Bridging the Gap - SMPS Southwest Regional ConferencePowerPoint Presentation Author: Todd Weyandt Created Date: 4/25/2018 10:52:14 AM ...

Bridging the Gap

How to leverage BIM and VDC technology for

marketing purposes

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Before we get started please download kahoot!

Kahoot.it

Marketers aren’t using BIM/VDC as a differentiator within the AEC Industry

The AEC Industry is slow to adopt Technology, we are one step ahead of the Agriculture industry.

https://www.mckinsey.com/industries/capital-projects-and-infrastructure/our-insights/imagining-constructions-digital-future

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Research

• Surveyed 116 Contractors websites from around the US• 15 of them used BIM/VDC as a main differentiator• 12.93%

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Why is not using BIM and having it differentiate your firm an issue?

You’re going to get shut out of opportunities: “If you aren’t involved, or if you’re not getting your people trained right now, my guess is you’ve probably already been deselected from a possible bidding opportunity because of your lack of experience in this area.” (Achrnews.com)

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Why is not using BIM and having it differentiate your firm an issue?

If in one or two years from today 50% of all RFPs in the AEC industry would require BIM and you have not yet established a BIM consultative expertise, you would have to win twice as many of none-BIM RFPs just to maintain the same level of business. Essentially, be twice as strong in a market half the size. (Autodesk)

What are BIM and VDC?

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What is BIM?

Time to use Kahoot!

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What is BIM?

“Frustratingly, BIM actually has lots of definitions, many generated by various organizations, because the subject has changed over the years.”

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What is BIM?

Building Information Modeling is an intelligent 3D model-based process that gives architecture, engineering, and construction (AEC) professionals the insight and tools to more efficiently plan, design, construct, and manage buildings and infrastructure.

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What is VDC?

VDC = The means and methods

Virtual Design and Construction (VDC) is the management of integrated multi-disciplinary performance models of design-construction projects, including the product (i.e., facilities), work processes and organization of the design - construction - operation team in order to support explicit and public business objectives.

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BIM 360 Products

Navisworks

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Revit

Infra.

BIM 360 Products

Navisworks

C4R & BIM 360 Team

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Navisworks

Infraworks

BIM 360 Products

C4R & BIM 360 Team

Revit

What are some BIM and VDC tools/technologies?

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BIM or VDC?

RevitAutoCAD ArchitectureInfraWorksCivil 3DVehicle TrackingCollaboration for Revit (C4R)

NavisworksAutoCAD FabricationReCapBIM 360 Field, Glue, and & DocsBluebeam

Virtual Reality BIM 360

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BIM = The map

VDC = The means and methods

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InfraWorks

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Drone Technology

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Photogrammetry

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LiDAR

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Autodesk ReCap 360

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Clash Detection with Navisworks

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Virtual Reality

“When we started embracing VR in the design and building process, we began seeing faster project approvals, increased positive client interactions and higher client satisfaction,” -McCarthy Building Companies

https://www.youtube.com/watch?v=VnYXRf6g9ys

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Virtual, Augmented and Mixed Reality

• https://www.youtube.com/watch?v=A3khsZ3ZuFM• https://cad-1.com/win-more-work-event/

How can you use BIM for marketing Materials and content?

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Convey a story...

• Highlight a problem your team overcame. • Demonstrate a solution to a client's issue.• Illustrate how your future project will fit in with the surrounding

environment.• Demonstrate your team's expertise. • Create a video highlighting an award-winning project.

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How do you use it as content?

• Proposals • Social Media• Website• Presentations• Blogs• Community engagement

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InfraWorks

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Virtual Reality

http://pano.autodesk.com/pano.html?mono=jpgs/8e0f3665-6cdc-4bae-af95-a961c365cec2

http://pano.autodesk.com/

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Make a 360 Pano with your team:

• FOLLOW THESE 7 STEPS:• In Revit, click 'Render to Cloud' and select 'all views'• Hover over a view, select 'Render-As > Stereo Pano'• Click 'Render'• Once rendered, click the thumbnail to preview• Click 'Preview' on Phone• Scan the QR-code with your iPhone or Android• Place your phone into Google Cardboard and view!

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BIM 360 Docs https://cad-1.com/bim360viewer/

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Why video? Why Facebook?

• Facebook has 1.6 Billion Users• 210 M in North America• Video posts have 135% greater organic reach than photo posts• Video will constitute 80% of all global internet traffic by 2019

How do you leverage BIM/VDC as a differentiator

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What’s the value? Attribute Function Consequence Psychosocial Consequences Value

Clearly Defined BIM Workflow

• Ability to identify issues in the design phase

• Confidence in GC Performance by Owner

• Saved money• Saved time• Less headaches

Clash Detection • Identified Design issues prior to construction

• Eliminates Change Orders

• Client has more confidence and trust in the GC

• Eliminates rework• Saved time• Saved money

Drone/point cloud data • Up to date data on construction progress

• Reassurance of project success

• Quickly identify issues• Track measurements • Track progress

BIM 360 • Increased communication• Up to date documents in

the field

• Owner has access to project data

• More transparent

• Lifecycle BIM• Accuracy in as built

documentation

Human Centered Design & VR

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Human Centered Design

“Human centered design is a unique approach to problem solving.”

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Human Centered Design“Human centered design is a unique approach to problem solving.”

Three step approach:• Inspiration• Ideation• Implementation

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Virtual Reality and Human Centered Design

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Virtual Reality and Human Centered Design

Thank You!Visit ASTI.com

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Cassandra [email protected]