Brief 1 Ale

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Brief Branding and packaging for Hyde Park Brewery, an ale brewery based in Hyde Park, Leeds.

The task was to give the brewery a contemporary look to market ale to a younger, more affluent audience.

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Brewery Stationary The brewery brand extends over its stationary. It helps to form a clear identity for the brewery in business dealings whilst maintaning a professional stance.

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Seasons Beer Range A range of ales based around the seasons that are brewed, bottled and distributed by the brewery.

Seasons works as a sub-brand within the brand of the brewery as an identity that unifies the four ales in the set.

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Bottles and Packaging Packaging for the range of four ales that enables for them to be easily distributed as a set in shops and supermarkets.

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Beer Mats The beer mats promote the brewery as well as the Seasons range of beers that they brew.

The Hyde Park Brewery logo is on the reverse of all the beer mats to make it clear who brews the beer.

This helps to expand the brand in the relevant context of the pub.

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Pump Clips Pump clip proposals to be stationed on the bar for the Seasons range of ales on draft.

Pawel AdamekLevel 6

OUGD301Design Practice 3

Brief 1: Hyde Park Brewery

Delivery Lorry Design for a brewery delivery lorry to ferry beer to distributing retail outlets and bars and pubs that choose to sell Hyde Park Brewery ale.

This also exposes the brand in a very public context.