Be found. Get booked.
Jan 12, 2015
Be found. Get booked.
Distribution and Internet Marketing
for Hotels
Brielsoft International
Brielsoft brings a new energy to the world of hotel representation and multi-channel
distribution. With the technology expertise of a team of experienced and dedicated hotel
specialists, we can deliver a suite of hotel products and services that are e� ective and
a� ordable.
Brielsoft is an electronic distribution and Internet marketing company, providing simple, creative and innovative solutions.
Our services enable our clients to market their hotel properties e� ectively online. Whether
through our distribution solutions, user friendly websites, intuitive booking engines, pay-
per-click advertising or email campaigns, Brielsoft has both the expertise and the experience
to make a quantifi able di� erence to your business.
We are able to give all our clients personal attention, and because of this we are proud to
say that all of our clients will be able to provide positive references.
Our Mission
By combining sophisticated hotel reservation and distribution technology
with Internet marketing expertise, we can help:
Expand your global reachIncrease room salesDeliver excellent levels of customer serviceEnhance productivity and drive down costs
Be found.Get booked.Be found.
Distribution Solutions
Global Distribution System (GDS)
The Global Distribution System is a computer reservations
system, originally designed and operated by airlines and later
extended for the use of travel agencies.
Today, the four major GDS networks reach over 650.000
travel agents on fi ve continents.
Exposure in the GDS allows your hotel to be seen by travel
agents and customers who would otherwise never know about
your property.
Brielsoft provides next-generation seamless connectivity to
Amadeus, Sabre, Galileo and Worldspan, making your hotel
bookable by any travel agent in the world. Insert your rate plans,
availability, descriptions and images. Travel agents can book
your property directly and Brielsoft will deliver the reservations
to your property.
Travel AgentCommission Settlement (TACS)
Your hotel’s success in working on the GDS depends on the
timely payment of commissions to the travel agents that
book their customers to your property. Delays in payment
and discrepancies in the commission amounts will hurt your
relationship with the agents and make it less likely that your
property will be booked again.
Handling travel agent commission settlements can be expensive
and time consuming. To make your job easier, Brielsoft provides
a system that will settle all your agent commissions on your
behalf in a timely way.
distributi nGlobal Distribution System (GDS)Global Distribution System (GDS)Global Distribution System (GDS)
The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations The Global Distribution System is a computer reservations
system, originally designed and operated by airlines and later
Today, the four major GDS networks reach over 650.000
Exposure in the GDS allows your hotel to be seen by travel
agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about agents and customers who would otherwise never know about
Brielsoft provides next-generation seamless connectivity to Brielsoft provides next-generation seamless connectivity to Brielsoft provides next-generation seamless connectivity to Brielsoft provides next-generation seamless connectivity to
Internet Distribution System (IDS)
The Internet is the fastest growing source of travel bookings,
both for business and for leisure. If potential customers cannot
fi nd your hotel, you are missing out on business.
To ensure that your hotel is maximizing its occupancy, your
property should be listed on all the Internet distribution channels
for your target market.
The Internet Distribution System allows your hotel to be
exposed on the major Internet travel web sites, such as Expedia,
Travelocity, Hotel.de, Hotels.com, and on airline websites.
Through the Pegasus Online Distribution Database (ODD),
your property can be made available for booking on thousands
of general, regional and specialty web sites, such as Yahoo!,
Hotwire and Priceline.
Website Booking Engine (WBE)
Your hotel’s own web site should allow guests to fi nd availability
and rate plans, without having to call or email you.
The more hurdles that potential customers have to overcome,
the less likely they will fi nalize a booking with your hotel.
A real-time booking engine allows you to capture guests
and ensure that they book immediately.
You can maximize profi tability by selling addon services and
products, such as meals, drinks, fl owers and gifts, in conjunction
with room reservations.
Brielsoft’s online booking solutions allow your property to
o� er customers multiple rate plans, promotions and vouchers
and group bookings. Reservations can be guaranteed by the
customer’s credit card, which the system will automatically
validate. An immediate confi rmation email sent to the customer
boosts your hotel’s image, as well as the customer’s confi dence.
wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
wwwwwwwwwwww
the less likely they will fi nalize a booking with your hotel.
A real-time booking engine allows you to capture guests A real-time booking engine allows you to capture guests A real-time booking engine allows you to capture guests A real-time booking engine allows you to capture guests
and ensure that they book immediately.
You can maximize profi tability by selling addon services and You can maximize profi tability by selling addon services and Internet Distribution System (IDS) You can maximize profi tability by selling addon services and
distributi nROME
NEW YORKLONDON
TOKYOHONG KONG
SIDNEYBUENOS AIRES
Negotiated Rates
Your property can o� er special rates and conditions to specifi c
corporate customers and travel companies, which allows you to
capture more business on a regular basis from such companies.
Call Centre Services
Your hotel can have reservation telephone numbers in the USA
and Europe. Customers calling these numbers will be able to talk
to an operator in their chosen language and make a direct
booking to your property.
Central Reservation System (CRS)
E� ective distribution requires managing booking sources such as the GDS, IDS, the Pegasus
ODD, your own website booking engine and call centre reservations all together.
Brielsoft CRS centralizes the management of all the channels, including the thousands
of Internet channels, by allowing your hotel operators to specify rate plans, inventory
and close out dates for all channels at the same time.
It is possible to customize the rates and availability for single channels or for sets of booking
channels. Reservations received into the CRS can be delivered to the hotel through a web
interface, by email, through fax or directly into your Property Management System (PMS).
Brielsoft CRS supports direct connectivity to the major PMS packages on the market.
Brielsoft Hotel Distribution Solutions
imizeyour potential
The Internet has been for several years and still continues to
be the fastest growing source of travel consumers for the hotel
industry. You can maximize your occupancy and profi tability by
exploiting the low cost nature of the Internet channel through
Brielsoft’s suite of Internet marketing services.
Internet Marketing Solutions
imizeyour potential
Website Development
Your website is the most e� ective and visible sales tool at your disposal. Reaping
the full potential requires that you constantly update it with useful and fresh content,
as well as monitor its performance. The website should be easy to use, have meaningful
information and should lead potential customers straight to booking rooms and buying
additional services.
Mobile Web
Travel industry statistics show that the fastest growing segment of Internet travel
bookers are smartphone users, such as iPhone and Android customers. These
consumers have shown a tendency to spend more often and higher amounts on travel
products. However, the user experience they expect is also quite high.
You can meet customer expectations with high quality mobile user interfaces to your hotel
services with Brielsoft’s comprehensive set of mobile solutions.
Translation Services
Travel customers feel more comfortable buying from a company that speaks their native
language. Identify your most important target markets and provide web content in a choice
of languages, including English, French, Spanish, Italian, German, Portuguese, Cantonese,
Mandarin and Japanese.
Pay-Per-Click Advertising (PPC)
In addition to SEO, an e� ective means for acquiring new business is pay-per-click advertising
on search engines and a� liated content networks. PPC allows your property to send
specifi c advertisments to a defi ned target market. It is possible to address advertisments
to specifi c geographic areas and demographic groups. PPC allows the hotelier to measure
precisely the return on investment of the advertising campaings through website tracking.
Brielsoft can create and manage PPC campaigns tailored to the specifi c requiremetns of
your property and your target markets.
Search Engine Optimization (SEO)
Even the best website is not any good, unless your potential customers can fi nd it. Search
Engine Optimization is the fi eld of structuring and adapting web content to the technical
parameters of the major search engines (Google, Bing, etc…).
Optimization of content presenation and structure ensure that potential customers can
fi nd your hotel when they search for relevant keywords.
Brielsoft’s Internet marketing team can ensure that your site is found on the web.
Website Tracking& Analytics
To fi nd out how your website is performing,
you need to know how many users it is
attracting, where they fi nd out about your
site, what pages they view most, how long
they remain on your website and what
percentage of them actually book a room.
Analyzing the source of your website
visitors and tracking the steps they
take in the booking process allows you
to identify what must be improved, in
order to turn more lookers into bookers.
Media Distribution
One of the major components in determining
the success of a hotel are the images and
videos that a hotel presents to travel agents
and consumers.
The better those images refl ect the
true quality of a hotel, the higher the
chances of a successful booking.
Brielsoft partners with the industry leaders
in distributing multimedia content on all
the major Internet channels and the GDS
networks. You can update your hotel’s data
in just one place and it will automatically
be distributed on thousands of booking
websites.
Email Marketing
As the cheapest and most e� ective
marketing tool on the Internet, email is
the best way to collect feedback from
customers, send them special o� ers and
expand your customer base through
positive referrals. Find out what your
customers think and solve outstanding
issues before they review your hotel in a
travel website.
Brielsoft provides comprehensive email
database management and survey tools.
websitewebsitevisitorsvisitors website
website
websitevisitorsvisitors w
ebsi
te
web
site
web
site
visitors web
site
visitors
Reputation Management
Customers increasingly use websites such as Tripadvisor,
Yelp, Travelpost, Qype, Holiday Watchdog.com, Travbuddy,
Virtual Tourist, and Expedia to voice their opinions about
hotels they have stayed at.
Positive references can be an invaluable sales tool that can add
to your bottom line. However, the power of the Internet cuts
both ways and you can end up being criticized for the quality of
your hotel’s services or for unfortunate mistakes.
Brielsoft monitors dozens of review websites for you and
suggests responses that constructively engage customers by
providing helpful information, in order to minimize damage from
undesired publicity.
Social Media Marketing
Facebook alone counts over 500 million active users worldwide.
Many of these users post messages, opinions and pictures of
their travels, as well as recommend hotels and give travel tips to
friends and colleagues in their social network.
Brielsoft can help you to distribute your promotions,
vouchers and other marketing initiatives e� ectively through
Facebook and Twitter.
Internet Marketing Resources
The Internet is a dynamic medium in which users seach for and
consume travel products and services in increasingly di� erent
ways.
To keep abreast of the latest trends and technologies, follow our
blog or subscribe to our RSS feed at brielsoft.com/blog.
Brielsoft International, LLP3rd Floor, 14 Hanover Street
London W1S 1YH, United Kingdom
T +44 (0) 20 785 525 21
F +44 (0) 20 785 540 22
brielsoft.com
Distribution & Internet Marketing for Hotels