brief 11.pdf

Extended Practice Submission 22/06/15Brief Eleven: Tasty Beverages / Cream Soda Cocktails

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James Keefe:

Tasty Beverages is an alcoholic drinks brand that specialises in pre mixed cocktails that use cream soda as the main ingredient.

The target audience is adults ranging from 18 to 30 that like to have a drink but may prefer something sweet with a similar taste to soft drinks.

To create the visual identity for a alcoholic beverage brand.

Logo // Bottle Design // Promotional Advertisements.

Context:

Target Audience:

Brief:

Deliverables:

Reference Imagery

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Research: The logo has been inspired by retro bottle caps and the bottle design is based on old road side signs from the 1960s.

Extended Practice Submission 22/06/15James Keefe:Brief Eleven: Tasty Beverages / Cream Soda Cocktails

Logo Development

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Extended Practice Submission 22/06/15James Keefe:Brief Eleven: Tasty Beverages / Cream Soda Cocktails

Logo: Above is the final logo design for the brand. Although it was created digitally, I wanted to add a hand made feel to the aesthetics by mimicking traditional printing methods for a retro style.

Bottle Design Development

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Extended Practice Submission 22/06/15James Keefe:

Label: I sourced some coloured bottles to represent the different flavours so I felt the design needed to be simple and use negative to make it stand out at point of sale. I decided to use white vinyl to apply the design to the bottles because it was the best option to achieve the brightness.

Brief Eleven: Tasty Beverages / Cream Soda Cocktails

Deliverable 1 / Bottle Design

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Range: The same design has been applied across the range of bottles because the colour of the bottles communicates the flavours with the labels containing the information.

Extended Practice Submission 22/06/15James Keefe:Brief Eleven: Tasty Beverages / Cream Soda Cocktails

Deliverable 1 / Bottle Design / Flavours

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Flavours: Each drink has distinctive ingredients but all use the main ingredient cream soda. The bottle tags are pastel coloured stock in the same hue as the bottles that complement each other.

Extended Practice Submission 22/06/15James Keefe:Brief Eleven: Tasty Beverages / Cream Soda Cocktails

Deliverable 2 / Promotional Advertisements

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Posters: The poster series use simple shapes with bold colours to represent the fruit or flavours of each drink. The stripped back design aims to stand out and catch the attention of the audience.

Extended Practice Submission 22/06/15James Keefe:Brief Eleven: Tasty Beverages / Cream Soda Cocktails

Context

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Environment: Website / :App.

The promotional advertisements would be displayed around commuting hotspot to gain the maximum exposer.

The digital promotion consists of an app/website that has cocktail suggestions for people to try and make there own.

Extended Practice Submission 22/06/15James Keefe:Brief Eleven: Tasty Beverages / Cream Soda Cocktails