Brief 3 FINAL Boards

8/3/2019 Brief 3 FINAL Boards

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Polly WilliamsBA (Hons) Graphic Design

Ougd 301

Brie 3 Hyde Park Social Club 1/6

Brief

Design a range o low budget print based promotional material or the Hyde Park Social

Club to inorm students in Leeds about the venue itsel and up and coming events.

C O N C E P T

Background

Te Hyde Park Social has a thriving clientele, comprising mainly o second and third

year university students in Hyde Park. However, the amount o customers each night isunpredictable and varies dramatically - rom ull capacity topractically empty meaning that they struggle to make a conistent prot. Te nights that

tend to guarentee a good volume o customers are the organised parties and events. Atthis stage, the social doesn’t have much in the way o promotional material.Te budget or this is limited.

arget Audience

Current students o the Leeds universities living in and around Hyde Park area o Leeds.

Solution

Create an identity or the social through a variety o printed media; poster, invitations,membership cards, yers, event posters and a old out poster, all printed on low coststock with consideration or low ink costs.

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Dimentions

835mm x 585mm

Stock

Newsprint

M A I N P O S T E R

I chose to use vintage imagery which I sourced rom collectors blogs as the Hyde Park Social has a very dated, retro eel to it aesthetically which I believe to be one o thereasons students in Leeds are so ond o it. I elt that this image implies un and suggests

the eeling o ‘letting go’ to the audience which is the atmosphere o the club that I amtrying to get accross. I chose low cost newsprint stock as it is appropriate to both thelimited budget as well as meeting the v intage aesthetic.

I chose a colour palette o black plus two colours to limit ink costs but to stillallow the posters to be visually engaging.Te indigo colour # 2e3192, though used at varying opacities and tints, is consistent

throughout all the designs to maintain some consistency.

Tese posters would be displayed in the universities o Leeds as well as in selectedindependant boutique shops, bars and caes requented by students.

Te Logo

I created this simple circular logo identity as I wanted something more image based to

use other than the ull words to link the designs together and help build the image o theclub.Te other supporting media; old out poster, yer, invite and membership card ollow a

similar aesthetic and also carry this logo to ensure contenuety across multiple designs.


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Tese yers directly reect the design o the main poster only they are double sided andintended or distribution outside the universities and aer club nights and gigs whenstudents are exiting the venue. In addition to this the yers would be placed in

universities, caes and bars amongst other event yers.

F L Y E R S

Dimensions

176mm x 125mm

Stock

Low cost 150gsm card


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Invitations to be distributed through the l etterboxes o the residents o Ash Grove whichis the road where the Hyde Park Social Club is situated. Tis is to inorm new residentsabout the club when they move in at the start o the achedemic year.

I N V I TAT I O N S M E M B E R S H I P C A R D S

Memebership cards to be distributed to members at the point o purchasingmembership to the Club on their rst visit.

Membership cost : £2 or one year.

Dimentions

Invitations : 130mm x 75mm

Membership card : 88mm x 50mm

Stock

150gsm card


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Tese posters are or various events held at the social including a regularbi-monthly open mike night. Like the main poster, these would be displayed throughoutthe university campuses in Leeds as well as in selected independent boutique shops, bars

adn caes requented by students.Tese posters are also printed on newsprint and use a colour palette o black plus twocolours.

E V E N T P O S T E R S

Dimentions

500mm x 353mm

Stock

Newsprint


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Tis double sided poster would be distributed quarterly in student promo packs such asDon’t Panic. Te poster olds out to reveal the up and coming listings or the Club with aposter on the reverse side. I chose bulky newsprint or the stock as it is cost efective and

carrys the colour in the same way as regular newsprint, only it allows you to print doublesided without being too seethrough.

F O L D O U T P O S T E R

Dimenstions

500mm x 353mm

Stock

Bulky newsprint


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