas, usually linear, which enable wildlife to move between onewildlife site and another.
Wildlife Roofs: The term to describe roofs with naturalistic plantings orself-established vegetation which can provide a habitat for biodiversity.
Wildlife Walls: The term to describe exterior walls with naturalistic plantings orself-established vegetation which can provide a habitat for biodiversity.
Use Class Order: The following classes of use are set out in the Town and CountryPlanning (Use Classes) Order 1987 and its subsequent amendments.
A1 Shops - Shops, retail warehouses, hairdressers, undertakers, travel andticket agencies, post offices, pet shops, sandwich bars, showrooms, domestichire shops, dry cleaners and funeral directors.
A2 Financial and professional services - Banks, building societies, estateand employment agencies, professional and financial services and betting offices.
A3 Restaurants and cafés - For the sale of food and drink for consumption onthe premises - restaurants, snack bars and cafes.
A4 Drinking establishments - Public houses, wine bars or other drinkingestablishments (but not night clubs).
A5 Hot food takeaways - For the sale of hot food for consumption off thepremises.
B1 Business - Offices, research and development, light industry appropriate ina residential area.
B2 General industrial
B3-B7 Special Industrial Groups - See 'Use Classes Schedule'.
B8 Storage or distribution - This class includes open air storage.
C1 Hotels - Hotels, boarding and guest houses where no significant element ofcare is provided.
C2 Residential institutions -Residential care homes, hospitals, nursing homes,boarding schools, residential colleges and training centres.
C2A Secure Residential Institution - Use for a provision of secure residentialaccommodation, including use as a prison, young offenders institution, detentioncentre, secure training centre, custody centre, short term holding centre, securehospital, secure local authority accommodation or use as a military barracks.
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C3 Dwellinghouses - Family houses, or houses occupied by up to six residentsliving together as a single household, including a household where care isprovided for residents.
D1Non-residential institutions -Clinics, health centres, crèches, day nurseries,day centres, schools, art galleries, museums, libraries, halls, places of worship,church halls, law court. Non residential education and training centres.
D2 Assembly and leisure -Cinemas, music and concert halls, bingo and dancehalls (but not night clubs), swimming baths, skating rinks, gymnasiums or sportsarenas (except for motor sports, or where firearms are used).
Sui Generis - Theatres, houses in multiple paying occupation, hostels providingno significant element of care, scrap yards. Petrol filling stations and shopsselling and/or displaying motor vehicles. Retail warehouse clubs, nightclubs,launderettes, taxi businesses, amusement centres. Casinos.
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Appendix 6 Glossary
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Appendix 7 Key to Urban Quarters Maps
Figure 10 Key to Urban Quarters Maps
Appendix 7 Key to Urban Quarters Maps
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Appendix 7 Key to Urban Quarters Maps
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